• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Google, Tools] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. It’s a full-featured tool but lacks the auto feature. ManageFlitter. Simple. Sneaky is sexy.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Google, Tools] 11 Helpful Resources for Improving Your Business Skills
    Plus, these clubs are all over the world -- more than 15,400 different Toastmasters clubs in 135 countries worldwide, to be more precise -- and you can use their "Find a Club" tool to find the one closest to you. 5) Improv Classes. 10) Twitter Lists. Learn how to create a Twitter list and add specific users to it here. Rossotti.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] Complement Your Content Strategy with Account-Based Marketing
    Account-based marketing is one powerful tool a company can use as a second pillar holding up your overall strategy. You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. First you’d Google them, maybe poke around their website. Outbound vs. Inbound.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. The bad part?
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Google, Tools] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. Giving people a glimpse of something that they could truly otherwise only imagine. The true impact that came from social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Google, Tools] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. If a customer wanted to find your brand's Snapchat username, they would likely have to do a Google search for it.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Google, Tools] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter. followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Google, Tools] Does Your Blog Deliver a Positive User Experience?
    In a Google survey , 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. Please visit [link] for more information and connect with her on Twitter. By Linda Dessau , {grow} Community member. You want your blog to be just that kind of place.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Google, Tools] The Quest for the Perfect Headline
    It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn. There are a number of tools out there that will score your titles based on algorithms and provide instant feedback on how you can improve.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Google, Tools] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). Today’s networks are now Facebook, Snapchat, LinkedIn, Instagram (part of Facebook), and Twitter. Rent is skyrocketing. Noise.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Google, Tools] 4 Ways to Make Your Video Content More Measurable
    Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. Take a look at the the screenshot below of Google’s URL builder form. Attract . Engage .
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Google, Tools] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. Buzzkill?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Google, Tools] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Google and social media continue to open new frontiers. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.  . The New Marketing Mix.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Google, Tools] Digital Marketing 2016: Top 100 Influencers and Brands
    It’s only the tools, buzzwords and technologies that form and shift around us…don’t be dazzled by them. Digital Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Twitter Handle. Twitter Handle. Google Analytics. That’s all! 18.67.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Google, Tools] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Because these tools are web-based, they also report in real-time. growth!
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Google, Tools] 9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones
    Here are nine TED talks to give you the research, ideas, and tools to get started. 9 TED Talks on Forming Better Habits. 1) Judson Brewer: "A Simple Way to Break a Habit". Serving as the head of Google's web spam team, Matt Cutts tends to be best known for the work he and other engineers have done on Google's search algorithm.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Google, Tools] Why Inbound Marketing Should Take a Back Seat to Current Customers
    If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016). Slack, a digital communication tool, uses its YouTube channel not only to introduce its product but to host how-to video guides, strengthening its relationships with customers using the product. Click to enlarge. Let’s discuss.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Google, Tools] Learn to Code: 16 Handy Resources to Get Started
    Since then, it has evolved into an education platform that offers courses and "nanodegree programs" from educational institutions as well as tech companies like Google, Facebook, and Twitter. Unlike Coursera, edX is a nonprofit and it's open source, so anyone can build tools for and contribute features to the edX platform.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Google, Tools] 10 People You Should Follow on Twitter if You’re in Marketing
    Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k. Twitter Followers: 310k. Twitter Followers: 2.31m.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Google, Tools] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Google Drive Research. When using Google Drive for your drafts, you can conduct search engine research without leaving the bowser. Google Analytics. ” Which tools are your favorites?
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Google, Tools] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences. The digital ecosystem is undergoing a lot of changes. So what does all of this mean?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Google, Tools] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Twitter is another great platform for sharing content, especially for making timely announcements (upcoming speaking engagements or webinars) or for sharing your most recent blog posts. Based on 8 years of research into high-growth firms, this program gives firms like yours the practical tools and approach used by industry leaders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Google, Tools] Are you becoming an obsolete marketing professional?
