• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Google, Tools] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! You can also post updates to Facebook, Google+, Instagram—wherever you’re active. IFTTT is an incredibly versatile tool. What tools and apps help you to stay productive even while you’re away from your tech? Then forget it.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] How To Build Your Following On SlideShare
    'SlideShare is a valuable tool that is shockingly under utilized. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] 23 Outstanding Social Media Marketing Guides
    Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. How are social media marketing best practices evolving?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. It’s not a big ask; people love to share valuable and helpful tools with others because it makes them look good! But, are they intertwined? Check it out!”
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google, Tools] Lead Generation via Influencers and Experts in 4 Steps
    You can also use tools like Twitter, LinkedIn and Google Alerts. Secondly, experts stay experts by continually updating their knowledge of industry trends, information, key players, tools and ideas. Most of us know this as influencer marketing , aka influence development. Remember, less is more. What’s in it for me?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Google, Tools] 55 Fresh Ideas for Your Christmas Newsletter
    Templates or Tools. Connecting a Christmas campaign to your Instagram, Facebook, and Twitter can boost your social. Provide the gift of expertise by announcing and hosting a free questions-and-answers session via Google hangouts. 'Image source. The winter holiday season means really, really big business. Gift Guides. Free Gifts.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Google, Tools] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    million Twitter followers speak to his expertise on the subject, so we thought we’d round up some of his tips here, along with a few of our own. He recommends Canva as a great tool to design and create attractive marketing images. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Yes, every time: on every post.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Google, Tools] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m Ellie McNaughton, MD of Google UK & Ireland, explained at the UK YouTube Brandcast Event: “To identify these top channels, we’ve created the Preference Score: sort of a rating for the digital age.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 'Think fast!
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] The 19 Best Content Marketing Blogs From 2014
    My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of  articles, infographics, videos and interviews from the past day, month, week or year. The Irresistible Power of Storytelling As A Strategic Business Tool  – by Harrison Monarth, on HBR. Because.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] 10 Ways to Mix Up Your Visual Content on Social Media
    'Visual content is the most powerful tool your brand can use to engage your fans on social media. Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). Google+: Once per day. So which kinds of visual content works best on social media? The best answer: a variety.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Google, Tools] Your competitors are doing SEO
    It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. These tools also check your site speed and site performance as well.
  • THE ROI GUY  |  MONDAY, DECEMBER 8, 2014
    [Google, Tools] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    Jill Konrath in her popular sales blog outlines a formula that heavily uses LinkedIn as a tool: [link]. Again, LinkedIn is a great tool for this. Our team at Alinean creates value messaging and tools that do just this. 'By Dan Sixsmith and Tom Pisello Did you know that. Now you need to connect with these folks on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Google, Tools] 7 Ideas to keep pace with the furious pace of social media change
    Ray Hiltz  and Martin Shervington study Google+. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. If you need to throw your net a little wider, Google+, Instagram, Snapchat. Related Stories 100,000 Twitter followers. Ray Hiltz and Martin Shervington study Google+. Let’s be honest.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google, Tools] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    Moz and MajesticSEO have great tools for doing just this.). If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Google, Tools] 12 Clever Ways to Use More Visuals on Social Media
    1) Maximize Twitter''s Images. They are wrong -- Twitter is a powerful visual-marketing platform too. There are several ways to maximize your Twitter content with visuals. Going beyond a single graphic or up to four on Twitter, you can create albums on Facebook and Google+ that can contain hundreds of photos.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google, Tools] Top 5 Tools for Enterprise Marketing Teams
    'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Below is a list of five of the top tools for enterprise marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Google, Tools] Content Marketing Is A Strategic Solution To A Strategic Problem
    Take the Google Keyword tool out for a spin. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Google, Tools] How to Create an Editorial Calendar
    Even if you’re using the same tool as someone else, you’ll probably use it just a wee bit differently, and that’s fine. They range from no-tech to high-tech, from no-brainer-simple to a tool complex enough to run an ad agency. Google Calendar. Google Calendar can be made into a surprisingly effective editorial calendar.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Google, Tools] Top 10 Marketing Techniques for Professional Services
    Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world. You can use video as a live communication tool with distant prospects or clients, through services like FaceTime or Skype or Google Hangouts. On Twitter and LinkedIn? 3) Blogs and articles.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Google, Tools] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Even better, ask for a trial so you can see how firsthand how the tools work. Through content creation, blogging, SEO, and robust social media tools that help spread your message throughout the web. Ask if these tools are included or integrated with the potential marketing platform. billion industry by 2020. Get IT involved?),
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Google, Tools] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. mean, we have to be! Reddit
