Trade Press Services

DECEMBER 11, 2023

Generative AI and natural language processing (NLP) tools such as ChatGPT , Scribe and Google Bard make it easier than ever to access information and push the limits of creativity. For example, when Samsung employees used ChatGPT to review and edit their code, they mistakenly revealed some of Samsung’s trade secrets.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Martech

FEBRUARY 6, 2024

Google Glass didn’t take off and AR headsets are still clunky. Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).” That’s here, of course, with connected refrigerators and super-connected vehicles.

Trends 115

Trends Work Management Marketing Management Advertising Agencies 115

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. The longer a visitor engages with your site, the better it will enhance SEO value , as Google and other search engines now measure user engagement.

Design 94

Design Trends Marketing Websites B2B 94

Biznology

FEBRUARY 25, 2020

They have always gone to market with big trade events, airport advertising, and field sales reps to follow-up on all those leads. White Papers and Case Studies. It’s probably something like downloading a white paper or filling out a contact form. B2B lags in digital. In some places more than others. Get a baseline.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

SmartBug Media

SEPTEMBER 24, 2021

This makes Google and your readers despise and distrust you quickly. Trading out services. They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). What Is Content Syndication?

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

The Marketing Blender

DECEMBER 16, 2019

Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. You can read more about the process and benefits of B2B marketing automation here.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. Earned media has the highest value on the credibility scale.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Ranking Lead Scoring 130

The Marketing Blender

DECEMBER 16, 2019

Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. You can read more about the process and benefits of B2B marketing automation here.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Hinge Marketing

MAY 23, 2016

one of the first things they do is Google their question, problem or issue. In addition, these research studies can be an excellent vehicle for partnering with a trade association or a noncompeting firm to reduce your marketing cost and increase your credibility. 8) White Papers or e-Books. 2) Pay Per Click Advertising.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Tiecas

OCTOBER 30, 2023

Just Google list hygiene services. I have found that buying lists from industry-specific organizations and trade show organizers can be effective. That’s where you can dive deeper into the technical topic, provide links to download white papers, read case studies, etc. About 435,000,000 results).

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. Online advertising: u se paid advertising on platforms such as Google Ads and LinkedIn Ads to target specific B2B prospects and generate qualified leads. Website optimization: improve the usability and relevance of your website for B2B visitors.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Hubspot

FEBRUARY 26, 2019

In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. But today he actually spends more time in SEMrush than he does in Google Docs. I read a ton of blog posts and eventually got my Google Analytics certification.”.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Ranking 101

Marketing Craftmanship

AUGUST 14, 2015

Business owners across all industries and professions start companies because they have a specific expertise or interest – whether it involves trading currency futures or replacing car mufflers – and eventually discover that selling their product or service is neither in their wheelhouse, nor something they enjoy doing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

markempa

DECEMBER 15, 2014

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs authors. You can also use tools like Twitter, LinkedIn and Google Alerts. Here are four steps to engage and develop leads via influencers: Step 1: Target — Map out the key players, experts and opinion molders in your industry.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

Markempa

AUGUST 19, 2021

Look at speakers at industry events, authors, bylines of contributed articles in trade journals and blogs. You can also use tools like Twitter, LinkedIn, and Google Alerts. Here are four steps to engage and develop leads via influencer marketing strategy: Map out key players – markempa.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

PureB2B

JULY 18, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. These freebies present an opportunity for a trade-off where you offer them valuable content or tools in exchange for their contact details, which facilitates future communications. Free e-books or White Papers.

Lead Generation 79

Lead Generation Lead Ranking Lead Scoring Paid Search Agency 79

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

SmartBug Media

APRIL 10, 2019

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. Unlike trade shows or in-person seminars, content created on your blog or in white papers and e-books has staying power.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

PureB2B

JULY 17, 2018

They tend to come in the form of eBooks, training videos, trials, webinars, and white papers. These freebies present an opportunity for a trade-off where you offer them valuable content or tools in exchange for their contact details, which facilitates future communications. Free e-books or White Papers.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hinge Marketing

OCTOBER 22, 2020

First is the study itself, which becomes a lead magnet, produced as a report or white paper. Are your blogs and articles ranking on the first page of Google for specific keyword search? Even a small, tightly focused research study generates a range of content opportunities for the B2B marketer. If so, congratulations.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

ViewPoint

JANUARY 26, 2012

Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc.

