• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 15, 2015
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Google, Tools] 33 Inspiring B2B digital marketing case studies
    Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. Follow Rob on Twitter:  @RobPetersen Illustration courtesy BigStock.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Google, Tools] 5 Technology Services Blogging Blunders to Avoid
    On Twitter or LinkedIn? Related Stories Six Essential Online Marketing Tools for AEC Firms Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently. Not sure where to start?
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Google, Tools] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Google, Tools] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. events.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Google, Tools] Using Pinterest for Collaboration
    We’ve talked before about the importance of being on Pinterest and listed important steps to set up a business account on Pinterest.  In this article, I’ll show you how to use Pinterest as a tool for collaboration in your business. Visit www.manlypinteresttips.com where Jeff explores Pinterest with character as big as his beard.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Google, Tools] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    She also teamed with Sean Garrett (Twitter) and Brian O’Shaugnessy (Skype, Google) to create The Pramana Collective, one of the Valley’s most influential yet mysterious (two years without a website) agencies. Then last year The New York Times dubbed her , " the most sought-after image consultant in the start-up world.".
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Google, Tools] Six Essential Online Marketing Tools for AEC Firms
    However, with many professional services buyers shifting to the digital space, it’s important to consider what online tools are best suited to help implement and support online marketing efforts. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1. On Google+ or LinkedIn?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Google, Tools] The Speakers at the Social Tools Summit #SocialTools15
    The first Social Tools Summit is already under way as we speak in Boston, and in the first hour of our event our hashtag #SocialTools15 is already trending on Twitter. Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Google, Tools] Is there a place for social media in a boring business?
    Internal process improvement – Tapping into the free tools and information on the web can help unleash employee productivity, collaboration, and problem-solving. Lead generation — Even setting up a simple Twitter search can help you find customers looking for your products and services … even if you’re boring. People.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Google, Tools] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    What are the right tools for you? You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We live in a world overflowing with information vying for our attention. Even through the barrage of endless marketing messages, there are some firms that stand out in our minds. High performance website.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Google, Tools] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Google’s an angry God, a vengeful God. Social Media Engagement is Not Just Dropping Links.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Google, Tools] SEO and Professional Services Marketing: What Every CEO Should Know
    It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. In April 2015, Google updated their search algorithm to include mobile-friendliness as a factor in search rankings. On Google+ or LinkedIn? Does that seem counterintuitive? The top reason?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Google, Tools] 6 Questions to Answer When Launching a B2B Content Marketing Program
    We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Lead generation metrics – When a visitor goes from a piece of content we generated to filling out an online form (typically tracked within Google Analytics).
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Google, Tools] 5 B2B Social Media Tips to Drive Prospect Engagement
    With B2B social media, professional services firms have the tools to reach out, respond and resolve any issues or questions. Respond to Your Followers’ Comments on Twitter While many use Twitter to broadcast their thoughts and links , truly engaged professional services firms reach out and engage followers. Social Media
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Google, Tools] Task management is time management: 3 tools that work
    Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. You’ve got your Twitter profile. Your Google+ account. Sure, digital calendars like Google Calendar are great, but they’re not as intuitive as we’d like. All-in-One Social Media Management.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Google, Tools] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? So, where do you begin? Well, Pinterest is no different.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Google, Tools] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    There are a number of great tools you can use to survey a targeted audience and pay per response. Google Forms. 3) Use share data. Instead, they should focus more of their time engaging an audience on Twitter. 4) See where your competitor's content is getting shared. Snapchat! Meerkat! Periscope! SurveyGizmo. Social Media Dail
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Google, Tools] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Tools] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. BuzzSumo is a helpful tool for marketers looking to uncover what type of content performs best for any given topic. You did it. So we decided to help.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Google, Tools] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. SEO Assessment.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Google, Tools] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Catch up on social media newsletters and trawl through your Google alerts for interesting content to post about, or as inspiration for your next campaign. When you have your images ready, input your social copy into your distribution tool and schedule the messages to go out at optimum times over the next week. 8am: The morning commute.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 23, 2015
    [Google, Tools] Marketing Automation ~ What are You Automating?
    Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. You can find out more here. I am moderating the marketing automation session, designed to address the efficacy of marketing automation tools.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Google, Tools] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    Now, this problem isn't really about Google and its algorithm. According to Google's Keyword Planner Tool, there is an average of 550,000 monthly searches for the term 'CEO.'. Here are the six things you should consider when trying to optimize an image for Google search results. Competition for the Term 'CEO'. Keywords.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Google, Tools] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. Social Media Tools
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Google, Tools] The Importance of Brand Integrity in the Digital Age
    As the hub of your organization’s online presence, your brand website is a powerful tool to effectively communicate your brand message, attract prospects, generate leads and sales, and build long-term advocacy. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We don’t do that here.”.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Google, Tools] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […]. Author information.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Google, Tools] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Mobile Friendly Testing Tool.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Google, Tools] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. Note well that Google gives higher priority to sites that create high quality content that’s relevant to their audience.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Google, Tools] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. ” Free Keyword Suggestions Tool by SerpStat.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Google, Tools] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    But your website isn’t just a tool to help you avoid getting ruled out. Mobile browsing has become so important that Google is making mobile-friendliness a factor in search rankings. On Twitter or LinkedIn? For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Google, Tools] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Enjoy!
  • VIRALLY BLOG  |  TUESDAY, APRIL 7, 2015
    [Google, Tools] What Actually Counts As Content?
    Tools:-. Treat your Twitter and Facebook status updates like a tiny blog. Tools:-. Twitter. Google has yet again changed its algorithm, so you could have the best SEO person out there but if you’re not creating great content, you probably won’t be on the first page of Google for very long. Tools:-.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Google, Tools] How to Dramatically Improve Organic Search Traffic
    If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. 1. Use Google Webmaster Tools. By using Google Webmaster Tools you know when your website has coding- and search-related issues. Connect with him on Twitter. Exit rate.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Google, Tools] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Google, Tools] Four Digital Marketing Mistakes You Should Never Make
    But with the availability of simple tools like custom short-link generators, it is now possible to know exactly which content is performing best. For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Follow Neil on Twitter: @neilmichel. That’s all well and good.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Google, Tools] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    Anyone who''s tried to teach themselves creative concepts understands the pain points associated with trying to balance learning fundamentals, navigating new tools, and developing a personal style. Turn to Twitter to have conversations with these influencers. When I was in high school, I was always doodling in my notebooks. Blown.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 2, 2015
    [Google, Tools] Deciphering Network Personas For Your B2B: Follow Up Q&A
    Below are some answers to questions asked by our viewers that we didn’t have time to answer. 1. I don’t have time to post to each of my network individually, what tools do you recommend to schedule my social messaging? There are plenty of tools you can use to automate some of your posting. Should I be focusing my time on Google+?
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Google, Tools] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    It’s been almost 4 years since Google has provided real-time tweets in their search results. Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. What does this deal mean for Twitter?
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Google, Tools] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    It’s been almost 4 years since Google has provided real-time tweets in their search results. Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. What does this deal mean for Twitter?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Google, Tools] 11 Content Curation Tools Every Marketer Needs
    love Twitter. Fortunately, content curation has all but saved me from Twitter FOMO. As a salve, I’ve subscribed to Dave Pell’s “Next Draft” and it provides me with the day’s most noteworthy news that I otherwise would’ve discovered on Twitter. must-follow for Twitter users. And speaking of Twitter. users to follow.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Google, Tools] What Life in Modern Marketing Looks Like: 13 Personal Stories
    No marketing tool (software, etc.) Selecting the right tools, getting them implemented and customized for your specific situation, and building habits and productivity around them requires an entirely new set of skills for many CMOs. Using content management and automation tools, however, helps to free up weekends.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Google, Tools] 30 Gifs To Inspire Any Social Media Community Manager
    You would gladly offer the gods an animal sacrifice for an Instagram scheduling tool. (JK NewsCred HAS ONE! Your mind shuts down a little bit when a client explains that they want to “spend a lot of time revamping Google+.” By  NewsCred Contributor, Lauren B. Mangiaforte. Get on our level!). 4. via glee.wikia.com. 5.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Google, Tools] Should You Attend That Event? 9 Questions to Help You Find Out
    The answer to these questions can be tricky to find, but Googling the event''s past reviews could come in handy. Many conferences will have a hashtag, a Twitter account dedicated to the event, a place to take pictures, live video streaming, and more, giving you lots of opportunities to meet and connect with other people at the conference.