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Google, Tools] 10 Great Things for 2014: My Business Blog Gratitude List
    LinkedIN , Twitter  and  Facebook  that make it easy AND fun to build communities! Google that makes it easy to do research and locate information and people. SEO tools like Scribe, that make it easier to optimize blog posts for better search engine results. It’ a fairly big holiday in the U.S., The 2.8
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google, Tools] Social media success through cultural nuance
    had to Google it. That required zooming out on Google Maps. Since I quit my real job—the one that made me Twitter famous—I’ve been suddenly freed to try all sorts of different work adventures. Therefore fewer selfies and yet Instagram is outdueling Twitter and Facebook for meaningful connections in Macedonia. Way out.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Tools] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Twitter is essential. Be sure to share all of these uploads to Twitter, Facebook, LinkedIn and Google+ as well. Right now.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Tools] 5 principles of Information Architecture & why it matters to marketing
    These can be found and listed on Google but provide a less ideal experience for users. Tools to shape and organise content. There are various tools to help shape and structure your content in a site: Organisational schemes (e.g. ime (think Facebook and Twitter). 'Humans are ‘informavores’ after all. What’s all this then?
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Google, Tools] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Besides the new reseller tracking tool from The Search Monitor , few other things are likely to make consumer brand manufacturers happier than the following these days: 1. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. clear, omnichannel voice of the brand.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Google, Tools] 7 Questions to Ask Before Creating a Video Campaign
    The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Tools] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. Here''s how the top sales teams are dealing with this new reality, to generate earlier engagements less stalled deals and higher win rates.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Google, Tools] How to Achieve the Right Blend of Art and Science for Marketing
    But in his book Intuition at Work , Gary Klein , a decision-making consultant, expressed that analysis is, at best, “a supporting tool for making intuitive decisions.” Tools and Process:   Blending art and science will require the right tools and processes. And if so, how do we “right the boat?”. The Creative Side of Marketing.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Google, Tools] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Add a Twitter card to your post. This is a type of markup that will basically make your post look way better on Twitter. Fantastic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Google, Tools] 20 Tools We are Thankful for as B2B Online Marketers
    'With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Google Docs. Google Keep. Why We Are Thankful:  Basecamp is an incredibly valuable tool to KoMarketing. Enjoy!
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Tools] The Power of Visual Content in Social Media Marketing
    You engage all the fancy social media tools. Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Power of Visual Content in Social Media Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Visme. All opinions are 100% mine. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Google, Tools] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    used to work at LinkedIn, so it’s a huge sales tool for me. Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Absolutely.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Tools] How to Use Visual Content to Improve Social Media Results
    This makes visual marketing a powerful tool in the arsenal of any business. Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Use Visual Content to Improve Social Media Results by Rebekah Radice - Maximize Social Business. Rebekah is a social media strategist, content developer, speaker and trainer.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Tools] 6 Survival Tips for Content Marketing Island
    You can even add Google Alerts for the keywords you’re tracking (particularly important for SEO and/or reputation management). Storify:  Actually a hybrid discovery/creation tool. If you are all about maximizing efficiency, this tool can also be integrated with Hootsuite. Tip 1: Find a Friend. Tip 2: Build a Shelter.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Tools] 5 Things You Can’t Blog Successfully Without
    How will you reach this audience, and which tools and resources will you employ? Search engines like Google tend to take notice of this, too. Are Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Important questions to ask.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Tools] 5 Ways to Make A Killer First Impression On Social Media
    Use Infographics, video, opinion polls, interactive presentations, promotions and any other tools you can apply in order to keep things fresh. When customers come to any of your online properties, when you Google your company, what do you see? Twitter: how to perfect your profile. ” “Is  that   why we’re here?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Google, Tools] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. You can certainly monitor trends through the usual mechanisms such as watching Twitter’s trending topics or setting up Google Alerts for specific keywords in your field.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Google, Tools] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Calendar.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google, Tools] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Throughout the month, we tracked 68 different domains linking to our site using the link prospecting tool BuzzStream.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Google, Tools] 8 Easy SEO Tools Everyone Should Use
    To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Free Tools. Who doesn’t love a free tool, especially when it also happens to be awesome? . Google Analytics : The gold standard for analytics tools. Paid Tools.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google, Tools] 43 Bright Ideas for Promoting Your Lead Gen Content
    Twitter. To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat  or Q&A at a specific time about the offer using that hashtag. Google+. 13) Post to your Google+ page during launch week. Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Google, Tools] Can Marketers Predict and Measure Influence, Down to the Dollar?
