• WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Tools] The 26 Best WordPress Plugins
    Google Review Count:  312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count:  245. There are lots of tools out there that do this, but the one we use is called SumoMe. Google Review Count:  243. 10) TweetDis.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Tools] The Stories Behind 5 Social Networks That Never Caught On
    While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Tools] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count:  350. Google Review Count:  346. Sample review:  “One of the most important tools in a marketer’s tool belt is knowledge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Google, Tools] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. The bad news is, all that amazing data we could see on Twitter and Facebook is going dark. But that’s a story for another blog post!
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Google, Tools] Social Media 101: Managing your social media presence
    Twitter. Twitter is ideal for live communication, brand awareness, and blog promotion. Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. Twitter: 3 to 5 times per day. Google+: 2 to 3 times per day. Likes and snaps and tweets…oh my! LinkedIn.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Tools] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. Growing Up Google. abound.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Tools] The 17 Best Project Management Tools
    That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. Google Review Count:  317. software development project management tool for agile teams. Google Review Count:  267.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Google, Tools] Apply Yourself: 28 Marketing Awards Worth Going For
    Google search for the word “disruptive” yields, among many results, this definition -- “innovative or groundbreaking.” There are numerous publications, tools , and educational resources dedicated to it -- and it was only a matter of time before it got its own award program. That’s the Merriam-Webster definition of the word “award.”
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Google, Tools] The future of Twitter is as a protected essential public utility
    Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA:  Twitter isn’t going anywhere. SF: And the public who have grown used to a fast response via Twitter?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Google, Tools] The 29 Best Social Media Monitoring Tools
    Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count:  345.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Google, Tools] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    From the importance of a good customer experience (52% stop buying after a bad customer service interaction) to the rise of machine learning (by 2018, 20% of business content will be written by machines), get the trends in full here. 'AI tools for B2B marketers' of the week. Tongue in cheek B2B campaign' of the week. Innovation' of the week.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Google, Tools] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    Our rants and raves cover the value of sensibility and a likely strategy for acquiring Twitter; then a listener gets charged up about an example of the week from General Electric. Joe’s rave No. 2: At long last, I’ve finally finished reading Tim Ferriss’ Tools of Titans. This week’s show. Image source.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Google, Tools] Why Your Twitter Marketing Strategy Is All Wrong
    But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Google, Tools] Your 2017 Resource Guide to Digital Marketing Conferences
    It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences. Check out the free trials, tools, calculators, podcasts, blogs, and forums, in addition to finding a conference that interests you. The smell of networking in the air. Business cards at the ready.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Tools] The 28 Best Web Design Tools
    The 28 tools here will help web designers choose just the right colors, fonts, icons, patterns, and other visual design components to convey just the right brand image to the online world. 1) COLOURlovers. Google Review Count:  354. Google Review Count:  344. Showcase reviews: Likeable Media. 3) Google Fonts. 11) DaFont.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Google, Tools] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. It might seem a little bit intimidating. Actually, yes. Ad Headline.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Google, Tools] The 24 Best Email Marketing Tools
    Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. 1) AWeber. Google Review Count:  446. Sample review: “You need a tool to manage your email list and subscribers. Google Review Count:  349. Google Review Count:  90.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Tools] 6 Video Tips for Small Businesses on a Budget
    Below is a great video walkthrough of how to do this in iMovie, but there are plenty of examples for whichever editing tool you’re using all across the web. 2. Lean If the answer is “yes”, then you already have a powerful editing tool right at your fingertips. Animated Production Tools. That’s the name of the game in 2017.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Tools] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    Tools like Mention or Google Alerts can be a vital asset in understanding customer perception about your business. conscientious CEO should Google their business regularly, using the “Tools” function to narrow the search to the last week. 2. By Kiki Schirr, {grow} Contributing Columnist. Listen. Reflect.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Google, Tools] The Essential Artificial Intelligence Glossary for Marketers
    By its very nature, AI is designed to flow seamlessly into the tools you already use to make the tasks you do more accurate or efficient. Social media marketers are likely familiar, as Facebook, Twitter, and Instagram all use algorithms to determine what posts you see in a news feed. Thank goodness for live chat. Algorithm.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Google, Tools] The 29 Best Web Analytics Tools
    ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning. Google Review Count:  600. Google Review Count:  353.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Google, Tools] This is the week that was in B2B: from MailShrimps to Robot media buyers
