• FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Google, Tools] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Besides the new reseller tracking tool from The Search Monitor , few other things are likely to make consumer brand manufacturers happier than the following these days: 1. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. clear, omnichannel voice of the brand.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Google, Tools] 7 Questions to Ask Before Creating a Video Campaign
    The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Tools] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. Here''s how the top sales teams are dealing with this new reality, to generate earlier engagements less stalled deals and higher win rates.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Google, Tools] How to Achieve the Right Blend of Art and Science for Marketing
    But in his book Intuition at Work , Gary Klein , a decision-making consultant, expressed that analysis is, at best, “a supporting tool for making intuitive decisions.” Tools and Process:   Blending art and science will require the right tools and processes. And if so, how do we “right the boat?”. The Creative Side of Marketing.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Google, Tools] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Add a Twitter card to your post. This is a type of markup that will basically make your post look way better on Twitter. Fantastic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Google, Tools] 20 Tools We are Thankful for as B2B Online Marketers
    'With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Google Docs. Google Keep. Why We Are Thankful:  Basecamp is an incredibly valuable tool to KoMarketing. Enjoy!
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Tools] The Power of Visual Content in Social Media Marketing
    You engage all the fancy social media tools. Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Power of Visual Content in Social Media Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Visme. All opinions are 100% mine. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Google, Tools] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    used to work at LinkedIn, so it’s a huge sales tool for me. Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Absolutely.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Tools] How to Use Visual Content to Improve Social Media Results
    This makes visual marketing a powerful tool in the arsenal of any business. Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Use Visual Content to Improve Social Media Results by Rebekah Radice - Maximize Social Business. Rebekah is a social media strategist, content developer, speaker and trainer.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Tools] 6 Survival Tips for Content Marketing Island
    You can even add Google Alerts for the keywords you’re tracking (particularly important for SEO and/or reputation management). Storify:  Actually a hybrid discovery/creation tool. If you are all about maximizing efficiency, this tool can also be integrated with Hootsuite. Tip 1: Find a Friend. Tip 2: Build a Shelter.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Tools] 5 Things You Can’t Blog Successfully Without
    How will you reach this audience, and which tools and resources will you employ? Search engines like Google tend to take notice of this, too. Are Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Important questions to ask.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Tools] 5 Ways to Make A Killer First Impression On Social Media
    Use Infographics, video, opinion polls, interactive presentations, promotions and any other tools you can apply in order to keep things fresh. When customers come to any of your online properties, when you Google your company, what do you see? Twitter: how to perfect your profile. ” “Is  that   why we’re here?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Google, Tools] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. You can certainly monitor trends through the usual mechanisms such as watching Twitter’s trending topics or setting up Google Alerts for specific keywords in your field.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Google, Tools] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Calendar.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google, Tools] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Throughout the month, we tracked 68 different domains linking to our site using the link prospecting tool BuzzStream.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Google, Tools] 8 Easy SEO Tools Everyone Should Use
    To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Free Tools. Who doesn’t love a free tool, especially when it also happens to be awesome? . Google Analytics : The gold standard for analytics tools. Paid Tools.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google, Tools] 43 Bright Ideas for Promoting Your Lead Gen Content
    Twitter. To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat  or Q&A at a specific time about the offer using that hashtag. Google+. 13) Post to your Google+ page during launch week. Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Google, Tools] Can Marketers Predict and Measure Influence, Down to the Dollar?