B to B 120

B to B netFactor Media SEM 120

Chris Koch

OCTOBER 22, 2010

Indeed, research by Forbes and Google found that 80% of C-level executives perform at least three web searches per day. And finally, the trade press and general business media are dying. Tags: Lead Management Marketing Automation Automation B2B marketing Forbes Google ITSMA marketing Sales Social Media. Tweet This Post.

Lead Management 100

Lead Management Marketing Management Automation Marketing Automation Services 100

Oktopost

OCTOBER 10, 2022

Landing pages, white papers, and other sales assets can help your partners generate more leads. While you may not see results today, tomorrow, or even next week, improving your website’s SEO will help make it more visible on Google and other search engines.

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Hinge Marketing

MAY 20, 2019

Articles and white papers. That way the reader trades some basic contact information (sometimes little more than their name and email address) for the piece. A fair trade. That means being found on Google. Perhaps the most familiar form of thought leadership, these medium-length pieces are still valuable.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Heinz Marketing

JUNE 19, 2023

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! And it feels like that everything, fundamentally is about trade-offs. You don’t have to wait for them to download your white paper.

Lead Ranking 99

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 99

MarketJoy

JULY 27, 2018

This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. That may include white papers, blog posts, demos, videos, presentations, or additional training materials. How to Trade the Attention of Buyers. Major differences between B2B and B2C.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

SmartBug Media

NOVEMBER 10, 2021

If so, you can emphasize the trade agreements like the United States Mexico Canada Agreement (USMCA) in your marketing mix. Buying advertising online with Google or Bing is never a terrible idea. White papers. Google holds in high regard a website that provides a positive experience for its users.

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Optinmonster

SEPTEMBER 18, 2020

This content could be just about anything: articles, videos, white papers, etc. Trading Strategy Guides, another OptinMonster customer, added 11,000 subscribers with a content locking script. You’ll be able to do this: In Google Analytics. Let’s get started! What Is Gated Content?

Lock-In 95

Lock-In Top of Funnel Conversion Marketing Automation Services 95

Contently

SEPTEMBER 10, 2020

One of the things that more and more brands and publishers need to do—and we’re starting to see this, especially with Google’s Chrome announcement and the death of the third-party cookie coming —is focus on your owned and operated. We can’t do trade shows, can’t do in person events. Do you see that accelerating?

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Marketing Insider Group

APRIL 20, 2015

Someone who downloads a white paper or registers for your webcast is not a lead. There is a trade off that is worth thinking about: the lower your conversion rate from inquiry to lead, the higher the conversion rate should be from Lead to Sale. So, what is getting in the way of so many sales and marketing conversations?

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

Webbiquity

APRIL 11, 2012

Note that these weren’t hair salons or auto body shops or some other type of business whose core isn’t the online world; these are companies whose buyers were trading messages using now-obscure online communication protocols since before the Internet had a name, and long before the term “social media” was introduced.

Social Media 100

Social Media Media Work Management Marketing Management 100

Digital B2B Marketing

OCTOBER 15, 2013

Following the lead of Forbes and others, many B2B trade publications are rolling out their own native publishing programs. A number of B2B trade publications offer the email equivalent of an advertorial, allowing you to share an entire article or perspective in email instead of an additional click away. Native Content Publishing.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Launch Marketing

APRIL 10, 2019

Providing space in one’s trade show exhibit where one of the organization’s team members can answer relevant booth visitor questions and introduce their solution. Collaborating on content such as an eBook or white paper where each organization addresses points that hold importance or relevance to their areas of knowledge.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48