• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] Content Methodology: A Best Practices Report
    with strong content processes, measurement tools, and enterprise-wide buy-in. marketing tool, content can wield a powerful influence on divisions across the enterprise—. Content serves as a powerful tool for sales. This is a tool for everybody to use in the building,” said David Beebe, Marriott’s vice. Content. According.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] Staffing and Launching Your Content Marketing Program
    SOCIAL Strategies, tools, and tips for spreading content through. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). Now, you have the tools to staff and launch the content. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. you Google it, you’ll find a thousand different blog posts. strategy or tools. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. years prior.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Google, Tools] Top 10 Advantages of Online Marketing for Professional Services
    Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media. If it’s successful, this piece might help drive up your website’s ranking for Google searches on the topic. On Twitter and LinkedIn?  Defining Online Marketing.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google, Tools] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Your website can be the most effective tool in your arsenal when it comes to turning visitors into customers and generating leads. Check out the full list here and share what you’re most excited about with us on Twitter @INBOUND. See something that strikes your fancy? Come join us from November 8-11 in Boston. For the Email Marketer.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Google, Tools] How to Write a Great Email Signature: 9 Tips With Real Examples
    She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account. Here's an example from our own Bryan Lowry : There are many tools out there that'll help people book appointments. The average office worker sends 40 emails per day. Even better?
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] The Psychology of Color in Marketing
    So if color is such an effective marketing tool, how can B2B marketers leverage this tool to drive better results? Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Here’s how Wendy’s uses red in their Twitter feed: Other brands that use it.
  • HUBSPOT  |  WEDNESDAY, JUNE 22, 2016
    [Google, Tools] Data Journalism: A Simple Guide for Marketers
    Precision journalism was a way to expand the tool kit of the reporter to make topics that were previously inaccessible, or only crudely accessible, subject to journalistic scrutiny," Meyer explained. Looking for some tools to help you get your design skills in gear? You have predictive tools that throw light on future trends.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Google, Tools] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Google, Tools] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. Google Review Count: 4,920.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Google, Tools] What is Content Marketing? 10 Expert Video Responses
    Google Small Business: Introduction to Content Marketing with Buzzfeed. As the videos up until this point have explained, content marketing can be a valuable tool for all businesses, large and small. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! benefiting your brand.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Google, Tools] Agency Focus: How Content Marketing is Changing, & How to Measure It
    2016 New Business Tools Annual Report from Mirren-RSW, more than 200 agency executives weighed in on the most important business tools to support and grow their businesses. Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. All, they say, are candidates for automated writing tools.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Google, Tools] How to Master Local Lead Generation
    With so many online tools available, you don’t need to be an IT expert to start reaching your community online. Establish your online presence by becoming part of various online business listings such as Google My Business and Yahoo Local. simple way to locally advertise your business online is through Google AdWords.
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Google, Tools] How to Choose the Right Content Format for Your Brand Story
    Facebook, Google and Twitter can tell you (for free!) Facebook Insights can be a very powerful tool when building out a content strategy, especially if most of your fanbase is on the platform. If your company is strongest on Twitter, there are plenty of ways to learn more about what types of content are most popular.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Google, Tools] 5 Ways B2B Marketers Can Learn to Love Facebook
    But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). They’re also substantially cheaper than Google AdWords. Um … maybe not. Big deal.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Google, Tools] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Near the end of 2013, Google penalized the company for some shady SEO practices. At best, the tool adds important context and analysis to news. At best, the tool adds important context and analysis to news. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Can it be both?
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Google, Tools] A Simple Guide to Navigating Trending Content
    In fact, there are a ton of awesome tools and tricks of the trade out there that are designed to help brands make the most out of popular content and trends. This is another great tool for finding the best performing content in a desired niche. The tool simply lists the top pieces of content from the past month based on social shares.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Google, Tools] How to Recruit Top Talent Using an Inbound Framework
    Depending on who you’re looking for, the right forum could be anything from Twitter to online gardening forums. Instead, try inviting candidates to schedule a Google Hangout with members of your team. Comfortably the most effective tool, it’s 40x more effective than Facebook and Twitter combined for customer acquisition.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Google, Tools] 10 Metrics Every Marketing Team Should Track
    Organic traffic , on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Google, Tools] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Google, Tools] B2B Conversion Tracking Best Practices
    If you’re using Google Analytics to track web conversions, a conversion can be so many different things. UTM parameters have become one of the most useful tools for marketers -- paid media marketers in particular. Because Facebook Insights doesn’t communicate with Google Analytics or Twitter Analytics or LinkedIn Analytics, etc.,
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Google, Tools] What are The Most Popular Social Media Tools?
    Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. What questions are people searching for on Google? Google Analytics. Unsplash.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Google, Tools] How To Measure A B2B Social Media Program
    However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released  by Regalix. Twitter network analysis tools like Followerwonk and Contaxio. Twitter lists to segment audiences and objectives.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Tools] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Social media can become an efficient lead tool for brands, but it requires planning. However, not all of your online searches will yield helpful results. But never fear!
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Tools] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Social media can become an efficient lead tool for brands, but it requires planning. However, not all of your online searches will yield helpful results. But never fear!
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Google, Tools] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Which analytics tools does your company swear by? Webinars (33%).
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Google, Tools] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    The Google Cardboard is the coolest thing around. There’re tons of homeless people with smartphones, and hypothetically, if they get their hands on a Google Cardboard device, they have access to virtual reality. Anyone can learn from the Internet or Oregon Story Board, the local industry, or Twitter. You freeze. It felt so real.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Google, Tools] Edtech and Elearning 2016: Top 200 Influencers and Brands
    look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” predict teachers will begin taking their formative assessment to the next level with technology tools. Twitter Handle. Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Google, Tools] Demystifying Deep Linking in Your App
    Likely as a direct result of the recent upswing in these unsolicited messages, Google has changed its terms of conditions to specify that such practices are in violation of the Google Play Store terms of conduct. Although both companies named their tool App Invites, there are key differences between the two services.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Google, Tools] Creating Killer Content with Data: Pubcon Austin 2016
    like to use the following: Google Analytics. Google Search Console. Google Trends. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Google Search Console. When Google took away our keywords oh so many years ago, we began relying on Search Console.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Google, Tools] 10 Online Lead Generation Techniques for Professional Services
    one of the first things they do is Google their question, problem or issue. Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Google, Tools] 7 Lead Management Tools That Will Save You Hours
    Fortunately, there are all sorts of tools that can help your company get the job done faster. Rapportive is a useful tool that can upgrade popular email services to help you make faster decisions about your audience. Google Groups. Turn your smartphone into the ultimate sales tool. Boomerang. Apple’s Address Book.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Google, Tools] 7 Lead Management Tools That Will Save You Hours
    Fortunately, there are all sorts of tools that can help your company get the job done faster. Rapportive is a useful tool that can upgrade popular email services to help you make faster decisions about your audience. Google Groups. Turn your smartphone into the ultimate sales tool. Boomerang. Apple’s Address Book. Genius.
  • VISUALLY  |  WEDNESDAY, MAY 18, 2016
    [Google, Tools] How Engaging Content Helps You Improve Your Search Rankings
    There are  hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. How Google Works. How Google Indexes Content. How Google Ranks Content.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Google, Tools] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Former employees revealed that Facebook blacklisted certain topics and sources (namely conservative ones), boosted topics that weren’t actually trending, and asked writers who drafted the blurbs to make some Orwellian language changes like renaming Twitter and Snapchat “social networks.” News complicates that requirement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Google, Tools] 5 Key Steps to Consider When Guest Blogging
    Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Buzzsumo is one of my favorite tools to leverage when analyzing a site’s audience reach. Building relationships within the industry.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Google, Tools] The 14 Best Content Planning and Research Tools
    There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. Best Content Planning Tools. 1) Trello. Google Review Count: 1,190,000. Google Review Count: 715,000. BuzzBlogger.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Tools] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Why is this metric important? Anything over 2.00 Don’t panic.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Google, Tools] 11 of the Best Slack Apps & Integrations to Try
    These days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration. For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Request an invite here.).
