• LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Google, Tools] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use assisted conversion in Google Analytics to show what works: Refining your marketing strategy on an ongoing basis is very important. Which analytics tools does your company swear by? Webinars (33%).
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Google, Tools] Content Methodology: A Best Practices Report
    with strong content processes, measurement tools, and enterprise-wide buy-in. marketing tool, content can wield a powerful influence on divisions across the enterprise—. Content serves as a powerful tool for sales. This is a tool for everybody to use in the building,” said David Beebe, Marriott’s vice. Content. According.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Google, Tools] Staffing and Launching Your Content Marketing Program
    SOCIAL Strategies, tools, and tips for spreading content through. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). Now, you have the tools to staff and launch the content. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Google, Tools] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. you Google it, you’ll find a thousand different blog posts. strategy or tools. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. years prior.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Google, Tools] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    The Google Cardboard is the coolest thing around. There’re tons of homeless people with smartphones, and hypothetically, if they get their hands on a Google Cardboard device, they have access to virtual reality. Anyone can learn from the Internet or Oregon Story Board, the local industry, or Twitter. You freeze. It felt so real.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Google, Tools] Edtech and Elearning 2016: Top 200 Influencers and Brands
    look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” predict teachers will begin taking their formative assessment to the next level with technology tools. Twitter Handle. Google.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Google, Tools] Demystifying Deep Linking in Your App
    Likely as a direct result of the recent upswing in these unsolicited messages, Google has changed its terms of conditions to specify that such practices are in violation of the Google Play Store terms of conduct. Although both companies named their tool App Invites, there are key differences between the two services.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Google, Tools] Creating Killer Content with Data: Pubcon Austin 2016
    like to use the following: Google Analytics. Google Search Console. Google Trends. Google Analytics  . We know that Google Analytics has a wealth of data and there’s a ton you can do with it. Google Search Console. When Google took away our keywords oh so many years ago, we began relying on Search Console.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Google, Tools] 10 Online Lead Generation Techniques for Professional Services
    one of the first things they do is Google their question, problem or issue. Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Google, Tools] 7 Lead Management Tools That Will Save You Hours
    Fortunately, there are all sorts of tools that can help your company get the job done faster. Rapportive is a useful tool that can upgrade popular email services to help you make faster decisions about your audience. Google Groups. Turn your smartphone into the ultimate sales tool. Boomerang. Apple’s Address Book. Genius.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Google, Tools] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Former employees revealed that Facebook blacklisted certain topics and sources (namely conservative ones), boosted topics that weren’t actually trending, and asked writers who drafted the blurbs to make some Orwellian language changes like renaming Twitter and Snapchat “social networks.” News complicates that requirement.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Google, Tools] 5 Key Steps to Consider When Guest Blogging
    Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Buzzsumo is one of my favorite tools to leverage when analyzing a site’s audience reach. Building relationships within the industry.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Google, Tools] The 14 Best Content Planning and Research Tools
    There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. Best Content Planning Tools. 1) Trello. Google Review Count: 1,190,000. Google Review Count: 715,000. BuzzBlogger.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Tools] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Why is this metric important? Anything over 2.00 Don’t panic.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Google, Tools] 11 of the Best Slack Apps & Integrations to Try
    These days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration. For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Request an invite here.).
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Google, Tools] The Most Effective Inbound and Outbound Marketing Tactics
    These tools improve upon the chance that customers will select your brand when they feel ready to buy. From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Google, Tools] The Most Effective Inbound and Outbound Marketing Tactics
    These tools improve upon the chance that customers will select your brand when they feel ready to buy. From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Google, Tools] GaggleAMP AMPlify employee and partner engagement conference
    ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., That said, it’s a powerful tool that can really kick-start a content marketing campaign.”. What’s GaggleAMP?
