• HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Google, Tools] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    You''re getting followers on Twitter, but website traffic has dipped. If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. Then share each post on Twitter to drive followers to your site. tool each time you need to log in somewhere. say, GO ALL IN.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Google, Tools] 25 social media listening aids to increase your hearing
    The steps are: Define goals, use tools and resources that meet the objective and create a measurement plan to make the listening actionable. There are very effective social media listening and monitoring tools available so there is no reason not to start now. Topsy is a certified Twitter partner. Does your business listen?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Google, Tools] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Google, Tools] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    This week reports started surfacing that Google will stop supplying 3rd parties with paid search query data. Some reports indicate that Google will stop supplying PAID search query data. If you recall, Google stopped supplying essentially all organic keyword data last Fall. Why is Google Doing This? That''s a big deal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Google, Tools] 7 Essential Mobile Apps for Marketers
    Here are a few essential mobile apps and tools for my fellow marketers. Google Analytics. The Google Analytics native Android app delivers the quality you’d expect from Google, with an excellent user interface and a good overview of your data. Lead Converter is a powerful tool for any marketer’s arsenal. Toggl.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Google, Tools] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). Countless tools exist to help extract social data, so this process can be easily overwhelming. Which Channels?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Google, Tools] Content ROI Is a Myth
    You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. They have also recently added more tools to help analyze the performance of your content with a content marketing score and trending topics site. The Indicators of Content Success. The Content ROI Myth.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Tools] 70 New (Really) Marketing Automation Stats
    ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). B2B marketers at small and mid-sized companies rate the following content marketing tools as most effective. use Google. Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Google, Tools] 70 New (Really) Marketing Automation Stats
    ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). B2B marketers at small and mid-sized companies rate the following content marketing tools as most effective. use Google. Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Not at all.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google, Tools] How to engage bloggers down the long tail
    Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. Just for the record, tomorrow’s hash tag is #outreachmarketing and my personal Twitter handle is @chrisabraham — I hope to see you there. It’s free and online so register
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Google, Tools] How to Engage Bloggers Down the Long Tail
    Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. Just for the record, tomorrow’s hash tag is #outreachmarketing and my personal Twitter handle is @chrisabraham — I hope to see you there. It’s free and online so register
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Google, Tools] How to Tweet Around the Clock Without Being on Twitter 24/7
    'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. Twitter
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Google, Tools] The Top 20 Places Your Business Needs to Be Listed Online
    Since Internet search is the primary tool to finding businesses today, it’s vital to make sure your business is listed on all applicable online directories. To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Advantages. Bing Places for Business.
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Google, Tools] Tweet Less and Talk More
    The Internet is the most powerful, life- and business-changing tool created in generations. Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. 'Toss the technology. Relationships rule in sales. That’s our job.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 2, 2014
    [Google, Tools] Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
    She’s starting to shower again and is giving back to the community — mostly by donating her ex-husband’s books, hockey equipment, tools and Xbox to her church rummage sale. Set up your Google Analytics: It’s free, it’s not difficult and it’ll give your summer student some numbers to play with. Follow me on Twitter @bizmkter.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Google, Tools] What to Know: SMX West 2014 Takeaways
    It’s no secret that personalized search has become a huge part of Google over the years. Between location, search history, and now Google+, two people are rarely going to see the same results. They are also developing tools like Magic Recs and Discover to provide personalized push notifications and information to individuals.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Google, Tools] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Use the best tools you can use. Google is wary of severe SEO front loading, rightfully so. Oh, and purple. Take A Safety Course. No armor.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Google, Tools] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. There are a number of tools that can make this easier for you, like SimplyMeasured’s paid reports, or SocialBakers , which offers a paid trial. 'An estimated 88% of brands today are using social media for marketing. Engagement.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Google, Tools] A Small Biz Guide to Digital Marketing Acronyms
    API: Application Program Interface is a set of rules, protocols or tools for building software applications. Google uses backlinks in their algorithm to determine how search engine results are returned. If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad. or Bing.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Google, Tools] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Use the best tools you can use. Google is wary of severe SEO front loading, rightfully so. Oh, and purple. Take A Safety Course. No armor.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 1, 2014
    [Google, Tools] Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.