  • DIRECT RESPONSE COACH  |  SUNDAY, MARCH 29, 2015
    [Google, Tools] A clever way to generate more tweets – and expand your audience
    Even if you have no experience or interest in Twitter, this technique could work for you. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. ——————-. Copywriting Direct Marketing General Online Advertising Web Marketing
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Google, Tools] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). Facebook and Twitter have done it. Twitter and Facebook let you upload customer lists for email retargeting. LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting! 
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Google, Tools] Five Expert Guides to the Best Blogging Tools
    Blogging, like any other task, is faster and easier with the right tools. What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros? What are the best tools for increasing your blogging productivity? Image credit: Twelveskip. Worse, they outrank you.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Google, Tools] 7 Tools for Finding & Connecting With Influential Bloggers
    Then, I''ll talk about seven great blogger outreach tools that will help you connect with bloggers in your niche. Take time going through active blogs in your industry (using some of the tools I talk about later), reading media kits, searching for reviews they do, and so on. Helpful Tools for Blogger Outreach. 1) BirdSong Analytics.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Google, Tools] 13 Great Guides to Growing Your Blog Audience
    use the WPO framework ); how to use your blog as the ultimate networking tool; and “always be collaborating” among other tips. Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools ). Now—how you attract and retain a large audience? Simple—but not easy. Email?
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Google, Tools] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. Or you can use third-party social media management tools, such as HootSuite , Sprout Social or Buffer. On Twitter or Facebook? This is a race that’s won by more tortoises than hares—slow, steady, persistent progress.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Google, Tools] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward the benefits of Twitter for marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google, Tools] 12 Tools & Resources to Help You Create Better Buyer Personas
    Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. 11) Twitter Analytics.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Google, Tools] A Detailed Guide to Using Slideshare Analytics
    Where slideshow presentations used to be a tool with a limited user base, it can now be used by anyone, for anything. […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Slideshare has become a staple of content creation in recent years. SlideShare
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Google, Tools] 5 Ways to Personalize Content for Anonymous Visitors
    You can personalize content based on what a visitor searched on Google to get to your website. You can also get more granular by personalizing to only Twitter users, Facebook users, or by a specific site. Believe it or not, you can actually personalize your web experience for anonymous visitors. Device. Search Term. Referral Source.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google, Tools] 17 Reasons Why I’m Lucky To Be In Business Development
    Google:  There are many reasons why all of us at eMagine are thankful for Google, but as for the business development aspect, it is very useful for research on the Internet. 3.) Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Trust me, I know first hand based on results. 9.)
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Google, Tools] The Battle for Marketing Talent in Professional Services
    As a result, you need the skills to encourage greater visibility in search engines, and you need to ensure that these skills are truly up-to-date – in SEO, yesterday’s best practices can incur penalties from Google today. On Twitter and LinkedIn? Figure 1. Figure 2. That’s good news, right? It is good news.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Google, Tools] How to Learn Social Media Marketing: 41 Resources for Beginners
    The Everything Guide to Using Twitter Cards. How to Become a Twitter Influencer. Surprising Stats to Know How to Be Successful on Twitter. The 3 Biggest Mistakes People Make on Twitter and LinkedIn. An Introduction to Google+ for Business. This is not going to bring results. It''s spamming. tweet this). Be helpful.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Google, Tools] Nice to get back in touch with Amanda Nelson at Ringlead
    It’s already been shared on Twitter 100 times, so please check it out. Deeply honored to win this marketing award from Brand Quarterly magazine which has been all over Twitter recently. Lastly, I want to congratulate BrandYourself.com , a tool I have been using for years to rank my name Jeffrey L. Ogden on Google.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Google, Tools] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? Google also began indicating to users in mobile search results if websites are mobile-friendly. On Twitter and LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Google, Tools] Brands and Bloggers: Keep Your Sponsored Content Legal
    Twitter only gives me 140 characters!” Find Kerry on  Google+  and  Twitter. Twitter only gives me 140 characters!”. Legal implications disclosure law legal legal aspects of social media marketing law sponsored content Twitter legal risk By Kerry Gorgone, {grow} Contributing Columnist. Add “[Sponsored].”
