[Google, Tools] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    One way Davis suggested doing this was to take advantage of Google Trends , creating content around timely events and content that’s already “socially approved,” which has a higher likelihood of being shared. 3. Brand adoption exceeding that of Facebook and Twitter. “Bee-lieve it or not, nothing,” I said.
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
    [Google, Tools] A Shortish History of Online Video
    The coffee pot pre-dates Google, so to find it, you had to either know where to look, or have someone tell you. In 2006, after breaking nearly every possible milestone in online video (and setting up a few new ones for others to break along the way) YouTube was acquired by Google for a whopping $1.65 Television changed that. billion.
    [Google, Tools] The State of Marketing Technology, in 12 Charts
    When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses.
    [Google, Tools] Earned-media micro-influencer marketing master class
    Google Search  is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Try out all the tools : it’s a buyer’s market. Always Start with Google. Social Networks  (including FB, Twitter, etc.). Track using site analytics tools.
    [Google, Tools] 20 Content Marketing Tools to Rely on From Start to Finish
    Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Tools for Writing. Google Drive.
    [Google, Tools] 4 Helpful Tools for Organizing Your Social Media Calendar
    In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. Now that you understand the merits of having a social media content calendar in place, check out our list of top tools to stay organized and on top of your game. Check them out below. Source: BlueGlass.
    [Google, Tools] How to Prove—and Grow—Your Influencer Marketing ROI in 2017
    Analyzing these metrics may also be a key problem: 43 percent say they only use one tool to track and measure their efforts. The more timeless the post on Pinterest or in a Google search, the more likely it is to continue generating “free” organic impressions. Influencer marketing is a tricky beast. Consider Your Platform.
    [Google, Tools] ViewedIt brings the power of video to all
    KITCHENER, Ontario – October 11, 2016 – Vidyard , the leading video platform for business, today launched ViewedIt, a free tool that gives anyone the ability to create, send and track video right from their web browser. For example: Sales reps can record product demonstrations and personalized prospecting videos. About Vidyard.
    [Google, Tools] 6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
    In fact, with the right tools, it can be an easy way to start building an online reputation and cultivating meaningful relationships in your industry. And if your agency doesn't currently have the budget for a paid service, consider recording your webinar with Google Hangouts or another free service like Join.me. 4) Paid Online Marketing.
    [Google, Tools] Contactually is a flawed secret weapon
    Her advice to me?  Do some ScaleMail, maybe check out Facebook , then come back to ScaleMail a little later, then go check out Twitter , then come back to ScaleMail, then hop onto GaggleAMP, then pop back to ScaleMail — six separate times. love buckets and the import/export and the Merge Contacts tools are very powerful indeed.
    [Google, Tools] Why the Publishing World Needs Humane Design
    Tristan Harris, formally a design ethicist for Google, wrote about many of these anti-humane design elements and how they keep people clicking. Meanwhile, more ad dollars continue to go to  Facebook and Google than publishers. Scrolling through your Twitter feed, you know firsthand how you quickly content piles up. Fifty?
    [Google, Tools] The Secret Ingredient to Effective B2B Content Marketing Performance
    Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. Third Party Referral Analysis via Google Analytics. 20 Online Marketing Tools That Boost Campaign Results. B2B Content Marketing & SEO.
  • JUNTA 42  |  SATURDAY, OCTOBER 1, 2016
    [Google, Tools] This Week in Content Marketing: How to Create a Successful Podcast
    We also discuss why Facebook has become public enemy No. 1 in the eyes of media companies and journalists, and explore Salesforce’s potential purchase of Twitter. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. years. This week’s show. Have fun. Get ideas. Get results.
    [Google, Tools] Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
    Which tactics or channels have recently surprised you as a viable source of qualified leads?: I must say that I continue to be impressed with the rapid maturity of social platforms such as LinkedIn and Twitter in targeting and qualifying leads. Below is an interview with a true marketing thought leader. Marketing Minds
    [Google, Tools] Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith
    Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat can each be utilized to collect leads if used strategically. Social media scheduling tools like Buffer and Hootsuite make it possible to schedule out content for myself and my clients. Below is an interview with a true marketing thought leader. Marketing Minds
    [Google, Tools] Short-form & Long-form: Where They Fit in Your Content Strategy
    Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. Search engines, specifically Google, reward high-value, educational and informative content by ranking them higher on search result pages. BuzzSumo   conducted a study of 8 million articles shared on Facebook, Twitter, etc.,
    [Google, Tools] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    We want it to be used as a tool not something just that we have because our competitors do or we were told that we have to have one. Google Analytics. Who that has a site has Google Analytics installed on that site? Google Analytics is one of the biggest tools that you can have on your site. Twitter? Maybe?