    Start-up planning tool’ of the week…. goes to Google, Facebook and Twitter who according to Fast Company are actively trying to tackle the bad habits of their employees. Bonus material: Google’s Oscar nominated VR-short. While the answer is very much ‘it depends’, there’s plenty of guidance here to inform your strategy.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 28, 2017
    [Google, Tools] It Has Never Been Easier to Be Average
    We all have access to the same tools and tips-and-tricks. jay@unthinkable.fm or @jayacunzo on Twitter and Snapchat. # # #. Listen here or through the channel links below: Channel Links: iTunes , SoundCloud , Stitcher , Google Play. It has never been easier to be average. When we start to do anything new, it can be a struggle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Google, Tools] 30 SEO Best Practices for B2B Organizations in 2017
    helpful tool to help do this is BuzzSumo. In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example). Make Sure You’re Aware of Google Changes. Google likes to show the searcher what they are looking for. Enjoy! 1. Buyers
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2017
    [Google, Tools] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Actual spokespeople.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Google, Tools] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Google, Tools] The 26 Best All-in-One SEO Tool Suites
    Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered  tools for  competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools  for functions like technical SEO, link research, and video SEO. 11) WooRank.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Tools] MarTech: Top 100 Influencers and Brands
    In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. Blog  and B2B  both received a 6% share of voice, followed finally by  Trends  and Tools  which both received a 5% share of mentions among the top 100 MarTech influencers and brands. Twitter Handle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Google, Tools] Content Marketing and Sales Alignment: 5 Mutual Benefits
    When it comes time to generate a batch of blog topics to fill a blank editorial calendar, most content marketers run directly to the Google Keyword Planner tool or revisit legacy content for new ideas. Drop a comment below or connect with me on Twitter to get a conversation started! Broken and/or flawed processes (42 percent).
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Google, Tools] Lead Liaison Opens It’s Doors to Partners
    This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking , marketing automation , tools for engaging website visitors with dynamic website content , and more. They will be able to do this by first identifying clients’ pain points. About Lead Liaison.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Google, Tools] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Try: Google Alerts or LinkedIn to monitor trigger events such as job changes. Practice social listening on Twitter or Facebook. If all this fails, try doing a Google search for the company name with.pdf or.pptx, which might turn up documents they haven’t hidden from search engines. Google Alerts, Owler, and Glassdoor.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Google, Tools] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. Using cookies.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Google, Tools] 7 Companies That Should Buy Medium, Because Why Not?
    Salesforce kinda almost bought Twitter last fall. While Twitter is priced anywhere between $10-30 billion, Medium raised $50 million last year on just a $400 million valuation. Medium’s superior technology could help LinkedIn finally catchup to Facebook and Twitter in the race for user attention. 4. Twitter. Amazon.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Google, Tools] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    ViewedIt Enterprise offers extended functionality to ViewedIt , the free, screen video-recording tool for Google Chrome, that gives anyone the ability to create, send and track video right from their web browser. So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard. It’s a win-win for all.”. About Vidyard. Vidyard.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Google, Tools] 9 Essential Tips for Researching Your Next Content Campaign
    Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. Marketo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Google, Tools] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Google Review Count:  600. Google Review Count:  290. Google Review Count:  282. HubSpot.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Google, Tools] The Anatomy of Shareable Facebook Video
    You have an audience that’s willing to engage from time to time on Twitter. When Facebook first launched its video feature, many marketers had doubts that it would be able to stand up against YouTube—which already had millions of hours of content, coupled with SEO benefits from integration with Google. Growing Wave.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Google, Tools] 31 Influencers to Follow in 2017
    Don’t worry—we created a Storify  of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. His Twitter feed is often a one-stop shop for trends, tips, and tricks. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip Ann Handley.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google, Tools] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google, Tools] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Tools] 9 Essential Tips for Researching Your Next Content Campaign
    Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. Research Your Competition.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Google, Tools] How to Harness the Power of Social Media
    Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab. Three major players – spaces where members are active – are Google, LinkedIN and Facebook. Facebook Pages. Paid Advertising.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Google, Tools] Using Content Marketing in the Professional Services Industry
    We haven’t incorporated Google into our lexicon as a verb for no reason, people. If you don’t currently have a blog set up on your website, the LinkedIn Publishing tool is a good workaround, though you’re going to be limiting your audience to only people active on LinkedIn. First Up: Who Are You Attracting? By sharing that solution!
