• IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] The State of Marketing Technology in Asia
    Follow David on Twitter @ketchum. Most marketers in Asia are deploying a small percentage of the tools and resources available, and those who do often use just a fraction of the capability these technologies and platforms offer It’s like owning a Ferrari and using it to drive to the 7-11! So what does awesome look like?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    This tweet from a Twitter user just days ago illustrates the depth with which Jake from State Farm has penetrated the cultural landscape: But it’s more than the comedy that turned this commercial into a household concept. As it turns out, he is actually on the phone with Jake from State Farm, getting information about a discount on insurance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] 8 Steps To A More Effective B2B Content Marketing Program
    We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Google Drive Spreadsheet for mapping out due dates and ideas. Editorial Calendar Templates in Google Docs. Google Drive / Old Fashion Spreadsheets. But guess what?
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. You can follow her on Twitter via: @NatalyKelly.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Tools] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Which tools are best to tell your story? Here are 14 of the best data visualization tools. is a combined gallery and infographic generation tool. Which of these 14 tools are of interest to you? Shift-drag will pan.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    Visible Experts also tend to use similar tools and techniques to expand their visibility. What tools do they use? Next, we will examine just how Andrew Sherman and Staci Riordan employed these tools to become Visible Experts in their fields. On Google+ or LinkedIn? specializing in mergers and acquisition.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] 12 Noteworthy Examples of B2B Companies on Instagram
    Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. believe that this is the very reason why Instagram blows away Twitter on brand engagement. This is what makes searchers want to use Google again. Microsoft. Followers: 35.8k.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] The state of the nation on SEO, content strategy and earned media
    The number of people using these tools is growing. With SEO, of course, there are still traditional things one can do to help Google do its job because Google is far from perfect! Many of the link building strategies that have been used have been killed off by Google. The number of people using these tools is growing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google, Tools] 12 Ideas to Ignite Your Content NOW
    Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. For everything you need to know about using hashtags as part of a marketing strategy, refer to Chapter 9 of The Tao of Twitter. It was residual effect of people trying to “game” Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] Recapping 2014 in Content Marketing
    Search interest over time for the term: content marketing (Google). History has shown us that few content teams are successful without a smart content marketing strategy - read: tied to business goals - and the process and tools to execute it. Turn it into an internal Sales tool that can be customized. Walk with me. Every.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 12 Ways to Get Your Sales Team’s Phones Ringing
    Google reports that 70% of online searchers clicked the click-to-call button in search results when browsing on their mobile device. Get Social Mountain Dew made headlines recently by including a click-to-call in their promoted tweets, from which they got an extremely positive response from Twitter users. It’s undeniable.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Remember that today’s search engines (Google in particular, but also Bing and many others) are smart enough to understand a rich spectrum of semantically relevant terms and phrases. Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 15 Important Ways to Use Case Studies in Your Marketing
    Get Inspired: Google’s Think With Google is an example of a really well structured case study page. Update your cover image on Twitter/Facebook showing a happy customer. Get Inspired: MaRS Discovery District posts case studies on Twitter to push people towards a desired action. Okay, so you know case studies work.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Tools] Everybody Writes — My Interview With Ann Handley
    Also read it if you’re looking to improve what you say (and how you say it) across all your content assets – including emails, Twitter, Facebook, blogging, and so on. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. You’re right.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    You’ll need insight from marketing on the most effective tools and types of content to use. On Twitter or LinkedIn? Now, the question is how business developers can collaborate with the marketing department to effectively project their expertise. Now it’s time to assess your firm’s marketing efforts. Can you tell?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] 9 Essential Email Inbox Filters for Marketers
    At GuavaBox , we use Google Apps, so I live in the Gmail interface. Note: with Google Mail, I have the option to have the message "Skip the Inbox," but I don''t choose that option for these emails. It''s one of our 7 core business tools - grab the full list here. What Is Proper Email Management? Inbox Filters 101. Unroll.me
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Compilation of Helpful Tools. 'Read, write, review.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] 19 More Outstanding Social Media Marketing Guides
    In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. Twitter between 1:00 and 3:00 p.m.). ”), StumbleUpon, Google+, Triberr, and Facebook. Thank goodness!).”
