LeadSloth

JULY 14, 2009

You can find keyword search volume with the Google Keyword Tool. You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. Add an ‘elevator pitch’ in the META description tag , so Google will display this as a summary on the results page.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

JUNE 23, 2009

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. That takes a lot of work upfront, but will result in ‘free’ traffic in the future. But it can quickly get expensive.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

FEBRUARY 17, 2010

Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. This is already commonplace in office applications like Microsoft Office and Google Docs, where you can add notes in the documents themselves, rather than putting those in an email. Lead Nurturing.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JANUARY 12, 2010

The Rise of Inbound Marketing – The concept of using social media, search engine optimization and blogs together in driving early awareness stage traffic is still a fairly new one. Chris Frank, Director of Marketing, TreeHouse Interactive ( @treehousi ). Marketers over 2010 will get much savvier about doing this, however.

Marketing Automation Services 100

Marketing Automation Services Sales Management Marketing Automation Automation 100