• VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Google, Tools] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing: 1. Litmus Scope requires that you either know HTML (to make edits) or that you use the Canvas tool in VerticalResponse Classic. But how can you take your emails from good to great?
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Google, Tools] The Medium.com is the message
    Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? When you join Medium, you have the opportunity to link up your Facebook and Twitter accounts. 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. The More the Merrier. Medium Stats.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Google, Tools] How to be Twitterific – 39 Expert Twitter Guides and Tips
    'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Expert Twitter Marketing Tips and Tactics.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Google, Tools] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. Run your website''s URL through our free Marketing Grader tool.).
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Tools] How a Regular Dose of reddit Makes You a Better Marketer
    'Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. We’re constantly looking for better ways to research, create and promote.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Tools] Introducing The VerticalResponse Integrations Marketplace
    These integrations allow you to sync your VerticalResponse account with your favorite apps, services, software and tools, increasing efficiency. We’re adding integrations on a regular basis, so check back often, or request the products or tools you use, and we’ll look into them! Luckily, Kickbox is here to help you.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Tools] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Shortening and tracking features are available in the HubSpot software and in tools like bitly. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Tools] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Google, Tools] 15 B2B case studies show how content marketing drives ROI
    ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. Who is succeeding and why? million. million.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Google, Tools] Personas Are Great (Except When They Suck)
    They are a tool that builds confidence in  strategies to persuade buyers to choose you rather than a competitor or the status quo. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. And I made sure to differentiate personalized content from personas. Except when they suck! .
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Google, Tools] 5 Social Media Benefits for Accounting and Financial Services Firms
    Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Some firms may still view social media as a personal tool. Social Media is Free Joining the social media platforms most relevant to accounting and finance, such as LinkedIn and Twitter, remains free.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Tools] Copywriting Lessons From Companies Doing It Right
    Inventor Robert Edwards explained their new direction: “ In our second auction tape we really nailed down that Squatty Potty is a health tool, a solution available to help people suffering from elimination issues and not just a novelty. For the Ad Men and Women: R/GA’s Twitter Feed. Clark’s messaging platform for his Twitter account?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Tools] Social Selling 101 – 3 Social Technologies To Get You Started
    Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Begin with Twitter. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. LinkedIn and Google+: 3 times daily, 4–5 hours apart. They are all easy to use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Tools] The line between Media and Brands is blurring fast
    Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. As a result, a whole ecosystem of tools and networks outside of search and social has cropped up to assist marketers with content promotion and distribution on media publications. 'by Chad Pollitt, {grow} Community Member. The media gap.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google, Tools] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    You now have access to many tools like wordpress and google analytics that allow you to launch and market a site with little technical or analytical ability. Melinda Rainsberger, Creative Director,  They’re Using Tools! Do I really need to teach my client how to be a twitter ninja? It’s very likely that many did. David T.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Google, Tools] How to Research Blog Topics: A Step-by-Step Process
    HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. KWFinder.com is a helpful online tool that allows you to search any keyword topic and discover loads of long-tail phrases that are associated to it. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Google, Tools] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Tools] Two questions to help you find the value of marketing
    Impressions and clicks on your brand terms (available in Google Webmaster Tools) are a useful metric and one of my favorite gut-checks of impact. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. 'By Eric Wittlake, {grow} Contributing Columnist. We were thrilled. Life was good!
