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Crimson Marketing

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

OCTOBER 15, 2015

I Can Buy A Tool For My In-House SEO Team, And They’ll Be Golden. Marketing tools make your life more efficient and automated. But tools can never “replace human talent, intuition or foresight.” ” 2. Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. ” 13.

Top of Funnel 100
Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100
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How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. To better understand the practices of our 500 firms (both average-growth and high-growth), we asked them to rank both their usage of a wide variety of tools.

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