    Abigail Posner , Head of Strategic Planning, Google. As you can imagine working at Google, I’m continually being exposed to new technologies — whether our own or those of others. Of course I also read the top tech news on my Google news feed everyday too. Abigail Posner, Head of Strategic Planning, Google.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Google, Tools] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    As readers move through each chapter, they gain the tools to apply new knowledge to the data at their fingertips. Buffer is a fully transparent company, so they simply screenshotted their Google Analytics dashboard and inserted the graphic right into the post. Data is a sizzling hot topic these days. And we’re missing the boat.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Google, Tools] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    As readers move through each chapter, they gain the tools to apply new knowledge to the data at their fingertips. Buffer is a fully transparent company, so they simply screenshotted their Google Analytics dashboard and inserted the graphic right into the post. . Data is a sizzling hot topic these days. And we’re missing the boat.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Google, Tools] The Basics of B2B Social Media Marketing Strategy
    Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Google, Tools] 12 Bad Habits That Are Making You Less Productive
    Everyone has their own to-do list style, so check out this list of the best to-do list tools and apps out there and see which ones works best for you. 4) Checking and responding to emails as they come in. To turn off alerts in Outlook: On the "Tools" menu, click "Options." Biting your nails. Chewing with your mouth open. It's genius.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Google, Tools] Why 78 % of Marketers Struggle with Content Marketing ROI
    For example, let’s say you use Facebook or Twitter to promote the content. Use their advertising tools to see how much you would have spent to generate similar exposure. Google Analytics is another useful tool for learning more about your visitors, tracking click patterns and understanding what is working — and what isn’t.
  • BIZNOLOGY  |  TUESDAY, MARCH 22, 2016
    [Google, Tools] Take your bloggers and social media influencers to lunch
    Follow them on Twitter. When you reach out to a blogger and tell her “I love your blog,” even if you have the benefit of seeing her historical posts from influencer management tools like  GroupHigh , InkyBee , and Audienti , your earned media PR pitch could very well land on deaf ears because she doesn’t know you.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Google, Tools] The Ultimate Collection of Free Content Marketing Templates
    We realize there isn't a one-size-fits all solution, so we've created three editorial calendar templates to use at your leisure: one for Google Calendar, one for Excel, and one for Google Sheets. Read this blog post for a step-by-step guide for using the Google Calendar template.). Twitter post templates. List-Based Post.
  • FATHOM  |  WEDNESDAY, MARCH 16, 2016
    [Google, Tools] This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
    Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. What about Twitter’s video response? Twitter’s video response option can also be really powerful for a brand because it shows that there’s a real person behind the brand who is managing the communications.
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2016
    [Google, Tools] Influencer marketing should not be about collecting influencers
    LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Ready?
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Google, Tools] Content Marketing: A Key Component of Professional Services Marketing Plans
    Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. That means being found on Google. Content marketing is changing the way professional services are bought and sold. It's also a rich educational resource. Builds trust.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Tools] How Digital Plagiarism Detection of Your Content Protects Your Business
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. Plagiarism checking tools, once within the sole purview of academia, are now addressing the commercial need from websites and firms that rely on content marketing. Here are a few noteworthy tools and services.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Tools] Plagiarism-Proof Your Content Marketing Strategy
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. Plagiarism checking tools, once within the sole purview of academia, are now addressing the commercial need from websites and firms that rely on content marketing. Here are a few noteworthy tools and services.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Google, Tools] The Beginner's Guide To B2B Marketing Attribution
    week later, he sees your company name pop up in a Twitter chat and it occurs to him that he saw you at the conference. The next day he sees one of your ads on LinkedIn, remembers that he was going to search your company the day before and types in your company name on Google, where he proceeds to navigate to an ebook and downloads it.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Tools] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 38) Google+. The news feed on Twitter is called Timeline.
  • BIZNOLOGY  |  TUESDAY, MARCH 8, 2016
    [Google, Tools] The state of the blogger outreach union ten years on
    Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. While there are awesome social media and blogger outreach automated tools such as Audienti and there are amazing Marketing Automation tools out there, the final mile is all about people. Blogging Isn’t Cool. Blogging is Hard.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] 17 Ways to Promote Your White Paper for Lead Generation
    There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. That was a lot of work.
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] Eight media relations tips most PR pros totally miss
    That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. All it takes is a Google search and about 20 seconds of reading to create a customized pitch. The way content is disseminated has changed, too. Reporting is done by email and web search.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] 5 Ways to Speed Up Your Content Editorial Process
    Whether they’re using tools like Hootsuite or Buffer, they will provide you with regular reports detailing how your content is performing on social media. If you don’t have the budget for a professional designer and want to save extra time, you can explore using a tool like Canva (more on this tool shortly). Content Production.