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Tools] How to Drive Traffic From Social Media
    In that time, we’ve focused heavily on driving traffic to your site from social media activity, dug deep into each of the main social networks, and looked at different tools to help measure and monitor your traffic. Twitter | Facebook | Google+ | LinkedIn |. In this post, we’re going […]. Author information.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Tools] How to Optimize Events with Social Media [Infographic]
    Find event pages on Facebook or Google Plus and join in conversations. Twitter. Twitter is perhaps the most important tool for communicating about events in real time. Events Social Media Marketing blogging for business Dave Landry event marketing infographics LinkedIn Twitter 'Guest post by Dave Landry. Blogs.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Tools] Tips and Tricks for Using Hashtags on Social Media Sites
    If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. Twitter. Google+. Google Search. Word to the wise: If you’ve been posting the same social media update to Twitter, Google+, Facebook and LinkedIn, it might be time to stop. Hashtags on Twitter. Hashtags on Google+.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Google, Tools] 3 Simple Ways to Personalize Content by Referral Source
    For instance, a visitor to your page that got there by clicking a link on Twitter is likely familiar with the Twitter platform and apt to sharing content on Twitter. In this case, Twitter would be that visitor''s last referring social source. For Twitter Users. hope I''m hearing a resounding, “No!”.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google, Tools] 10 Social Media Marketing Mistakes Businesses Must Avoid
    While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Google, Tools] How to Use Hashtags on Twitter With #Confidence
    'I tried to explain Twitter to my father over the Christmas holiday. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter. Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter. He’s 78. Brand and Campaign Hashtags.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Tools] How to Integrate Social Media and Blogging from The Art of Social Media
    Many people have asked me about this practice—I repeat my tweets because I don’t assume that all my followers are reading their Twitter feed 24/7 x 365. Old-school email is a powerful marketing tool. 'Author: Guy Kawasaki Ideas that spread, win. Seth Godin. few years ago, blogging and social media were separate. We hope so. Add drama.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google, Tools] Top 10 B2B Inbound Marketing Predictions for 2015
    There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] The State of Marketing Technology in Asia
    Follow David on Twitter @ketchum. Most marketers in Asia are deploying a small percentage of the tools and resources available, and those who do often use just a fraction of the capability these technologies and platforms offer It’s like owning a Ferrari and using it to drive to the 7-11! So what does awesome look like?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    This tweet from a Twitter user just days ago illustrates the depth with which Jake from State Farm has penetrated the cultural landscape: But it’s more than the comedy that turned this commercial into a household concept. As it turns out, he is actually on the phone with Jake from State Farm, getting information about a discount on insurance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] 8 Steps To A More Effective B2B Content Marketing Program
    We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Google Drive Spreadsheet for mapping out due dates and ideas. Editorial Calendar Templates in Google Docs. Google Drive / Old Fashion Spreadsheets. But guess what?
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. You can follow her on Twitter via: @NatalyKelly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Tools] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Which tools are best to tell your story? Here are 14 of the best data visualization tools. is a combined gallery and infographic generation tool. Which of these 14 tools are of interest to you? Shift-drag will pan.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    Visible Experts also tend to use similar tools and techniques to expand their visibility. What tools do they use? Next, we will examine just how Andrew Sherman and Staci Riordan employed these tools to become Visible Experts in their fields. On Google+ or LinkedIn? specializing in mergers and acquisition.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] 12 Noteworthy Examples of B2B Companies on Instagram
    Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. believe that this is the very reason why Instagram blows away Twitter on brand engagement. This is what makes searchers want to use Google again. Microsoft. Followers: 35.8k.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] The state of the nation on SEO, content strategy and earned media
    The number of people using these tools is growing. With SEO, of course, there are still traditional things one can do to help Google do its job because Google is far from perfect! Many of the link building strategies that have been used have been killed off by Google. The number of people using these tools is growing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google, Tools] 12 Ideas to Ignite Your Content NOW
    Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. For everything you need to know about using hashtags as part of a marketing strategy, refer to Chapter 9 of The Tao of Twitter. It was residual effect of people trying to “game” Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] Recapping 2014 in Content Marketing
    Search interest over time for the term: content marketing (Google). History has shown us that few content teams are successful without a smart content marketing strategy - read: tied to business goals - and the process and tools to execute it. Turn it into an internal Sales tool that can be customized. Walk with me. Every.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 12 Ways to Get Your Sales Team’s Phones Ringing
    Google reports that 70% of online searchers clicked the click-to-call button in search results when browsing on their mobile device. Get Social Mountain Dew made headlines recently by including a click-to-call in their promoted tweets, from which they got an extremely positive response from Twitter users. It’s undeniable.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Remember that today’s search engines (Google in particular, but also Bing and many others) are smart enough to understand a rich spectrum of semantically relevant terms and phrases. Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 15 Important Ways to Use Case Studies in Your Marketing
    Get Inspired: Google’s Think With Google is an example of a really well structured case study page. Update your cover image on Twitter/Facebook showing a happy customer. Get Inspired: MaRS Discovery District posts case studies on Twitter to push people towards a desired action. Okay, so you know case studies work.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Tools] Everybody Writes — My Interview With Ann Handley
    Also read it if you’re looking to improve what you say (and how you say it) across all your content assets – including emails, Twitter, Facebook, blogging, and so on. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. You’re right.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    You’ll need insight from marketing on the most effective tools and types of content to use. On Twitter or LinkedIn? Now, the question is how business developers can collaborate with the marketing department to effectively project their expertise. Now it’s time to assess your firm’s marketing efforts. Can you tell?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] 9 Essential Email Inbox Filters for Marketers
    At GuavaBox , we use Google Apps, so I live in the Gmail interface. Note: with Google Mail, I have the option to have the message "Skip the Inbox," but I don''t choose that option for these emails. It''s one of our 7 core business tools - grab the full list here. What Is Proper Email Management? Inbox Filters 101. Unroll.me
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Compilation of Helpful Tools. 'Read, write, review.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] 19 More Outstanding Social Media Marketing Guides
    In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. Twitter between 1:00 and 3:00 p.m.). ”), StumbleUpon, Google+, Triberr, and Facebook. Thank goodness!).”
