Biznology

DECEMBER 4, 2018

We were recently looking at one of our client’s Google Analytics dashboards. Anyone who tracks traffic on their website knows how much of their traffic comes from Google. The data that not everyone looks at is the amount of traffic that goes back to Google. of their traffic comes from Google.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. We are keen to give our location in order to receive the most accurate weather or traffic forecast. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg' Privacy, for all practical purposes, is gone.

Google 80

Google Privacy Internet Marketing Barriers 80

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

DECEMBER 8, 2017

AMPs are mobile-first web pages that you submit to Google , so that it caches them for quicker load times. Not only is page load time a huge ranking factor, but there is widespread speculation that AMP is a ranking factor in itself, despite Google’s explicit denial that it is a ranking factor.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. How do you navigate Google Analytics. And less may be more.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

MARCH 28, 2012

I am used to seeing Google try to siphon off traffic that once went to site search engines. It makes sense, from Google’s point of view, to grab as much search traffic as they can–the better to show their ads and put a few more pennies towards the bottom line. Every time Google does a search it shows ads.

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Google Traffic Ads Leads 80

Biznology

MARCH 1, 2012

One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. Image via CrunchBase.

Conversion Rate 80

Conversion Rate Lead Scoring Lead Ranking Google 80

Biznology

NOVEMBER 12, 2020

Google and the other search engines seek to give their users relevant, up-to-date content. Anything with good organic traffic numbers, lots of backlinks, or both is worth keeping. Do you have a closely enough related page you can redirect traffic to? Why Content Audits are Critical. Intentional Deletion.

Marketing Websites 118

Marketing Websites Content Click Rate Traffic 118

Biznology

DECEMBER 14, 2010

How much of your traffic comes from search engines? How much from Google? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? And Google's AdWords is likely the most famous cost-per-click (CPC) service out there.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

MARCH 29, 2018

Late in 2016, Google announced that it would no longer index websites based on their desktop sites, but based on mobile sites. Google statements share that more than 50 percent of search inquiries around the globe come from mobile devices. Mobile-first indexing is a must.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

JULY 22, 2013

You probably also like to keep up on the most recent SEO and link building news; and by keeping up on the latest SEO news I imagine that you have come across an article or two about Google+ and Google Authorship. Some skepticism over Authorship remains as seen by articles like this that claim Authorship actually decreased traffic.

Google 80

Google Tools CAN-SPAM Eye-Tracking 80

Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

MARCH 21, 2013

It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. Google looks at a link portfolio overall.

Google 80

Google Link Building SEO Transparency 80

Biznology

FEBRUARY 16, 2012

Yesterday, we talked about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site. Image via Wikipedia.

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Google Conversion Wikipedia Sales Qualified Leads 80

Biznology

DECEMBER 17, 2019

Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well for mostly all parties involved. We depend on Google, and rates are going up. 0:00 Intro.

Google 23

Google Paid Search Agency Customer Satisfaction Traffic 23

Biznology

JULY 21, 2017

Create a report to identify the search engine performance (rank, traffic, etc.) This is a critical element of SEO as Google relies heavily on link equity to determine ranking positions. The last thing you want is for a potential customer to find you in Google, click your link—only to see an error page.

Acquisitions 146

Acquisitions SEO Domain Guidelines 146

Biznology

JANUARY 10, 2022

Reducing the “Google tax.” ” Google remains the most important source of traffic for most websites, especially for the generic terms that are critical to attracting people who don’t know you. But why are we content to pay the Google tax on branded search keywords? Ruth Stevens.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

JUNE 8, 2018

Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. Your content can be indexed by Google for the keywords it contains. The problem with the earlier SEO theory is it presents SEO as a shortcut to traffic. What’s wrong with SEO? There’s nothing wrong with SEO.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. What’s Google’s strategy? Google is a lying liar that lies.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

SEPTEMBER 5, 2019

With Google charging more and more for the traffic it sends you, your only defense is to improve your experience so that customers return directly to you, rather than consulting with Google first. Focus on the digital experience. What that means is that you must focus on digital customer experience. Smooth eCommerce.