    [Google, Tools] Marketing Guru Covers: Social Posting and Targeting
    Twitter. Like Facebook, Twitter is available for both B2B and B2C marketers, but it is most appealing to B2C marketers. Google+. Google+ is one of the most interesting social networks out there. While it hasn’t caught on as much as Google would like, most companies and people have Google+ pages. Facebook.
    [Google, Tools] How to Incorporate User Generated Content into Your Nonprofit Marketing
    You can embed a Twitter stream showing all your mentions, or a Facebook Comments box so you can distribute that content across both your website and Facebook. Another option is to set up Q&A sessions between prospects and members as a live webinar, Twitter chat, or sub-reddit AMA – whatever platform makes sense for you. Nonprofit
    [Google, Tools] How Gimlet Hacked Slack to Reinvent Its Comments Section
    And monitoring an entire online community isn’t a practical alternative for newspapers and magazines with dwindling resources. (A notable exception is The New York Times, which employs a full-time team of “ community managers ” and just announced a partnership with Google Jigsaw that will rely on “ robot helpers.”).
    [Google, Tools] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which  focused on improving “conversational search” at its core.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Google, Tools] 7 Ways to Create More Interesting Content for Your Blog
    For example, the phrase “content is king” has been on the radar at least since 2004, according to Google Trends, and most of us were sick of it by 2005. Use Twitter to check out what’s trending. For example, KoMarketing Associates published the 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Key takeaway.
    [Google, Tools] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    “Effective marketing initiatives have goals and measures of success,” says Lee Odden in a Top Rank Blog post.  “Blogs as marketing and PR tools are no different.  You combed through Google Analytics and analyzed existing rankings, you identified top keyword opportunities in Search Console, etc. however.
    [Google, Tools] Getting the Most From Your Marketing Assets
    To our minds, the best explanation we have seen comes from Seth Godin, who says,  “For a marketer, an asset is a tool or a platform…something you can use over and over without using it up. Infographics are a natural fit with Pinterest , and perform well on Twitter. targeted Google+ group is a good choice for a brand survey.
    [Google, Tools] Multi-Touch Attribution, A Full User Debrief
    The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), and any other desired parameter. Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) What is multi-touch attribution? This hardly seems fair.
    [Google, Tools] Six steps to increase your app conversion rate
    One tool that can come in handy in defining your objectives is the Business Model Canvas, as outlined in the book Business Model Generation. Unpack your app conversion rate toolkit. I’d suggest starting to put your customer contact and data gathering tools in place as early as possible. Suggested tools: Appboy.
    [Google, Tools] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. Rank higher on Google. Then once you know a visitor wants to rank higher on Google, if you create an ebook around that topic, it’s highly probable that this visitor is interested! Where do they go to get information?
    [Google, Tools] Why You're Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Or was the content you shared via Twitter more effective? 2. From Google? Via Facebook?
  • I-SCOOP  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Tools] Content distribution: which is the best platform/channel to amplify your content?
    The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make.
    [Google, Tools] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. Google Hangouts On Air. Note: As of today (September 12th) Hangouts On Air will move from Google+ to YouTube Live.
    [Google, Tools] A Brief History of Online Advertising
    WebConnect also introduced the CustomView tool , which capped the number of times a particular user was shown a single banner ad. 1996: ROI tracking tools begin to improve. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. Check out a condensed history of online advertising below.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Google, Tools] See What Content Marketing Success Truly Looks Like
    The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest. Takeaway: Give your audience tools to customize their experience. Subject matter – Using tools like Google Trends, you can uncover important breakout terms for which there are few instructional resources available to the audience. nsfavourites.
    [Google, Tools] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?
    [Google, Tools] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Follow Infer on Twitter @InferInc. About Infer. Additional Resources. Learn more on the Infer blog. Become a Facebook fan of Infer.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Google, Tools] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    In this episode, Robert and I explore the punitive position Google is taking on the use of intrusive ad units that are impeding the user experience and taking over mobile screens. The post This Week in Content Marketing: Google Lays Down Pop Over Punishment appeared first on Content Marketing Institute. This week’s show.
