• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Google, Tools] B2B Marketing Trends for 2016
    New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Tools List. and Twitter followers. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Google, Tools] B2B Marketing Trends for 2016
    New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Tools List. and Twitter followers. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Google, Tools] B2B Marketing Trends for 2016
    New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Embrace new technology: tools like predictive analytics and "marketing stacks" hold great promise but need to be better utilized. Tools List. and Twitter followers. B2B Marketing.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Google, Tools] The 17 Best Social Media Management Tools
    Instagram has more users than Twitter. Fortunately, social media management tools are increasing in number and sophistication as well. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Based on more than 1,000 user ratings, his top five tools are, in order: Agorapulse.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Google, Tools] 5 Ways to Use Your Blog to Test New Ideas
    Instead, use your blog as an incredibly powerful tool for your B2B marketing strategy. Instead of pageviews, I recommend looking at unique visitors (called “Users” in Google Analytics) which tell you how many distinct people have visited your page. Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Google, Tools] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. How Does Google Rank Videos? In its general search and video search functions, Google ranks videos using the same ranking factors as written content—content quality, number of backlinks, and RankBrain are the most important signals. Additionally, Google displays a thumbnail for video results.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Google, Tools] The 15 Best Content Distribution and Amplification Tools
    These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Google Review Count: 391. Google Review Count: 228. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Google Review Count: 141. Content Distribution Tools. Google Review Count: 377. RazorSocial (Tools).
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Google, Tools] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Let’s take a simple ROI example: Your total marketing budget for the webinar is $5,000, including staff expenses, webinar tool subscription, promotion (banner ads, lists, marketing material, etc.). If your customers typically stay with you for an average of 24 months, and you sell an online tool that costs $199/month, your Customer Lifetime Value (LTV) is $4,776. Place banner ads or bid on paid search terms using Google Adwords or Bing Ads.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Google, Tools] 5 steps to wrangling your most important social media channels
    From all the options , how do you pick the best social media marketing tools for you? Pick a tool that can do many functions, and you can cover your social media management bases without breaking the bank or wasting time. Social media dashboard — Tweetdeck for Twitter (free) and then logging into each social channel to see its dashboard. Analytics — Google Analytics (free). 39/month for CoSchedule ReQueue Tool (at a 50% discount because I wrote a user review.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Google, Tools] What Does a Content Marketer Do? Answered by a Content Marketer
    Use platforms like Google Sheets to log fields such as draft date, publish date, title, keyword focus, content type, author, and URL. Some of my favorite tools to use for reporting on content efforts include Google Analytics , SEMrush , and BuzzSumo. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Google, Tools] The Six Best Accounting and Finance Tools for Small Business
    Today’s SaaS-based accounting and finance tools are affordable, easy to use, and impressively sophisticated. The half-dozen tools here enable small to midsized businesses to efficiently manage invoicing, purchase orders, expenses, payroll, reporting, taxes, and more. Google Review Count: 203. Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group. Google Review Count: 170.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Google, Tools] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time. .
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Google, Tools] Six SEO Tips for UX Designers
    And homepage CTAs are one of the most important tools we have to tell Google which content is the most important. It sounds old school in a world of XML sitemaps submitted to Google and Bing, but you’ll want a hand-edited sitemap too. This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Follow him on Twitter @alexwberg.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Google, Tools] Good Bots vs. Bad Bots: How to Tell the Difference
    With that criteria, tools like Amazon Echo, Google Home, and Siri could be classified as data bots -- especially since eZanga also calls these “media” bots. Google, for example, has its very own Googlebot , which uses the constantly-evolving Google algorithm to determine which sites to crawl. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Google, Tools] Marketing’s Artificial Intelligence Revolution Is Here
    Google’s AlphaGo program defeated the world champion in the complex game of Go , a landmark in AI development. Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Think recommendations on Netflix, Google Translate, software powering self-driving cars, and even GPS map services such as Waze. ” To visualize this, think of testing colors and fonts on a lead form, the centerpiece of many marketing tool kits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Google, Tools] Mark Cuban, the first trillionaire and chatbots on the edge
    Panelists from Twitter, Facebook, and Viber explored the gap between the reality and expectations. The big brands may have to build an app in Twitter, Facebook, Google, etc. We have always needed tools to reach for the higher branch.” By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Google, Tools] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. Nick Pandolfi of Google will then close the track with a presentation on The Future of Conversational UI.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Google, Tools] The 17 Best Photo Editing Tools
    Use the tools here to retouch images, add layers, apply effects, overlay text, create collages, replace colors, optimize file sizes, crop images, add transparency, rotate, resize, blur, distort, add icons and stickers, cartoonize photos, drop backgrounds, and more. Google Review Count: 423. Unique aspects, such as glittery text and object animations and distortion tools work well. Google Review Count: 419. Google Review Count: 371. Google Review Count: 330.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Google, Tools] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success.
