• WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Google, Tools] 9 Tools to Help Fix the Customer Experience Gap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. 'My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google, Tools] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. Although the fundamentals of inbound marketing haven''t changed, the tools companies use to get found online have. Inbound Marketing
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Tools] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? How is this any different from Google? With Google you are targeting anyone and everyone on the web searching for keywords related to your offering. Google = extended reach, LinkedIn = specificity.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Tools] 5 Ways You Can Add Social Proof to Your Landing Pages
    On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. Learn the step-by-step instructions here to embed tweets, Facebook posts, Pinterest pins and boards, Google+ posts, YouTube videos, Vines, SlideShare presentations, and infographics. Would you believe me?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Tools] SMX East 2014 Preview: Competitive Research for SEO
    During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Schema Markup.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Tools] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Google, Tools] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Google, Tools] The Art of Marketing: 6 DIY Design Projects to Try
    There are a few different tools you can use, but I recommend going the Photoshop route. Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. And while Photoshop is perhaps the best tool for the job, the simplest tool for the job is PowerPoint. But, in fact, there is.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Tools] 20 Amazing Examples Of Brand Content Marketing Hubs
    But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for more ideas. After making this request, I received some  great examples from my friends and even some strangers on Twitter and Linkedin. am also a loyal user of their tool. So please keep the suggestions coming?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Tools] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Services: Send out a “Call For Customer Speakers” email to your services team with a link to a Google Docs spreadsheet where they can drop in suggestions for suitable speakers, and the reason they feel they would be a good fit for the event. Sign in with your Twitter Account. Use them. 2) Speaker Specialists. ” Just.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Tools] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Try Google’s Keyword Planner to search for keyword areas, volume, and competition metrics. Keyword Planner is a helpful tool that lets you type in topic areas you want to write about and gives you specific keyword clusters and individual keywords that are related to the topic. On LinkedIn or Twitter? How is it written?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Google, Tools] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter | Facebook | Google+ | LinkedIn |. Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. Related Stories 6 Super Quick Social Media Productivity Tips + 23 Tools to Help! New Social Productivity Tools For The Workplace. Author information.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Google, Tools] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Custom segmentation is an important tool that advertisers should look for in a retargeting platform. There are many third party tools to choose from when selecting a retargeting vendor. We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. AdRoll.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Google, Tools] How to Use SlideShare for B2B Lead Generation
    ComScore reports that SlideShare has five times more traffic from business owners than Twitter or Facebook. Related Stories Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community. Consider this. Tell a story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Tools] 3 Steps to Building a Better B2B Target Account List
    Fortunately, the tools and resources are available today to create more effective target account lists than ever before. Chances are you start with Google or by asking someone your know. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. 'By Eric Wittlake, {grow} Contributing Columnist.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Google, Tools] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Content Analysis Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Google, Tools] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? Many content creators are taking advantage of a new Google+ feature called HOA. c) Google+. b) Twitter. d) Google. a) Twitter. c) Google+. a) Google. A) Google. c) Google+.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Google, Tools] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Previously Google only tracked web form conversions and calls that came directly from mobile search ads.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Google, Tools] Full-Service Technology Vendors: Marketing Automation Support and More
    Imagine a world where you have one contact to call when you need help with your marketing automation tool. She is the communications manager for OSSCube, which delivers integrated enterprise business solutions to organizations around the world including industry leaders like Intel, Google, Yahoo, Trend Micro, LinkedIn, and Bigadda.com.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Google, Tools] Getting Started with Video Marketing: Q & A
    Q: What’s a good tool to stabilize your iPhone while shooting a video? The traditional definition is a lead who converts to a customer; for you, it could be getting someone signed up for a trial account on your website, converting someone who watches a video into a Twitter follower or a member of email list, and so on.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Google, Tools] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Value to B2B content marketers : Thought-leading publications within the industry are an invaluable tool when starting a content process. What web reporting tools and programs are currently in place on the website? Can you please provide a succinct overview of your business? What are your organization’s primary industry targets? .