    ” The Crowded Landscape The options abound for enterprises interested in a predictive analytics tool: with so many vendors in the space, it’s easy to find comprehensive articles like this one that compare the features and limitations of each possibility. Find her on  Google+  and  Twitter. How does it work?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Google, Tools] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. In the case of Facebook, for instance, Internet users spend 4x more time on Facebook than on Google. billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. Here''s how. That’s where WD-40 comes in.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Google, Tools] 3 Free Tools to Create an Awesome SlideShare Presentation
    This time let’s share some tools that will make a presentation creation a breeze! Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. She has 7 years of experience in search and social media marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google, Tools] The Social Media Manager's Guide to Staying Organized
    HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. HubSpot customers: Learn how to use the bulk scheduling tool here.) I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Google, Tools] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. Google conducts 30 million click-to-calls each month. Google) What does this mean?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Google, Tools] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Google, Tools] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. Not to mention all the Google algorithm updates !). You should structure it such that it becomes an added evaluation tool. 'Let’s play a game, you and I. Let’s say his name is Malcolm Marketer.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Google, Tools] 3 Top Social Automation Tools
    HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. HootSuite. SocialOomph.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [Google, Tools] Essential Social Sales Habits + Tools = Success
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Essential Social Sales Habits + Tools = Success by Craig Jamieson - Maximize Social Business. 'When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Google, Tools] 7 Ways social media has changed leadership
    “I have friends who work for Google during the day but help me at night,” she said. One guru has 100,000 Twitter followers. He bought Twitter followers and Facebook Likes to appear to be powerful. I’d love to hear what you think … 1) How do you exert leadership in an environment that disdains leadership?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google, Tools] The 1 Key To Success In Content Marketing (And Life)
    It isn’t because the ideas, methods or tools aren’t available. LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Tools] Digital Marketing – What Are The Top Goals And Challenges?
    The top tools used by digital marketers included. Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. So personalization is relevant across the buyer journey, not just after the sale.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Tools] How to Create a Content Strategy That Actually Drives Organic Traffic
    Within that niche, you could have longtail keywords such as “iPhone Photography Tools” or “Landscape Photography for iPhone.” For example, using those two topics, you can come up with a few blog articles: Five of the Best Instagram Photo Editing Options to Enhance iPhone Portraits (topic: iPhone Photography Tools).
  • EMAGAZINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Google, Tools] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Google, Tools] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. To better understand the practices of our 500 firms (both average-growth and high-growth), we asked them to rank both their usage of a wide variety of tools. Figure 1. Figure 2.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Google, Tools] ?6 SEO Myths BUSTED
    'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. Google killed its keyword tool and the latest algorithm tweak called Hummingbird added ability to search using natural language queries. Whatever happened, the authorship markup tool has disappeared.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Google, Tools] Mizuno running long tail outreach marketing case study
    used to dig deep into historical whois domain name registration data via Domaintools’ powerful suite of tools  that allow me to go back into the early days of domain name ownership to sort out the contact info of domain name owners before they took their domains into private registration. Long Tail Blogger Outreach. What is a runner?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Google, Tools] 9 Tools to Help Fix the Customer Experience Gap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. 'My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google, Tools] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. Although the fundamentals of inbound marketing haven''t changed, the tools companies use to get found online have. Inbound Marketing
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Tools] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? How is this any different from Google? With Google you are targeting anyone and everyone on the web searching for keywords related to your offering. Google = extended reach, LinkedIn = specificity.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Tools] 5 Ways You Can Add Social Proof to Your Landing Pages
    On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. Learn the step-by-step instructions here to embed tweets, Facebook posts, Pinterest pins and boards, Google+ posts, YouTube videos, Vines, SlideShare presentations, and infographics. Would you believe me?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Tools] SMX East 2014 Preview: Competitive Research for SEO
    During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Schema Markup.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Tools] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Google, Tools] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Google, Tools] The Art of Marketing: 6 DIY Design Projects to Try
    There are a few different tools you can use, but I recommend going the Photoshop route. Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. And while Photoshop is perhaps the best tool for the job, the simplest tool for the job is PowerPoint. But, in fact, there is.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Tools] 20 Amazing Examples Of Brand Content Marketing Hubs
    But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for more ideas. After making this request, I received some  great examples from my friends and even some strangers on Twitter and Linkedin. am also a loyal user of their tool. So please keep the suggestions coming?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Tools] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Services: Send out a “Call For Customer Speakers” email to your services team with a link to a Google Docs spreadsheet where they can drop in suggestions for suitable speakers, and the reason they feel they would be a good fit for the event. Sign in with your Twitter Account. Use them. 2) Speaker Specialists. ” Just.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Tools] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Try Google’s Keyword Planner to search for keyword areas, volume, and competition metrics. Keyword Planner is a helpful tool that lets you type in topic areas you want to write about and gives you specific keyword clusters and individual keywords that are related to the topic. On LinkedIn or Twitter? How is it written?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Google, Tools] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter | Facebook | Google+ | LinkedIn |. Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. Related Stories 6 Super Quick Social Media Productivity Tips + 23 Tools to Help! New Social Productivity Tools For The Workplace. Author information.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Google, Tools] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Custom segmentation is an important tool that advertisers should look for in a retargeting platform. There are many third party tools to choose from when selecting a retargeting vendor. We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. AdRoll.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Google, Tools] How to Use SlideShare for B2B Lead Generation
