• GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Google, Tools] 37 Big Data Case Studies with Big Results
    GOOGLE : Working with the U.S. It has a complete phonics program, a library of beautifully illustrated stories, hundreds of science field trips, and exciting art and recording tools—combining the best early learning techniques into an engaging app that connects learning to read with learning to understand the world. Who’s using it?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Google, Tools] The 24 Best Visual Content Creation Tools
    Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings,  and interactive graphics. 1)   Canva. Google Review Count:  366. Design tool for custom images, presentations, and social media graphics. 10) MakeaGif.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Tools] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The takeaway: The population is becoming more and more savvy about skirting unwanted advertisements with tools like ad blockers--which can complicate things for content marketers using these paid avenues to increase the reach of their content marketing efforts. Content Marketing Stats for 2017. 1. Content Marketing Institute.  . eMarketer.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Google, Tools] 5 Types of SEO Audits for B2B Organizations
    Second, consider using the Small SEO Tools   Plagiarism Checker. This free The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Tools] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    once wrote everything down, but now I use Google Keep. It’s a great collaboration tool and you really get a sense that you’re moving the ball forward as you add and archive tasks. While we were all developing for Twitter, Snapchat was creeping up behind us. Here’s what he had to say. The phone rings, we answer it.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Tools] How to Validate Your Blog Post Topics: A 3-Step Process
    Unsurprisingly, Google responded to this change in behavior by introducing RankBrain -- a machine-learning artificial intelligence system -- as well as Hummingbird -- a search algorithm designed to focus on the meaning behind the search terms being used. Imagine you own a business that films and produces yoga routines for at-home practice.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Google, Tools] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Unsurprisingly, Google has responded to the growth of mobile search by launching The AMP Project , or Accelerated Mobile Pages. Google's decision to launch this open-source initiative was rooted in the importance of improving the user experience (UX) for the millions of mobile searchers worldwide. We're glad you asked. What is AMP?
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Tools] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    After all, Google didn’t acquire YouTube for fun. Curate Social Proof with Twitter & Instagram. Few marketing tools are as persuasive as social proof – other consumers talking about your product or service. It’s why almost 40% of Twitter users say they’ve made a purchase because of a tweet from an influencer.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Tools] Taking a Goals-Based Approach to Social Media
    With tools like Hootsuite, Sprinklr and others, you can manage your entire social presence together, but if you’re not sure of what your end goals are, you won’t know how to use them effectively. You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Tools] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Both at HubSpot and at other businesses I've helped advise, I've seen marketing and sales teams experiment with all sorts of different tools they've hoped would drive growth. Some of these tools did help the team grow.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Tools] Top Marketing Blogs You Should Be Reading
    What do they talk about: Topics range from SEO, content marketing, google updates, and more. The content itself will vary across conversion best practices and tools, copywriting, content marketing, and other functional aspects of marketing. Also be sure to check out their #AskJessABM Twitter chat every week. B2B Marketing Blogs.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Google, Tools] Should You Optimize Content for Google AMP?
    Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. What is Google AMP? It’s the product of a coalition of equals, technology companies and publishers, driven by Google. Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. No cost.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google, Tools] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile. A lot of this activity comes from apps like Facebook, Twitter, and Snapchat, which account for the vast majority of time spent. Almost all the gains are going to Facebook and Google. ” 4.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google, Tools] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    Everyone from Nissan to Google to REI has seen attempts to engage users on the platform go horribly wrong. It seems like there’s a huge financial gap developing between feed-based platforms (Facebook, Instagram) and communities built on one-to-one interaction (Reddit, Twitter). Reddit can be a dangerous place for brands.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Google, Tools] This Week in Content Marketing: Social Media Platforms Take More Victims
    This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. Rants and raves include an argument against starting a podcast and five ways to scare your boss into embracing content marketing; then we wrap up with an example of the week from Google.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Tools] Lead Liaison Debuts Integrations Marketplace
    From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. Lead Liaison’s levels of communication go deep with Customer Relationship Management tools like Salesforce and Pipedrive. Tools and Productivity. Lead Liaison integrates with over 400 3rd-party applications. Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Google, Tools] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    Below, I’ve revealed my top five lessons I’ve extracted from the hauntingly real dystopian hit series, spoiler free of course: Becoming technology’s tool. Lesson 1: Don’t become the tool. This reminded me of a time when I became obsessed with Twitter debates a few years ago. Influencers and followers VS. You.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Tools] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    When people think of paid media, they often think of discovery-based channels like Google and other search engines. Paid media on channels like Google, Bing, and other search engines allows businesses to connect with relevant audiences who are actively searching for answers to their questions and problems. Twitter. Reddit Ads.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Google, Tools] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just head over to Google Analytics (or dig into your HubSpot software) and pull up your most popular pages (from the last 6-12 months) by going to Behavior > Site Content > All Pages. If you’ve never used Google Trends, then you’re in for a treat. Use the “Shapes” tool to create your wireframe. You’re in the right place.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Tools] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Learn how to add slide-in CTAs to your blog posts here. 4) You aren't using the best lead generation tools. But these are questions you can and should answer -- but you need the right tools to do it. There are some great tools out there that can help you learn about your website visitors and convert them into leads.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Tools] 8 Personalities to Look for When Assembling a Content Team
    After all, After all, content consumption on Twitter has increased by 25% in the past two years alone -- and 76% of its users are likely to recommend a brand after a positive social media interaction with it. Not having enough of the right people on your content team is a problem for many of today’s marketers. Make It a Combo. Period.”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Google, Tools] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    Social media remains one of the most popular tools for business marketing, with 74 percent of marketers planning to increase its use within the next year, and 48 percent actively measuring related click-through rates. Free tools like Facebook Insights and Google Analytics can help. billion. Make a list, check it twice.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Tools] Planning Social Media Content? Ask Yourself These 9 Questions
    We've outlined nine crucial questions to ask when you start this planning process, along with some helpful tools and resources to help along the way. In 2015, Google did a study of Digital Leaders -- the folks who have seen success with digital marketing -- versus Digital Learners -- those who have not. We've all been there. But how?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 26, 2016
    [Google, Tools] 10 Tools to Help Enhance Your Content Creation Efforts
    The post 10 Tools to Help Enhance Your Content Creation Efforts appeared first on Marketing Insider Group. Content Marketing content creation content tools google infographics keyword planner keyword research memes Search Marketing SEO Social Media TwitterOur work is to find it.” ” […].
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Google, Tools] Using Top-of-Funnel Content to Drive SEO Results
    Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. For good reason, it is much harder for B2B marketers to explain the importance of targeting a key phrase like “how to share files” instead of “file sharing tools.” Google. keyword.io. where?
  • CONTENTLY  |  MONDAY, OCTOBER 24, 2016
    [Google, Tools] How We Built Our Content Marketing Stack to Drive 10x ROI
    There were roughly 150 tools you could use to manage how people interacted with your brand. Buying tools won’t help if you don’t have a strategy in place. 2. You need to consider the framework of your entire marketing ecosystem, as well as the individual tools that will power it. So how do you build a stack? 1.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Google, Tools] A Simple Guide to Creating an Expert Roundup Post
    Here are a few great example roundups: 55 SEO Experts Reveal 3 Favorite Link Building Tools. Not to mention, Proven is now ranked #1 on Google for search terms like “hr blogs”, “best hr blogs”, etc. Start by creating a spreadsheet to keep track of names, emails, Twitter handles, and company or blog URLs. Sounds easy, right?
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Google, Tools] 9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016
    One way Davis suggested doing this was to take advantage of Google Trends , creating content around timely events and content that’s already “socially approved,” which has a higher likelihood of being shared. 3. Brand adoption exceeding that of Facebook and Twitter. “Bee-lieve it or not, nothing,” I said.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Google, Tools] A Shortish History of Online Video
    The coffee pot pre-dates Google, so to find it, you had to either know where to look, or have someone tell you. In 2006, after breaking nearly every possible milestone in online video (and setting up a few new ones for others to break along the way) YouTube was acquired by Google for a whopping $1.65 Television changed that. billion.
