Customer Experience Matrix

APRIL 26, 2011

HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. There are plenty of other vendors serving micro-businesses.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. The system currently reports the traffic attracted by each article, but it doesn’t use this to predict the popularity of new articles. The trick to making this work is efficiency. ranking the selected articles.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

MAY 25, 2007

You’ll recall it drew a picture of several systems (Web ads, mobile messages, email, paid search, unpaid search) feeding traffic to a Web site, which in turn was served by several more systems (behavioral targeting, site optimization, Web analytics, real time interaction management) that manage customer treatments.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Customer Experience Matrix

JULY 16, 2009

There's even a Google Maps mash-up to show author locations. The system starts with a list of article summaries, similar to a set of Google search results. Additional reports show word clouds with themes, which can be derived from keywords or more advanced semantic analysis.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Active Conversion is offered as a service with prices based primarily on Web traffic.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Customer Experience Matrix

APRIL 20, 2011

The system provides a social media publishing tool that automatically creates links with embedded Google-Analytics-compatible identifiers for campaign, content, and source. This overcomes the fact that social media traffic often can’t be tied to a referring Web site. make a purchase or take some other targeted action).

Social Media 120

Social Media Media Enterprise Management Marketing Analytics Tools 120

Customer Experience Matrix

MAY 7, 2015

Captora automatically analyzes the topics and performance of content from the client and its competitors, finds opportunities for new campaigns, and creates appropriate landing pages to attract search traffic. I consider Persado and Captora to be true AI-based marketing because they can actually replace work done by humans.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

MAY 1, 2018

Readers of this blog and the CDP Institute newsletter know that I’ve been fussing for years about privacy-related issues with Facebook , Google , and others. On the Google front: Google-owned YouTube has touted its efforts to flag objectionable videos. And who knows what they’re doing in private? -

Privacy 159

Privacy Facebook Personalization Paid Search Agency 159

Customer Experience Matrix

DECEMBER 19, 2016

We can expect the world to divide itself into tribes of consumers who rely on companies like Amazon, Apple, Google, or Facebook and who ultimately end up making similar purchases to everyone else in their tribe. Maybe the street traffic is replaced by herds of brightly colored unicorns. What would that imply?

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120