  • CHIEFMARTECH  |  MONDAY, MARCH 13, 2017
    [Google, Tools] THE HACKIES: DIY marketing data warehouse recipe
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Below is a recipe for getting going with your own data warehouse to start building powerful business dashboards with tools like Looker. Amazon Redshift and Snowflake are higher-end enterprise tools that are also potential data warehouses, but we haven’t tried them out yet. This article is a guest post by Alex Sirota of NewPath Consulting.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Google, Tools] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We will need to centralize these data sources so that our business intelligence tool can draw from one aggregate pool of data that’s consistently updated. A new breed of data pipeline and visualization companies have developed highly effective tools democratizing data access and analysis. This article is a guest post by Alex Sirota of NewPath Consulting.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Google, Tools] 3 Simple Ways to Validate Your Content Ideas
    Visit Google Analytics and look to see which particular blog posts have received the highest number of views and the longest time on the page. In the case where you are just getting started with content marketing, or you have not been taking it as serious until now, then tools such as Ahrefs Content Explorer or Buzzsumo are there to assist you to find popular articles in your area of specialty. Nearly 3,000 twitter shares.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Google, Tools] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Google Review Count: 231. Google Review Count: 217. An all-in-one CRO tools suite including an analytical dashboard (visitor sources and behavior), recordings, heatmaps, integrated online chat, conversion funnels, form analytics (five distinct reports that provide insight into problem areas on your website’s forms), and instant online polls.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Google, Tools] How to Overcome the Challenges of Managing a Remote Agency
    Twitter and LinkedIn are the first ports of call. The tools mentioned in our ultimate list (below) will help you maintain structure and cohesiveness in alignment with your flexibility. Furthermore, using a tool such as Harvest (among others mentioned below) will help to understand time spent against tasks. As one example, I use Zapier to manage notifications for Google Drive folders; when new documents have been added, when edits have been made, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 8, 2017
    [Google, Tools] 4 Non-Marketing Skills You Need to Become a Better Marketer
    Operations (including finance and legal ) impact which tools, channels, tactics, and campaigns are ultimately approved. Respect other people’s copyrights: don’t copy/paste other people’s content onto your company’s blog or use images you found on Google search to dress up the company website. I’m not a big fan of stock photos, but if your only choices are searching Google or buying images through a service like iStockphoto , then by all means, use stock images.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Google, Tools] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Google Review Count: 449. Google Review Count: 320. Optimizely is a neat tool for this.” — RazorSocial. Google Review Count: 295.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Google, Tools] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . You can make quick visual graphics with free drag-and-drop design tools like Canva. . . Find opportunities via Google Search by typing in your target market plus “become a contributor.”
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Google, Tools] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    After the very public failure of Google Glass, other potential developers were leery of coming out with AR glasses designed for mass consumption. In this way, the company is able to control the release of the glasses while using its very distribution as a marketing tool to generate buzz. As a marketer, it might prompt you to consider whether Snap’s product has the marketing technology potential that Google Glass lacked.
