KoMarketing Associates

FEBRUARY 24, 2015

Trade Show Appointments. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular. properties).

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

NOVEMBER 2, 2017

Trade shows and conferences are great ways for B2B businesses to not only combine live and digital marketing, but also to gather content from the target audience. These could include: Event photos: Photos of trade show booths, conference speakers, event crowds, and other aspects of events employees are attending.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

DECEMBER 14, 2015

The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” That was the highlight of 2015 for us.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JUNE 7, 2018

All of the normal activities we do within our job and organization – from trade shows to handling customer service requests – must be set aside to begin to think about how we can change our perspective on what we have to give our audience.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

MARCH 30, 2012

Mobile device usage reports (example: Google Analytics dashboards ), including overall numbers, comparison between desktop usage, and breakdown of top devices. Ways we’re beginning to look at mobile different from a reporting perspective.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

JULY 24, 2013

Resources we use include: Feedly (now that Google Reader has been retired). Google Drive (for shared resources). As search engines, Google in particular, get better at scrutinizing inbound link quality, these connections matter even more for B2B SEO performance. LinkedIn, Facebook, and Google+ Groups.

SEO 120

SEO Peer-to-peer Ethics B2B 120

KoMarketing Associates

SEPTEMBER 7, 2017

Remind them to add new contacts to LinkedIn after trade shows, networking events, or conferences. The idea behind chat rooms has since evolved into texting apps, like our phone’s native applications to programs like WhatsApp, Google Hangouts, and Skype.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

OCTOBER 28, 2013

If you aren’t familiar with the Direct Marketing Association, it bills itself as “the premier trade association for marketing leaders who want to advance and protect responsible data-driven marketing” and their annual conference is one of the biggest marketing trade shows around. Did you attend the event?

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120