    ComScore reports that SlideShare has five times more traffic from business owners than Twitter or Facebook. Related Stories Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community. Consider this. Tell a story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Tools] 3 Steps to Building a Better B2B Target Account List
    Fortunately, the tools and resources are available today to create more effective target account lists than ever before. Chances are you start with Google or by asking someone your know. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. 'By Eric Wittlake, {grow} Contributing Columnist.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Google, Tools] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Content Analysis Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Google, Tools] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? Many content creators are taking advantage of a new Google+ feature called HOA. c) Google+. b) Twitter. d) Google. a) Twitter. c) Google+. a) Google. A) Google. c) Google+.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Google, Tools] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Previously Google only tracked web form conversions and calls that came directly from mobile search ads.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Google, Tools] Full-Service Technology Vendors: Marketing Automation Support and More
    Imagine a world where you have one contact to call when you need help with your marketing automation tool. She is the communications manager for OSSCube, which delivers integrated enterprise business solutions to organizations around the world including industry leaders like Intel, Google, Yahoo, Trend Micro, LinkedIn, and Bigadda.com.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Google, Tools] Getting Started with Video Marketing: Q & A
    Q: What’s a good tool to stabilize your iPhone while shooting a video? The traditional definition is a lead who converts to a customer; for you, it could be getting someone signed up for a trial account on your website, converting someone who watches a video into a Twitter follower or a member of email list, and so on.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Google, Tools] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Value to B2B content marketers : Thought-leading publications within the industry are an invaluable tool when starting a content process. What web reporting tools and programs are currently in place on the website? Can you please provide a succinct overview of your business? What are your organization’s primary industry targets? .
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google, Tools] How to Promote Your Content Using Paid, Earned & Owned Media
    The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. to over $20 on networks like Facebook, Twitter, and LinkedIn. By leveraging the content promotion landscape and the tools of the content promotion ecosystem , marketers can get faster and better results.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Google, Tools] Top 6 Essential SEO Elements for Marketers New to SEO
    Googles denunciation of guest blogging for SEO was just one of a few updates in 2014 that changed the link-building scene. Googles algorithm detects that kind of behavior almost instantly and your links will be devalued. The next step is looking at traffic inside of Google Analytics. Raven Tools keyword manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Google, Tools] A guide to free and easy influencer research tools
    asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” was embarassed for this Fortune 500 company that equates Twitter followers with influence. Free influencer research tools. This tool is a high-level indicator. Klout.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Google, Tools] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). Good Examples.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Google, Tools] 5 Ways to Redefine and Retell your Brand’s Story
    Good content should be over 300 words to comply with Google’s search algorithm and should have a few good keywords laced throughout the text. This will ensure Google that you’re not a spam website. Finally, pull out your smartphone and search for your website on a browser and Google’s app. Here’s how: 1.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Google, Tools] Social Media Referral Traffic Tactics
    Twitter : Twitter updates are a sort of tease, you can’t pack everything you want to say in 140 characters which makes linking to external content a best practice. StumbleUpon: StumbleUpon is another under rated tool in the social network arsenal. 'By Hannah Beacham. Multi- Network Effort. Not Forgotten. Social Media
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Google, Tools] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    In this post, we’ll discuss five simple tools your professional service firm can use to start creating online video today. You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. Google Hangouts. On Twitter or LinkedIn? Not convinced?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Google, Tools] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools). And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Google, Tools] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. 24% Twitter. Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Google, Tools] Google+ is an island of misfit toys
    Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Isn’t a Joke.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google, Tools] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you don’t have this free tool, than you are missing out on an opportunity to learn more about your customers and their behaviors on your website. On Google+ or Twitter? Who wants that?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Google, Tools] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Let’s take a look at some of the tools (and steps) we find valuable to this process: Finding Influencers by Topic. BuzzSumo.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Google, Tools] 9 Pillars for a Killer Content Marketing Strategy
    Promoting your content on social sites like Twitter can make it go viral. To measure content metrics , you can use programs like Google Analytics. Use online tools to see what competitors are up to. 'Image source. Would you like to generate more leads, sales, and business? Two words: content marketing. Be Consistent.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Google, Tools] 12 Best Slideshares of 2014 (So Far)
    40 Tools in 20 Minutes: Hacking your Marketing Career from Eric Leist   (PS – I’m a big fan of growth hacker marketing.). Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Google, Tools] B2B Content Marketing: Do More Than Reinvent the Wheel
    But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of. It’s frustrating!