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google, Tools] How to Promote Your Content Using Paid, Earned & Owned Media
    The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. to over $20 on networks like Facebook, Twitter, and LinkedIn. By leveraging the content promotion landscape and the tools of the content promotion ecosystem , marketers can get faster and better results.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Google, Tools] Top 6 Essential SEO Elements for Marketers New to SEO
    Googles denunciation of guest blogging for SEO was just one of a few updates in 2014 that changed the link-building scene. Googles algorithm detects that kind of behavior almost instantly and your links will be devalued. The next step is looking at traffic inside of Google Analytics. Raven Tools keyword manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Google, Tools] A guide to free and easy influencer research tools
    asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” was embarassed for this Fortune 500 company that equates Twitter followers with influence. Free influencer research tools. This tool is a high-level indicator. Klout.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Google, Tools] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). Good Examples.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Google, Tools] 5 Ways to Redefine and Retell your Brand’s Story
    Good content should be over 300 words to comply with Google’s search algorithm and should have a few good keywords laced throughout the text. This will ensure Google that you’re not a spam website. Finally, pull out your smartphone and search for your website on a browser and Google’s app. Here’s how: 1.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Google, Tools] Social Media Referral Traffic Tactics
    Twitter : Twitter updates are a sort of tease, you can’t pack everything you want to say in 140 characters which makes linking to external content a best practice. StumbleUpon: StumbleUpon is another under rated tool in the social network arsenal. 'By Hannah Beacham. Multi- Network Effort. Not Forgotten. Social Media
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Google, Tools] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    In this post, we’ll discuss five simple tools your professional service firm can use to start creating online video today. You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. Google Hangouts. On Twitter or LinkedIn? Not convinced?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Google, Tools] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools). And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Google, Tools] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. 24% Twitter. Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Google, Tools] Google+ is an island of misfit toys
    Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Isn’t a Joke.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google, Tools] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you don’t have this free tool, than you are missing out on an opportunity to learn more about your customers and their behaviors on your website. On Google+ or Twitter? Who wants that?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Google, Tools] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Let’s take a look at some of the tools (and steps) we find valuable to this process: Finding Influencers by Topic. BuzzSumo.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Google, Tools] 9 Pillars for a Killer Content Marketing Strategy
    Promoting your content on social sites like Twitter can make it go viral. To measure content metrics , you can use programs like Google Analytics. Use online tools to see what competitors are up to. 'Image source. Would you like to generate more leads, sales, and business? Two words: content marketing. Be Consistent.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Google, Tools] 12 Best Slideshares of 2014 (So Far)
    40 Tools in 20 Minutes: Hacking your Marketing Career from Eric Leist   (PS – I’m a big fan of growth hacker marketing.). Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Google, Tools] B2B Content Marketing: Do More Than Reinvent the Wheel
    But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of. It’s frustrating!