    Social Media for Real Estate Blog Blogging Business company Facebook Google happening marketing media marketing objectives potential real estate Social Media Marketing start strategy time tips tools Twitter video 'Social media has increased consumer expectation. What does your social media marketing say about you? Fix it.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Google, Tools] Webinar Recap: How to Develop a Successful Content Marketing Program
    Nevermind all the changes to the landscape Google has imposed on us all – the fact still remains that search engines love content, good content, and if you optimize your content with well researched and meaningful key words and phrases, leads, the right leads, will find their way to you. On Twitter or LinkedIn? Why the struggle?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Tools] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Actively participating in social media not only increases your visibility throughout multiple networks, but it boosts your online visibility and reputation (benefits previously associated with SEO) through social signals, which Google deems important. On Twitter or LinkedIn? 'First the good news. Email marketing. Social media.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Google, Tools] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    1) Create a stream on Twitter. To get started, create a stream on Twitter of some terms that are relating to SEO. Use terms including "Google algorithm," "Google Panda," "Google Hummingbird," or "Google Penguin." In addition to following SEO terms on Twitter, follow thought leaders who are talking about SEO.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 26, 2014
    [Google, Tools] 6 Tips to Grow Your Instagram Audience Quickly
    Related Stories 5 Tips To Avoid Cheating And Riot At Your Facebook Contest 10 Tools to Help Get More Social Media Traffic Boost Credibility on Social Media with Customer Stories. Instagram Business content customers Email etiquette Events Facebook fans follow followers for your Google media Photo profile profiles reason start tips Twitter
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Google, Tools] Marketing technology and the challenges it brings for B2B
    vocabulary rich in buzzwords won’t get the job done, nor will a whole suite of sophisticated marketing tools that nobody knows how to use properly. Content is more than what gets taken up and disseminated by content marketing firms to boost your Google rank. Focus on the long term. Concentrate on social and mobile marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Google, Tools] Six Best Practices for Marketing with White Papers
    documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. discussions in relevant LinkedIn groups, trending topics on Twitter). Google Trends. Solve a real problem.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 24, 2014
    [Google, Tools] This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!
    Twitter turns 8. Last week Twitter celebrated its 8 th birthday and to mark the occasion it launched a tool that allowed you to see what some of the social site’s more famous users posted as their first tweet. Read more about the tool here: [link]. B2B social media Behavioural economics mobile twitter Multi-device
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [Google, Tools] Eight years of top business brands on Twitter and their First Tweets
    'Which businesses were early adopters on Twitter? Today, Twitter is celebrating its 8th birthday. To celebrate, Twitter has created the #firsttweet tool - taking users down memory lane and giving us a chance to see the first piece of wisdom we shared with the world. When did they set up on twitter? Google.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google, Tools] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    And not having enough budget is no longer an excuse either, as improved technology and access to tools and software has made it more and more possible for mere marketing mortals to work on their design chops. Twitter photo tweets. Google+ news feed photo uploads. Twitter Account Cover Photo (1252 x 626 pixels).
  • WRITTENT  |  THURSDAY, MARCH 20, 2014
    [Google, Tools] How to Write a Blog Post in 30 Minutes
    Have Your Tools in Place. When I blog, I usually compose in Google Docs, find my statistics and facts via Factbrowser.com , capture screen caps with Microsoft’s Snipping Tool , and pull my stock images from FreeDigitalPhotos.net. love quite a few different content creation tools, many of which you can find here.
  • MARKETING ACTION  |  TUESDAY, MARCH 18, 2014
    [Google, Tools] Keep Calm and Learn How to Nurture Leads
    How on earth can small business owners and operators make sense of the dizzying array of marketing tools? Include social sharing buttons – not just the links to your Facebook, Twitter, LinkedIn, Google+, or Pinterest profile pages. 'OR: 9 Simple Ideas for Integrating a Variety of Marketing Tactics in a Lead Nurturing Program.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Google, Tools] How to Research Content for Your Expert Ebook
    Google or other search engines. Twitter, LinkedIn, Facebook, Google+, and other social media sites. My favorite research tool is books, especially those written by professors of major universities. This is a huge question for most writers, and a major reason why some ebooks never get written or finished. Crowd sourcing.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Google, Tools] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    To see post-level view counts as well as total view count, sort the columns within the tool by number of views, and pick a time frame like one month. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. 'This post originally appeared on the Academy blog.