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Google, Tools] THE HACKIES: 5 tips and tricks for securing your marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. ” I surmise that this ideology will only spill over into other consumer expectations surrounding security, including information collected by marketing and sales tools. SLAs, service level agreements, work both externally and internally to track your level of service from a tool. There are free and paid tools and software packages available.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Google, Tools] The Beginner's Guide to Small Business Marketing Online
    Trellis reports that over 90% of people searching online will not go past the first page of results on Google. Why isn't my website appearing in Google? Why is my competitor above me in Google? Email tool. Conversion tool. If you've never made a website before and aren't entirely comfortable with the technical elements, there are a variety of free tools and services to help you get started. Do-It-Yourself Tools. Google Ranking and SEO.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Google, Tools] Why the false dichotomy between adtech and martech is dysfunctional
    Tools for programmatically purchasing display advertising, such as demand-side platforms (DSPs), are considered classic adtech. However, ads on search engines are paid media too, yet the tools for managing that are not typically considered adtech. The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. DMPs, creative optimization tools, tag management, measurement and attribution products, etc.,
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Google, Tools] Marketing Research to Bookmark for Your Next Blog Post
    Here are examples of Bloomberg content you might cite: Twitter Planning Hundreds More Job Cuts as Soon as This Week. Snapchat Passes Twitter in Daily Usage. Ahrefs offers SEO marketing tools and a blog that includes original research and analysis. Here are a couple of fascinating studies on the blog we recommend: How long does it take to rank in Google? (A If you thought your research days were over when you graduated from high school or college, think again.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Google, Tools] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Utilizing the Google Analytics Multi-Channel Funnel API , we sourced attribution data into our connected data warehouse, Data Weld , where we store various marketing technology data. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Google, Tools] 9 Client Reporting Tools That Will Save Your Agency Time
    To create reports quickly and easily for many different clients with different KPIs, consider using one of the below marketing reporting tools. 9 Client Marketing Reporting Tools for Agencies. Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc.,
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Google, Tools] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    This month, we’ll discuss Snapchat’s growth and content diversification, Google’s step into live-streaming, and other changes worth knowing about. YouTube hopes to beat out the competition -- Facebook, Twitter, Periscope, and Instagram have similar live streaming features -- by providing higher quality to the thousands of creators already publishing frequently on the platform. 6) Facebook adds a weather tool to desktop and mobile apps.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Google, Tools] The 14 Best Personal Productivity Tools
    These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Google Review Count: 355. Sample review: “These top productivity tools will help you grow…(use) RescueTime for tracking your time, eliminating distractions, and optimizing your daily productivity.” — Marketing Insider Group (Startup). Google Review Count: 183.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Google, Tools] An introduction to ecommerce APIs for non-developers
    Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms. You clearly don’t want to change your process just because of the limitations of your tools. API platforms have another advantage; often, they are way better than your internal tools. Extensions or integrations with major ecommerce tools are also nice to have.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Tools] The 26 Best WordPress Plugins
    Google Review Count: 312. Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. Google Review Count: 245. There are lots of tools out there that do this, but the one we use is called SumoMe. Google Review Count: 243. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Tools] The Stories Behind 5 Social Networks That Never Caught On
    While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Orkut was launched by Google in 2004 and shut down in 2014. What was the first social network you ever joined?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Tools] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count: 350. Google Review Count: 346. Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. Google Review Count: 342. Google Review Count: 323.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Google, Tools] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. is less important now as powerful media gatekeepers re-assemble in the form of Facebook (they determine what we see), Google (they determine what we find), and Amazon/Apple (they determine how it is distributed). By Mark Schaefer.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Google, Tools] Social Media 101: Managing your social media presence
    Twitter. Twitter is ideal for live communication, brand awareness, and blog promotion. Because YouTube is part of Google, having a presence here can also add SEO value to your business’s website. Twitter: 3 to 5 times per day. Google+: 2 to 3 times per day. Does your business have the right tools to keep on track? You most certainly would not send a plumber to fix a leaking faucet without his or her tools.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Tools] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. We dedicate time in our days to reading up on the next Google algorithm shift, diving deep into our analytics to see if we are still ranking for certain search terms. Growing Up Google.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Tools] The 17 Best Project Management Tools
    That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. Check out these seventeen top project management tools to help keep your digital marketing, product development and other project teams on task, on time, and on budget. Google Review Count: 317. A software development project management tool for agile teams.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Google, Tools] Apply Yourself: 28 Marketing Awards Worth Going For
    A Google search for the word “disruptive” yields, among many results, this definition -- “innovative or groundbreaking.” There are numerous publications, tools , and educational resources dedicated to it -- and it was only a matter of time before it got its own award program. Its charming nature aside, the Shorty Awards were actually created to honor remarkable work done in social media -- “ on Facebook, Twitter, YouTube, Tumblr, Instagram, Snapchat, Vine and more. ”.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Google, Tools] The future of Twitter is as a protected essential public utility
    Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter? CA: Twitter isn’t going anywhere. Twitter will become protected some way or another becoming, effectively, a protected essential public utility. SF: This announcement of a big Twitter loss in the last Quarter has raised doubts.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Google, Tools] The 29 Best Social Media Monitoring Tools
    Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. The social media monitoring tools listed here do far more, enabling you to monitor brand mentions across social networks and online forums in real time. These tools can help you find out. Google Review Count: 345.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Google, Tools] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    AI tools for B2B marketers' of the week. Today it’s all about ‘narrow’ AI tools – predictive search programs such as Google and Virtual Digital Sales Assistants like Tact. But soon we’ll see the rise of ‘strong’ AI tools that can handle more complexity – automated customer service chatbots and those offering advanced email personalization and segmentation capabilities.