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Google, Tools] 23 Outstanding Social PR Guides
    The audiences, topics, tools, and tactics employed in PR have evolved. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? ”) and using tools like FollowerWonk to analyze the key influencers on your key influencers. Image credit: PRNews.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Google, Tools] Don't Miss Out! Catch Up on This Week's Most Shared Content
    This post provides a short answer to this question, identifying a few ways marketers can improve their off-page SEO while also adhering to Google’s guidelines. New Twitter Dashboard Lets You Measure Performance of Organic Tweets. 'Another summer week just came to a close. Can you believe it? Tweet. Tweet. It sure is interesting.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Google, Tools] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    If Google''s algorithm factors were clear-cut and transparent, everyone would invest more in SEO and there would be far more competition to rank in the top SERPs, not to mention making it harder for the cream to rise to the top. 'You likely know Rand Fishkin as the cofounder of Moz. Top 10 Insights from Rand Fishkin''s Inbound.org AMA.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Google, Tools] 4 Steps to Content Curation for Inside Sales Reps
    The easiest place to start is typically with a search engine like Google or Yahoo. It is also helpful at this stage to setup Google Alerts for your topics/keywords to make sure you catch any important content sources you did not find in your initial search. This is essentially what separates us from the rest of the sales community.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Google, Tools] 6 Principles of Persuasion for an Amazing Copy
    Don’t ever use these pillars to make false promises, but as a tool for enhancing your conversion copywriting. thought leader is partially valued by the size of their following, and you probably check out Google local reviews before heading to a restaurant. It’s why we flock to thought leaders’ blogs and Twitter feeds. campaign.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Google, Tools] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Using Google, search for them by name and determine if they have a blog that might be a good fit. Expanding Your Search: Using Outreach Tools. Using the same criteria, try searching Twitter.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Google, Tools] The lay of the land ��� benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [Google, Tools] The lay of the land – benchmarking the B2B landscape
    We need to get better at this, but thankfully it’s easier than ever to measure the performance of our tactics with great platforms like HubSpot and free analytics tools from Google and Twitter. 'The importance of benchmarks and the art of navigation. Fast forward to 2014 and the wonderful world of B2B marketing.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google, Tools] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    There are some helpful tools out there that will help you choose the right keywords -- in general, good keywords are popular industry terms that your buyer personas are searching for that don''t have too much competition. Using HubSpot, you can easily find this in the Keywords tool -- just select a keyword to see your listing position.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google, Tools] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    The reason why we often get bogged down in it all is because often, we don''t know how to use the tools at our disposal to get high-quality designs. Below are 10 design tools even the most design-phobic marketers can use to create gorgeous visual content. 7) Google Fonts. Skitch might be one of my favorite design tools ever.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Google, Tools] How to be a Google+ success
    'It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google, Tools] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace. links.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Google, Tools] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Common B2B Link Building Questions. Guess what?
