B2B Marketing Traction

MARCH 21, 2013

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It Many of those links and comments are still in linking to your site and still getting “dinged” by Google.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

DECEMBER 1, 2011

Up to a month for Google to crawl your new site or new blog. Keep analyzing traffic and keywords with Google Analytics. When will you see results from social media and SEO? When is your tweet, blog post, and video content enough? It takes time. Up to three months for social media messaging traction. Keep adding content.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

JANUARY 25, 2013

Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. I have news for you. It’s over. SEO as we knew it is dead.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Nothing against web developers, but they have a job to do: get that website done (so they can bill for the project) and drive traffic to the website. Another example of bad writing is in press releases distributed online to get picked up by Google and drive more traffic to websites.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” use real time data to target content; 2.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

DECEMBER 13, 2011

Because social media – if done right – can generate conversation about you and traffic to your website. Social media platforms are the spokes that feed traffic to the hub – your website and blog. So why do this social media thing? Why invest the time and money? The search engines are paying attention to social media.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. Traffic soars. Today it’s not enough to have a search-engine-optimized website with static content. Life is good!

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

MARCH 25, 2013

They don’t know what visitors do on their websites, they don’t know their website traffic patterns. But many lack the analysis and high-level understanding of technology to make the best marketing decisions possible. They hear about search engine optimization creating results, but they don’t understand how or why.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. Feedburner seems to be a top choice.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JUNE 17, 2014

Tying your content into social media will increase your site traffic exponentially, especially if the content is good and more people begin to follow you. Google favors responsive websites in its search engine performance algorithm. Social media links allow you and others to share information about your site and its content.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

APRIL 9, 2013

Side note - I tried to find the originator through a Google search so I could provide proper attribution, so readers, please advise if I am off base here.] The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

NOVEMBER 23, 2011

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. Website traffic, click-throughs, commenting, sharing, purchases are all captured for the marketer to analyze. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100