  • HINGE MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] 5 Social Media Fails Professional Services Firms Should Avoid
    Social media is a powerful tool for businesses. Here’s an example of the absolute minimum a professional services firm should post from their corporate account: Twitter: 3–5 times/day. There are plenty of tools available to schedule posts and curate relevant content. And several have stumbled along the way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Google, Tools] 16 Essential educational resources for the marketing professional
    Primer is Google’s tutorial app for marketers. Since it is a Google product, there’s a strong focus on things like Google Adwords. You can find her on  Twitter , or at her brand-new (please don’t judge)  website. By Kiki Schirr, {grow} Contributing Columnist. General Learning Resources. Udemy. Udacity.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Google, Tools] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    If you don’t—and many new bloggers won’t—the first place to turn is Google. See what your peers are sharing on Twitter and LinkedIn, as well. If you know the names of your competitors’ leadership, you can even Google “John Doe ABC company” for some quick intelligence. Step 1. Step 2.
  • VIDYARD  |  TUESDAY, MARCH 1, 2016
    [Google, Tools] Video is The New King of Influencer Marketing
    Use Google Trends , sign up for Google alerts , or try other tools that will help you stay on top of industry trends, and create branded video content related to trending topics as they happen. Twitter: 17 minutes. But how did they become digital influencers? So what else draws audiences to an influencer? Pinterest: 20.8
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Google, Tools] 5 Common Marketing Challenges Agencies (and Companies) Face
    Your potential client says to you, “We need 60 new qualified leads from marketing, 1,000 new Twitter followers, and a 50% increase in revenue in six months. I can give you $10,000 to work with.”. Make them confident that you have the tools and experience to succeed. This tactic is a lot easier now with Google and social media.
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Google, Tools] How Smart People Do Social Selling
    That said, you can use some social media automation tools to queue up social posts ahead of time. Want a tool to help speed this up? Consider Riffle, one of Jack Kosakowski’s favorite social selling tools. Twitter direct messages. Google+. On top of that, they’ll use a few email tools to save some more time.
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 27, 2016
    [Google, Tools] How the FOMO Phenomenon Is Driving New Trends In Marketing
    Do a Google search for FOMO and you’ll find everything from the Oxford English Dictionary definition to self-help tools to a quiz to rate your degree of FOMO suffering. Conduct a Twitter search for #FOMO, and you’ll find plenty of users and companies using the term. FOMO Explained. ” The song? FOMO Marketing.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 24, 2016
    [Google, Tools] The Top 5 YouTube Analytics Every Marketer Should Know
    OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Google, Tools] Promoting Your Content: You’ve written great content, now make sure people see it!
    The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages. Google Display offers a similar method of content promotion that is keyword-based. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google, Tools] IoT 2016: Top 100 Influencers and Brands
    In order to be ground-breaking, you need to break a few tools along the way. This data feeds a myriad of solutions such as health and fitness coaching tools, medical diagnoses, and even predictive analytics regarding a person’s potential for various medical conditions or events. Twitter Handle. Twitter Handle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Google, Tools] Master These 10 Content Marketing Skills to Become an All-Star
    Identify what it is your buyers are looking for by monitoring forums like Quora , utilizing social listening tools , interviewing subject matter experts, analyzing search results, and more. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo. Let’s take a look: 1. Organization.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Google, Tools] 33 Thought-Provoking B2B Social Media and Marketing Stats
    However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). 71% said Twitter, while 54% each mentioned Facebook and YouTube. One out of six identified Google+ or SlideShare. And now, the stats!
  • BIZNOLOGY  |  MONDAY, FEBRUARY 15, 2016
    [Google, Tools] Will your job search survive your social media activity?
    Another very important aspect to know if you are hunting for a job is that 84% of companies surveyed use social media as a recruiting tool, and an additional 9% are planning to use social media to find job candidates in the future. In the U.S., the SyFy Channel has a new show premiering soon called “The Internet Ruined My Life”.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Google, Tools] Why 9Round should be using SOCi for social media management
    So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. It was frustrating.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Google, Tools] A Special Message for You: The Power of Personalized Marketing
    Tools for personalizing your marketing abound, from customer relationship management software with marketing automation, email providers offering segmentation and A/B testing, software for personalizing e-commerce and retail sites , and more. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Google, Tools] Are marketers getting lost in the Dark Funnel?