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Google, Tools] How to Blog Consistently Without Burning Out
    don''t have time to check RSS feeds: I use my trusted Twitter list to deliver industry news right to me as it happens. tried lots of note-taking and list-building tools for that. draw arrows, write down bullet points, mention tools, and examples. It is very refreshing and inspiring, especially if you know the right tools.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Google, Tools] How Content Curation Can Drive Traffic
    'Content curation is becoming more popular, particularly with the surge of tools coming into the marketplace due to the demand for sourcing relevant and valuable content to make it easier for businesses and bloggers alike. Social Media Traffic Generation
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 9, 2015
    [Google, Tools] Top Tools to Create Stunning Social Media Graphics
    While you might have shied away from image creation in the past, new tools have emerged putting […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. 'Are you using graphics in your social media posts? Visual Social Media Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Google, Tools] Need Content Ideas? Customer Questions FTW!
    One of my clients showed this tool to me (thanks Tori!) SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. What makes this tool so valuable in my mind, is the “Only questions” functionality offered: Click for full size image. Twitter Search. Great!
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Google, Tools] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    And 72% of people who complain on Twitter expect a response within an hour. Which tools and tactics will help you consolidate your social media information. What you should be monitoring on Facebook, Twitter, LinkedIn, Google+, and Quora … and how often. But there’s one big problem here … social media never sleeps!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Tools] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    For the ‘new year, new you’ I’ve provided a list of tools to turn your challenges into your assets in 2015. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1.  Other tools like DataSift can help keep your marketing squad be on their “A game”.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Tools] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    'Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Google, Tools] Using Social Media Analysis for a Competitive Advantage
    Measure engagement rates for all your social networks, or at least Facebook or Twitter. For Twitter, there are several free and paid tools available to calculate engagement rate, or you can manually calculate it by taking Mentions + Retweets/Number of Followers. Engagement. Share of Voice. Who has the most and why?
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Google, Tools] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Take We live in a post-Snowden world. Who trusts Facebook?
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Google, Tools] 27 (of the) Best Social PR Guides and Tips of 2014
    And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How can PR pros use social media tools to identify and connect with key influencers?
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google, Tools] The Top 10 Benefits of Using Social Media Marketing for Business
    If you’re trying to wrap your head around what exactly social media is (or what role it might play for your business) you can think of it as a tool for taking traditional networking to the online realm. Social media isn’t just a platform for connection – it’s also a valuable tool for gathering data.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Tools] 87 New (Really) Marketing Automation Stats
    ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). B2B marketers at small and mid-sized companies rate the following content marketing tools as most effective. Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Google, Tools] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    The multitude of tools, platforms, and techniques can be overwhelming at times.  People use Google for two reasons: I want, and I need. Display advertising is more than just Google.  There are many tools out there to manage relationships and curate content to share. 'Happy New Year!   Content Marketing. Get to it! .
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Tools] The Road to Revenue, Part 3: The Content Marketing Toolbox
    Now let’s take a look at the content marketing tools that carry your expertise to the right audience. Educational Content and High Growth When your firm starts assembling its marketing toolbox, it makes sense to ask, “Which tools work?” The same goes for Twitter and web analytics. On Twitter or LinkedIn?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Google, Tools] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. find LinkedIn Groups , Twitter Advanced Search , and Google+ Communities excellent resources. HubSpot customers have access to their built-in keyword and SEO tool. 1) Purpose.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Google, Tools] Pinterest Crash Course: Get Up and Running In One Day
    Pinterest is now more popular than Twitter, according to Pew Research. It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Note that Google might read “TownvilleSpaSantaVisit1″ as one long word; the hyphens help distinguish keywords.). Start with the tools from Pinterest. Media.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Google, Tools] 4 tips for generating more return business in any industry
    Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Hopefully, they’re fully satisfied with the purchase.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Google, Tools] Top 9 Professional Services Marketing Lessons Learned in 2014
    In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0 On Twitter or LinkedIn?
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Google, Tools] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Facebook or Twitter – Which is Better for Your Small Business? Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads. Time-Saving Business Tools You Need to Know. More Accurate Updates to Google Webmaster Tools. 'Creating valuable content is a consistent mission for us here at VerticalResponse. In
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [Google, Tools] 30 Social Media Statistics To Wrap Up 2014
    With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. Twitter. Twitter has 284 million active users. 80% of Twitter users are on mobile.( Google+.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Google, Tools] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! You can also post updates to Facebook, Google+, Instagram—wherever you’re active. IFTTT is an incredibly versatile tool. What tools and apps help you to stay productive even while you’re away from your tech? Then forget it.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] How To Build Your Following On SlideShare
    'SlideShare is a valuable tool that is shockingly under utilized. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] 23 Outstanding Social Media Marketing Guides
    Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. How are social media marketing best practices evolving?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. It’s not a big ask; people love to share valuable and helpful tools with others because it makes them look good! But, are they intertwined? Check it out!”