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Google, Tools] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    Our rants and raves cover the value of sensibility and a likely strategy for acquiring Twitter; then a listener gets charged up about an example of the week from General Electric. 2: At long last, I’ve finally finished reading Tim Ferriss’ Tools of Titans. 2: Robert also came across a Recode article, which looks at how Google has slowly been acquiring bits and pieces of Twitter’s developer products.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Google, Tools] Why Your Twitter Marketing Strategy Is All Wrong
    But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Twitter has evolved since its inception in 2006, and you can’t market on Twitter the same way you do on Facebook, Instagram, or any of the other social platforms.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Google, Tools] Your 2017 Resource Guide to Digital Marketing Conferences
    It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences. Check out the free trials, tools, calculators, podcasts, blogs, and forums, in addition to finding a conference that interests you. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. The smell of networking in the air.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Tools] The 28 Best Web Design Tools
    The 28 tools here will help web designers choose just the right colors, fonts, icons, patterns, and other visual design components to convey just the right brand image to the online world. Google Review Count: 354. Google Review Count: 344. 3) Google Fonts. Google Review Count: 330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Google Review Count: 290.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Google, Tools] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. But here's something we don't talk about as much as we should -- it's also a highly useful marketing platform. It might seem a little bit intimidating.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Google, Tools] The 24 Best Email Marketing Tools
    Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. Google Review Count: 446. Sample review: “You need a tool to manage your email list and subscribers. aWeber is one of the best autoresponding and email broadcasting tool. aWeber has 1 month free trial so do give them a shout if you are not sure which email management tool to choose.” — Cent Muruganandam.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Tools] 6 Video Tips for Small Businesses on a Budget
    Below is a great video walkthrough of how to do this in iMovie, but there are plenty of examples for whichever editing tool you’re using all across the web. If the answer is “yes”, then you already have a powerful editing tool right at your fingertips. Animated Production Tools. For certain video types like animations, an online production tool can really help you to create something professional-looking without the professional budget.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Google, Tools] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    Tools like Mention or Google Alerts can be a vital asset in understanding customer perception about your business. A conscientious CEO should Google their business regularly, using the “Tools” function to narrow the search to the last week. If you have a large company, consider using survey tools such as Typeform. Kiki is currently focusing on a Medium publication she calls Tech Doodles and can be reached easily through Twitter.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Google, Tools] The Essential Artificial Intelligence Glossary for Marketers
    By its very nature, AI is designed to flow seamlessly into the tools you already use to make the tasks you do more accurate or efficient. Social media marketers are likely familiar, as Facebook, Twitter, and Instagram all use algorithms to determine what posts you see in a news feed. You can put Google’s Quick Draw to the test and see if it recognizes your doodles. On a basic level, spell check in a Word document or translation services on Google are both examples of NLS.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Google, Tools] The 29 Best Web Analytics Tools
    ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning. 1) Google Analytics. Google Review Count: 600. By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites. 7) Google Tag Manager.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Google, Tools] This is the week that was in B2B: from MailShrimps to Robot media buyers
    Start-up planning tool’ of the week…. goes to Google, Facebook and Twitter who according to Fast Company are actively trying to tackle the bad habits of their employees. Bonus material: Google’s Oscar nominated VR-short.