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Google, Tools] 23 Outstanding Social PR Guides
    The audiences, topics, tools, and tactics employed in PR have evolved. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? ”) and using tools like FollowerWonk to analyze the key influencers on your key influencers. Image credit: PRNews.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Google, Tools] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post provides a short answer to this question, identifying a few ways marketers can improve their off-page SEO while also adhering to Google’s guidelines. New Twitter Dashboard Lets You Measure Performance of Organic Tweets. 'Another summer week just came to a close. Can you believe it? Tweet. Tweet. It sure is interesting.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Google, Tools] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    If Google''s algorithm factors were clear-cut and transparent, everyone would invest more in SEO and there would be far more competition to rank in the top SERPs, not to mention making it harder for the cream to rise to the top. 'You likely know Rand Fishkin as the cofounder of Moz. Top 10 Insights from Rand Fishkin''s Inbound.org AMA.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Google, Tools] 4 Steps to Content Curation for Inside Sales Reps
    The easiest place to start is typically with a search engine like Google or Yahoo. It is also helpful at this stage to setup Google Alerts for your topics/keywords to make sure you catch any important content sources you did not find in your initial search. This is essentially what separates us from the rest of the sales community.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Google, Tools] 6 Principles of Persuasion for an Amazing Copy
    Don’t ever use these pillars to make false promises, but as a tool for enhancing your conversion copywriting. thought leader is partially valued by the size of their following, and you probably check out Google local reviews before heading to a restaurant. It’s why we flock to thought leaders’ blogs and Twitter feeds. campaign.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Google, Tools] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Using Google, search for them by name and determine if they have a blog that might be a good fit. Expanding Your Search: Using Outreach Tools. Using the same criteria, try searching Twitter.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Google, Tools] The lay of the land ��� benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Google, Tools] The lay of the land – benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google, Tools] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    There are some helpful tools out there that will help you choose the right keywords -- in general, good keywords are popular industry terms that your buyer personas are searching for that don''t have too much competition. Using HubSpot, you can easily find this in the Keywords tool -- just select a keyword to see your listing position.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google, Tools] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    The reason why we often get bogged down in it all is because often, we don''t know how to use the tools at our disposal to get high-quality designs. Below are 10 design tools even the most design-phobic marketers can use to create gorgeous visual content. 7) Google Fonts. Skitch might be one of my favorite design tools ever.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Google, Tools] How to be a Google+ success
    'It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google, Tools] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace. links.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Google, Tools] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Common B2B Link Building Questions. Guess what?
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Google, Tools] Google+ on its Third Birthday
    'I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Google, Tools] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. Want a simple rule to separate valuable tools from flashes in the pan? ROI-Driven Metrics. Behavior-Based Marketing.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Google, Tools] Manufacturers: Help Your Contractors Have Online Success
    With over 56,000 likes on Facebook and more than 14,200 followers on Twitter, HomeAdvisor is one of the most popular websites for home service professionals. CraftJack is a very versatile web tool which allows you to do a lot more than just get listed in a search directory. 'Many contractors have trouble navigating the digital scene.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Google, Tools] Onward, to Total Immersion!
    You had to be present, and your presence had to be awesome enough to hit page 1 of Google’s results. Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. wonder. Period.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Google, Tools] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    which is an interactive tool that anybody can use. And there are various tools that you can use to identify who your influencers are in your particular industry. Little Bird is another tool that I’ve used in the past to connect with influencers in various industries. You could use a tool to curate, like Curata for example.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Google, Tools] How to Craft Print Vs. Online Headlines
    When writing for print, editors have access to a full complement of tools and devices, including puns, plays on words, catchphrases and more—all paired with images and creative typefaces and fonts to get the point across. Twitter links are briefer than that.  . 'What makes a good headline? If not, write another one.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Google, Tools] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Google, Tools] Are You Reaching Your A/E/C Lead Generation Potential?
    'Many A/E/C firms appreciate that their website is an important marketing tool. Simple—a new client uses a search engine (like Google) to search for a term, and your blog post on the same topic pops up. Blogs give your website greater influence with Google, meaning that you will rank higher on search findings.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google, Tools] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Although there are tools out there like Buffer and HootSuite that allow you to syndicate a single post to multiple networks at the same time, I don’t recommend it. It’s more effective to craft a post and tweak it to fit each social network, then use a tool to schedule each version. Google+ also supports the +mention. Period.