Marketing Management 112

Marketing Management Amazon eCommerce B2B 112

Biznology

JANUARY 17, 2019

The kinds of insights that are going to guide your marketing activities – and improve your bottom line – aren’t always going to be found on the summary page of Google Analytics or your email marketing or social media analytics. Where your traffic comes from is also pretty easy to find.

Analytics 116

Analytics Marketing Analytics Tools CTR Click Rate 116

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites. It’s a common misconception that whenever Google releases a new update – be it Panda or Penguin – SEO becomes more complicated. billion in 2020.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

APRIL 28, 2017

However, you’d never know it by his site’s Google positions–he wasn’t positioning for any core keyphrases. Not only did his site visitors love the transcript option, Google loved his transcripts, too. He went from nowhere in Google to positioning in the top ten for some key terms. Yes, my client tried to blog.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Biznology

APRIL 20, 2017

Offering to send coupons to website visitors or emailing new deals are common strategies for converting web traffic to customers. One of the best ways to get this data is Google Analytics. Google Analytics tells you when people ditch the contents of their shopping carts and what they search for when they arrive.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

APRIL 12, 2017

Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. And yet, if worker’s comp insurance is what you sell, you really don’t want traffic from the folks looking for life, health, or homeowner’s insurance. Bigger isn’t always better.

SEO 136

SEO Optimization Adwords Keywords 136

Biznology

APRIL 14, 2017

After you get traffic to your site you might send that traffic to a landing page to convert prospects into leads. For example, if you realize that 81% of B2B purchase cycles start with a web search , then you probably invest in SEO. An investment in SEO means that you need to create a constant flow of content to help you get found.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. It helps to know what area of your marketing plan brings a lot of traffic without creating enough output. Some of the ways are listed below: Data analysis: First of all the data accumulated from the previous marketing plan should be analyzed thoroughly to identify the problem areas.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

NOVEMBER 14, 2017

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. Google hates cheating. Create a Bespoke SEO and Google-Optimized Landing Page.

Domain 149

Domain Keywords Optimization SEO 149

Biznology

JANUARY 17, 2018

There’s also some encouraging but timid movement by online titans like Facebook and Google to help consumers to separate the wheat from the chaff. You can already see, on the fringes of this ecosystem, attempts to develop trust-building mechanisms.

Amazon 154

Amazon Buzz Opinions Facebook 154

Biznology

NOVEMBER 13, 2018

11m 44s – What do we mean by upstream/downstream traffic to/from search? 13m 12s – Why it matters that Google exited the site search market. Google Podcasts. 14m 58s – How much budget is enough to make your site search better? 17m 27s – How can you get started on improving site search? Find more from SearchChat on.

Search Marketing 128

Search Marketing Twitter Google Traffic 128

Biznology

MAY 29, 2018

There are a variety of 3rd party modules that can automatically optimize site content and site images in the background after setting up these plug-ins and integrating them into Google and Bing Webmaster tools, etc. Writing for SEO. Most traditional copywriters are appalled by how they’re taught to write for search. Writing Copy for Search.

CMS Development 205

CMS Development Enterprise Management SEO Allocation 205

Biznology

MAY 6, 2019

However, if your material is subpar, Google will throw you to the dreaded double-digit pages. It’s only logical to stay on Google’s good side. Here are the top three tips on how to turn your fans into increased traffic and, finally, into paying customers. The higher your traffic numbers, the higher your revenue.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

DECEMBER 11, 2019

When googling your brand name, your website will be the first thing they see in the SERPs. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Today, Google prioritizes the quality and relevancy of your website.

Domain 129

Domain Branding Brand Identity SERP 129

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” See where your traffic and sales are coming from. This is why finding your One Thing is so important. Look at your analytics.

Social Media 150

Social Media Activities Organization Media 150

Biznology

JUNE 9, 2017

Some easy ways to track your brand’s online reputation include: Set up Google Alerts for your company. This activity can deflect negative opinion and also drive more traffic and leads to your website. You can’t fix your online reputation if you don’t know where it’s broken.

Creativity 128

Creativity Marketing & Strategy Opinions PR 128