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Google, Tools] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Google, Tools] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    We’re going to take a gamble and say that your answer was Google. After all, Google is seen as a trusted method for finding information. Since Google is so good at scouring the web, they’ll pull up anything and everything related to your brand -- even outdated logos, old product shots, and inaccurate company descriptions.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Google, Tools] 10 Ways to Boost Your B2B Content Shares
    Most shares of B2B blog posts take place on Twitter and that network is the primary focus for most B2B blogs. Pinterest and Google Plus are irrelevant for most B2B blogs, unless you have high quality image content. Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. Twitter. Google+.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Google, Tools] Audio Content Made Easy: Fantastic Apps for Podcasting
    Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates). Find Kerry on  Twitter. Google Sheets (Free). I use a Google spreadsheet to share my production calendar (upcoming guests, recording dates, and air dates).
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Google, Tools] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. It’s a full-featured tool but lacks the auto feature. ManageFlitter. Simple. Sneaky is sexy.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Google, Tools] 11 Helpful Resources for Improving Your Business Skills
    Plus, these clubs are all over the world -- more than 15,400 different Toastmasters clubs in 135 countries worldwide, to be more precise -- and you can use their "Find a Club" tool to find the one closest to you. 5) Improv Classes. 10) Twitter Lists. Learn how to create a Twitter list and add specific users to it here. Rossotti.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] Complement Your Content Strategy with Account-Based Marketing
    Account-based marketing is one powerful tool a company can use as a second pillar holding up your overall strategy. You don’t want to just hope that your ideal customer sees your Twitter account or finds your informative blog posts. First you’d Google them, maybe poke around their website. Outbound vs. Inbound.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Google, Tools] An A to Z of Content Marketing Best Practices
    Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. Google. Google’s a pretty big deal for content marketers. Sure, the Google+ thing isn’t going so well. We also love our free Google Analytics and Google Search Console accounts. The bad part?
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Google, Tools] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. Giving people a glimpse of something that they could truly otherwise only imagine. The true impact that came from social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Google, Tools] Ghostcodes makes Snapchat more marketer-friendly
    If a customer wanted to find your brand’s Snapchat username, they would likely have to do a Google search for it. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. If a customer wanted to find your brand's Snapchat username, they would likely have to do a Google search for it.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Google, Tools] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Twitter accounts for 82 percent of all social leads while 40 percent of marketing professionals believe that Facebook is a crucial part of business marketing. With the right tools and training, the sky’s the limit on social media. SIIA conducts a yearly survey of over 100 marketing executives about the tools and platforms they use.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Google, Tools] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter. followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Google, Tools] Does Your Blog Deliver a Positive User Experience?
    In a Google survey , 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. Please visit [link] for more information and connect with her on Twitter. By Linda Dessau , {grow} Community member. You want your blog to be just that kind of place.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Google, Tools] The Quest for the Perfect Headline
    It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn. There are a number of tools out there that will score your titles based on algorithms and provide instant feedback on how you can improve.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Google, Tools] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). Today’s networks are now Facebook, Snapchat, LinkedIn, Instagram (part of Facebook), and Twitter. Rent is skyrocketing. Noise.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Google, Tools] 4 Ways to Make Your Video Content More Measurable
    Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. Take a look at the the screenshot below of Google’s URL builder form. Attract . Engage .
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Google, Tools] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. Buzzkill?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Google, Tools] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Google and social media continue to open new frontiers. Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.  . The New Marketing Mix.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Google, Tools] Digital Marketing 2016: Top 100 Influencers and Brands
    It’s only the tools, buzzwords and technologies that form and shift around us…don’t be dazzled by them. Digital Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Twitter Handle. Twitter Handle. Google Analytics. That’s all! 18.67.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Google, Tools] Measuring Your Marketing ROI and Effectiveness
    But here is the good news: It is getting easier to track marketing results thanks to new technology that far surpasses the limits of Google Analytics. Google Analytics is a great tool, but it only captures the tip of the analytics iceberg. Because these tools are web-based, they also report in real-time. growth!
