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How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case.

Paper 113
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How to Use Social Media Event Marketing to Boost Your Attendance

Navigate the Channel

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

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7 B2B Website Design Trends to Look For in 2024

BOP Design

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. The longer a visitor engages with your site, the better it will enhance SEO value , as Google and other search engines now measure user engagement.

Design 93
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Top 4 B2B Marketing Trends for 2020

The Marketing Blender

Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. 2020 B2B Marketing Trend #2: Data Reporting and Visualization. Advertising.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. There are over 1 billion active monthly users of Gmail and Google accounts, and more than half of emails are read on mobile devices. AdWords Customer Match.

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Top 4 B2B Marketing Trends

The Marketing Blender

Thanks to the rise of digital marketing and tools like Google Analytics, marketers can access more data than ever before. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. B2B Marketing Trend #2: Data Reporting and Visualization. Content is king.

Trends 104
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7 Tips for Effective Industrial Email Marketing

Tiecas

Just Google list hygiene services. I have found that buying lists from industry-specific organizations and trade show organizers can be effective. Use newsletters to show a synopsis of your content to get their attention and then drive them to your website or blog to read the full content. About 435,000,000 results).