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Google, Tools] How to Blog Consistently Without Burning Out
    don''t have time to check RSS feeds: I use my trusted Twitter list to deliver industry news right to me as it happens. tried lots of note-taking and list-building tools for that. draw arrows, write down bullet points, mention tools, and examples. It is very refreshing and inspiring, especially if you know the right tools.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Google, Tools] How Content Curation Can Drive Traffic
    'Content curation is becoming more popular, particularly with the surge of tools coming into the marketplace due to the demand for sourcing relevant and valuable content to make it easier for businesses and bloggers alike. Social Media Traffic Generation
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 9, 2015
    [Google, Tools] Top Tools to Create Stunning Social Media Graphics
    While you might have shied away from image creation in the past, new tools have emerged putting […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. 'Are you using graphics in your social media posts? Visual Social Media Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Google, Tools] Need Content Ideas? Customer Questions FTW!
    One of my clients showed this tool to me (thanks Tori!) SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. What makes this tool so valuable in my mind, is the “Only questions” functionality offered: Click for full size image. Twitter Search. Great!
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Google, Tools] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    And 72% of people who complain on Twitter expect a response within an hour. Which tools and tactics will help you consolidate your social media information. What you should be monitoring on Facebook, Twitter, LinkedIn, Google+, and Quora … and how often. But there’s one big problem here … social media never sleeps!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Tools] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    For the ‘new year, new you’ I’ve provided a list of tools to turn your challenges into your assets in 2015. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1.  Other tools like DataSift can help keep your marketing squad be on their “A game”.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Tools] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    'Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Google, Tools] Using Social Media Analysis for a Competitive Advantage
    Measure engagement rates for all your social networks, or at least Facebook or Twitter. For Twitter, there are several free and paid tools available to calculate engagement rate, or you can manually calculate it by taking Mentions + Retweets/Number of Followers. Engagement. Share of Voice. Who has the most and why?
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Google, Tools] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Take We live in a post-Snowden world. Who trusts Facebook?
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Google, Tools] 27 (of the) Best Social PR Guides and Tips of 2014
    And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How can PR pros use social media tools to identify and connect with key influencers?
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google, Tools] The Top 10 Benefits of Using Social Media Marketing for Business
    If you’re trying to wrap your head around what exactly social media is (or what role it might play for your business) you can think of it as a tool for taking traditional networking to the online realm. Social media isn’t just a platform for connection – it’s also a valuable tool for gathering data.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Tools] 87 New (Really) Marketing Automation Stats
    ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). B2B marketers at small and mid-sized companies rate the following content marketing tools as most effective. Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Google, Tools] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    The multitude of tools, platforms, and techniques can be overwhelming at times.  People use Google for two reasons: I want, and I need. Display advertising is more than just Google.  There are many tools out there to manage relationships and curate content to share. 'Happy New Year!   Content Marketing. Get to it! .
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Tools] The Road to Revenue, Part 3: The Content Marketing Toolbox
    Now let’s take a look at the content marketing tools that carry your expertise to the right audience. Educational Content and High Growth When your firm starts assembling its marketing toolbox, it makes sense to ask, “Which tools work?” The same goes for Twitter and web analytics. On Twitter or LinkedIn?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Google, Tools] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. find LinkedIn Groups , Twitter Advanced Search , and Google+ Communities excellent resources. HubSpot customers have access to their built-in keyword and SEO tool. 1) Purpose.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Google, Tools] Pinterest Crash Course: Get Up and Running In One Day
    Pinterest is now more popular than Twitter, according to Pew Research. It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Note that Google might read “TownvilleSpaSantaVisit1″ as one long word; the hyphens help distinguish keywords.). Start with the tools from Pinterest. Media.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Google, Tools] 4 tips for generating more return business in any industry
    Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Hopefully, they’re fully satisfied with the purchase.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Google, Tools] Top 9 Professional Services Marketing Lessons Learned in 2014
    In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0 On Twitter or LinkedIn?