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Google, Tools] 10 B2B Growth-Hacking Tactics for Lead Generation
    Businesses need to change and adapt to get a lead on their competitors and growth hacking has proven to be a useful tool. Make it easy to for people to share your content, as social validation has a direct effect on search engine rankings, especially in Google. 2. Read on to see if growth hacking is right for your business.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2016
    [Google, Tools] 9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones
    Here are nine TED talks to give you the research, ideas, and tools to get started. 9 TED Talks on Forming Better Habits. 1) Judson Brewer: "A Simple Way to Break a Habit". Serving as the head of Google's web spam team, Matt Cutts tends to be best known for the work he and other engineers have done on Google's search algorithm.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Google, Tools] Why Inbound Marketing Should Take a Back Seat to Current Customers
    If you owned content marketing, you would be a millionaire (per Google Trends March 29, 2016). Slack, a digital communication tool, uses its YouTube channel not only to introduce its product but to host how-to video guides, strengthening its relationships with customers using the product. Click to enlarge. Let’s discuss.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Google, Tools] Learn to Code: 16 Handy Resources to Get Started
    Since then, it has evolved into an education platform that offers courses and "nanodegree programs" from educational institutions as well as tech companies like Google, Facebook, and Twitter. Unlike Coursera, edX is a nonprofit and it's open source, so anyone can build tools for and contribute features to the edX platform.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Google, Tools] 10 People You Should Follow on Twitter if You’re in Marketing
    Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k. Twitter Followers: 310k. Twitter Followers: 2.31m.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Google, Tools] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Google Drive Research. When using Google Drive for your drafts, you can conduct search engine research without leaving the bowser. Google Analytics. ” Which tools are your favorites?
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Google, Tools] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences. The digital ecosystem is undergoing a lot of changes. So what does all of this mean?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Google, Tools] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Twitter is another great platform for sharing content, especially for making timely announcements (upcoming speaking engagements or webinars) or for sharing your most recent blog posts. Based on 8 years of research into high-growth firms, this program gives firms like yours the practical tools and approach used by industry leaders.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2016
    [Google, Tools] Are you becoming an obsolete marketing professional?
    Abigail Posner , Head of Strategic Planning, Google. As you can imagine working at Google, I’m continually being exposed to new technologies — whether our own or those of others. Of course I also read the top tech news on my Google news feed everyday too. Abigail Posner, Head of Strategic Planning, Google.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Google, Tools] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    As readers move through each chapter, they gain the tools to apply new knowledge to the data at their fingertips. Buffer is a fully transparent company, so they simply screenshotted their Google Analytics dashboard and inserted the graphic right into the post. Data is a sizzling hot topic these days. And we’re missing the boat.
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Google, Tools] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    As readers move through each chapter, they gain the tools to apply new knowledge to the data at their fingertips. Buffer is a fully transparent company, so they simply screenshotted their Google Analytics dashboard and inserted the graphic right into the post. . Data is a sizzling hot topic these days. And we’re missing the boat.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Google, Tools] The Basics of B2B Social Media Marketing Strategy
    Regardless of the platform or network, B2B social media marketing is most effective for accomplishing three objectives: Building relationships: Particularly on networks like Twitter, Pinterest and Instagram, people will follow your company long before they will give up their email address or pick up the phone to call you.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Google, Tools] 12 Bad Habits That Are Making You Less Productive
    Everyone has their own to-do list style, so check out this list of the best to-do list tools and apps out there and see which ones works best for you. 4) Checking and responding to emails as they come in. To turn off alerts in Outlook: On the "Tools" menu, click "Options." Biting your nails. Chewing with your mouth open. It's genius.
  • ACT-ON  |  THURSDAY, MARCH 24, 2016
    [Google, Tools] Why 78 % of Marketers Struggle with Content Marketing ROI
    For example, let’s say you use Facebook or Twitter to promote the content. Use their advertising tools to see how much you would have spent to generate similar exposure. Google Analytics is another useful tool for learning more about your visitors, tracking click patterns and understanding what is working — and what isn’t.