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Google, Tools] The Most Effective Inbound and Outbound Marketing Tactics
    These tools improve upon the chance that customers will select your brand when they feel ready to buy. From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Google, Tools] The Most Effective Inbound and Outbound Marketing Tactics
    These tools improve upon the chance that customers will select your brand when they feel ready to buy. From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Google, Tools] GaggleAMP AMPlify employee and partner engagement conference
    ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., That said, it’s a powerful tool that can really kick-start a content marketing campaign.”. What’s GaggleAMP?
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Google, Tools] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Google, Tools] The 7 Building Blocks of a Solid Content Marketing Plan
    You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!) tool for marketers looking to measure the impact of their content marketing efforts. The tool makes it easy to track your content performance with the “Engagement” tab.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Tools] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    We’re going to take a gamble and say that your answer was Google. After all, Google is seen as a trusted method for finding information. Since Google is so good at scouring the web, they’ll pull up anything and everything related to your brand -- even outdated logos, old product shots, and inaccurate company descriptions.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Google, Tools] 10 Ways to Boost Your B2B Content Shares
    Most shares of B2B blog posts take place on Twitter and that network is the primary focus for most B2B blogs. Pinterest and Google Plus are irrelevant for most B2B blogs, unless you have high quality image content. Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. Twitter. Google+.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Google, Tools] Audio Content Made Easy: Fantastic Apps for Podcasting
    Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates). Find Kerry on  Twitter. Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates).
  • VISUALLY  |  TUESDAY, MAY 3, 2016
    [Google, Tools] Why You Should Invest In Content Curation
    Though some people assume content curation is an  easy way out for lazy content marketers , it’s actually a useful tool for marketers looking to help their audiences find relevant information. For example, you might use a hashtag campaign to raise awareness on Twitter about an annual fundraiser your brand supports. The Pros: 1.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Google, Tools] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. It’s a full-featured tool but lacks the auto feature. ManageFlitter. Simple. Sneaky is sexy.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Google, Tools] 11 Helpful Resources for Improving Your Business Skills
    Plus, these clubs are all over the world -- more than 15,400 different Toastmasters clubs in 135 countries worldwide, to be more precise -- and you can use their "Find a Club" tool to find the one closest to you. 5) Improv Classes. 10) Twitter Lists. Learn how to create a Twitter list and add specific users to it here. Rossotti.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] Complement Your Content Strategy with Account-Based Marketing
    Account-based marketing is one powerful tool a company can use as a second pillar holding up your overall strategy. You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. First you’d Google them, maybe poke around their website. Outbound vs. Inbound.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. The bad part?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. The bad part?
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Google, Tools] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. Giving people a glimpse of something that they could truly otherwise only imagine. The true impact that came from social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Google, Tools] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. If a customer wanted to find your brand's Snapchat username, they would likely have to do a Google search for it.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Google, Tools] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Twitter accounts for 82 percent of all social leads while 40 percent of marketing professionals believe that Facebook is a crucial part of business marketing. With the right tools and training, the sky’s the limit on social media. SIIA conducts a yearly survey of over 100 marketing executives about the tools and platforms they use.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Google, Tools] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter. followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Google, Tools] Does Your Blog Deliver a Positive User Experience?
    In a Google survey , 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. Please visit [link] for more information and connect with her on Twitter. By Linda Dessau , {grow} Community member. You want your blog to be just that kind of place.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Google, Tools] The Quest for the Perfect Headline
    It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn. There are a number of tools out there that will score your titles based on algorithms and provide instant feedback on how you can improve.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Google, Tools] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). Today’s networks are now Facebook, Snapchat, LinkedIn, Instagram (part of Facebook), and Twitter. Rent is skyrocketing. Noise.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Google, Tools] 4 Ways to Make Your Video Content More Measurable
    Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. Take a look at the the screenshot below of Google’s URL builder form. Attract . Engage .
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Google, Tools] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. Buzzkill?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Google, Tools] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Google and social media continue to open new frontiers. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.  . The New Marketing Mix.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Google, Tools] Digital Marketing 2016: Top 100 Influencers and Brands
    It’s only the tools, buzzwords and technologies that form and shift around us…don’t be dazzled by them. Digital Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Twitter Handle. Twitter Handle. Google Analytics. That’s all! 18.67.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Google, Tools] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Because these tools are web-based, they also report in real-time. growth!