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 22, 2014
    [Google, Tools] VerticalResponse’s Top 50 Marketing Blog Posts of 2014
    Facebook or Twitter – Which is Better for Your Small Business? Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads. Time-Saving Business Tools You Need to Know. More Accurate Updates to Google Webmaster Tools. 'Creating valuable content is a consistent mission for us here at VerticalResponse. In
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [Google, Tools] 30 Social Media Statistics To Wrap Up 2014
    With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. Twitter. Twitter has 284 million active users. 80% of Twitter users are on mobile.( Google+.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Google, Tools] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! You can also post updates to Facebook, Google+, Instagram—wherever you’re active. IFTTT is an incredibly versatile tool. What tools and apps help you to stay productive even while you’re away from your tech? Then forget it.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. So, Google monitors how swiftly your site responds to search pass-offs. In this analogy, the #1 spot on Google is the final leg of the race, the one that breaks the tape and gets the gold.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] How To Build Your Following On SlideShare
    'SlideShare is a valuable tool that is shockingly under utilized. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] 23 Outstanding Social Media Marketing Guides
    Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. How are social media marketing best practices evolving?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Google, Tools] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. It’s not a big ask; people love to share valuable and helpful tools with others because it makes them look good! But, are they intertwined? Check it out!”
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Google, Tools] Lead Generation via Influencers and Experts in 4 Steps
    You can also use tools like Twitter, LinkedIn and Google Alerts. Secondly, experts stay experts by continually updating their knowledge of industry trends, information, key players, tools and ideas. Most of us know this as influencer marketing , aka influence development. Remember, less is more. What’s in it for me?
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Google, Tools] 55 Fresh Ideas for Your Christmas Newsletter
    Templates or Tools. Connecting a Christmas campaign to your Instagram, Facebook, and Twitter can boost your social. Provide the gift of expertise by announcing and hosting a free questions-and-answers session via Google hangouts. 'Image source. The winter holiday season means really, really big business. Gift Guides. Free Gifts.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Google, Tools] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    million Twitter followers speak to his expertise on the subject, so we thought we’d round up some of his tips here, along with a few of our own. He recommends Canva as a great tool to design and create attractive marketing images. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Yes, every time: on every post.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Google, Tools] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m Ellie McNaughton, MD of Google UK & Ireland, explained at the UK YouTube Brandcast Event: “To identify these top channels, we’ve created the Preference Score: sort of a rating for the digital age.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    If your Google Webmaster Tools account is linked to Google Analytics, you can find out your top SEO keyword opportunities. Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. You’ll need a few display ads and can try retargeting on social media or through Google Adwords. 'Think fast!
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] The 19 Best Content Marketing Blogs From 2014
    My favorite tool for finding the top content on a particular topic is BuzzSumo , who conveniently allow you to pull up a list of  articles, infographics, videos and interviews from the past day, month, week or year. The Irresistible Power of Storytelling As A Strategic Business Tool  – by Harrison Monarth, on HBR. Because.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Tools] 10 Ways to Mix Up Your Visual Content on Social Media
    'Visual content is the most powerful tool your brand can use to engage your fans on social media. Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). Google+: Once per day. So which kinds of visual content works best on social media? The best answer: a variety.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Google, Tools] Your competitors are doing SEO
    It’s time for you to take some of the equity out of your own personal cathedral and start spending it right away on making all of your online content Google compliant. In the past, the combined authority of each page of each site would be its Google PageRank. These tools also check your site speed and site performance as well.