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Google, Tools] The State of Marketing Technology, in 12 Charts
    When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Big brands like Adobe, Oracle, Salesforce, IBM, and Marketo wield considerable power, and their product suites (or “clouds”) are the primary tools for many businesses.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Google, Tools] Earned-media micro-influencer marketing master class
    Google Search  is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Try out all the tools : it’s a buyer’s market. Always Start with Google. Social Networks  (including FB, Twitter, etc.). Track using site analytics tools.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Google, Tools] 20 Content Marketing Tools to Rely on From Start to Finish
    Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Tools for Writing. Google Drive.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Google, Tools] 4 Helpful Tools for Organizing Your Social Media Calendar
    In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. Now that you understand the merits of having a social media content calendar in place, check out our list of top tools to stay organized and on top of your game. Check them out below. Source: BlueGlass.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 12, 2016
    [Google, Tools] How to Prove—and Grow—Your Influencer Marketing ROI in 2017
    Analyzing these metrics may also be a key problem: 43 percent say they only use one tool to track and measure their efforts. The more timeless the post on Pinterest or in a Google search, the more likely it is to continue generating “free” organic impressions. Influencer marketing is a tricky beast. Consider Your Platform.
  • VIDYARD  |  TUESDAY, OCTOBER 11, 2016
    [Google, Tools] ViewedIt brings the power of video to all
    KITCHENER, Ontario – October 11, 2016 – Vidyard , the leading video platform for business, today launched ViewedIt, a free tool that gives anyone the ability to create, send and track video right from their web browser. For example: Sales reps can record product demonstrations and personalized prospecting videos. About Vidyard.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2016
    [Google, Tools] 6 Underutilized Lead Sources Your Agency Should Be Tapping (Besides Referrals)
    In fact, with the right tools, it can be an easy way to start building an online reputation and cultivating meaningful relationships in your industry. And if your agency doesn't currently have the budget for a paid service, consider recording your webinar with Google Hangouts or another free service like Join.me. 4) Paid Online Marketing.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 4, 2016
    [Google, Tools] Contactually is a flawed secret weapon
    Her advice to me?  Do some ScaleMail, maybe check out Facebook , then come back to ScaleMail a little later, then go check out Twitter , then come back to ScaleMail, then hop onto GaggleAMP, then pop back to ScaleMail — six separate times. love buckets and the import/export and the Merge Contacts tools are very powerful indeed.
  • CONTENTLY  |  TUESDAY, OCTOBER 4, 2016
    [Google, Tools] Why the Publishing World Needs Humane Design
    Tristan Harris, formally a design ethicist for Google, wrote about many of these anti-humane design elements and how they keep people clicking. Meanwhile, more ad dollars continue to go to  Facebook and Google than publishers. Scrolling through your Twitter feed, you know firsthand how you quickly content piles up. Fifty?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Google, Tools] The Secret Ingredient to Effective B2B Content Marketing Performance
    Examples of tactics designed to improve the effectiveness of offsite-SEO and social media distribution channels may include the following: Curating and Building Relationships via Twitter. Third Party Referral Analysis via Google Analytics. 20 Online Marketing Tools That Boost Campaign Results. B2B Content Marketing & SEO.
  • JUNTA 42  |  SATURDAY, OCTOBER 1, 2016
    [Google, Tools] This Week in Content Marketing: How to Create a Successful Podcast
    We also discuss why Facebook has become public enemy No. 1 in the eyes of media companies and journalists, and explore Salesforce’s potential purchase of Twitter. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. years. This week’s show. Have fun. Get ideas. Get results.
  • PUZZLE MARKETER  |  FRIDAY, SEPTEMBER 30, 2016
    [Google, Tools] Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
    Which tactics or channels have recently surprised you as a viable source of qualified leads?: I must say that I continue to be impressed with the rapid maturity of social platforms such as LinkedIn and Twitter in targeting and qualifying leads. Below is an interview with a true marketing thought leader. Marketing Minds
  • PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Google, Tools] Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith
    Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat can each be utilized to collect leads if used strategically. Social media scheduling tools like Buffer and Hootsuite make it possible to schedule out content for myself and my clients. Below is an interview with a true marketing thought leader. Marketing Minds
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Google, Tools] Short-form & Long-form: Where They Fit in Your Content Strategy
    Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. Search engines, specifically Google, reward high-value, educational and informative content by ranking them higher on search result pages. BuzzSumo   conducted a study of 8 million articles shared on Facebook, Twitter, etc.,
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Google, Tools] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    We want it to be used as a tool not something just that we have because our competitors do or we were told that we have to have one. Google Analytics. Who that has a site has Google Analytics installed on that site? Google Analytics is one of the biggest tools that you can have on your site. Twitter? Maybe?