    The Dark Funnel martech space is already emerging through smart URL systems, influencer marketing analytics, stronger audience development tools, and content performance platforms, which can bring the entire story together. And it’s going to take time to assemble all the tools we need to really do the job right. How informed are they?
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Tools] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    And it speaks to one of the realities that every company faces: when you’re a scrappy startup, your logo and other branding are likely whatever you created using free online tools (or that came as clip art with your computer), something you bought on the cheap at Fiverr , or something your wife/husband/nephew/buddy helped create. Book club.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Google, Tools] The Fundamentals of Increasing Web Traffic from Social Media
    Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Some plugins, for example, encourage your readers to “Tweet this,” to share your content and increase your visibility on Twitter. So, why not you?
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Google, Tools] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. Twitter Chat Hashtags.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Google, Tools] The most important questions to make your marketing work
    Content, mobile, search, and social comprise the core tools your customers use to accomplish their goals every day. Social networks, such as Facebook and Twitter, use algorithms to filter and present the right information based on what they believe their users—your customers—really want to see. Good question. What questions are those?
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google, Tools] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. The revolving door of Twitter executives (5:43): Five of Twitter’s top execs are leaving the company. walk through four possible scenarios for the future of Twitter.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Google, Tools] Evaluating Marketing Agencies
    Offering you discounted (or free) access to premium tools you would otherwise be paying a premium for independently. Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. Source: Merriam-Webster.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Google, Tools] Why You Won't Recognize SEO in Five Years
    More precisely, it's been linked directly to Google. App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content. Often thought of as a quick search tool for the contents of your iPhone, Spotlight can actually search within apps and even bypass Google to bring you some web results.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google, Tools] When Social Media Hurts
    It’s an awesome tool for strengthening your brand, engaging with your target audiences, and driving targeted traffic to your website. While every item you post should represent your company well, this doesn't mean that every post should be a sales tool. And we truly believe in its power. Is that enough? Absolutely not. Self-promotion.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Tools] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Check out this article for ideas on how your business can leverage Facebook’s latest tool. Good question. Isn’t it your lucky day. Go figure.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Tools] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal length of a video: 30–45 seconds long. 3) Twitter. This number can vary because Google seems to measure in pixels, not characters.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Tools] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal length of a video: 30–45 seconds long. 3) Twitter. This number can vary because Google seems to measure in pixels, not characters.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] What to Include in a Content Marketing Proposal
    Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.) at your disposal to get this done. Here are some things to consider: Focus and Objectives.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] Mobile Marketing Continues to Grow in Workplace
    Here some areas you need to focus on: LinkedIn, a leading BtoB social media tool, reports that 55% of all its traffic is coming from mobile in the last part of 2015. Google reported that in the U.S., Similar estimates for mobile use: Facebook (58%) and Twitter (90%) are forecasted by the end of 2016.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of a video from MOZ and Wistia , on how to use video: Twitter Chats. Twitter chat is a virtual event where people gather to discuss a common topic. For example, Google and Twitter partnered on a campaign about Small Business Saturday. Will you both promote the same hashtag on Twitter? Goals.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] 47 Superb Social Media Marketing Stats and Facts
    Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Google, Tools] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Use an agency dashboard to modernize the process with integrated tools. Google it and check some of them out to find one that best fits your needs. Others are using all of them.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Tools] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Google Plus+—418 million active users (December 2015). Twitter—320 million monthly active users (September 30, 2015). We can talk through the amazing benefits of using social media as a supportive tool that works for your business needs and help you craft a custom social media strategy that drives revenue. billion by 2018.
  • BIZNOLOGY  |  MONDAY, JANUARY 11, 2016
    [Google, Tools] Digital casualties: a new trust awakens
    If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. Digital Technology airbnb Amazon Brand Trust digital privacy Facebook TripAdvisor twitter uber YelpLike this post?
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Google, Tools] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Today, Facebook is one of the biggest sources of stories and videos on the internet, alongside Twitter and Google. Research from the Pew Research Center found that 63% of Facebook and Twitter users used those social media sites as news sources in 2015, up from around 50% in 2013. The result? But I digress. And people hated it.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Google, Tools] Add For Immediate Release to your podcast queue
    You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me,  @chrisabraham. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. So, it was an honor to be included. Does the new structure make sense?