  • LEADERSHIP  |  TUESDAY, JUNE 24, 2014
    [Google, Tools] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
    In terms of the actual tactics planned: - 61% plan to increase their Google+ activities. It is also interesting that Twitter was not mentioned even though in other studies we have seen Twitter tends to be one of the top platforms preferred by marketers. 4) What are the best social management tools? Facebook? LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Google, Tools] How to use Power Editor to Ignite your Facebook Marketing
    What I discovered was that Dunkin Donuts is using a tool called Power Editor … and it’s not just for big companies. I This tool is FREE. All you need is patience, a budget, and Google Chrome to access this tool. Step One: Download or Use Google Chrome to access the program. This tool is FREE.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google, Tools] How to Take Vacation Without Sabotaging Your Sales Team
    If you have the right inbound strategy and tools in place , you can have your cake and eat it too when it comes to vacation time. After all, Google doesn''t take holidays! If you don''t have HubSpot, most email marketing tools will have this functionality in place for you to take advantage of as well. The results were instant.".
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Google, Tools] Optimize Your Content for Inbound Marketing: Part 2
    '“The best place to hide a dead body is Page 2 of Google’s search results.”. Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website. Being unaware of Google’s dos and don’ts is no excuse for tripping an algorithm. First Things First: A Recap.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Google, Tools] 2 Key Tips To Help Rethink Your Marketing Analytics
    Oracle Marketing Cloud is hosting monthly twitter chats where you can ask Oracle experts and Topliners the things you have always wanted to know. During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” " 2.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Google, Tools] Maximize Blog Traffic with Top 27 SEO Plugins
    In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Note that while I use many of these tools personally and have tested them all, some may not be compatible with your website, theme, version, or browser. Squirrly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Google, Tools] 3 Things Your Social Media Team Should Know About SEO
    Recent Google+ posts show up in a branded search] . Google+ is now responsible for local data and that data is being pulled into search results. Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. Connections.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Google, Tools] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    43 percent of e-commerce transactions that begin with a web search end in a phone call, after all, and 61 percent of mobile searches result in a phone call (Google), so it’s undeniable that customers are reaching out to your business. and They Have 4,000 Followers on Twitter. We have a contact us box!” some will squawk. Call Tracking
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Google, Tools] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    43 percent of e-commerce transactions that begin with a web search end in a phone call, after all, and 61 percent of mobile searches result in a phone call (Google), so it’s undeniable that customers are reaching out to your business. and They Have 4,000 Followers on Twitter. We have a contact us box!” some will squawk. Call Tracking
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Google, Tools] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    43 percent of e-commerce transactions that begin with a web search end in a phone call, after all, and 61 percent of mobile searches result in a phone call (Google), so it’s undeniable that customers are reaching out to your business. and They Have 4,000 Followers on Twitter. We have a contact us box!” some will squawk.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Google, Tools] 60 Marketing Acronyms Every Industry Pro Should Know
    Examples: Salesforce.com, Google. famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. GA: Google Analytics.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Google, Tools] Why is SoLoMo Beneficial for Business?
    The social platform where marketers typically spend the most is Facebook, at 54 percent ; however, Pinterest, LinkedIn, Google+, and Twitter are also popular options. 'As a local business, you may have come across the term SoLoMo. Think Local. That number is only going to continue to rise! Spend on Mobile. Follow @deannabaisden.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Google, Tools] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The social platform where marketers typically spend the most is Facebook, at 54 percent ; however, Pinterest, LinkedIn, Google+, and Twitter are also popular options. 'As a local business, you may have come across the term SoLoMo. Think Local. That number is only going to continue to rise! Spend on Mobile. Follow @deannabaisden.
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Google, Tools] 15 Blog Design Hacks to Maximize Social Sharing
    Encourage Multiple Networks… Facebook, Twitter, and Google+ are no doubt the big 3 of social networking, but that doesn’t mean they are the only networks that should have share buttons in your blog design. Twitter’s awesome embed feature allows you to embed a tweet into a blog post quickly and easily.
  • MARKETING ACTION  |  TUESDAY, JUNE 17, 2014
    [Google, Tools] 3 Steps to Blow Your Visitor’s Mind with Content Marketing
    There’s an unbelievable amount of content being posted to the web: 216,000 photos shared on Instagram, 278,000 tweets posted, 72 hours of video uploaded to YouTube, and 2 million Google searches performed every minute. Instead, we changed our primary offer completely, to a free tool. And there’s a lot of noise! Ready for it?