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Google, Tools] Google+ on its Third Birthday
    'I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Google, Tools] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. Want a simple rule to separate valuable tools from flashes in the pan? ROI-Driven Metrics. Behavior-Based Marketing.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Google, Tools] Manufacturers: Help Your Contractors Have Online Success
    With over 56,000 likes on Facebook and more than 14,200 followers on Twitter, HomeAdvisor is one of the most popular websites for home service professionals. CraftJack is a very versatile web tool which allows you to do a lot more than just get listed in a search directory. 'Many contractors have trouble navigating the digital scene.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Google, Tools] Onward, to Total Immersion!
    You had to be present, and your presence had to be awesome enough to hit page 1 of Google’s results. Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. wonder. Period.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Google, Tools] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    which is an interactive tool that anybody can use. And there are various tools that you can use to identify who your influencers are in your particular industry. Little Bird is another tool that I’ve used in the past to connect with influencers in various industries. You could use a tool to curate, like Curata for example.
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Google, Tools] How to Craft Print Vs. Online Headlines
    When writing for print, editors have access to a full complement of tools and devices, including puns, plays on words, catchphrases and more—all paired with images and creative typefaces and fonts to get the point across. Twitter links are briefer than that.  . 'What makes a good headline? If not, write another one.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Google, Tools] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Most people probably think of Facebook or Twitter, but not of blogs, customer review sites, video and other tools that also come under the social media umbrella.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Google, Tools] Are You Reaching Your A/E/C Lead Generation Potential?
    'Many A/E/C firms appreciate that their website is an important marketing tool. Simple—a new client uses a search engine (like Google) to search for a term, and your blog post on the same topic pops up. Blogs give your website greater influence with Google, meaning that you will rank higher on search findings.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google, Tools] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Although there are tools out there like Buffer and HootSuite that allow you to syndicate a single post to multiple networks at the same time, I don’t recommend it. It’s more effective to craft a post and tweak it to fit each social network, then use a tool to schedule each version. Google+ also supports the +mention. Period.
  • LEADERSHIP  |  TUESDAY, JUNE 24, 2014
    [Google, Tools] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
    In terms of the actual tactics planned: - 61% plan to increase their Google+ activities. It is also interesting that Twitter was not mentioned even though in other studies we have seen Twitter tends to be one of the top platforms preferred by marketers. 4) What are the best social management tools? Facebook? LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Google, Tools] How to use Power Editor to Ignite your Facebook Marketing
    What I discovered was that Dunkin Donuts is using a tool called Power Editor … and it’s not just for big companies. I This tool is FREE. All you need is patience, a budget, and Google Chrome to access this tool. Step One: Download or Use Google Chrome to access the program. This tool is FREE.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google, Tools] How to Take Vacation Without Sabotaging Your Sales Team
    If you have the right inbound strategy and tools in place , you can have your cake and eat it too when it comes to vacation time. After all, Google doesn''t take holidays! If you don''t have HubSpot, most email marketing tools will have this functionality in place for you to take advantage of as well. The results were instant.".
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Google, Tools] Optimize Your Content for Inbound Marketing: Part 2
    '“The best place to hide a dead body is Page 2 of Google’s search results.”. Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website. Being unaware of Google’s dos and don’ts is no excuse for tripping an algorithm. First Things First: A Recap.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Google, Tools] 2 Key Tips To Help Rethink Your Marketing Analytics
    Oracle Marketing Cloud is hosting monthly twitter chats where you can ask Oracle experts and Topliners the things you have always wanted to know. During the last #Eloquestions Twitter chat we fielding your questions about Oracle Marketing Cloud’s fourth tenet of Modern Marketing, “Analytics.” " 2.
  • WRITTENT  |  FRIDAY, JUNE 20, 2014
    [Google, Tools] Maximize Blog Traffic with Top 27 SEO Plugins
    In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Note that while I use many of these tools personally and have tested them all, some may not be compatible with your website, theme, version, or browser. Squirrly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Google, Tools] 3 Things Your Social Media Team Should Know About SEO
    Recent Google+ posts show up in a branded search] . Google+ is now responsible for local data and that data is being pulled into search results. Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. Connections.
<< 1 2 3 ... 21 22 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...