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Tools] How to Find the Right Co-Marketing Partner
    What apps, tools, or products make your customers' lives easier? The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. Alexa specifically is a great tool, as it can help you dig into where visitors click from a company’s main site. The same goes for Twitter.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Google, Tools] A Digital Marketer's Christmas Wish List
    Come on, Google, we get that you’re all about continuous improvement, but how about finally delivering a one-and-done search algorithm that allows the beleaguered digital marketer to set a consistent SEO strategy—you know, something that can be periodically washed, rinsed, and repeated with minimal effort? million Twitter followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Google, Tools] 28 Super Easy Tips on How to Promote Your Content
    You hit publish and your automation tools push your post out on social. Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. Twitter ads.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Google, Tools] 3 predictions for online marketing in 2016
    Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! Pop them into the comments or let me know on Facebook or Twitter. Even the freebie open source MySQL is actually capable of amazing things. Happy 2016.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Google, Tools] 50 Things We Learnt About Content Marketing This Year
    Others argue that there is not content overload in niche areas, however, there is a lot of content even in niche areas, for example, there are over 8m articles on ferrets on Google. Twitter posts with an image and summary are 78% more likely to be shared. Tools. At BuzzSumo we love research and data. Altimeter ). Tony Zambito ).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Google, Tools] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Take advantage of other tools. But was this ever really a good measure to begin with? But how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 16, 2015
    [Google, Tools] Know the Legal Risks of Blab for Brand Marketing
    But brands have greater legal exposure when using tools like Periscope and Blab for marketing and promotion, so it makes sense to take steps that minimize risk. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Live streaming video has been all the rage since Meerkat debuted at SXSW 2015.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Google, Tools] An Introductory Guide to Mobile for B2B Marketers
    If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. The truth is that mobile is a very effective B2B lead generation tool – if you know how to use it. Just keep in mind that the SMS messages are even shorter than Twitter messages. Ready to go mobile? Let’s dive right in.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Google, Tools] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    As a result, if you’re talking about sensitive information within your LinkedIn Group, this content will stay private and cannot be found by anyone searching on Google. Recruiting Tools. If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [Google, Tools] 5 Places B2B Marketers Can Find Blogging Inspiration
    While Google famously made a lot of users’ keyword search data (not provided) a few years back, that doesn’t mean all search data is lost. Build a Twitter list of key influencers on Twitter and look at their tweets for inspiration. They want to make it interesting, without being cheesy or too pushy in the sales process.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Tools] Six B2B Marketing Tools to Put on Your Wish List
    Which solutions and tools should be at the top of your holiday wish list to help you become a data-driven marketer, impress your sales team with hot leads and launch an account based marketing strategy? Tools that help companies find, listen to, understand and reach their audience will be the keys to B2B marketers’ success. TrackMaven.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Tools] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Tools] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • TERMINUS  |  MONDAY, DECEMBER 7, 2015
    [Google, Tools] The Funnelholic’s Perspective on Account-Based Marketing
    Craig recently joined me on a Google Hangout to share his knowledge with our audience. In the movie The Internship , where he’s at Google, the sales call he has in the pizza parlor is brilliant. ” A few of @funnelholic’s favorite folks on Twitter are @HeinzMarketing @cahidalgo @davidabrock #ABM… Click To Tweet.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Google, Tools] Measuring Year-End Marketing KPIs – Where’s the Data?
    Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. If we missed a measurement tool please feel free to add your two cents in the comment section below. Twitter. Reach.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Google, Tools] 12 Brilliant Ways To Save Time on Social Media
    Even if you can’t afford $1 a month for a social media tool, there are dozens of free scheduling tools to make your life easier. Once that’s comfortable, see if you can’t set up an automated report from your social media software, or from your Google Analytics account. Or finding one thing to retweet on Twitter. An hour?
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Google, Tools] Where Is Digital Advertising Headed in 2016?
    Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. Customer match (Google/YouTube). Tailored Audiences (Twitter). Leveraging first party data (i.e. CRM retargeting (Display). Gemini Custom Audiences (Yahoo).
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Google, Tools] How to Figure Out What Keywords Your Potential Customers are Using
    Thanks, Google. As Wendy Boswell puts it, “Whether you're looking for just the right keywords to target in an article or site content, gauging what popular keyword searches are at any given moment, or getting a good idea of what future keyword searches might be, keyword search tools can help you accomplish all these goals and more.”.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Google, Tools] Top online marketers on Twitter
    We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. The post Top online marketers on Twitter appeared first on Biznology. Why discriminate. Roberts. Kintigh.
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