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Tools] Marketing Guru Covers: Social Posting and Targeting
    Twitter. Like Facebook, Twitter is available for both B2B and B2C marketers, but it is most appealing to B2C marketers. Google+. Google+ is one of the most interesting social networks out there. While it hasn’t caught on as much as Google would like, most companies and people have Google+ pages. Facebook.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Tools] How to Incorporate User Generated Content into Your Nonprofit Marketing
    You can embed a Twitter stream showing all your mentions, or a Facebook Comments box so you can distribute that content across both your website and Facebook. Another option is to set up Q&A sessions between prospects and members as a live webinar, Twitter chat, or sub-reddit AMA – whatever platform makes sense for you. Nonprofit
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Google, Tools] How Gimlet Hacked Slack to Reinvent Its Comments Section
    And monitoring an entire online community isn’t a practical alternative for newspapers and magazines with dwindling resources. (A notable exception is The New York Times, which employs a full-time team of “ community managers ” and just announced a partnership with Google Jigsaw that will rely on “ robot helpers.”).
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Google, Tools] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which  focused on improving “conversational search” at its core.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Google, Tools] 7 Ways to Create More Interesting Content for Your Blog
    For example, the phrase “content is king” has been on the radar at least since 2004, according to Google Trends, and most of us were sick of it by 2005. Use Twitter to check out what’s trending. For example, KoMarketing Associates published the 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Key takeaway.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Google, Tools] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    “Effective marketing initiatives have goals and measures of success,” says Lee Odden in a Top Rank Blog post.  “Blogs as marketing and PR tools are no different.  You combed through Google Analytics and analyzed existing rankings, you identified top keyword opportunities in Search Console, etc. however.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google, Tools] Getting the Most From Your Marketing Assets
    To our minds, the best explanation we have seen comes from Seth Godin, who says,  “For a marketer, an asset is a tool or a platform…something you can use over and over without using it up. Infographics are a natural fit with Pinterest , and perform well on Twitter. targeted Google+ group is a good choice for a brand survey.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google, Tools] Multi-Touch Attribution, A Full User Debrief
    The UTM tracking code following the URL would include the platform (twitter), the campaign (persona, offer, funnel stage, etc.), and any other desired parameter. Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) What is multi-touch attribution? This hardly seems fair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Google, Tools] Six steps to increase your app conversion rate
    One tool that can come in handy in defining your objectives is the Business Model Canvas, as outlined in the book Business Model Generation. Unpack your app conversion rate toolkit. I’d suggest starting to put your customer contact and data gathering tools in place as early as possible. Suggested tools: Appboy.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Tools] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. Rank higher on Google. Then once you know a visitor wants to rank higher on Google, if you create an ebook around that topic, it’s highly probable that this visitor is interested! Where do they go to get information?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Tools] Why You're Thinking About Digital Marketing Analytics All Wrong
    The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Or was the content you shared via Twitter more effective? 2. From Google? Via Facebook?
  • I-SCOOP  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Tools] Content distribution: which is the best platform/channel to amplify your content?
    The question ‘Which platform is the best content distribution platform?’ is a tricky one, because the answer depends on your particular content marketing goals. Every company has different goals, different target groups, and different decision makers and this ultimately shapes the choice of platform they make.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Tools] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. Google Hangouts On Air. Note: As of today (September 12th) Hangouts On Air will move from Google+ to YouTube Live.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Tools] A Brief History of Online Advertising
    WebConnect also introduced the CustomView tool , which capped the number of times a particular user was shown a single banner ad. 1996: ROI tracking tools begin to improve. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. Check out a condensed history of online advertising below.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Google, Tools] See What Content Marketing Success Truly Looks Like
    The magazine has over 24,0000 followers on Twitter and 162,000 on Pinterest. Takeaway: Give your audience tools to customize their experience. Subject matter – Using tools like Google Trends, you can uncover important breakout terms for which there are few instructional resources available to the audience. nsfavourites.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google, Tools] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. The presentation focused on setting up and configuring goals and campaign tracking as well as shortcuts and tips for navigating Google Analytics a bit faster and more effectively. Presentation via Slideshare: Need more information?