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Google, Tools] Measuring Year-End Marketing KPIs – Where’s the Data?
    Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. If we missed a measurement tool please feel free to add your two cents in the comment section below. Twitter. Reach.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Google, Tools] 5 Personal Assistant Tools That Actually Make Life Easier
    With the recent release of Google Home in the U.S., But which personal assistant tools are the most helpful? Personal Assistant Tools That Actually Make Life Easier. 1) Operator. Requirements: Google Calendar, iOS. The only information it finds is what’s publicly available online, like on LinkedIn and Twitter.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Google, Tools] 4 Hard Truths I Learned Covering Marketing This Year
    Google. Twitter. Facebook and Google, in particular, dominate digital advertising, and reporting on their every step to the point of absurdity is actually not that absurd. Publishers optimize for clicks, and Facebook and Google are the Kardashians of marketing. ” to your friend who couldn’t care less.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Google, Tools] 8 commonly overlooked ways to make social media work for you
    You probably have Facebook , Twitter , Instagram , and Google Plus accounts. However, if you are promoting computer services, you would be better off using Twitter or Facebook. Instead, title your headline “You’re Missing Out: 5 Ways to Improve Your Google Search Rating.” Choose platforms wisely.
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Google, Tools] The 20 Best SEO Rank Tracker Tools
    Web analytics tools like Google Analytics or Clicky are great for the former. rank checking or rank monitoring) tools. There are SEO rank tracker tools to fit almost any budget or need. Which one is best suited for your company depends on your specific needs and what other tools you have in place. Pricing:  free.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Google, Tools] The 6 Biggest Marketing Storylines of 2016
    Facebook also became a key tool for marketers who increasingly use the platform to advertise and boost content because of its unique targeting features. number of major tech companies—from Google to Facebook to Amazon—made massive investments in AI. Just ask Google and Facebook. So what happened? Censorship. Filter bubbles.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Tools] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Tools] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    Back up your catchy hook with valuable information and insight: tools, how-to articles, industry research, advice, and more. Find Kerry on Twitter. Illustration courtesy Google license-free images. By Kerry Gorgone, {grow} Contributing Columnist. Here are some quotes that, at first blush, have nothing to do with marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Google, Tools] 10 Most Popular B2B Lead Blog Posts of 2016
    My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. The Biggest Contributor to B2B Revenue. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. Just to name a few. Read  The Biggest Contributor to B2B Revenue. 2.
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Google, Tools] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    Instead of sometimes flashing red or yellow, it’s stuck on green, allowing every thought that enters his head to go straight onto his Twitter feed. Among them is to use end-to-end encryption tools for all online communication. Selected by Jordan Teicher, senior editor. Selected by Kristen Poli, content strategy associate.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Google, Tools] Interesting Infographics: Create a Killer Social Media Strategy
    Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Tools like Alexa and Google Adwords are helpful for research. Automate sharing with tools. Use a tool like Hootsuite to automate your social media activity. billion active monthly users.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Google, Tools] 10 Trends That Defined Digital Marketing in 2016
    This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Social search is also an effective research and targeting tool. In April, Twitter introduced Ad Groups. On average, conversion rates for advertisers on Google AdWords are around 2.7% for search ads and 0.89% on display ads.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Google, Tools] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Please note: All of these are free tools, but some of the services that they work with have paid features or subscriptions, and those prices are included below.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Google, Tools] Are LinkedIn Groups experiencing a crisis?
