Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute).

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. Like this post? Sign up for our emails here.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

MAY 10, 2017

For example, Madalyn Sklar is considered a Twitter influencer because she has a great social following across her social channels and is a recognizable personal brand in the social media industry. If your target audience is filled with social media marketers who are trying to learn how to use Twitter better, Madalyn is your go-to influencer.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

JULY 16, 2015

In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. What other options exist to help you grow in the marketplace?

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

APRIL 29, 2015

Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. You’ve got your Twitter profile. Your Google+ account. Sure, digital calendars like Google Calendar are great, but they’re not as intuitive as we’d like. All-in-One Social Media Management.

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. image credit: Google.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Digital marketing is a powerful tool that can contribute to your online presence and positively impact your bottom line when you utilize it correctly.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

DECEMBER 28, 2020

Have Post-Its or sticky note apps, brain dump Google Docs, a journal, a notepad–always around. If you have your tools…you can take 5 seconds to jot a thought down. Even Twitter can be motivating. Here’s Why (and How to Do It) Take the struggle out of it. Have your supplies at the ready. Generally, you won’t.

Paper 187

Paper Twitter Order Studies 187

Biznology

MARCH 9, 2011

But, in practice, most of the technologies, tools and toys we've have to play with haven't helped us deliver on that promise. Oh, sure, we're much better at delivering the right message to the right customer at the right time than at any time in history.

Twitter 80

Twitter Facebook Google Practices 80

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Here are 11 tips and tools to jump-start your SEO. Google Trends tells you what keywords consumers use and when. Did these tips and tools help you see how to jump-start your SEO?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

MARCH 22, 2017

From all the options , how do you pick the best social media marketing tools for you? Pick a tool that can do many functions, and you can cover your social media management bases without breaking the bank or wasting time. Analytics — Google Analytics (free). This is the step where most businesses feel overwhelmed.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

JANUARY 9, 2014

Check out these 25 awesome outreach tools for your smash business strategy. It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! To streamline your entry into this practice, we’ve reviewed 25 of the most powerful outreach tools: 1. Sorry, but it doesn’t.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

JULY 29, 2014

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? That’s powerful.

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

MARCH 20, 2018

“When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach, the quality had been dubious, the licensing too expensive, and of limited value. . Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

APRIL 6, 2020

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options. A good reference point to show the complexities involved is this Twitter thread from what Slack did to move to 100% WFH model. Does your staff have the right tools ? Do you encrypt your network traffic across the Internet?

Tips 118

Tips Bandwidth RSS Work Management 118

Biznology

JULY 28, 2015

Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. SDL SM2 , Inkybee , Google Search, and especially GroupHigh serve very particular purposes to me. So, maybe none of the below tools were made for me, do I hack/roll my own. So, maybe none of the below tools were made for me, do I hack/roll my own.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. Google’s getting really good at finding ground zero on it’s own but anything I can do to make it easier I feel is worth it.

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

DECEMBER 14, 2010

How much from Google? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. But, what if it all went away?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

AUGUST 4, 2015

In Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. So, as long as Google+ isn’t smothered in its sleep with a pillow by mommy and daddy, Google and YouTube, then it’s an essential part of the puzzle. And you should do the same.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

FEBRUARY 11, 2016

So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

FEBRUARY 15, 2019

Start running google searches for your brand and your products. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). If the scale becomes completely unwieldy there are agencies and tools that can help you with this. Add anything new that you find to your spreadsheet.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

OCTOBER 28, 2014

I never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Calendar.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

APRIL 3, 2018

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

OCTOBER 3, 2013

The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. IS NOT : a direct selling tool. Yes, people may click on a product link via Twitter and purchase it but if all you focus on when it comes to social media is immediate sales, you are missing the point.

Social Media 80

Social Media Media Twitter Linkedin 80

Biznology

JANUARY 15, 2013

Well, cross-posting tools don’t make your cross-posts look as good as they could. And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

MARCH 8, 2016

Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. While there are awesome social media and blogger outreach automated tools such as Audienti and there are amazing Marketing Automation tools out there, the final mile is all about people. Blogging is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

DECEMBER 21, 2016

You probably have Facebook , Twitter , Instagram , and Google Plus accounts. However, if you are promoting computer services, you would be better off using Twitter or Facebook. Instead, title your headline “You’re Missing Out: 5 Ways to Improve Your Google Search Rating.” Don’t oversell.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

JULY 12, 2013

The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. We also need to slowly educate those outside the communications functions about the tools, technologies and tactics of content marketing.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Biznology

DECEMBER 10, 2013

And while just adding Twitter , Pinterest, Facebook, and Google + icons below “Find us on social media” might work for some people, it’s much easier to include as many clues as possible such as your Twitter handle, be it @chrisabraham or @gerrisd for Gerris digital (that’s how people use Twitter).

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80