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Google, Tools] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Follow Infer on Twitter @InferInc. About Infer. Additional Resources. Learn more on the Infer blog. Become a Facebook fan of Infer.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Google, Tools] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    In this episode, Robert and I explore the punitive position Google is taking on the use of intrusive ad units that are impeding the user experience and taking over mobile screens. The post This Week in Content Marketing: Google Lays Down Pop Over Punishment appeared first on Content Marketing Institute. This week’s show.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Google, Tools] What B2B Marketers Need to Know About Social Media in China
    If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. There are dozens of tools in each category. B2B marketers face a similar challenge.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Google, Tools] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Interactive tools. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). One of the most common types of PPC is Google AdWords. Your website. Tactics.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2016
    [Google, Tools] 8 Time Management Tips to Help You Hit Your Long-Term Deadlines
    To help you stay on track and make consistent progress towards your goals, we've put together a list of tools that'll help you complete long-term projects on time without losing motivation or entering the "doom loop." For example, it may not be attainable for your branded hashtag to start #trending on Twitter. Check them out below.
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Google, Tools] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. Create prepared tweets for your readers, using a tool like Click to Tweet , to encourage and simplify sharing. What does that mean, exactly? But those are just table stakes.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Google, Tools] 5 Content Marketing Trends to Plan Your 2017 Budget
    But when Jack Dorsey, founder of Twitter, includes live stream video as one of his five priorities to shareholders to turn around the sluggish ad sales and user growth, you know it must be important. also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al. There are many others. Finally, I found it. ” 2.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Google, Tools] Social Media and SEO: When and How They Work Together
    Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search. The thing is, Google doesn’t like signals that they don’t have a lot of confidence in, and social media signals are too easy to manipulate. Social Media Can Be an Amazing User Intent Research Tool.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Google, Tools] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. It' s also the second biggest search engine behind its parent company, Google. Keep in mind that it'll be linked to both your YouTube channel and your Google+ identity, too.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Google, Tools] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. Using this approach, I’ve been able to push my blog into the top 10 on Google for several competitive and high volume search terms. We are going to use Google to find potential matching resources. edu) resources.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Google, Tools] The Five Best Pinterest and Instagram Marketing Tools
    As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Google Review Count:  269. Google Review Count:  193. BuzzBlogger.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Google, Tools] The Marketing Guru Covers: What are the benefits of social media marketing?
    With tools like Lead Liaison’s Marketing Automation platform , you can post to multiple social media accounts with the push of one button. Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSocial media is everywhere. Save money.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Google, Tools] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). List buying and list augmentation tools. 1. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. Most people think of Google AdWords when they think of paid ads.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Google, Tools] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. Remember to stay present in your clients’ circles with tools like social media platforms, stay on target with client personas, and nurture your clients through regular, targeted, easy-to-digest contact. Wrong!  00p.m. 00p.m.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Google, Tools] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: How to Use Online Tools to Generate Headlines. Example: 5 Reasons Why You Should Use Twitter for Your Business. Unbounce uses a great example for this one: “Google Analytics Tells You What Happened, KISSmetrics Tells You Who Did It”. HubSpot’s Twitter Formulas. Check out the guide below! Most Popular. How to _.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Google, Tools] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Google Search  is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. Try out all the tools : it’s a buyer’s market. Always start with Google. Social Networks  (including FB, Twitter, etc.). Track using site analytics tools.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Google, Tools] A Blueprint for Creating Share-Friendly B2B Blog Posts
    However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the competition. Facebook and Twitter are also effective social media channels for B2B content promotion.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Google, Tools] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    You’ll need some kind of social media scheduling tool to do this. So do dozens of other tools. Usually I’ll publish once on Facebook , LinkedIn and Google+. Use Google+ formatting to mention people (“+username”), etc. For Twitter, I’ll tweet about the post immediately (including about two hashtags). Ready? Steady?