  • KEO MARKETING  |  TUESDAY, MARCH 10, 2015
    [Google, Tools] New Social Ad Campaign Tools and Features
    A pair of social media channels recently added new tools and features that will be of major interest to marketers who run advertising campaigns on those networks. This will seem familiar to marketers with Google advertising experience, as it is similar to the Quality Score for AdWords.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [Google, Tools] 20 Instagram Apps to Create the Perfect Business Graphic
    Creating the perfect graphic doesn’t mean you have to be a graphic designer or photographer, especially when you have the right tools. Twitter | Facebook | Google+ | LinkedIn |. Are you using Instagram to market your business? Would you like to create branded images that boost awareness around your company? Author information.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Google, Tools] How to Build Your Twitter Following (for Free)
    Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. If those two options are a bust, what’s a Twitter marketer to do? Here are seven ways to get all the Twitter followers you need. Tweet often.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Google, Tools] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing: 1. Litmus Scope requires that you either know HTML (to make edits) or that you use the Canvas tool in VerticalResponse Classic. But how can you take your emails from good to great?
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Google, Tools] The Medium.com is the message
    Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? When you join Medium, you have the opportunity to link up your Facebook and Twitter accounts. I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. The More the Merrier. Medium Stats.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Google, Tools] How to be Twitterific – 39 Expert Twitter Guides and Tips
    From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Expert Twitter Marketing Tips and Tactics.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Google, Tools] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. Run your website''s URL through our free Marketing Grader tool.).
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Tools] How a Regular Dose of reddit Makes You a Better Marketer
    Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. We’re constantly looking for better ways to research, create and promote.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Tools] Introducing The VerticalResponse Integrations Marketplace
    These integrations allow you to sync your VerticalResponse account with your favorite apps, services, software and tools, increasing efficiency. We’re adding integrations on a regular basis, so check back often, or request the products or tools you use, and we’ll look into them! Luckily, Kickbox is here to help you.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Tools] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Shortening and tracking features are available in the HubSpot software and in tools like bitly. When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Tools] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Google, Tools] 15 B2B case studies show how content marketing drives ROI
    ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. Who is succeeding and why? million. million.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Google, Tools] Personas Are Great (Except When They Suck)
    They are a tool that builds confidence in  strategies to persuade buyers to choose you rather than a competitor or the status quo. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. And I made sure to differentiate personalized content from personas. Except when they suck! .
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Google, Tools] 5 Social Media Benefits for Accounting and Financial Services Firms
    Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Some firms may still view social media as a personal tool. Social Media is Free Joining the social media platforms most relevant to accounting and finance, such as LinkedIn and Twitter, remains free.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Tools] Copywriting Lessons From Companies Doing It Right
    Inventor Robert Edwards explained their new direction: “ In our second auction tape we really nailed down that Squatty Potty is a health tool, a solution available to help people suffering from elimination issues and not just a novelty. For the Ad Men and Women: R/GA’s Twitter Feed. Clark’s messaging platform for his Twitter account?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Tools] Social Selling 101 – 3 Social Technologies To Get You Started
    Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Begin with Twitter. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. LinkedIn and Google+: 3 times daily, 4–5 hours apart. They are all easy to use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Tools] The line between Media and Brands is blurring fast
    Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. As a result, a whole ecosystem of tools and networks outside of search and social has cropped up to assist marketers with content promotion and distribution on media publications. by Chad Pollitt, {grow} Community Member. The media gap.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google, Tools] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    You now have access to many tools like wordpress and google analytics that allow you to launch and market a site with little technical or analytical ability. Melinda Rainsberger, Creative Director,  They’re Using Tools! : A marketing team is like a sport team. Do I really need to teach my client how to be a twitter ninja?
