LeadSloth

AUGUST 4, 2009

After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). The Google tracking is from before Twitter, so the URLs were long and ugly. Twitter made the URL shorteners popular, like tinyURL and bit.ly.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

JULY 14, 2009

You can find keyword search volume with the Google Keyword Tool. This tool also provides keyword suggestions. You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. Then check your web analytics tool to see which keywords bring most traffic.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JANUARY 12, 2010

Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100