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Google, Tools] Choose the Right Social Networks to Boost Your Business
    You can easily search for your brand name on Twitter (“My Brand”), search mentions (@MyBrand), and hashtags (#MyBrand). And it’s owned by Google, so you can’t discount that when you take SEO into consideration. They cross-post the videos to Twitter for maximum reach. Rolling commentary and news: Twitter. hear you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Google, Tools] 10 Things You Probably Don’t Know About Google+
    My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. You can follow whoever you want on Google+ as a personal profile and a Business Page. Google has a high stake in getting you hooked on “plus”. The more successful you are, the more money you can spend on Google Ads.
  • BIZNOLOGY  |  TUESDAY, JUNE 10, 2014
    [Google, Tools] Successful SNS’s should be modeled on the college campus
    Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators. Sui generis.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Google, Tools] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    The Share Link Generator is an awesome free tool on the web that helps you create social sharing links for Facebook, Twitter, LinkedIn, Google+, and Pinterest quickly and easily. The Share Link Generator lets you post to Facebook, Twitter, Google+, LinkedIn, and Pinterest. For Google+, all you need is a URL.
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Google, Tools] SEO Questions from the Fact & Fiction Webinar
    And if you’d like to test your page load speed, try Pingdom , a free tool I’m happy to recommend. The first step in evaluating your backlinks is to use a mixture of automated tools and the manual eyeball test to review ALL of your links. heard that Google+ is going away. Google+ can be a great platform to use.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Google, Tools] A Go-To Guide to Screwing Up Your Landing Pages
    Fast page load times means better user experience and it helps your Google search ranking. Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages. Or a checklist of tools they need to change their oil? It''s long and wordy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 4, 2014
    [Google, Tools] Everyone Hates Comment Spam, So Why Are We Drowning In it?
    Only links in comments are often nofollow links , which means there is no SEO benefit, and you might even get penalized by Google if you leave too many similar comments on too many sites, or use a “keyword heavy name” instead of your real name. Find Kerry on  Google+  and  Twitter. Comment spam is bewildering to me.
  • ENGAGE  |  MONDAY, JUNE 2, 2014
    [Google, Tools] This Week in Content: Harnessing Big Data, Creating Reactive Content, Corporate Marketing, and More
    The voice of the consumer is today’s most powerful tool for marketers. The rollout of Google’s algorithm update, Panda 4.0 It seems that often the “big brand names” aren’t making the cut when it comes to their Google search-ability. What NPR Learned From Turning Its @NPRNews Twitter Account From A Bot Into A Human.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Google, Tools] Useful Google Analytics: Goals and Attribution Models
    'Google Analytics (GA) is an excellent free tool used to track and measure website traffic and other factors. If used strategically, Google Analytics can provide you a wealth of beneficial knowledge. Attribution Modeling Becerra recommends looking at attribution modeling in Google Analytics. Sign up for the free VR Buzz.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Google, Tools] 11 Best Practices for More Effective Content Curation
    But don’t be afraid to curate good content across Twitter, your Facebook company page, and your Google+ page at the same time. your tool has a bookmarklet, use it so that you can do one-click curated content from anywhere you happen to be reading. 9) Use team tools to increase contributions. ?Social
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Google, Tools] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Ideas are Powerful.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 27, 2014
    [Google, Tools] Algorithm Updates: Common Questions & What You Should Know
    However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search. Me too.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Google, Tools] 10 Steps to Better Visual Marketing With Canva
    At Canva , we’re trying to change this by making a fast, free, and easy tool service accessible to everyone. Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook or Google+ with a good embeddable image. Tweets from Twitter. Google+ posts. 2) Create your own rich media.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Google, Tools] How to Hire a Content Strategist
    Even if you aren’t in a position to hire one of the top names, creep their profiles to discover who they follow on Twitter. Generally speaking, the better the blog, the higher the bar for guest writers to clear -- a standard that’s likely to become even more stringent given recent Google comments. Writing is a prerequisite.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Google, Tools] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    'This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it? Simple Tips for Optimizing Your Google+ Page & Posts to Boost SEO.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 22, 2014
    [Google, Tools] Mobile App Advertising: Staying Affloat in a Sea of Apps
    Mobile application stores from the two big players, Apple and Google, are cluttered with apps from a wide variety of categories. Within the last few weeks, Google , Facebook , and Twitter have announced changes to their advertising platforms that allow companies to  better advertise  their mobile apps. Google AdMob.