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Google, Tools] How to Research Blog Topics: A Step-by-Step Process
    HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. KWFinder.com is a helpful online tool that allows you to search any keyword topic and discover loads of long-tail phrases that are associated to it. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Google, Tools] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Tools] Two questions to help you find the value of marketing
    Impressions and clicks on your brand terms (available in Google Webmaster Tools) are a useful metric and one of my favorite gut-checks of impact. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. We were thrilled. Life was good! But during the presentation, we received a shock.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Tools] How to Drive Traffic From Social Media
    In that time, we’ve focused heavily on driving traffic to your site from social media activity, dug deep into each of the main social networks, and looked at different tools to help measure and monitor your traffic. Twitter | Facebook | Google+ | LinkedIn |. In this post, we’re going […]. Author information.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Tools] How to Optimize Events with Social Media [Infographic]
    Find event pages on Facebook or Google Plus and join in conversations. Twitter. Twitter is perhaps the most important tool for communicating about events in real time. Events Social Media Marketing blogging for business Dave Landry event marketing infographics LinkedIn Twitter Guest post by Dave Landry. Blogs.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Tools] Tips and Tricks for Using Hashtags on Social Media Sites
    If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. Twitter. Google+. Google Search. Word to the wise: If you’ve been posting the same social media update to Twitter, Google+, Facebook and LinkedIn, it might be time to stop. Hashtags on Twitter. Hashtags on Google+.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Google, Tools] 3 Simple Ways to Personalize Content by Referral Source
    For instance, a visitor to your page that got there by clicking a link on Twitter is likely familiar with the Twitter platform and apt to sharing content on Twitter. In this case, Twitter would be that visitor''s last referring social source. For Twitter Users. hope I''m hearing a resounding, “No!”.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google, Tools] 10 Social Media Marketing Mistakes Businesses Must Avoid
    While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Google, Tools] How to Use Hashtags on Twitter With #Confidence
    I tried to explain Twitter to my father over the Christmas holiday. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter. Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter. He’s 78. Brand and Campaign Hashtags.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Tools] How to Integrate Social Media and Blogging from The Art of Social Media
    Many people have asked me about this practice—I repeat my tweets because I don’t assume that all my followers are reading their Twitter feed 24/7 x 365. Old-school email is a powerful marketing tool. Author: Guy Kawasaki Ideas that spread, win. Seth Godin. A few years ago, blogging and social media were separate. We hope so. Add drama.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google, Tools] Top 10 B2B Inbound Marketing Predictions for 2015
    There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] The State of Marketing Technology in Asia
    Follow David on Twitter @ketchum. Most marketers in Asia are deploying a small percentage of the tools and resources available, and those who do often use just a fraction of the capability these technologies and platforms offer It’s like owning a Ferrari and using it to drive to the 7-11! So what does awesome look like?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    This tweet from a Twitter user just days ago illustrates the depth with which Jake from State Farm has penetrated the cultural landscape: But it’s more than the comedy that turned this commercial into a household concept. As it turns out, he is actually on the phone with Jake from State Farm, getting information about a discount on insurance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] 8 Steps To A More Effective B2B Content Marketing Program
    We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Google Drive Spreadsheet for mapping out due dates and ideas. Editorial Calendar Templates in Google Docs. 4.) Google Drive / Old Fashion Spreadsheets. But guess what?
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. You can follow her on Twitter via: @NatalyKelly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Tools] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Which tools are best to tell your story? Here are 14 of the best data visualization tools. INFOGRAPHICS   Visual.ly is a combined gallery and infographic generation tool. Which of these 14 tools are of interest to you?
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    Visible Experts also tend to use similar tools and techniques to expand their visibility. What tools do they use? Next, we will examine just how Andrew Sherman and Staci Riordan employed these tools to become Visible Experts in their fields. On Google+ or LinkedIn? specializing in mergers and acquisition.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] 12 Noteworthy Examples of B2B Companies on Instagram
    Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. believe that this is the very reason why Instagram blows away Twitter on brand engagement. This is what makes searchers want to use Google again. Microsoft. Followers: 35.8k.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] The state of the nation on SEO, content strategy and earned media
    The number of people using these tools is growing. With SEO, of course, there are still traditional things one can do to help Google do its job because Google is far from perfect! Many of the link building strategies that have been used have been killed off by Google. The number of people using these tools is growing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google, Tools] 12 Ideas to Ignite Your Content NOW
    Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. For everything you need to know about using hashtags as part of a marketing strategy, refer to Chapter 9 of The Tao of Twitter. 6. It was residual effect of people trying to “game” Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] Recapping 2014 in Content Marketing
    Search interest over time for the term: content marketing (Google). History has shown us that few content teams are successful without a smart content marketing strategy - read: tied to business goals - and the process and tools to execute it. Turn it into an internal Sales tool that can be customized. Walk with me. Every.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 12 Ways to Get Your Sales Team’s Phones Ringing
    Google reports that 70% of online searchers clicked the click-to-call button in search results when browsing on their mobile device. Get Social Mountain Dew made headlines recently by including a click-to-call in their promoted tweets, from which they got an extremely positive response from Twitter users. It’s undeniable.
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