  • MARKETING ACTION  |  THURSDAY, MARCH 13, 2014
    [Google, Tools] Originality is Overrated. Do This Instead.
    Follow Josh on Twitter @jhaynam. No Googling or Binging, please.). Rather, I’m suggesting that marketers take advantage of what’s already been discovered and tested:online tools that can save time and effort, allowing you to focus on letting your uniqueness shine. Take a look at the following three names: Nikola Tesla. license.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Google, Tools] SEO Q&A With Dan Posner of Leadgenix
    This has happened because Google wants to eliminate the lower-quality methods that marketers take advantage of and reward companies that are being discussed and shared naturally and organically. 'Dan Posner is the Vice President of Sales for Utah-based SEO firm, Leadgenix. What are the biggest SEO mistakes companies make? Content is king.
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Google, Tools] Hire the Right Freelance Writers for Content Marketing
    I look for a content writer who already has a fan following on his or her blog and Twitter page,” says Sharma. She looks for writers who have Google+ profiles and who are members of industry-relevant social communities. Writing Tools ” created by Pete O’Shea used under CC-BY 2.0 But how do you find the right people for the job?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Google, Tools] Understanding Intent Behind Content Consumption
    It isn’t because it was widely shared on Twitter or LinkedIn. If you create an online tool or experience, where the information is actually used to shape the output and increase the value they receive, you will get far better results. Share your perspective with me on Twitter ( @wittlake ) or in the comments below!
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 12, 2014
    [Google, Tools] The 5 Commandments To Becoming A Leader In Social Media Recruiting
    Social media has become an indispensable tool for companies to generate sales, increase brand awareness and build communities around their brand. Social Recruiting branding Business communication Company Profile content Facebook followers Google Jobs LinkedIn marketing potential recruiter recruiters sales tweet Twitter video Website YouTube
  • FATHOM  |  WEDNESDAY, MARCH 12, 2014
    [Google, Tools] 10 (+1) Tips to Maximizing Your Trade Show ROI, Part II
    If a list isn’t available, a quick Google search may show you which media outlets are attending or writing about the show. 7: To tweet or not to tweet, that is the question  – Whether at a tradeshow or conference, many attendees are likely using Twitter to communicate with others and to share with their followers anything of importance.
  • HINGE MARKETING  |  FRIDAY, MARCH 7, 2014
    [Google, Tools] Hinge’s Fab Five: February 2014
    Things to Know Before Setting Up a Google+ Page for Your Business. Many B2B marketers have not tapped fully into social media as a brand building tool. Engaging on Google+ is a perfect place to start. This article reviews four key tips to consider before you set up a Google+ page. On Twitter or LinkedIn? Enjoy!
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Google, Tools] Do You Forget “Marketing” in Your Content Marketing?
    To find them, just Google your main keyword. These are the terms Google believes are relevant to your main search term. Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here is a sample Twitter message to use for outreach:  Happy Monday! Description.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 6, 2014
    [Google, Tools] Social Media Automation? Here’s a rational plan!
    Many social tools offer tweet scheduling as a basic option, but Buffer offers some of the best options for scheduling posts that don’t need a specific time or date. Twitter lists can help group tweets to discover the best content amongst your network, but tools like Commun.it 'By Eric T. Tung, {grow} Community Member. and Paper.li
  • SAZBEAN  |  TUESDAY, MARCH 4, 2014
    [Google, Tools] Developing Your Marketing Strategy: There’s an App for That.
    Streamline your marketing strategy with these helpful tools to make marketing on-the-go remarkably simple. Hootsuite Hootsuite’s social media platform can simultaneously schedule posts on all of your social channels, including LinkedIn, Twitter, Pinterest, and Google+. Do you manage multiple client accounts?