  • B2B MARKETING INSIDER  |  SATURDAY, JANUARY 28, 2017
    [Google, Tools] It Has Never Been Easier to Be Average
    We all have access to the same tools and tips-and-tricks. or @jayacunzo on Twitter and Snapchat. # # #. Listen here or through the channel links below: Channel Links: iTunes , SoundCloud , Stitcher , Google Play. It has never been easier to be average. When we start to do anything new, it can be a struggle. We don’t have all the answers we need. But today, with just a little bit of effort, we can find them and ascend quickly to “average” status.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Google, Tools] 30 SEO Best Practices for B2B Organizations in 2017
    A helpful tool to help do this is BuzzSumo. In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example). This means spending more time learning about your audience, looking at current search results to determine Google’s understanding around the topic, and developing content that aligns with your findings. Make Sure You’re Aware of Google Changes.
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2017
    [Google, Tools] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Among the tools include sponsored website links, native advertising, sponsored posts, sponsored reviews, product placement, and influencer marketing.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Google, Tools] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Google, Tools] The 26 Best All-in-One SEO Tool Suites
    Best all-in-one SEO tool suites. One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Google Review Count: 330.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Google, Tools] MarTech: Top 100 Influencers and Brands
    In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. At the convergence of marketing and technology is where we find ultimate business success which comes channeled through reaching targeted markets on the right channels, leveraging the right messaging with extreme efficiency through harnessing the power of the most effective technological tools. Twitter Handle. Twitter Handle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Google, Tools] Content Marketing and Sales Alignment: 5 Mutual Benefits
    When it comes time to generate a batch of blog topics to fill a blank editorial calendar, most content marketers run directly to the Google Keyword Planner tool or revisit legacy content for new ideas. Be sure to ask the sales team for all the “how do I” questions they receive as these can be used to create “how to” posts that could land in Google’s answer box results. Drop a comment below or connect with me on Twitter to get a conversation started!
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Google, Tools] Lead Liaison Opens It’s Doors to Partners
    This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking , marketing automation , tools for engaging website visitors with dynamic website content , and more. While we strive to give our clients every tool that they could possibly need to be successful, we recognize that there will be some areas outside of our wheelhouse – where other companies do it better.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Google, Tools] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Try: Google Alerts or LinkedIn to monitor trigger events such as job changes. Practice social listening on Twitter or Facebook. If all this fails, try doing a Google search for the company name with.pdf or.pptx, which might turn up documents they haven’t hidden from search engines. Google Alerts, Owler, and Glassdoor. Each tool depends on the buyer persona you sell to. Google Alerts gives you real-time news on your prospect or company.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Google, Tools] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). They are combined with other sales enablement tools that use predictive analytics to target the people with the power and authority to purchase the product or service. This is an outstanding tool for new product introductions.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Google, Tools] 7 Companies That Should Buy Medium, Because Why Not?
    Salesforce kinda almost bought Twitter last fall. While Twitter is priced anywhere between $10-30 billion, Medium raised $50 million last year on just a $400 million valuation. Medium’s superior technology could help LinkedIn finally catchup to Facebook and Twitter in the race for user attention. Deep down, it has to irk Google’s parent company that Facebook acquired WhatsApp, Oculus, and Instagram, and came out on top with every deal. Twitter.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Google, Tools] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    KITCHENER, Ontario – January 10, 2017 – Vidyard , the leading video platform for business, today launches ViewedIt Enterprise , a business-class edition of ViewedIt , the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications. “We Vidyard (Twitter: @Vidyard ) is the video platform for business that helps organizations drive more revenue through the use of online video.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Google, Tools] 9 Essential Tips for Researching Your Next Content Campaign
    Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Google, Tools] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. 1) Google Search Console. Google Review Count: 600. Google Review Count: 290.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Google, Tools] The Anatomy of Shareable Facebook Video
    You have an audience that’s willing to engage from time to time on Twitter. When Facebook first launched its video feature, many marketers had doubts that it would be able to stand up against YouTube—which already had millions of hours of content, coupled with SEO benefits from integration with Google. But for teams short on budget or staff, web tools such as wochit or wibbitz are cheap and streamlined options for creating Facebook-ready video.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Google, Tools] 31 Influencers to Follow in 2017
    Don’t worry—we created a Storify of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. He’s always on Twitter sharing what’s new and trending. His Twitter feed is often a one-stop shop for trends, tips, and tricks. Twitter will tell brands more about people who see their tweets https://t.co/p2U1GXxZip Use these 7 #SEO Updates to Improve Your Google Search Rankings in 2017! >>>>
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google, Tools] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Google, Tools] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers.