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google, Tools] Lead Generation via Influencers and Experts in 4 Steps
    You can also use tools like Twitter, LinkedIn and Google Alerts. Secondly, experts stay experts by continually updating their knowledge of industry trends, information, key players, tools and ideas. Most of us know this as influencer marketing , aka influence development. Remember, less is more. What’s in it for me?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Google, Tools] 55 Fresh Ideas for Your Christmas Newsletter
    Templates or Tools. Connecting a Christmas campaign to your Instagram, Facebook, and Twitter can boost your social. Provide the gift of expertise by announcing and hosting a free questions-and-answers session via Google hangouts. 'Image source. The winter holiday season means really, really big business. Gift Guides. Free Gifts.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Google, Tools] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    million Twitter followers speak to his expertise on the subject, so we thought we’d round up some of his tips here, along with a few of our own. He recommends Canva as a great tool to design and create attractive marketing images. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Yes, every time: on every post.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Google, Tools] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m Ellie McNaughton, MD of Google UK & Ireland, explained at the UK YouTube Brandcast Event: “To identify these top channels, we’ve created the Preference Score: sort of a rating for the digital age.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 'Think fast!
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] The 19 Best Content Marketing Blogs From 2014
    My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of  articles, infographics, videos and interviews from the past day, month, week or year. The Irresistible Power of Storytelling As A Strategic Business Tool  – by Harrison Monarth, on HBR. Because.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] 10 Ways to Mix Up Your Visual Content on Social Media
    'Visual content is the most powerful tool your brand can use to engage your fans on social media. Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). Google+: Once per day. So which kinds of visual content works best on social media? The best answer: a variety.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Google, Tools] Your competitors are doing SEO
    It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. These tools also check your site speed and site performance as well.
  • THE ROI GUY  |  MONDAY, DECEMBER 8, 2014
    [Google, Tools] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    Jill Konrath in her popular sales blog outlines a formula that heavily uses LinkedIn as a tool: [link]. Again, LinkedIn is a great tool for this. Our team at Alinean creates value messaging and tools that do just this. 'By Dan Sixsmith and Tom Pisello Did you know that. Now you need to connect with these folks on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Google, Tools] 7 Ideas to keep pace with the furious pace of social media change
    Ray Hiltz  and Martin Shervington study Google+. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. If you need to throw your net a little wider, Google+, Instagram, Snapchat. Related Stories 100,000 Twitter followers. Ray Hiltz and Martin Shervington study Google+. Let’s be honest.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google, Tools] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    Moz and MajesticSEO have great tools for doing just this.). If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Google, Tools] 12 Clever Ways to Use More Visuals on Social Media
    1) Maximize Twitter''s Images. They are wrong -- Twitter is a powerful visual-marketing platform too. There are several ways to maximize your Twitter content with visuals. Going beyond a single graphic or up to four on Twitter, you can create albums on Facebook and Google+ that can contain hundreds of photos.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google, Tools] Top 5 Tools for Enterprise Marketing Teams
    'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Below is a list of five of the top tools for enterprise marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Google, Tools] Content Marketing Is A Strategic Solution To A Strategic Problem
    Take the Google Keyword tool out for a spin. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Google, Tools] How to Create an Editorial Calendar
    Even if you’re using the same tool as someone else, you’ll probably use it just a wee bit differently, and that’s fine. They range from no-tech to high-tech, from no-brainer-simple to a tool complex enough to run an ad agency. Google Calendar. Google Calendar can be made into a surprisingly effective editorial calendar.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Google, Tools] Top 10 Marketing Techniques for Professional Services
    Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world. You can use video as a live communication tool with distant prospects or clients, through services like FaceTime or Skype or Google Hangouts. On Twitter and LinkedIn? 3) Blogs and articles.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Google, Tools] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Even better, ask for a trial so you can see how firsthand how the tools work. Through content creation, blogging, SEO, and robust social media tools that help spread your message throughout the web. Ask if these tools are included or integrated with the potential marketing platform. billion industry by 2020. Get IT involved?),
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Google, Tools] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. mean, we have to be! Reddit
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Google, Tools] 10 Great Things for 2014: My Business Blog Gratitude List
    LinkedIN , Twitter  and  Facebook  that make it easy AND fun to build communities! Google that makes it easy to do research and locate information and people. SEO tools like Scribe, that make it easier to optimize blog posts for better search engine results. It’ a fairly big holiday in the U.S., The 2.8
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google, Tools] Social media success through cultural nuance