    [Google, Tools] What B2B Marketers Need to Know About Social Media in China
    If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. There are dozens of tools in each category. B2B marketers face a similar challenge.
    [Google, Tools] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Interactive tools. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). One of the most common types of PPC is Google AdWords. Your website. Tactics.
    [Google, Tools] 8 Time Management Tips to Help You Hit Your Long-Term Deadlines
    To help you stay on track and make consistent progress towards your goals, we've put together a list of tools that'll help you complete long-term projects on time without losing motivation or entering the "doom loop." For example, it may not be attainable for your branded hashtag to start #trending on Twitter. Check them out below.
    [Google, Tools] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. Create prepared tweets for your readers, using a tool like Click to Tweet , to encourage and simplify sharing. What does that mean, exactly? But those are just table stakes.
    [Google, Tools] 5 Content Marketing Trends to Plan Your 2017 Budget
    But when Jack Dorsey, founder of Twitter, includes live stream video as one of his five priorities to shareholders to turn around the sluggish ad sales and user growth, you know it must be important. also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al. There are many others. Finally, I found it. ” 2.
    [Google, Tools] Social Media and SEO: When and How They Work Together
    Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search. The thing is, Google doesn’t like signals that they don’t have a lot of confidence in, and social media signals are too easy to manipulate. Social Media Can Be an Amazing User Intent Research Tool.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Google, Tools] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. It' s also the second biggest search engine behind its parent company, Google. Keep in mind that it'll be linked to both your YouTube channel and your Google+ identity, too.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google, Tools] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. Using this approach, I’ve been able to push my blog into the top 10 on Google for several competitive and high volume search terms. We are going to use Google to find potential matching resources. edu) resources.
    [Google, Tools] The Five Best Pinterest and Instagram Marketing Tools
    As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Google Review Count:  269. Google Review Count:  193. BuzzBlogger.
    [Google, Tools] The Marketing Guru Covers: What are the benefits of social media marketing?
    With tools like Lead Liaison’s Marketing Automation platform , you can post to multiple social media accounts with the push of one button. Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSocial media is everywhere. Save money.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Google, Tools] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). List buying and list augmentation tools. 1. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. Most people think of Google AdWords when they think of paid ads.
    [Google, Tools] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. Remember to stay present in your clients’ circles with tools like social media platforms, stay on target with client personas, and nurture your clients through regular, targeted, easy-to-digest contact. Wrong!  00p.m. 00p.m.
    [Google, Tools] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: How to Use Online Tools to Generate Headlines. Example: 5 Reasons Why You Should Use Twitter for Your Business. Unbounce uses a great example for this one: “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It”. HubSpot’s Twitter Formulas. Check out the guide below! Most Popular. How to _.
    [Google, Tools] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Google Search  is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Try out all the tools : it’s a buyer’s market. Always start with Google. Social Networks  (including FB, Twitter, etc.). Track using site analytics tools.
    [Google, Tools] A Blueprint for Creating Share-Friendly B2B Blog Posts
    However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the competition. Facebook and Twitter are also effective social media channels for B2B content promotion.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Google, Tools] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    You’ll need some kind of social media scheduling tool to do this. So do dozens of other tools. Usually I’ll publish once on Facebook , LinkedIn and Google+. Use Google+ formatting to mention people (“+username”), etc. For Twitter, I’ll tweet about the post immediately (including about two hashtags). Ready? Steady?
    [Google, Tools] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Google Adwords. 9.
    [Google, Tools] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey.
    [Google, Tools] The 28 Best Influencer Marketing Tools
    After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Google Review Count:  217,000. Google Review Count:  55,200. Google Review Count:  76.
    [Google, Tools] Harnessing the Power of VR and AR Part I: The Latest Trends
    Even in the case of VR, users can purchase a cardboard headset from Google for $15 to turn their phones into bona fide pairs of VR goggles. In Sweden, they’ve run a VR trial campaign that turns their classic Happy Meal box into a pair of cardboard VR goggles, much like Google’s tool. Virtual reality. Augmented reality.
    [Google, Tools] How to Turn Your Blog into a Lead Generating Machine
    From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Try Marketing Tools Like a Slide-in CTA. Boost Your SEO.