  • THE ROI GUY  |  MONDAY, DECEMBER 8, 2014
    [Google, Tools] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    Jill Konrath in her popular sales blog outlines a formula that heavily uses LinkedIn as a tool: [link]. Again, LinkedIn is a great tool for this. Our team at Alinean creates value messaging and tools that do just this. 'By Dan Sixsmith and Tom Pisello Did you know that. Now you need to connect with these folks on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Google, Tools] 7 Ideas to keep pace with the furious pace of social media change
    Ray Hiltz  and Martin Shervington study Google+. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. If you need to throw your net a little wider, Google+, Instagram, Snapchat. Related Stories 100,000 Twitter followers. Ray Hiltz and Martin Shervington study Google+. Let’s be honest.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google, Tools] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    Moz and MajesticSEO have great tools for doing just this.). If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Google, Tools] 12 Clever Ways to Use More Visuals on Social Media
    1) Maximize Twitter''s Images. They are wrong -- Twitter is a powerful visual-marketing platform too. There are several ways to maximize your Twitter content with visuals. Going beyond a single graphic or up to four on Twitter, you can create albums on Facebook and Google+ that can contain hundreds of photos.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Google, Tools] Top 5 Tools for Enterprise Marketing Teams
    'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Below is a list of five of the top tools for enterprise marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Google, Tools] Content Marketing Is A Strategic Solution To A Strategic Problem
    Take the Google Keyword tool out for a spin. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Google, Tools] How to Create an Editorial Calendar
    Even if you’re using the same tool as someone else, you’ll probably use it just a wee bit differently, and that’s fine. They range from no-tech to high-tech, from no-brainer-simple to a tool complex enough to run an ad agency. Google Calendar. Google Calendar can be made into a surprisingly effective editorial calendar.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Google, Tools] Top 10 Marketing Techniques for Professional Services
    Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world. You can use video as a live communication tool with distant prospects or clients, through services like FaceTime or Skype or Google Hangouts. On Twitter and LinkedIn? 3) Blogs and articles.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Google, Tools] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Even better, ask for a trial so you can see how firsthand how the tools work. Through content creation, blogging, SEO, and robust social media tools that help spread your message throughout the web. Ask if these tools are included or integrated with the potential marketing platform. billion industry by 2020. Get IT involved?),
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Google, Tools] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. Jesse Aaron | Twitter | Google+ | Analytics and Sleuthing Tools for reddit by Jesse Aaron - Maximize Social Business. mean, we have to be! Reddit
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Google, Tools] 10 Great Things for 2014: My Business Blog Gratitude List
    LinkedIN , Twitter  and  Facebook  that make it easy AND fun to build communities! Google that makes it easy to do research and locate information and people. SEO tools like Scribe, that make it easier to optimize blog posts for better search engine results. It’ a fairly big holiday in the U.S., The 2.8
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google, Tools] Social media success through cultural nuance
    had to Google it. That required zooming out on Google Maps. Since I quit my real job—the one that made me Twitter famous—I’ve been suddenly freed to try all sorts of different work adventures. Therefore fewer selfies and yet Instagram is outdueling Twitter and Facebook for meaningful connections in Macedonia. Way out.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Tools] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Twitter is essential. Be sure to share all of these uploads to Twitter, Facebook, LinkedIn and Google+ as well. Right now.
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [Google, Tools] 5 principles of Information Architecture & why it matters to marketing
    These can be found and listed on Google but provide a less ideal experience for users. Tools to shape and organise content. There are various tools to help shape and structure your content in a site: Organisational schemes (e.g. ime (think Facebook and Twitter). 'Humans are ‘informavores’ after all. What’s all this then?
  • FATHOM  |  FRIDAY, NOVEMBER 21, 2014
    [Google, Tools] What E-Commerce Marketers Should Know About the Happiest Consumer Brand Manufacturers
    Besides the new reseller tracking tool from The Search Monitor , few other things are likely to make consumer brand manufacturers happier than the following these days: 1. Being one of the 62% of e-commerce stores that adopted Google’s new ‘Universal Analytics’ between January and July 2014. clear, omnichannel voice of the brand.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Google, Tools] 7 Questions to Ask Before Creating a Video Campaign
    The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Google, Tools] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. Here''s how the top sales teams are dealing with this new reality, to generate earlier engagements less stalled deals and higher win rates.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Google, Tools] How to Achieve the Right Blend of Art and Science for Marketing
    But in his book Intuition at Work , Gary Klein , a decision-making consultant, expressed that analysis is, at best, “a supporting tool for making intuitive decisions.” Tools and Process:   Blending art and science will require the right tools and processes. And if so, how do we “right the boat?”. The Creative Side of Marketing.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Google, Tools] 26 Ways to Promote Your Blog Post
    With a little experimentation and some Google analytics tracking, you can figure out what works best for your audience, and then pare down your promotion tactics to only the most super-effective. Add a Twitter card to your post. This is a type of markup that will basically make your post look way better on Twitter. Fantastic.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Google, Tools] 20 Tools We are Thankful for as B2B Online Marketers
    'With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Google Docs. Google Keep. Why We Are Thankful:  Basecamp is an incredibly valuable tool to KoMarketing. Enjoy!
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Google, Tools] The Power of Visual Content in Social Media Marketing
    You engage all the fancy social media tools. Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Power of Visual Content in Social Media Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Visme. All opinions are 100% mine. 
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