    had to Google it. That required zooming out on Google Maps. Since I quit my real job—the one that made me Twitter famous—I’ve been suddenly freed to try all sorts of different work adventures. Therefore fewer selfies and yet Instagram is outdueling Twitter and Facebook for meaningful connections in Macedonia. Way out.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Tools] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Twitter is essential. Be sure to share all of these uploads to Twitter, Facebook, LinkedIn and Google+ as well. Right now.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Tools] 5 principles of Information Architecture & why it matters to marketing
    These can be found and listed on Google but provide a less ideal experience for users. Tools to shape and organise content. There are various tools to help shape and structure your content in a site: Organisational schemes (e.g. ime (think Facebook and Twitter). 'Humans are ‘informavores’ after all. What’s all this then?
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Google, Tools] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Besides the new reseller tracking tool from The Search Monitor , few other things are likely to make consumer brand manufacturers happier than the following these days: 1. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. clear, omnichannel voice of the brand.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Google, Tools] 7 Questions to Ask Before Creating a Video Campaign
    The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Tools] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. Here''s how the top sales teams are dealing with this new reality, to generate earlier engagements less stalled deals and higher win rates.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Google, Tools] How to Achieve the Right Blend of Art and Science for Marketing
    But in his book Intuition at Work , Gary Klein , a decision-making consultant, expressed that analysis is, at best, “a supporting tool for making intuitive decisions.” Tools and Process:   Blending art and science will require the right tools and processes. And if so, how do we “right the boat?”. The Creative Side of Marketing.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Google, Tools] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Add a Twitter card to your post. This is a type of markup that will basically make your post look way better on Twitter. Fantastic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Google, Tools] 20 Tools We are Thankful for as B2B Online Marketers
    'With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Google Docs. Google Keep. Why We Are Thankful:  Basecamp is an incredibly valuable tool to KoMarketing. Enjoy!
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Tools] The Power of Visual Content in Social Media Marketing
    You engage all the fancy social media tools. Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Power of Visual Content in Social Media Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Visme. All opinions are 100% mine. 
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Google, Tools] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    used to work at LinkedIn, so it’s a huge sales tool for me. Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Absolutely.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Tools] How to Use Visual Content to Improve Social Media Results
    This makes visual marketing a powerful tool in the arsenal of any business. Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Use Visual Content to Improve Social Media Results by Rebekah Radice - Maximize Social Business. Rebekah is a social media strategist, content developer, speaker and trainer.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Google, Tools] 6 Survival Tips for Content Marketing Island
    You can even add Google Alerts for the keywords you’re tracking (particularly important for SEO and/or reputation management). Storify:  Actually a hybrid discovery/creation tool. If you are all about maximizing efficiency, this tool can also be integrated with Hootsuite. Tip 1: Find a Friend. Tip 2: Build a Shelter.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Tools] 5 Things You Can’t Blog Successfully Without
    How will you reach this audience, and which tools and resources will you employ? Search engines like Google tend to take notice of this, too. Are Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Important questions to ask.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Google, Tools] 5 Ways to Make A Killer First Impression On Social Media
    Use Infographics, video, opinion polls, interactive presentations, promotions and any other tools you can apply in order to keep things fresh. When customers come to any of your online properties, when you Google your company, what do you see? Twitter: how to perfect your profile. ” “Is  that   why we’re here?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Google, Tools] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. You can certainly monitor trends through the usual mechanisms such as watching Twitter’s trending topics or setting up Google Alerts for specific keywords in your field.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Google, Tools] The dashboard has finally been perfected
    never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Widgets and Google Gadgets? Google AdSense. Google AdWords. Google AdWords (MCC). Google Alerts. Google Analytics. Google Calendar.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Google, Tools] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Throughout the month, we tracked 68 different domains linking to our site using the link prospecting tool BuzzStream.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Google, Tools] 8 Easy SEO Tools Everyone Should Use
    To help you ace those SEO efforts, we’ve got 8 awesome tools you should use. So let’s get our SEO tools on! Free Tools. Who doesn’t love a free tool, especially when it also happens to be awesome? . Google Analytics : The gold standard for analytics tools. Paid Tools.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Google, Tools] 43 Bright Ideas for Promoting Your Lead Gen Content
    Twitter. To let people know what the hashtag is and encourage them to participate, post it on the landing page and link to the Twitter stream of the hashtag.) 7) Host a Twitter chat  or Q&A at a specific time about the offer using that hashtag. Google+. 13) Post to your Google+ page during launch week. Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Google, Tools] Can Marketers Predict and Measure Influence, Down to the Dollar?