  • WRITTENT  |  TUESDAY, MARCH 4, 2014
    [Google, Tools] 21 Content Marketing Tools to Use in 2014
    'What if a marketer was only as good as their content marketing tools? While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. To be clear, this isn’t a cheap tool. free, open source tool for capturing and recording audio files?
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Google, Tools] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    The more tools they can provide to enable potential buying audiences, the more value they can command from vendors and advertisers. Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content. And these tools are obviously not vendor controlled.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 3, 2014
    [Google, Tools] Successful Small Biz Marketing: Revzilla & The New Wheel Stay Consistent, Get Noticed
    Even your business card is a marketing tool. Check out Revzilla’s Facebook , Twitter , Instagram , Google+ and YouTube pages. 'There are so many options today to market your business — your website, email marketing , social media marketing, Facebook page, postcards, store signage, events and more. Guess whose booth it is?
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Tools] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Google does a pretty good job answering all of our questions from "Why is the sky blue?" I''m not talking about fruit preserves here, but rather an innovative social Q&A app derived from the creative mind of Twitter co-founder, Biz Stone. The first stop in any Monday morning grind should be this user-friendly planning tool.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Google, Tools] 20+ Amazing Examples Of Content I Wish We Created
    52 Tools For Any Company to Innovate Like a Startup – by Nick De Mey , founder of the Board of Innovation. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Just look at this photo  on the left from Flickr. Amazing! Right? And 1.8
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Tools] 18 Expert Guides to Using Google+ for Business
    'Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? And how exactly does Google+ impact search results?
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 24, 2014
    [Google, Tools] Survey Says: Slow Web Page Load Time Hurting B2B Vendors
    To check the load time of your site, we recommend checking out the following: Google Page Speed Insights. These tools can tell you both how your site is performing and suggest areas of improvement. 'It’s no secret that consumer expectations regarding their online experience have risen over the past few years. Yikes! Pingdom. GTMetrix.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Google, Tools] New Research Points the Way to Success in Your Content Marketing Strategy
    There may be some redundancy or blurred lines between some of these categories, but they provide a pretty detailed portrait of the content tools firms are employing to share their knowledge. Twitter. Google+. On Twitter or LinkedIn? 'Content marketing is powerful. It’s also relatively young. eNewsletters. Blogs.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Google, Tools] Why Are You In Marketing?
    Be curious: use every tool you have to listen to customer wants, needs, trends. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My second blog post ever included my attempt to answer the question “ Why am I in Marketing?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Google, Tools] 11 tips and tools to jump-start your SEO
    If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But Here are 11 tips and tools to jump-start your SEO. Google Trends  tells you what keywords consumers use and when. Did these tips and tools help you see how to jump-start your SEO?
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Google, Tools] 57 Notable and Unique Content Marketing Ideas
    You can turn your blog into an interactive debate or strategy session with this awesome tool. Google loves in-depth articles, which is why content that’s 2,000 words or more in length tends to rank higher in search. Every second, at least 5 Vine videos are shared on Twitter. LinkedIn and Google+ Communities. Co-Creation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Google, Tools] A Report Card for Massive Open Online Courses (MOOC)
    took classes like “Understanding the Media by Understanding Google,” and “Content Strategy for Professionals, ” for example, both offered by Northwestern University. Follow her on  Twitter  and her  blog. . careers Social Media Tools jessica rogers moocs online education social media education Really.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Tools] Your Business Blog Year 10: Is It Still Worth It?
    Ten years ago, when I first started blogging I declared a blog to be “The best darn marketing tool on the planet!” Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. 'Does blogging still make sense for your business? Publishing a quality blog requires time and effort.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Tools] Social Media Explained. Really.
    You don’t need to know the latest twist in Facebook’s EdgeRank algorithm or even how to set up a Twitter account. You don''t need to know the latest twist in Facebook''s EdgeRank algorithm or even how to set up a Twitter account. 'So I have this problem. Let’s face it … this can be overwhelming. Here they are.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Google, Tools] 30 Must-Read Growth Hacking Resources for Digital Marketers
    Simply put, growth hacking is a powerful tool for mining opportunities, and interest is growing accordingly. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using).