    It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Steer clear of social scheduling tools and post discussions manually. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Win-win.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Google, Tools] How to Prevent a Live Q&A from Turning into a #BrandFail
    For example, Google’s Site Readability Team did a Reddit AMA, too, in 2014. There are countless other similar stories, and a lot of PR nightmares in recent years have started with a poorly thought out #Ask[InsertBrandName] on Twitter. Live video Q&As are becoming an increasingly popular communication tools for brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Google, Tools] 37 Big Data Case Studies with Big Results
    GOOGLE : Working with the U.S. It has a complete phonics program, a library of beautifully illustrated stories, hundreds of science field trips, and exciting art and recording tools—combining the best early learning techniques into an engaging app that connects learning to read with learning to understand the world. Who’s using it?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Google, Tools] The 24 Best Visual Content Creation Tools
    Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings,  and interactive graphics. 1)   Canva. Google Review Count:  366. Design tool for custom images, presentations, and social media graphics. 10) MakeaGif.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Tools] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The takeaway: The population is becoming more and more savvy about skirting unwanted advertisements with tools like ad blockers--which can complicate things for content marketers using these paid avenues to increase the reach of their content marketing efforts. Content Marketing Stats for 2017. 1. Content Marketing Institute.  . eMarketer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Google, Tools] 5 Types of SEO Audits for B2B Organizations
    Second, consider using the Small SEO Tools   Plagiarism Checker. This free The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Tools] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    once wrote everything down, but now I use Google Keep. It’s a great collaboration tool and you really get a sense that you’re moving the ball forward as you add and archive tasks. While we were all developing for Twitter, Snapchat was creeping up behind us. Here’s what he had to say. The phone rings, we answer it.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Tools] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • DISTRIBION  |  WEDNESDAY, NOVEMBER 23, 2016
    [Google, Tools] 5 Things Marketers are Thankful for This Year
    If you haven’t started using this list of digital tools, maybe you can in 2017! 1. Google Analytics allows your brand the proper insight so that you can think big, set campaign goals and measure results to take action in the future. 2. We use Sprout Social , but two other helpful management tools are Hootsuite and Buffer. 3.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Tools] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Google's decision to launch this open-source initiative was rooted in the importance of improving the user experience (UX) for the millions of mobile searchers worldwide. We're glad you asked. What is AMP?
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Tools] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. Curate Social Proof with Twitter & Instagram. Few marketing tools are as persuasive as social proof – other consumers talking about your product or service. It’s why almost 40% of Twitter users say they’ve made a purchase because of a tweet from an influencer.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Tools] Taking a Goals-Based Approach to Social Media
    With tools like Hootsuite, Sprinklr and others, you can manage your entire social presence together, but if you’re not sure of what your end goals are, you won’t know how to use them effectively. You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Tools] Taking a Goals-Based Approach to Social Media
    With tools like Hootsuite, Sprinklr and others, you can manage your entire social presence together, but if you’re not sure of what your end goals are, you won’t know how to use them effectively. You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Tools] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Tools] Top Marketing Blogs You Should Be Reading
    What do they talk about: Topics range from SEO, content marketing, google updates, and more. The content itself will vary across conversion best practices and tools, copywriting, content marketing, and other functional aspects of marketing. Also be sure to check out their #AskJessABM Twitter chat every week. B2B Marketing Blogs.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Tools] Top Marketing Blogs You Should Be Reading
    What do they talk about: Topics range from SEO, content marketing, google updates, and more. The content itself will vary across conversion best practices and tools, copywriting, content marketing, and other functional aspects of marketing. Also be sure to check out their #AskJessABM Twitter chat every week. B2B Marketing Blogs.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Tools] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. No cost.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google, Tools] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Almost all the gains are going to Facebook and Google. ” 4.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google, Tools] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    Everyone from Nissan to Google to REI has seen attempts to engage users on the platform go horribly wrong. It seems like there’s a huge financial gap developing between feed-based platforms (Facebook, Instagram) and communities built on one-to-one interaction (Reddit, Twitter). Reddit can be a dangerous place for brands.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Google, Tools] This Week in Content Marketing: Social Media Platforms Take More Victims
    This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Tools] Lead Liaison Debuts Integrations Marketplace
    From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Tools and Productivity. Lead Liaison integrates with over 400 3rd-party applications. Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Tools] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    Below, I’ve revealed my top five lessons I’ve extracted from the hauntingly real dystopian hit series, spoiler free of course: Becoming technology’s tool. Lesson 1: Don’t become the tool. This reminded me of a time when I became obsessed with Twitter debates a few years ago. Influencers and followers VS. You.