    ” The Crowded Landscape The options abound for enterprises interested in a predictive analytics tool: with so many vendors in the space, it’s easy to find comprehensive articles like this one that compare the features and limitations of each possibility. Find her on  Google+  and  Twitter. How does it work?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Google, Tools] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. In the case of Facebook, for instance, Internet users spend 4x more time on Facebook than on Google. billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. Here''s how. That’s where WD-40 comes in.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Google, Tools] 3 Free Tools to Create an Awesome SlideShare Presentation
    This time let’s share some tools that will make a presentation creation a breeze! Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. She has 7 years of experience in search and social media marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google, Tools] The Social Media Manager's Guide to Staying Organized
    HubSpot Social Media Manager Robyn Showers tweets from the @HubSpot account 24 or more times per day, not including replies to other Twitter users. HubSpot customers: Learn how to use the bulk scheduling tool here.) I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Google, Tools] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. Google conducts 30 million click-to-calls each month. Google) What does this mean?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Google, Tools] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Google, Tools] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. Not to mention all the Google algorithm updates !). You should structure it such that it becomes an added evaluation tool. 'Let’s play a game, you and I. Let’s say his name is Malcolm Marketer.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Google, Tools] 3 Top Social Automation Tools
    HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. HootSuite. SocialOomph.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [Google, Tools] Essential Social Sales Habits + Tools = Success
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Essential Social Sales Habits + Tools = Success by Craig Jamieson - Maximize Social Business. 'When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Google, Tools] 7 Ways social media has changed leadership
    “I have friends who work for Google during the day but help me at night,” she said. One guru has 100,000 Twitter followers. He bought Twitter followers and Facebook Likes to appear to be powerful. I’d love to hear what you think … 1) How do you exert leadership in an environment that disdains leadership?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Google, Tools] The 1 Key To Success In Content Marketing (And Life)
    It isn’t because the ideas, methods or tools aren’t available. LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Tools] Digital Marketing – What Are The Top Goals And Challenges?
    The top tools used by digital marketers included. Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. So personalization is relevant across the buyer journey, not just after the sale.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Google, Tools] How to Create a Content Strategy That Actually Drives Organic Traffic
    Within that niche, you could have longtail keywords such as “iPhone Photography Tools” or “Landscape Photography for iPhone.” For example, using those two topics, you can come up with a few blog articles: Five of the Best Instagram Photo Editing Options to Enhance iPhone Portraits (topic: iPhone Photography Tools).
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Google, Tools] Which Website Metrics Really Matter? (Webinar)
    At eMagine, we believe the key to digital marketing success is translating the information we learn from Google Analytics and other reporting tools into actionable insights that improve user experience. This webinar, Google and Web Analytics for Marketers: Which Website Metrics REALLY Matter?
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Google, Tools] How High Growth Companies Use Marketing Analytics to Their Advantage
    Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. To better understand the practices of our 500 firms (both average-growth and high-growth), we asked them to rank both their usage of a wide variety of tools. Figure 1. Figure 2.
  • WRITTENT  |  TUESDAY, SEPTEMBER 23, 2014
    [Google, Tools] ?6 SEO Myths BUSTED
    'Ranking in the top results of search engines, especially Google , is critical when trying to run a successful business. Google killed its keyword tool and the latest algorithm tweak called Hummingbird added ability to search using natural language queries. Whatever happened, the authorship markup tool has disappeared.
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