    ” The Crowded Landscape The options abound for enterprises interested in a predictive analytics tool: with so many vendors in the space, it’s easy to find comprehensive articles like this one that compare the features and limitations of each possibility. Find her on  Google+  and  Twitter. How does it work?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Google, Tools] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. In the case of Facebook, for instance, Internet users spend 4x more time on Facebook than on Google. billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. Here''s how. That’s where WD-40 comes in.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Google, Tools] 3 Free Tools to Create an Awesome SlideShare Presentation
    This time let’s share some tools that will make a presentation creation a breeze! Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. She has 7 years of experience in search and social media marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google, Tools] The Social Media Manager's Guide to Staying Organized
    HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. HubSpot customers: Learn how to use the bulk scheduling tool here.) I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Google, Tools] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. Google conducts 30 million click-to-calls each month. Google) What does this mean?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Google, Tools] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Google, Tools] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. Not to mention all the Google algorithm updates !). You should structure it such that it becomes an added evaluation tool. 'Let’s play a game, you and I. Let’s say his name is Malcolm Marketer.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Google, Tools] 3 Top Social Automation Tools
    HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. HootSuite. SocialOomph.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [Google, Tools] Essential Social Sales Habits + Tools = Success
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Essential Social Sales Habits + Tools = Success by Craig Jamieson - Maximize Social Business. 'When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Google, Tools] 7 Ways social media has changed leadership
    “I have friends who work for Google during the day but help me at night,” she said. One guru has 100,000 Twitter followers. He bought Twitter followers and Facebook Likes to appear to be powerful. I’d love to hear what you think … 1) How do you exert leadership in an environment that disdains leadership?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google, Tools] The 1 Key To Success In Content Marketing (And Life)
    It isn’t because the ideas, methods or tools aren’t available. LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Tools] Digital Marketing – What Are The Top Goals And Challenges?
    The top tools used by digital marketers included. Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. So personalization is relevant across the buyer journey, not just after the sale.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Tools] How to Create a Content Strategy That Actually Drives Organic Traffic
    Within that niche, you could have longtail keywords such as “iPhone Photography Tools” or “Landscape Photography for iPhone.” For example, using those two topics, you can come up with a few blog articles: Five of the Best Instagram Photo Editing Options to Enhance iPhone Portraits (topic: iPhone Photography Tools).
