Contently

SEPTEMBER 10, 2020

We have a webinar series that we do right now called Real Time Banter. One of the things that more and more brands and publishers need to do—and we’re starting to see this, especially with Google’s Chrome announcement and the death of the third-party cookie coming —is focus on your owned and operated.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Launch Marketing

APRIL 10, 2019

Use newsletters, blog posts, knowledge bases, webinars, videos and other content to share success stories, offer usage tips and tricks and to highlight new or forthcoming features of your SaaS offering that will benefit them. Are we using tools like Google Analytics, CRM and marketing automation to analyze each stage of the lead cycle?

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). Direct Marketing ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

NuSpark Consulting

DECEMBER 31, 2011

Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. Have a content and promotional plan for your webinar, virtual trade show, and online events. Evaluate current media mix for lead generation.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. G- Google. Marketing on the search engine, optimizing for rankings, and participation on Google+. D- Demand Generation. What’s your plan? . E- Email Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

The ABM Agency

JANUARY 15, 2021

Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients. And it’s not through webinars or Zoom meetings…. How are they doing this? From there, you will need to research CPC (cost-per-click) estimates.

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Content Standard

OCTOBER 21, 2014

I’ve been privileged to be a part of the digital content creation team for several of Marketo’s Definitive Guides , which do a fantastic job of applying this idea: One guide fuels at least six months’ worth of lead generation via blogs, emails, eBooks, webinars, trade-show collateral, live panels, sales presentations, and more.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Anything Goes Marketing

OCTOBER 8, 2007

Here's an easy example: Go to Google and type in "Toronto Maple Leafs". In this case it seems that StubHub is tracking the search engine which is Google and the search engine keywords which are "Toronto Maple Leafs". This will allow you to track the source if web visitors downloaded a white paper or purchased a product.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? ” Jonathan Kantor's Bio.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Belkins

SEPTEMBER 20, 2019

Push them towards an informed decision: content describing your technology and experience, from ebooks and explainer videos to webinars. Guide them in their decision: case studies documenting your company’s experience with the issue that your prospects have encountered, demos, and white papers. But they do exist.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

Webbiquity

SEPTEMBER 25, 2018

Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. The webinar detailed seven conclusions from the report, which was based on in-depth interviews with senior B2B marketing professionals.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Heinz Marketing

MAY 11, 2020

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher. The fact that if you were counting on trade shows and thinking, well, how do we get more people to our booth?

Top of Funnel 80

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 80

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. White papers. Webinar promotions.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. That’s no good.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Single Grain

APRIL 18, 2023

This process of lead generation involves various tactics — including content marketing, SEO, email marketing, PPC, trade shows — to bring your lead down the sales funnel until they make a sale: While businesses can handle these tactics in-house, hiring an agency is another option.

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. For example, if you’re attending a trade show, you start with: Booking the space, ordering your swag, designing the booth, booking hotels, etc. That’s no good.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Heinz Marketing

FEBRUARY 19, 2018

Why are we writing white papers and PowerPoints, and big presentations that you can’t read on a three inch screen? The next message you get in front of someone, that may be a phone call, it may be a trade show booth, it may be an email, people are more likely to engage with you then. I’m going to Google you.

Top of Funnel 49

Top of Funnel Banner Ads Paid Search Agency Banners 49

SmartBug Media

NOVEMBER 18, 2022

Google Google is increasingly clutch when it comes to inbound marketing. Make sure to track page views and visitor sessions in Google Analytics (converting to GA4 in July 2023) and index blog posts in Google Search Console even before they’re crawled. Check out Google’s GA4 Certification.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Online Marketing Institute

MAY 18, 2010

Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage. Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Golden Spiral

JANUARY 13, 2022

But you develop your point of view through your content— articles , videos , podcasts , webinars , and white papers. Your current customers are referring you to those in their network either over LinkedIn or at trade shows (whether virtual or live). Those are essential. How do you get your audience to respond?

Statistics 62

Statistics Custom Publishing Trade Show Ethics 62

Hinge Marketing

MAY 18, 2020

Virtual Marketing is the use of online or digital techniques to achieve strategic marketing and sales objectives without resorting to traditional in-person marketing strategies such as networking at live events, face-to-face meetings, seminars or trade shows. These are typically trade publications or influential thought leaders’ blogs.