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Google, Tools] 10 B2B Growth-Hacking Tactics for Lead Generation
    Businesses need to change and adapt to get a lead on their competitors and growth hacking has proven to be a useful tool. Make it easy to for people to share your content, as social validation has a direct effect on search engine rankings, especially in Google. 2. Read on to see if growth hacking is right for your business.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Google, Tools] 9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones
    Here are nine TED talks to give you the research, ideas, and tools to get started. 9 TED Talks on Forming Better Habits. 1) Judson Brewer: "A Simple Way to Break a Habit". Serving as the head of Google's web spam team, Matt Cutts tends to be best known for the work he and other engineers have done on Google's search algorithm.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Google, Tools] Why Inbound Marketing Should Take a Back Seat to Current Customers
    If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016). Slack, a digital communication tool, uses its YouTube channel not only to introduce its product but to host how-to video guides, strengthening its relationships with customers using the product. Click to enlarge. Let’s discuss.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Google, Tools] Learn to Code: 16 Handy Resources to Get Started
    Since then, it has evolved into an education platform that offers courses and "nanodegree programs" from educational institutions as well as tech companies like Google, Facebook, and Twitter. Unlike Coursera, edX is a nonprofit and it's open source, so anyone can build tools for and contribute features to the edX platform.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Google, Tools] 10 People You Should Follow on Twitter if You’re in Marketing
    Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k. Twitter Followers: 310k. Twitter Followers: 2.31m.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Google, Tools] 10 People You Should Follow on Twitter if You’re in Marketing
    Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k. Twitter Followers: 310k. Twitter Followers: 2.31m.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Google, Tools] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Google Drive Research. When using Google Drive for your drafts, you can conduct search engine research without leaving the bowser. Google Analytics. ” Which tools are your favorites?
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Google, Tools] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences. The digital ecosystem is undergoing a lot of changes. So what does all of this mean?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Google, Tools] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Twitter is another great platform for sharing content, especially for making timely announcements (upcoming speaking engagements or webinars) or for sharing your most recent blog posts. Based on 8 years of research into high-growth firms, this program gives firms like yours the practical tools and approach used by industry leaders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Google, Tools] Are you becoming an obsolete marketing professional?
    Abigail Posner , Head of Strategic Planning, Google. As you can imagine working at Google, I’m continually being exposed to new technologies — whether our own or those of others. Of course I also read the top tech news on my Google news feed everyday too. Abigail Posner, Head of Strategic Planning, Google.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Google, Tools] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    As readers move through each chapter, they gain the tools to apply new knowledge to the data at their fingertips. Buffer is a fully transparent company, so they simply screenshotted their Google Analytics dashboard and inserted the graphic right into the post. Data is a sizzling hot topic these days. And we’re missing the boat.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Google, Tools] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    As readers move through each chapter, they gain the tools to apply new knowledge to the data at their fingertips. Buffer is a fully transparent company, so they simply screenshotted their Google Analytics dashboard and inserted the graphic right into the post. . Data is a sizzling hot topic these days. And we’re missing the boat.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Google, Tools] The Basics of B2B Social Media Marketing Strategy
    Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Google, Tools] 12 Bad Habits That Are Making You Less Productive
    Everyone has their own to-do list style, so check out this list of the best to-do list tools and apps out there and see which ones works best for you. 4) Checking and responding to emails as they come in. To turn off alerts in Outlook: On the "Tools" menu, click "Options." Biting your nails. Chewing with your mouth open. It's genius.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Google, Tools] Why 78 % of Marketers Struggle with Content Marketing ROI
    For example, let’s say you use Facebook or Twitter to promote the content. Use their advertising tools to see how much you would have spent to generate similar exposure. Google Analytics is another useful tool for learning more about your visitors, tracking click patterns and understanding what is working — and what isn’t.