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Google, Tools] 15 of Our Favorite B2B Content Marketing Tips
    The proper people, tools, and strategies all need to be in place before the content ship can sail. Investigating search data with tools like Google Analytics is a great starting place for moving down the funel. Some easy-to-use survey tools include: Survey Monkey. Google Surveys. '“Content is king.” types of posts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Google, Tools] Trending: How To Justify Content Marketing?
    'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? One example: I just participated in my 2nd #CMWorld Twitter chat with my friends at the Content Marketing Institute. A3: Content Marketing is a mindset, not a tool set.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Tools] 9 Agonizing Business Skills You Need to Grit Your Teeth and Learn
    And even with robust software and reporting tools, Excel can help you tell more nuanced stories. Do I need all those weird questions that Google asks , like "Why are manhole covers round?" 'When I was little, I decided I wanted to be an astronaut. Then someone told me astronauts are really good at math, and I decided it wasn''t for me.
  • WRITTENT  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Tools] 20 Rocking Tools for Successful Blogging
    But if you don’t have the right tools at your disposal, chances of your blog becoming remarkable are pretty slim. Whether you want to know more about tools for better productivity during writing, better formatting options , or maybe a plagiarism checker, please read on. This tool was developed with the Pomodoro technique in mind.
  • LEADERSHIP  |  MONDAY, FEBRUARY 10, 2014
    [Google, Tools] B2B Leads—5 Tips to (Super) Bowl Them Over with Social Media
    While phenomena like Twitter, YouTube and Facebook have quite literally, taken our personal world by storm, there is still not enough quantifiable evidence to prove their bottom line impact on the B2B world. Check these attention-grabbing social media moments from Super Bowl 2014 —wild, wacky and wonderful! Identify your social media leader.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Google, Tools] A Checklist for a Good Blog
    Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). This means you are losing Google juice and making it harder to for search engines to identify keywords. compelling image with each post.
  • WRITTENT  |  THURSDAY, FEBRUARY 6, 2014
    [Google, Tools] 11 Signs Your Business is in Dire Need of Blogging
    Google’s algorithm has changed drastically and quickly over the past several years, culminating in the Hummingbird rewrite late last year. Business blogging is actually an amazing tool for generating more, better-qualified leads: image credit: inbound marketing agents. It’s the single most-effective way to. Improve your SEO.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Google, Tools] How to Successfully Execute a B2B Marketing Strategy
    The successful execution of a marketing strategy will require some specific set of skills to produce the content, a process to manage and monitor the appropriate social communities, and a strong set of tools to keep all the moving parts together. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Tools] The State of Media Mixology
    They are generally used as a planning and negotiation tools.   In the old days, TV was the universal reach tool. But the ability to keep up with -- and psyche out -- Google’s ever-changing algorithms is very limited, even using sophisticated automated tools. Out-of- Home was the LBS of its time.   SEM/SEO.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Tools] 6 Social Media Marketing Myths to Avoid
    As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing. Twitter Is Useful Only for Big Companies and Known Brands. Google+ Isn’t Useful. So do you let the “dream of viral” die?
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Tools] Five Free Tools for Startups to Measure Impact of Online Videos
    Photo credit: Wikipedia) There are a lot of fancy tools which are being used by experts to track the progress of their video marketing campaigns. Most of these tools are very costly (but worth the price!), Youtube Video Analytics Youtube has a very detailed reporting tool on measuring the performance of your videos.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Tools] Expert Ebooks: Getting Reader Research Right
    Here are a few tools you can use. As an expert, however, your experience can guide you when using these online research tools: Google or other search engines : Use the same keyword phrases you imagine an ideal reader would use to find information on a problem. Twitter : What are people saying about your topic?
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Google, Tools] Are You Making These 5 Common Content Marketing Mistakes?
    Many of these results are available in free tools like  Google Analytics ,  Facebook , Twitter, YouTube, your email service provider, content management systems (like WordPress), as well as your own internal data from sources like your CRM system (if you’re using one). Don’t Know Your Audience. Wait, what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Google, Tools] The essential guide to building your business through Twitter search
    ' . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created. If you search Google, Bing or Yahoo, your results will be articles, videos, and websites. But if you search Twitter, the results are real-time conversations. use the Twitter advanced.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Google, Tools] More New Systems Challenge the Marketing Automation Status Quo
    The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already. Although this approach is popular, there are others. Here are a few options.