  • ONALYTICA B2B  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Tools] Improve Your SEO with Influencer Marketing
    Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. Especially since the way in which consumers use search engines has changed, as has Google’s algorithm. With all this said, whilst SEO is integral, it is very difficult to master. FRESH, AUTHENTIC CONTENT. BRAND INTEGRITY.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Tools] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    When people think of paid media, they often think of discovery-based channels like Google and other search engines. Paid media on channels like Google, Bing, and other search engines allows businesses to connect with relevant audiences who are actively searching for answers to their questions and problems. Twitter. Reddit Ads.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Google, Tools] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat. Use the “Shapes” tool to create your wireframe. You’re in the right place.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Tools] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Learn how to add slide-in CTAs to your blog posts here. 4) You aren't using the best lead generation tools. But these are questions you can and should answer -- but you need the right tools to do it. There are some great tools out there that can help you learn about your website visitors and convert them into leads.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Tools] 8 Personalities to Look for When Assembling a Content Team
    After all, After all, content consumption on Twitter has increased by 25% in the past two years alone -- and 76% of its users are likely to recommend a brand after a positive social media interaction with it. Not having enough of the right people on your content team is a problem for many of today’s marketers. Make It a Combo. Period.”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Google, Tools] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    Social media remains one of the most popular tools for business marketing, with 74 percent of marketers planning to increase its use within the next year, and 48 percent actively measuring related click-through rates. Free tools like Facebook Insights and Google Analytics can help. billion. Make a list, check it twice.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Tools] Planning Social Media Content? Ask Yourself These 9 Questions
    We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. In 2015, Google did a study of Digital Leaders -- the folks who have seen success with digital marketing -- versus Digital Learners -- those who have not. We've all been there. But how?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Tools] 10 Tools to Help Enhance Your Content Creation Efforts
    The post 10 Tools to Help Enhance Your Content Creation Efforts appeared first on Marketing Insider Group. Content Marketing content creation content tools google infographics keyword planner keyword research memes Search Marketing SEO Social Media TwitterOur work is to find it.” ” […].
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Google, Tools] Using Top-of-Funnel Content to Drive SEO Results
    Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. For good reason, it is much harder for B2B marketers to explain the importance of targeting a key phrase like “how to share files” instead of “file sharing tools.” Google. keyword.io. where?
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Google, Tools] How We Built Our Content Marketing Stack to Drive 10x ROI
    There were roughly 150 tools you could use to manage how people interacted with your brand. Buying tools won’t help if you don’t have a strategy in place. 2. You need to consider the framework of your entire marketing ecosystem, as well as the individual tools that will power it. So how do you build a stack? 1.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Google, Tools] A Simple Guide to Creating an Expert Roundup Post
    Here are a few great example roundups: 55 SEO Experts Reveal 3 Favorite Link Building Tools. Not to mention, Proven is now ranked #1 on Google for search terms like “hr blogs”, “best hr blogs”, etc. Start by creating a spreadsheet to keep track of names, emails, Twitter handles, and company or blog URLs. Sounds easy, right?
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Google, Tools] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    One way Davis suggested doing this was to take advantage of Google Trends , creating content around timely events and content that’s already “socially approved,” which has a higher likelihood of being shared. 3. Brand adoption exceeding that of Facebook and Twitter. “Bee-lieve it or not, nothing,” I said.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Google, Tools] A Shortish History of Online Video
    The coffee pot pre-dates Google, so to find it, you had to either know where to look, or have someone tell you. In 2006, after breaking nearly every possible milestone in online video (and setting up a few new ones for others to break along the way) YouTube was acquired by Google for a whopping $1.65 Television changed that. billion.
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Google, Tools] The State of Marketing Technology, in 12 Charts
    When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Google, Tools] Earned-media micro-influencer marketing master class
    Google Search  is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Try out all the tools : it’s a buyer’s market. Always Start with Google. Social Networks  (including FB, Twitter, etc.). Track using site analytics tools.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Google, Tools] 20 Content Marketing Tools to Rely on From Start to Finish
    Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Tools for Writing. Google Drive.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Google, Tools] 4 Helpful Tools for Organizing Your Social Media Calendar
    In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. Now that you understand the merits of having a social media content calendar in place, check out our list of top tools to stay organized and on top of your game. Check them out below. Source: BlueGlass.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 12, 2016
    [Google, Tools] How to Prove—and Grow—Your Influencer Marketing ROI in 2017
    Analyzing these metrics may also be a key problem: 43 percent say they only use one tool to track and measure their efforts. The more timeless the post on Pinterest or in a Google search, the more likely it is to continue generating “free” organic impressions. Influencer marketing is a tricky beast. Consider Your Platform.
  • VIDYARD  |  TUESDAY, OCTOBER 11, 2016
    [Google, Tools] ViewedIt brings the power of video to all
    KITCHENER, Ontario – October 11, 2016 – Vidyard , the leading video platform for business, today launched ViewedIt, a free tool that gives anyone the ability to create, send and track video right from their web browser. For example: Sales reps can record product demonstrations and personalized prospecting videos. About Vidyard.
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