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Google, Tools] 9 Essential Tips for Researching Your Next Content Campaign
    Since Moz pulled the plug on their Moz Content tool in November this year, BuzzSumo is arguably the best content research tool in town – and the best tool to use to scope out successful campaigns. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. How many Twitter followers they have.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Google, Tools] How to Harness the Power of Social Media
    Facebook advertising has also helped companies understand their ideal customer’s behavior, as they can gather demographic information on them through the audience insights tool and page insights tab. Three major players – spaces where members are active – are Google, LinkedIN and Facebook. Internet users will search for your business on social platforms such as Twitter or Facebook, and if they find a dead page or nothing at all, it may deter them.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Google, Tools] Using Content Marketing in the Professional Services Industry
    We haven’t incorporated Google into our lexicon as a verb for no reason, people. If you don’t currently have a blog set up on your website, the LinkedIn Publishing tool is a good workaround, though you’re going to be limiting your audience to only people active on LinkedIn. To speak directly to your clients, sharing your advice articles will be great on Facebook or Twitter, but that’s the same old stuff you already know.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Google, Tools] Measuring Year-End Marketing KPIs – Where’s the Data?
    Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. If we missed a measurement tool please feel free to add your two cents in the comment section below. We’re always looking to hear about new tools that offer a different viewpoint. Twitter. Miscellaneous Measurement Tools. Google Analytics.
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Google, Tools] 5 Personal Assistant Tools That Actually Make Life Easier
    With the recent release of Google Home in the U.S., But which personal assistant tools are the most helpful? 5 Personal Assistant Tools That Actually Make Life Easier. Requirements: Google Calendar, iOS. The only information it finds is what’s publicly available online, like on LinkedIn and Twitter. 3) Google Home. Price: Allo (free), Google Home ($129). The real benefit is how it integrates into my Google life,” Shamis told me. “My
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Google, Tools] 4 Hard Truths I Learned Covering Marketing This Year
    Google. Twitter. Facebook and Google, in particular, dominate digital advertising, and reporting on their every step to the point of absurdity is actually not that absurd. Publishers optimize for clicks, and Facebook and Google are the Kardashians of marketing. Publishers optimize for clicks, and Facebook and Google are the Kardashians of marketing. Brands Media Voices AR facebook Glossier Google MarTech Twitter VR
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Google, Tools] 8 commonly overlooked ways to make social media work for you
    You probably have Facebook , Twitter , Instagram , and Google Plus accounts. However, if you are promoting computer services, you would be better off using Twitter or Facebook. Instead, title your headline “You’re Missing Out: 5 Ways to Improve Your Google Search Rating.” Social media is a fantastic tool to grow your business and showcase your brand. Are you getting the most out of social media?
  • WEBBIQUITY  |  MONDAY, DECEMBER 19, 2016
    [Google, Tools] The 20 Best SEO Rank Tracker Tools
    Web analytics tools like Google Analytics or Clicky are great for the former. rank checking or rank monitoring) tools. There are SEO rank tracker tools to fit almost any budget or need. Which one is best suited for your company depends on your specific needs and what other tools you have in place. Google Review Count: 217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions.