  • HINGE MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Google, Tools] Webinar Recap: What is Your SEO Plan for 2014?
    That’s just one of the conclusions from Hinge’s recent webinar titled How to Keep Up with Google in 2014 , featuring Moz co-founder and Wizard Rand Fishkin. For the uninitiated, Moz is where many SEO professionals (including our team at Hinge) go for their state-of-the-art tools and education. On Twitter or LinkedIn?
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Google, Tools] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    26 Very Pinteresting Stats You Need to Know [Infographic] by Google+. Compare that to the longevity of StumbleUpon (up to 17 days—but with a high bounce rate), Facebook (three hours) or Twitter (18 minutes, on average) updates. The Most Powerful Branding Tool You’re Not Using: Pinterest by digitaria. grow 125% in 2013? Share.
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Google, Tools] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    In the past two year’s, Google’s search algorithm has changed to put more weight on likes, shares, tweets, and +1s than ever before. If they’ve shared to Facebook, Twitter, or Google+, it’s certainly your image. Pinterest might not be as big as Twitter or Facebook, but it’s a pretty serious social media marketing powerhouse.
  • VOLACCI  |  TUESDAY, JANUARY 28, 2014
    [Google, Tools] The Drupal Marketer's Must-Have Modules
    Metadata signals to Google what your content is about, and content with no metadata is far less likely to rank than the same content with well-optimized meta information. Additonally, the metadata module comes with built-in options for Facebook’s knowledge graph and Twitter’s cards— letting you optimize for those two platforms as well.
  • WRITTENT  |  TUESDAY, JANUARY 28, 2014
    [Google, Tools] 15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
    There are a few free tools online that can help point you in the right direction if you’re genuinely stumped on what to call your content. Some tweaking will probably be required, but they’re pretty neat tools for breaking through a mental block. Write better blog titles. Hardly. Be USEFUL to the reader. Convey something UNIQUE.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Google, Tools] Is The Corporate Website Dead?
    ” According to Sam: Our goal is not to promote ourselves but our thinking; our website is not a sales tool but an educational one. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. This is not just headline bait.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Google, Tools] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    Usually, when we read the word "algorithm" in a headline, we brace ourselves for some earth-shattering SEO news from Google. We inbound marketers loooove our Google Docs. But , there''s another tool in our inbound arsenal that many of us are guilty of neglecting: Excel. Who Needs Google? And the language of science?
  • EMAGAZINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Google, Tools] The B2B Online Marketing Quick Checklist for 2014
    Google now has the ability to find and punish low quality content.  The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. It also is a great tool to growing your prospect database, and allows you to reach out to these prospects, even without being connected to them! Twitter.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 24, 2014
    [Google, Tools] Enhance Customer Engagement with Online Hangouts
    'Advertising, keyword search tools and social media marketing are some of the ways you can attract new readers and prospects to your blog or website, but sometimes it’s best to find them where they hang out. tweet chat is a pre-arranged discussion that takes place on Twitter at a specific time. Tweet chats. Reddit.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Google, Tools] Next-Generation Marketing Automation Systems Target Small Business
    Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. There is no form builder but the vendor provides a tool to map existing forms to the Dynamics database. Among U.S-based
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Google, Tools] The Rise Of Visual Storytelling
    The meteoric rise of sites like Vine, Instagram and Pinterest, as well as the efforts by Facebook and Twitter to add more visual elements to their platforms are simply following the trend that visual content is the best way to reach short-attention-span audiences in a world filled with so many content choices. How can brands compete? Videos.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Google, Tools] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Shelly Kramer outlines three methods for “discovering the optimal posting time on a social media platform,” including the use of third party data; for example, an infographic she includes which illustrates, in general, the best and worst times to post updates on Facebook, Twitter, LinkedIn and Google+. by Pitch Magazine.
  • BIZNOLOGY  |  MONDAY, JANUARY 20, 2014
    [Google, Tools] Personal brands for everyone
    During this last recession, job seekers learned – sometimes the hard way – that a robust digital presence is an essential job-hunting tool. Not only are companies using LinkedIn and Twitter to find employees, but they’re also conducting background checks by checking the results that turn up in Google for a candidate’s name.
