Onalytica B2B

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Improve Your SEO with Influencer Marketing

Onalytica B2B

Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. Especially since the way in which consumers use search engines has changed, as has Google’s algorithm. ORGANIC, SUSTAINABLE WEB TRAFFIC. With all this said, whilst SEO is integral, it is very difficult to master.

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Interview with Andy Crestodina

Onalytica B2B

I also needed to find tools to measure traffic for that first client. There’s a little button in the top right of Google Analytics that gives you some automated suggestions. Or maybe even without a click… Marketer: “Hey Google, how can I get more leads?”. Or at least understand how search works. That was step one.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

They love the vanity metrics of traffic, social media sharing and follower growth. It’s converting that traffic and engagement into leads and sales. Google Analytics. “There is an elephant in the room for many digital marketers. They are hooked on the engagement and feedback that cool content provides to the brand.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

While conclusions can be drawn if sales increase sufficiently post campaign, or by tracking influencers’ unique links in Google Analytics, this isn’t always as conclusive. With the use of influencers and PPC to drive traffic to your site, you are able to tap into each area to achieve a comprehensive, well rounded strategy.