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Google, Tools] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Google, Tools] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. To better understand the practices of our 500 firms (both average-growth and high-growth), we asked them to rank both their usage of a wide variety of tools. Figure 1. Figure 2.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Google, Tools] ?6 SEO Myths BUSTED
    'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. Google killed its keyword tool and the latest algorithm tweak called Hummingbird added ability to search using natural language queries. Whatever happened, the authorship markup tool has disappeared.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Google, Tools] Mizuno running long tail outreach marketing case study
    used to dig deep into historical whois domain name registration data via Domaintools’ powerful suite of tools  that allow me to go back into the early days of domain name ownership to sort out the contact info of domain name owners before they took their domains into private registration. Long Tail Blogger Outreach. What is a runner?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Google, Tools] 9 Tools to Help Fix the Customer Experience Gap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. 'My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Google, Tools] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. Although the fundamentals of inbound marketing haven''t changed, the tools companies use to get found online have. Inbound Marketing
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Tools] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? How is this any different from Google? With Google you are targeting anyone and everyone on the web searching for keywords related to your offering. Google = extended reach, LinkedIn = specificity.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Google, Tools] 5 Ways You Can Add Social Proof to Your Landing Pages
    On Twitter, you can track mentions of your offers, products/services, or company with a third-party tool like Social Inbox. Learn the step-by-step instructions here to embed tweets, Facebook posts, Pinterest pins and boards, Google+ posts, YouTube videos, Vines, SlideShare presentations, and infographics. Would you believe me?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Tools] SMX East 2014 Preview: Competitive Research for SEO
    During this panel, our experts will discuss the tools and tactics they use to mine valuable competitive insights, and use that knowledge to maximize their own SEO strategies. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Schema Markup.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Google, Tools] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Google, Tools] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Additionally, those companies that have a Google+ business page are not taking full advantage of the platform and all of its benefits.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Google, Tools] The Art of Marketing: 6 DIY Design Projects to Try
    There are a few different tools you can use, but I recommend going the Photoshop route. Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. And while Photoshop is perhaps the best tool for the job, the simplest tool for the job is PowerPoint. But, in fact, there is.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Tools] 20 Amazing Examples Of Brand Content Marketing Hubs
    But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for more ideas. After making this request, I received some  great examples from my friends and even some strangers on Twitter and Linkedin. am also a loyal user of their tool. So please keep the suggestions coming?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Google, Tools] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Services: Send out a “Call For Customer Speakers” email to your services team with a link to a Google Docs spreadsheet where they can drop in suggestions for suitable speakers, and the reason they feel they would be a good fit for the event. Sign in with your Twitter Account. Use them. 2) Speaker Specialists. ” Just.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Google, Tools] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Try Google’s Keyword Planner to search for keyword areas, volume, and competition metrics. Keyword Planner is a helpful tool that lets you type in topic areas you want to write about and gives you specific keyword clusters and individual keywords that are related to the topic. On LinkedIn or Twitter? How is it written?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Google, Tools] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter | Facebook | Google+ | LinkedIn |. Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business. Related Stories 6 Super Quick Social Media Productivity Tips + 23 Tools to Help! New Social Productivity Tools For The Workplace. Author information.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Google, Tools] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    Custom segmentation is an important tool that advertisers should look for in a retargeting platform. There are many third party tools to choose from when selecting a retargeting vendor. We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. AdRoll.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Google, Tools] How to Use SlideShare for B2B Lead Generation
    ComScore reports that SlideShare has five times more traffic from business owners than Twitter or Facebook. Related Stories Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign Google+ 301: How to Start and Grow a Community. Consider this. Tell a story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Google, Tools] 3 Steps to Building a Better B2B Target Account List
    Fortunately, the tools and resources are available today to create more effective target account lists than ever before. Chances are you start with Google or by asking someone your know. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. 'By Eric Wittlake, {grow} Contributing Columnist.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Google, Tools] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Content Analysis Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Google, Tools] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? Many content creators are taking advantage of a new Google+ feature called HOA. c) Google+. b) Twitter. d) Google. a) Twitter. c) Google+. a) Google. A) Google. c) Google+.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Google, Tools] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    'Today Google announced that they will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Previously Google only tracked web form conversions and calls that came directly from mobile search ads.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Google, Tools] Full-Service Technology Vendors: Marketing Automation Support and More
    Imagine a world where you have one contact to call when you need help with your marketing automation tool. She is the communications manager for OSSCube, which delivers integrated enterprise business solutions to organizations around the world including industry leaders like Intel, Google, Yahoo, Trend Micro, LinkedIn, and Bigadda.com.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Google, Tools] Getting Started with Video Marketing: Q & A
    Q: What’s a good tool to stabilize your iPhone while shooting a video? The traditional definition is a lead who converts to a customer; for you, it could be getting someone signed up for a trial account on your website, converting someone who watches a video into a Twitter follower or a member of email list, and so on.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Google, Tools] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Value to B2B content marketers : Thought-leading publications within the industry are an invaluable tool when starting a content process. What web reporting tools and programs are currently in place on the website? Can you please provide a succinct overview of your business? What are your organization’s primary industry targets? .