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Google, Tools] Bizible’s Ultimate List of Paid Media Resources
    Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. Google Adwords. 9.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Google, Tools] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Google, Tools] The 28 Best Influencer Marketing Tools
    After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Here are 28 of the best tools for influencer research and outreach. 1) Klout. Google Review Count:  217,000. Google Review Count:  55,200. Google Review Count:  76.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Google, Tools] Harnessing the Power of VR and AR Part I: The Latest Trends
    Even in the case of VR, users can purchase a cardboard headset from Google for $15 to turn their phones into bona fide pairs of VR goggles. In Sweden, they’ve run a VR trial campaign that turns their classic Happy Meal box into a pair of cardboard VR goggles, much like Google’s tool. Virtual reality. Augmented reality.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Tools] How to Turn Your Blog into a Lead Generating Machine
    From highly personal journals and day-in-a-life updates, blogs have metamorphosed into its present day format as an important online business tool. Blogging increases your digital presence so that you’re more visible on Google and other search engines like Bing and Yahoo. Try Marketing Tools Like a Slide-in CTA. Boost Your SEO.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Tools] 62 Experts Share Their #1 Actionable SEO Technique
    You’ll get some good links and exposure, which will open up doors for other links and more exposure, and Google will take notice. Most bloggers have a difficult time creating long-form blog posts that have the right percentage of keywords that will be indexed highly by Google. Optimize CTR from Google Search Results.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Tools] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Your headshot is kind of like the logo for your personal brand. L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. It also has a few unique features, like its Highlight Tool that brings the blue hues up.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Google, Tools] The Top 10 Free Content Analytics Tools
    Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Google Search Console.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Google, Tools] How to Use Trigger Events for More and Better Leads
    This company provided free tools, resources and guides that helped the people they who would likely have the most pressure to improve innovation. To begin collecting trigger events, I’d you can start by using the following tools: Owler is a free tool to gather company and industry insights and trigger events. Conclusion.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Google, Tools] I’m an influencer, pay me more!
    Connect with our panelists on Twitter at  @chrisabraham , @frankeliason , and  @hksully. In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank Like this post?
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Google, Tools] 28 of the Best Instagrams to Follow for Design Inspiration
    Their design projects are created mainly for brands -- including some big names like Amazon, Apple, Juicy Couture, General Electric, Uber, Twitter, and more. As a design tool, it makes sense that Canva's Instagram account would be centered around design. What if I told you you could visit an art gallery. Graphic Design. Color Palettes.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Google, Tools] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. From there, you want to share your SnapCode on your other social platforms and begin adding followers (similar to how you do on Twitter). So what? For a $10 investment.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Google, Tools] Account-Based And Content Marketing Programs Are Not Campaigns
    Simply Google these questions to see what answers are already out there. Use ABM as the tool to distribute your best content You can create customized, personalized, and even interactive landing pages for your top targeted accounts. Account-Based and Content Marketing Programs are similar in many ways. BrennerMichael
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Google, Tools] If you post it will they come?
    Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. Google’s getting really good at finding ground zero on it’s own but anything I can do to make it easier I feel is worth it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Google, Tools] 20 Online Marketing Tools That Boost Campaign Results
    However, like any profession, we’d struggle to be successful without tools. With this is mind, we recently hosted an internal team training event  where each member of our team shared some of their favorite online marketing tools. SEO Tools. SERP Snippet Optimization Tool. Google Search Console. What is it?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Google, Tools] From Scratch: Four (Free) List Building Strategies
    Popular tools for capturing email addresses are from SumoMe and HelloBar. According to Search Engine Watch , 70% of Twitter users expect some sort of response from brands they reach out to, and 53% want a response in less than an hour. Look-Alike Platforms and Tools. In this post, we’ll cover the first four. Welcome back!
  • LEADERSHIP  |  FRIDAY, JULY 15, 2016
    [Google, Tools] 5 Top Tech Trends for Small Business
    There are so many new technological platforms, tools, and widgets out there. Did you know that mobile-friendly websites now appear higher on Google searches than sites that aren’t optimized for mobile? Periscope, Twitter’s live streaming service, boasts 15 million accounts. Google’s ad revenue hit $59 billion in 2014.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Google, Tools] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. Websites that aren’t optimized for mobile are seeing a downward ranking on Google (who knows full well that their users are often on devices with smaller screens). Design Responsive Emails. Build an App. Trim Your Content.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Google, Tools] Kindness opens many doors online
    Twitter? And, with the advent of  (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations. It’s a vicious cycle. Reddit, right ?
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