    [Google, Tools] 62 Experts Share Their #1 Actionable SEO Technique
    You’ll get some good links and exposure, which will open up doors for other links and more exposure, and Google will take notice. Most bloggers have a difficult time creating long-form blog posts that have the right percentage of keywords that will be indexed highly by Google. Optimize CTR from Google Search Results.
    [Google, Tools] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Your headshot is kind of like the logo for your personal brand. L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. It also has a few unique features, like its Highlight Tool that brings the blue hues up.
    [Google, Tools] The Top 10 Free Content Analytics Tools
    Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Google Search Console.
    [Google, Tools] How to Use Trigger Events for More and Better Leads
    This company provided free tools, resources and guides that helped the people they who would likely have the most pressure to improve innovation. To begin collecting trigger events, I’d you can start by using the following tools: Owler is a free tool to gather company and industry insights and trigger events. Conclusion.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Google, Tools] I’m an influencer, pay me more!
    Connect with our panelists on Twitter at  @chrisabraham , @frankeliason , and  @hksully. In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank Like this post?
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Google, Tools] 28 of the Best Instagrams to Follow for Design Inspiration
    Their design projects are created mainly for brands -- including some big names like Amazon, Apple, Juicy Couture, General Electric, Uber, Twitter, and more. As a design tool, it makes sense that Canva's Instagram account would be centered around design. What if I told you you could visit an art gallery. Graphic Design. Color Palettes.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Google, Tools] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. From there, you want to share your SnapCode on your other social platforms and begin adding followers (similar to how you do on Twitter). So what? For a $10 investment.
    [Google, Tools] Account-Based And Content Marketing Programs Are Not Campaigns
    Simply Google these questions to see what answers are already out there. Use ABM as the tool to distribute your best content You can create customized, personalized, and even interactive landing pages for your top targeted accounts. Account-Based and Content Marketing Programs are similar in many ways. BrennerMichael
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Google, Tools] If you post it will they come?
    Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. Google’s getting really good at finding ground zero on it’s own but anything I can do to make it easier I feel is worth it.
    [Google, Tools] 20 Online Marketing Tools That Boost Campaign Results
    However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. SEO Tools. SERP Snippet Optimization Tool. Google Search Console. What is it?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Google, Tools] From Scratch: Four (Free) List Building Strategies
    Popular tools for capturing email addresses are from SumoMe and HelloBar. According to Search Engine Watch , 70% of Twitter users expect some sort of response from brands they reach out to, and 53% want a response in less than an hour. Look-Alike Platforms and Tools. In this post, we’ll cover the first four. Welcome back!
  • LEADERSHIP  |  FRIDAY, JULY 15, 2016
    [Google, Tools] 5 Top Tech Trends for Small Business
    There are so many new technological platforms, tools, and widgets out there. Did you know that mobile-friendly websites now appear higher on Google searches than sites that aren’t optimized for mobile? Periscope, Twitter’s live streaming service, boasts 15 million accounts. Google’s ad revenue hit $59 billion in 2014.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Google, Tools] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens). Design Responsive Emails. Build an App. Trim Your Content.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Google, Tools] Kindness opens many doors online
    Twitter? And, with the advent of  (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations. It’s a vicious cycle. Reddit, right ?
    [Google, Tools] 4 Ways Marketers Need to Change How They Measure Content Marketing ROI
    ” A visitor lands on a page, clicks share on Twitter, composes a tweet, and closes the browser. All of these scenarios would be considered a bounce in a standard implementation of Google Analytics, but are they really? How do you define leadership in business? How should a marketing leader define success for content?
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Google, Tools] Inside the Mysterious World of Dark Social
    Compare it to if that person publicly shared this post on Facebook or Twitter. Use one of the services that offer this feature as part of their tracking tools. These are ideal for tracking traffic to a page that’s not on your site – something Google Analytics doesn’t do well. It also shows some activity from Twitter.
    [Google, Tools] What’s New in Social? Platforms Are Raising the Bar on Personalization
    Twitter: #Stickers and Video Length. Last week, Twitter announced the launch of “stickers,” which incorporate a selection of emoji, props, and accessories in a library that you can “stick” on your photos to make them more fun and engaging. Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Google, Tools] 25 Experts Share Top 3 Content Marketing Trends for 2017
    More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. Google will buy Twitter for tens of billions of dollars. They won’t change Twitter much, but there will be more ads. Find more about him on Twitter.
