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Blog content tip - Don't let your content go to waste

Anything Goes Marketing

SEPTEMBER 6, 2006

Compile some of your blog posts and create a downloadble white paper or e-book. If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc. This is really easy to do and is a great lead generation tool.

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One way to tackle closed loop marketing

Anything Goes Marketing

OCTOBER 8, 2007

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". This will allow you to track the source if web visitors downloaded a white paper or purchased a product.

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