  • BIZNOLOGY  |  TUESDAY, MARCH 22, 2016
    [Google, Tools] Take your bloggers and social media influencers to lunch
    Follow them on Twitter. When you reach out to a blogger and tell her “I love your blog,” even if you have the benefit of seeing her historical posts from influencer management tools like  GroupHigh , InkyBee , and Audienti , your earned media PR pitch could very well land on deaf ears because she doesn’t know you.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Google, Tools] The Ultimate Collection of Free Content Marketing Templates
    We realize there isn't a one-size-fits all solution, so we've created three editorial calendar templates to use at your leisure: one for Google Calendar, one for Excel, and one for Google Sheets. Read this blog post for a step-by-step guide for using the Google Calendar template.). Twitter post templates. List-Based Post.
  • FATHOM  |  WEDNESDAY, MARCH 16, 2016
    [Google, Tools] This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
    Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. What about Twitter’s video response? Twitter’s video response option can also be really powerful for a brand because it shows that there’s a real person behind the brand who is managing the communications.
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2016
    [Google, Tools] Influencer marketing should not be about collecting influencers
    LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Ready?
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Google, Tools] Content Marketing: A Key Component of Professional Services Marketing Plans
    Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. That means being found on Google. Content marketing is changing the way professional services are bought and sold. It's also a rich educational resource. Builds trust.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Tools] How Digital Plagiarism Detection of Your Content Protects Your Business
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. Plagiarism checking tools, once within the sole purview of academia, are now addressing the commercial need from websites and firms that rely on content marketing. Here are a few noteworthy tools and services.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Tools] Plagiarism-Proof Your Content Marketing Strategy
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. Plagiarism checking tools, once within the sole purview of academia, are now addressing the commercial need from websites and firms that rely on content marketing. Here are a few noteworthy tools and services.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Google, Tools] The Beginner's Guide To B2B Marketing Attribution
    week later, he sees your company name pop up in a Twitter chat and it occurs to him that he saw you at the conference. The next day he sees one of your ads on LinkedIn, remembers that he was going to search your company the day before and types in your company name on Google, where he proceeds to navigate to an ebook and downloads it.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Tools] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 38) Google+. The news feed on Twitter is called Timeline.
  • BIZNOLOGY  |  TUESDAY, MARCH 8, 2016
    [Google, Tools] The state of the blogger outreach union ten years on
    Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. While there are awesome social media and blogger outreach automated tools such as Audienti and there are amazing Marketing Automation tools out there, the final mile is all about people. Blogging Isn’t Cool. Blogging is Hard.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] 17 Ways to Promote Your White Paper for Lead Generation
    There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. That was a lot of work.
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] Eight media relations tips most PR pros totally miss
    That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. All it takes is a Google search and about 20 seconds of reading to create a customized pitch. The way content is disseminated has changed, too. Reporting is done by email and web search.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] 5 Ways to Speed Up Your Content Editorial Process
    Whether they’re using tools like Hootsuite or Buffer, they will provide you with regular reports detailing how your content is performing on social media. If you don’t have the budget for a professional designer and want to save extra time, you can explore using a tool like Canva (more on this tool shortly). Content Production.
  • HINGE MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] 5 Social Media Fails Professional Services Firms Should Avoid
    Social media is a powerful tool for businesses. Here’s an example of the absolute minimum a professional services firm should post from their corporate account: Twitter: 3–5 times/day. There are plenty of tools available to schedule posts and curate relevant content. And several have stumbled along the way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Google, Tools] 16 Essential educational resources for the marketing professional
    Primer is Google’s tutorial app for marketers. Since it is a Google product, there’s a strong focus on things like Google Adwords. You can find her on  Twitter , or at her brand-new (please don’t judge)  website. By Kiki Schirr, {grow} Contributing Columnist. General Learning Resources. Udemy. Udacity.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Google, Tools] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    If you don’t—and many new bloggers won’t—the first place to turn is Google. See what your peers are sharing on Twitter and LinkedIn, as well. If you know the names of your competitors’ leadership, you can even Google “John Doe ABC company” for some quick intelligence. Step 1. Step 2.
  • VIDYARD  |  TUESDAY, MARCH 1, 2016
    [Google, Tools] Video is The New King of Influencer Marketing
    Use Google Trends , sign up for Google alerts , or try other tools that will help you stay on top of industry trends, and create branded video content related to trending topics as they happen. Twitter: 17 minutes. But how did they become digital influencers? So what else draws audiences to an influencer? Pinterest: 20.8
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