Digital B2B Marketing

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

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Beyond Lists: Use Filters to Manage Twitter

Digital B2B Marketing

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. List Tools Most trade publishers still rent email or postal lists, making list searches a good way to identify publishers as well. Twitter Streams and Content Curators What sites do people in your audience read?

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4 Reasons You Need a Blog

Digital B2B Marketing

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

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4 Reasons You Need a Blog

Digital B2B Marketing

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

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5 Metrics Every B2B Marketer Should Track

Digital B2B Marketing

Unless you are Google, IBM or Oracle, there is a good chance part of your market doesn’t really know you exist. Share your answer in the comments or with me on Twitter ( @wittlake ). These metrics can all be measured outside of individual programs and most programs can contribute against one, or all, of these metrics.

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All Media Will Be Social Media

Digital B2B Marketing

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. As visitors, we will choose the platform based on our own network (Facebook, Google+, LinkedIn, etc) and purpose for interacting. The future of digital media is social.