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Google, Tools] 3 Blog Optimization Experiments You Might Want to Embrace
    With the rise of visually-powered social media like Instagram, Twitter photo cards, Google+, Facebook, and Pinterest, the images associated with your blog posts have taken on extra importance. Here’s how it looks on the blog homepage: 2) Click-to-Tweet Tools. What new blog optimization tools or techniques are you using?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Google, Tools] An Eight-Step Process for Creating Front-Page B2B Industry News
    Aside from creating Google Alerts for keywords and relevant topics, we also make sure to leverage news aggregator applications such as Feedly (this is our replacement to Google Reader). Bonus tip: When possible, set up Google Authorship. Submitting the Site to Google News. How to Submit Your Site to Google News.
  • ENGAGE  |  WEDNESDAY, MAY 14, 2014
    [Google, Tools] 11 Best Practices for Social Journalists
    Social journalists (SoJos) are classic journalists with a very important twist—they use the tools of our evolving digital world to connect with and reach their audiences. Google communities. Twitter hashtags. Google alerts. 'Social journalism is a fairly new term. While the term is new, the concept is not. Useful. Social.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Google, Tools] 7 Quick Ways to Curate Industry Content for Your Blog
    This blog post, " How to Do Keyword Research ," will be helpful in understanding how to approach selecting the right Twitter hashtags from which to curate. You''ll also end up inherently identifying some excellent Twitter accounts to follow when you start doing this hashtag curation. 4) Set Up Google Alerts. Blogging
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Google, Tools] Six Steps For Delivering On The New Vision In Marketing
    Tools are not perfect, requiring strong leadership from CMOs. And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketers of the future will be revenue drivers and will have greater influence across the business. Strategy
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Google, Tools] Need More Website Visitors? Get Back to Basics
    You head over to Google and type “patent lawyers Boston MA” into the search bar. It’s not just website pages that can help you attract traffic to your site -- your blog can be one of the most powerful tools you have to get new visitors. Have you ever seen someone asking for advice on Twitter or Facebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 8, 2014
    [Google, Tools] A 6-step plan to determine your social media strategy
    How to fix Google+ 3 Twitter best practices that unlock business success. Social Media Strategy Social Media Tools marketing strategy social media social media solutions social media strategy '6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. The problem is, after about four weeks (or less!), Really.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Google, Tools] Lurkers are the 99.989% of Social Media
    Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). The Internet has razed the barrier to entry to all of these things and the tools are all cheap. From Producers to Audience; from Hobbyists to Consumers. It’s not like that any more. James.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Google, Tools] DMFB Preview: Building Your Online Brand Through Customers
    mentioned this in my last blog pos t, but as Justin Sanger stated at SMX West in March, Google wants to rank the real world, and people talking about companies online is now the real world. Tools like Hootsuite , SproutSocial , and Trackur give you the ability to monitor what’s being said about your business and the industry in general.
  • LEADERSHIP  |  TUESDAY, APRIL 29, 2014
    [Google, Tools] Spring Clean Your Top 5 Social Media Channels
    Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. Twitter: Most companies that jumped onto the Twitter bandwagon so as not to be left out, scrambled their short descriptions hastily. LinkedIn: See if your profile needs a refresh.
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