Marketing Craftmanship

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Bare Essentials: Marketing as a Necessary Evil

Marketing Craftmanship

Even though your website will be “brochure ware” with little or no functionality, it’s important that it be properly wired into Google Analytics or clicky.com, so that you know who is visiting your site, where that traffic is coming from, what information they are looking at, and how long they are staying.

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An End to B2B Social Media Madness

Marketing Craftmanship

Forget Facebook, Twitter and Google+. Ensure that you develop ways to drive consistent traffic to your YouTube channel. If you already have a blog and you’re not meeting those goals, then shut the blog down. It’s a brand liability. Resist the temptation to include sloppy, home-made productions, or hour-long webinar presentations.