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Google, Tools] How to Promote Your Content Using Paid, Earned & Owned Media
    The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. to over $20 on networks like Facebook, Twitter, and LinkedIn. By leveraging the content promotion landscape and the tools of the content promotion ecosystem , marketers can get faster and better results.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Google, Tools] Top 6 Essential SEO Elements for Marketers New to SEO
    Googles denunciation of guest blogging for SEO was just one of a few updates in 2014 that changed the link-building scene. Googles algorithm detects that kind of behavior almost instantly and your links will be devalued. The next step is looking at traffic inside of Google Analytics. Raven Tools keyword manager.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Google, Tools] A guide to free and easy influencer research tools
    asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” was embarassed for this Fortune 500 company that equates Twitter followers with influence. Free influencer research tools. This tool is a high-level indicator. Klout.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Google, Tools] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). Good Examples.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Google, Tools] 5 Ways to Redefine and Retell your Brand’s Story
    Good content should be over 300 words to comply with Google’s search algorithm and should have a few good keywords laced throughout the text. This will ensure Google that you’re not a spam website. Finally, pull out your smartphone and search for your website on a browser and Google’s app. Here’s how: 1.
  • EMAGINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Google, Tools] Social Media Referral Traffic Tactics
    Twitter : Twitter updates are a sort of tease, you can’t pack everything you want to say in 140 characters which makes linking to external content a best practice. StumbleUpon: StumbleUpon is another under rated tool in the social network arsenal. 'By Hannah Beacham. Multi- Network Effort. Not Forgotten. Social Media
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Google, Tools] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    In this post, we’ll discuss five simple tools your professional service firm can use to start creating online video today. You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. Google Hangouts. On Twitter or LinkedIn? Not convinced?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Google, Tools] 7 Skills To Look For When Hiring A Content Marketing Strategist
    Analytics:  Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools). And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Google, Tools] Why Keyword Level Call Tracking?
    In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google AdWords. 24% Twitter. Google generates more than $15 billion in PPC search ad revenue annually alone as companies dedicate more money and resources to creating a highly effective search campaign.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Google, Tools] Google+ is an island of misfit toys
    Google+  Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? Google+ Isn’t a Joke.
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [Google, Tools] 8 Key Questions That Will Help You to Know When to Update Your Website
    Is your site integrated with Google Analytics? This is a great tracking tool that Google offers for your site. If you don’t have this free tool, than you are missing out on an opportunity to learn more about your customers and their behaviors on your website. On Google+ or Twitter? Who wants that?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Google, Tools] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Let’s take a look at some of the tools (and steps) we find valuable to this process: Finding Influencers by Topic. BuzzSumo.
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Google, Tools] 9 Pillars for a Killer Content Marketing Strategy
    Promoting your content on social sites like Twitter can make it go viral. To measure content metrics , you can use programs like Google Analytics. Use online tools to see what competitors are up to. 'Image source. Would you like to generate more leads, sales, and business? Two words: content marketing. Be Consistent.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Google, Tools] 12 Best Slideshares of 2014 (So Far)
    40 Tools in 20 Minutes: Hacking your Marketing Career from Eric Leist   (PS – I’m a big fan of growth hacker marketing.). Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Google, Tools] B2B Content Marketing: Do More Than Reinvent the Wheel
    But, with my Twitter feed inundated with these types of advice columns, I’ve started asking myself: Why do I keep reading about what content marketing strategies have worked well for other people? ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of. It’s frustrating!
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Google, Tools] 23 Outstanding Social PR Guides
    The audiences, topics, tools, and tactics employed in PR have evolved. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Are they on Google+? ”) and using tools like FollowerWonk to analyze the key influencers on your key influencers. Image credit: PRNews.
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