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Google, Tools] The 6 Biggest Marketing Storylines of 2016
    Facebook also became a key tool for marketers who increasingly use the platform to advertise and boost content because of its unique targeting features. Other companies started using other AR gadgets like Microsoft HoloLens and Google Glass for exciting commercial applications, such as letting factory workers see diagrams and instructions while they’re working. A number of major tech companies—from Google to Facebook to Amazon—made massive investments in AI.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Tools] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. more likely to use social listening tools to time their messages just right. With today’s tools, it’s easier than ever.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Tools] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    Back up your catchy hook with valuable information and insight: tools, how-to articles, industry research, advice, and more. Find Kerry on Twitter. Illustration courtesy Google license-free images. By Kerry Gorgone, {grow} Contributing Columnist. There’s so much marketing wisdom to draw on, much of it from unlikely sources. But you’ll never find it unless you look up from the usual blogs and media outlets and scan the horizon for something new.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Google, Tools] 10 Most Popular B2B Lead Blog Posts of 2016
    My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. MarketingCharts cited a recent report from Regalix which stated, “The majority of senior marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%)…” Find out the 6 B2B Marketing Measures that Will Give You an Edge and Your CEO Clarity.
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Google, Tools] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    Instead of sometimes flashing red or yellow, it’s stuck on green, allowing every thought that enters his head to go straight onto his Twitter feed. Among them is to use end-to-end encryption tools for all online communication. Other suggestions include encrypting email through PGP, using software to create unique passwords, disabling geolocations, and turning on two-factor authentication for all services that support it—Google, Slack, Dropbox, Amazon, and so on.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Google, Tools] Interesting Infographics: Create a Killer Social Media Strategy
    Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Tools like Alexa and Google Adwords are helpful for research. Automate sharing with tools. Use a tool like Hootsuite to automate your social media activity. Is there a holy grail digital tool that your company swears by when it comes to social media marketing?
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Google, Tools] 10 Trends That Defined Digital Marketing in 2016
    This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Social search is also an effective research and targeting tool. It’s easier than ever to find trending topics these days: Google Trends provides you with daily updates on the most popular searches, Twitter tells you what hashtags are trending at any given moment, and Facebook provides up-to-date information on popular topics. In April, Twitter introduced Ad Groups.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Google, Tools] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Enter Google Chrome browser extensions. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Please note: All of these are free tools, but some of the services that they work with have paid features or subscriptions, and those prices are included below. 28 of the Most Useful Google Chrome Extensions for Marketers. This tool provides an easy way to see how much engagement your content is generating.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Google, Tools] Are LinkedIn Groups experiencing a crisis?
    It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content? Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. Steer clear of social scheduling tools and post discussions manually.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 7, 2016
    [Google, Tools] How to Prevent a Live Q&A from Turning into a #BrandFail
    For example, Google’s Site Readability Team did a Reddit AMA, too, in 2014. There are countless other similar stories, and a lot of PR nightmares in recent years have started with a poorly thought out #Ask[InsertBrandName] on Twitter. Twitter and Reddit are great engagement tools when used properly, but the openness and lack of moderation capabilities leave brands vulnerable to trolls and PR disasters when it comes to Q&As.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Google, Tools] 37 Big Data Case Studies with Big Results
    GOOGLE : Working with the U.S. It has a complete phonics program, a library of beautifully illustrated stories, hundreds of science field trips, and exciting art and recording tools—combining the best early learning techniques into an engaging app that connects learning to read with learning to understand the world. With this information, companies gain important insights into their existing knowledge gaps and are given the tools to create dynamic sales forces.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Google, Tools] The 24 Best Visual Content Creation Tools
    Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings, and interactive graphics. Google Review Count: 366. Design tool for custom images, presentations, and social media graphics. This free online graphic design tool doesn’t get much better. Google Review Count: 259. 3) Google Charts. Google Review Count: 249.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Google, Tools] 25 Content Marketing Stats to Guide Your 2017 Strategy
    The takeaway: The population is becoming more and more savvy about skirting unwanted advertisements with tools like ad blockers--which can complicate things for content marketers using these paid avenues to increase the reach of their content marketing efforts. It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Google, Tools] 5 Types of SEO Audits for B2B Organizations
    Second, consider using the Small SEO Tools Plagiarism Checker. The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. For B2B marketers on a more restrictive budget, SharedCount provides similar social sharing metrics, sans Twitter due to their API change a while back.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Google, Tools] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    I once wrote everything down, but now I use Google Keep. It’s a great collaboration tool and you really get a sense that you’re moving the ball forward as you add and archive tasks. Three years ago no one predicted the rise of Snapchat and its success, particularly in relation to the operational and financial challenges Twitter faces today. While we were all developing for Twitter, Snapchat was creeping up behind us.
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