Marketing Automation Services 118

Marketing Automation Services Paid Content Service Top of Funnel 118

ANNUITAS

NOVEMBER 5, 2015

Not to mention, the rules of engagement change constantly (CAN-SPAM, new Google algorithms) and success is measured by impact on the business versus vanity metrics like clicks and opens. Develop content like white papers, eBooks, infographics or analyst reports for visual learners.

Trade Show 100

Trade Show Demand Generation Public Relations CAN-SPAM 100

accelerate agency

AUGUST 4, 2021

This content—which could take any number of forms, including blogging, infographics, white papers, or case studies —gives prospective customers something interesting and insightful to engage with. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

SmartBug Media

MAY 11, 2023

Content that falls under “content marketing” includes: Blog posts Case studies E-books Webinars White papers Infographics Videos Social media. Reaching out to interested leads at a trade show or sending personalized emails to your target accounts is still effective! Anything else you would call “content!”

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy CMS Development 98

Altitude Marketing

NOVEMBER 20, 2018

Enlist an influencer to host a webinar or guest at a speaking engagement. In the past, influencers had much smaller megaphones, limited to trade publications and events. Google loves it. Ultimately, Google wants to connect searches with the most relevant and authoritative information that answers the query. What’s new?

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Kill the white paper!”

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Single Grain

MARCH 24, 2022

trade show presentations. Fundamentally, inbound marketing agencies focus on three main pillars of promotion: Attract : Capturing the attention of the right people through the creation of valuable content, like videos, blogs, landing pages, and white papers. social media campaigns. opt-in email marketing. direct mail.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 52

Hinge Marketing

FEBRUARY 3, 2016

Google is another reason you should care about design. Google has made mobile friendliness a key criterion for driving the search ranking of a website. In other words, because your site is responsive, Google is more likely to send website traffic in your direction. Who do you do it for? Why do clients choose you ?

Trends 48

Trends Planning Thought Leadership Ideal Customer Profiles 48

Hinge Marketing

JANUARY 6, 2014

Nurturing campaigns consisting of multiple mailings (email or postal) following a specific event (a trade show or seminar for example) or a prospects action (filling out a contact form or downloading a white paper for example). Webinars are becoming a routine way to educate and cultivate prospects. Just Google it.

Lead Nurturing 48

Lead Nurturing Work Management Marketing Management Marketing Automation Services 48

Allocadia

APRIL 8, 2019

James Thomas: So you’re not a marketer by trade or by experience, but looking at this as an area of the business where you thought you could make a big impact. They think about a lot of the different activities we do, trade shows and events and the advertisement we do. We used to do webinars with a 1,000 and now get a 100.

Organization 52

Organization Planning Enterprise Management Business 52

Webbiquity

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Content Marketing and SEO.

Top of Funnel 100

Top of Funnel Paid Content Copywriting Content Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

5 Reasons to Stop Exhibiting at Trade Shows A New Marketing Framework If Your Message Works, Don’t Tinker With It 04. Subscribe in a reader Popular Latest Comments Tags 7 Rules for Perfect Press Releases Influencers Suck Selling vs. Buying: A Marketing Wake-up Call Twitter: Is Marketing Doing it Wrong?

Startups 40

Startups B2B Marketing B2B Planning 40

nDash

JUNE 2, 2021

Stephen takes part in and attends trade shows and conferences to network with others in the industry. Think about how you can repurpose that blog into other content: Expand it into an eBook, guide, or white paper. Formulate into a course or webinar. He likes to golf and rock climb during his free time.

CMS Development 98

CMS Development Webinar Metrics Work Management Sitefinity 98

Sales Engine

AUGUST 22, 2016

That’s why marketing’s job was to create awareness through one-to-many mediums like trade shows and advertising. They start with an anonymous Google search which leads to the consumption Whitepapers, webinars, videos, blogs, and articles as buyers. And make sure that content lives on pages that Google can find.

Top of Funnel 120

Top of Funnel Lead Ranking Marketing Qualified Leads Digital Marketing Funnels 120

Webbiquity

NOVEMBER 12, 2013

68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100