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 20, 2014
    [Google, Tools] Measuring the ROI of Trade Show Event Marketing
    Utilizing Google Analytics to monitor website traffic to the page after the event. Social media intelligence tools help marketers track key analytics over periods of time such as Twitter followers, Facebook fans, or LinkedIn connections. That is a lot of coin to drop without a way to track the payoff. Why Events Matter.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, JANUARY 19, 2014
    [Google, Tools] Pick Up the Damn Phone — or Suffer the Consequences
    Technology can be a great tool; salespeople can begin their relationships and connections on social media. Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. Joanne Black: Social-selling tools are great for research, identifying trigger events, and finding mutual connections. JILL: Wow. Wrong!
  • VERTICAL RESPONSE  |  SATURDAY, JANUARY 18, 2014
    [Google, Tools] What’s New Weekly – Q&A App Jelly and Nest Acquisition
    'In this episode of “What’s New Weekly” we share the new Q&A app from one of the co-founders of Twitter called Jelly. billion acquisition of Nest by Google. We also share our take on the recent $3.2 © 2014, VR Marketing Blog. All rights reserved.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Google, Tools] 14 B2B Blogging Best Practices from Creation to Promotion
    Provide a benefit: One of our previous industry news articles reveals 72% of B2B buyers begin the buying process with a Google search. Google notes the best titles are clear and concise. For example, if you’re referencing an individual, link to their Twitter profile and let them know they were included in your post.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Google, Tools] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. It seemed like a great tool to grow our website traffic, as well as an effective means for generating unique leads. or 2.xx, which is not uncommon.
  • ENGAGE  |  WEDNESDAY, JANUARY 15, 2014
    [Google, Tools] Super-Automate Your Online Life
    Would you like to create a Google Calendar event from your iOS reminders ? Or add your Foursquare check-ins to your Google Calendar for posterity? Basically you can follow existing “recipes” for linking tools or create your own in a couple of easy steps. Create a Google Calendar event from your iOS reminders ( link ).
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Google, Tools] 15 Blog KPIs You Should Already Be Tracking
    HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. In HubSpot, customers can track this metric via the Page Performance tool (see below).
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Google, Tools] The ABCs of Content Marketing: A Glossary of Terms
    Tip: Factbrowser is a great tool to find industry-specific data for your content. Google Hangouts? Facebook or Twitter Chats? Google+. Google+ is a social network that allows you to join and create circles in which you can mix and match family members, friends, colleagues, and fellow industry members. Twitter.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Google, Tools] Are You Making the Most of These 6 Critical Campaign Promotion Channels?
    Here''s an example of IMPACT promoting the same offer on Twitter. link] Create catchy #Facebook Cover Photos using this user-friendly tool. HubSpot used this tactic with its recent ebook How to Get 1000+ Followers on Twitter. When you think of PPC, the first thing that comes to mind may be Google AdWords. Great! Email?
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Google, Tools] 25 outreach tools that can take your business to new heights
    Check out these 25 awesome  outreach tools for your smash business strategy. We’re It’s time to discard traditional outreach tools and tactics, and focus on connecting directly with digital influencers! To streamline your entry into this practice, we’ve reviewed 25 of the most powerful outreach tools: 1. Google Alerts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Google, Tools] How Empire Avenue crushed my soul
    What would you think about a platform that rewards its members for gaming their blogs, Facebook pages, Yelp reviews, customer sites, and Twitter accounts? Google HAS to be taking note of this, right? This is worse, however, because it’s providing completely manufactured social signals to others, not to mention Google. Now, look.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Google, Tools] Fulfill your resolution to blog in 11 steps
    And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Good for you. Mark my words. Finis.
  • MARKETING ACTION  |  FRIDAY, JANUARY 3, 2014
    [Google, Tools] 12 SEO Experts Weigh In on SEO 2014 Predictions
    2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality.  With the advent of 100% (not provided) from Google, SEOs are moving away from optimizing pages for queries and toward creating content for audiences, built on topics.
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