    [Google, Tools] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. It’s one of the oldest forms of digital advertising, and Google makes it easy to pull off. Absolutely.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Google, Tools] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Our Twitter feeds never stop scrolling. well-organized system can help you rise to the challenge, and it’s a system anyone can implement with a little help from IFTTT: a handy tool that empowers you to make connections between services and devices you already use (and can help you discover new ones). Our inboxes are overflowing.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Google, Tools] Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]
    Opentopic blog >> adweek.com Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming.
    [Google, Tools] Top 10 Advantages of Online Marketing for Professional Services
    Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media. If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. On Twitter and LinkedIn?  Defining Online Marketing.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google, Tools] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Your website can be the most effective tool in your arsenal when it comes to turning visitors into customers and generating leads. Check out the full list here and share what you’re most excited about with us on Twitter @INBOUND. See something that strikes your fancy? Come join us from November 8-11 in Boston. For the Email Marketer.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google, Tools] How to Write a Great Email Signature: 9 Tips With Real Examples
    She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account. Here's an example from our own Bryan Lowry : There are many tools out there that'll help people book appointments. The average office worker sends 40 emails per day. Even better?
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] The Psychology of Color in Marketing
    So if color is such an effective marketing tool, how can B2B marketers leverage this tool to drive better results? Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Here’s how Wendy’s uses red in their Twitter feed: Other brands that use it.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] Data Journalism: A Simple Guide for Marketers
    Precision journalism was a way to expand the tool kit of the reporter to make topics that were previously inaccessible, or only crudely accessible, subject to journalistic scrutiny," Meyer explained. Looking for some tools to help you get your design skills in gear? You have predictive tools that throw light on future trends.
    [Google, Tools] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
    [Google, Tools] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 4,920.
    [Google, Tools] What is Content Marketing? 10 Expert Video Responses
    Google Small Business: Introduction to Content Marketing with Buzzfeed. As the videos up until this point have explained, content marketing can be a valuable tool for all businesses, large and small. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! benefiting your brand.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Google, Tools] Agency Focus: How Content Marketing is Changing, & How to Measure It
    2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses. Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. All, they say, are candidates for automated writing tools.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Google, Tools] How to Master Local Lead Generation
    With so many online tools available, you don’t need to be an IT expert to start reaching your community online. Establish your online presence by becoming part of various online business listings such as Google My Business and Yahoo Local. simple way to locally advertise your business online is through Google AdWords.
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Google, Tools] How to Choose the Right Content Format for Your Brand Story
    Facebook, Google and Twitter can tell you (for free!) Facebook Insights can be a very powerful tool when building out a content strategy, especially if most of your fanbase is on the platform. If your company is strongest on Twitter, there are plenty of ways to learn more about what types of content are most popular.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google, Tools] 5 Ways B2B Marketers Can Learn to Love Facebook
    But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). They’re also substantially cheaper than Google AdWords. Um … maybe not. Big deal.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Google, Tools] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Near the end of 2013, Google penalized the company for some shady SEO practices. At best, the tool adds important context and analysis to news. At best, the tool adds important context and analysis to news. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Can it be both?
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Google, Tools] A Simple Guide to Navigating Trending Content
    In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. This is another great tool for finding the best performing content in a desired niche. The tool simply lists the top pieces of content from the past month based on social shares.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Google, Tools] How to Recruit Top Talent Using an Inbound Framework
    Depending on who you’re looking for, the right forum could be anything from Twitter to online gardening forums. Instead, try inviting candidates to schedule a Google Hangout with members of your team. Comfortably the most effective tool, it’s 40x more effective than Facebook and Twitter combined for customer acquisition.
    [Google, Tools] 10 Metrics Every Marketing Team Should Track
    Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.
    [Google, Tools] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Google, Tools] B2B Conversion Tracking Best Practices
    If you’re using Google Analytics to track web conversions, a conversion can be so many different things. UTM parameters have become one of the most useful tools for marketers -- paid media marketers in particular. Because Facebook Insights doesn’t communicate with Google Analytics or Twitter Analytics or LinkedIn Analytics, etc.,
    [Google, Tools] What are The Most Popular Social Media Tools?
    Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. What questions are people searching for on Google? Google Analytics. Unsplash.
    [Google, Tools] How To Measure A B2B Social Media Program
    However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released  by Regalix. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives.
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