  • BIZNOLOGY  |  TUESDAY, MARCH 22, 2016
    [Google, Tools] Take your bloggers and social media influencers to lunch
    Follow them on Twitter. When you reach out to a blogger and tell her “I love your blog,” even if you have the benefit of seeing her historical posts from influencer management tools like  GroupHigh , InkyBee , and Audienti , your earned media PR pitch could very well land on deaf ears because she doesn’t know you.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Google, Tools] The Ultimate Collection of Free Content Marketing Templates
    We realize there isn't a one-size-fits all solution, so we've created three editorial calendar templates to use at your leisure: one for Google Calendar, one for Excel, and one for Google Sheets. Read this blog post for a step-by-step guide for using the Google Calendar template.). Twitter post templates. List-Based Post.
  • FATHOM  |  WEDNESDAY, MARCH 16, 2016
    [Google, Tools] This Week in Publish or Perish: The Surprising Reason Sales Should Ignore Snapchat
    Brands are capitalizing on its tools, such as the discover tool, as Snapchat opens their advertising API. What about Twitter’s video response? Twitter’s video response option can also be really powerful for a brand because it shows that there’s a real person behind the brand who is managing the communications.
  • BIZNOLOGY  |  TUESDAY, MARCH 15, 2016
    [Google, Tools] Influencer marketing should not be about collecting influencers
    LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. Ready?
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Google, Tools] Content Marketing: A Key Component of Professional Services Marketing Plans
    Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. That means being found on Google. Content marketing is changing the way professional services are bought and sold. It's also a rich educational resource. Builds trust.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Tools] How Digital Plagiarism Detection of Your Content Protects Your Business
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. Plagiarism checking tools, once within the sole purview of academia, are now addressing the commercial need from websites and firms that rely on content marketing. Here are a few noteworthy tools and services.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Google, Tools] Plagiarism-Proof Your Content Marketing Strategy
    Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. Plagiarism checking tools, once within the sole purview of academia, are now addressing the commercial need from websites and firms that rely on content marketing. Here are a few noteworthy tools and services.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Google, Tools] The Beginner's Guide To B2B Marketing Attribution
    week later, he sees your company name pop up in a Twitter chat and it occurs to him that he saw you at the conference. The next day he sees one of your ads on LinkedIn, remembers that he was going to search your company the day before and types in your company name on Google, where he proceeds to navigate to an ebook and downloads it.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Tools] The Ultimate Dictionary of Marketing Terms You Should Know
    For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). Learn how to crowdsource a blog post using Google Docs here.). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 38) Google+. The news feed on Twitter is called Timeline.
  • BIZNOLOGY  |  TUESDAY, MARCH 8, 2016
    [Google, Tools] The state of the blogger outreach union ten years on
    Or, just dropping blurbs here and there on Twitter , Facebook, Pinterest, and even Google+. While there are awesome social media and blogger outreach automated tools such as Audienti and there are amazing Marketing Automation tools out there, the final mile is all about people. Blogging Isn’t Cool. Blogging is Hard.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] 17 Ways to Promote Your White Paper for Lead Generation
    There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Post it out on LinkedIn groups, Facebook, and Google+. That was a lot of work.
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] Eight media relations tips most PR pros totally miss
    That’s a shame, since the tools PR professionals can use to be a resource and even an ally to reporters are richer than they’ve ever been. All it takes is a Google search and about 20 seconds of reading to create a customized pitch. The way content is disseminated has changed, too. Reporting is done by email and web search.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] 5 Ways to Speed Up Your Content Editorial Process
    Whether they’re using tools like Hootsuite or Buffer, they will provide you with regular reports detailing how your content is performing on social media. If you don’t have the budget for a professional designer and want to save extra time, you can explore using a tool like Canva (more on this tool shortly). Content Production.
  • HINGE MARKETING  |  THURSDAY, MARCH 3, 2016
    [Google, Tools] 5 Social Media Fails Professional Services Firms Should Avoid
    Social media is a powerful tool for businesses. Here’s an example of the absolute minimum a professional services firm should post from their corporate account: Twitter: 3–5 times/day. There are plenty of tools available to schedule posts and curate relevant content. And several have stumbled along the way.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 2, 2016
    [Google, Tools] 16 Essential educational resources for the marketing professional
    Primer is Google’s tutorial app for marketers. Since it is a Google product, there’s a strong focus on things like Google Adwords. You can find her on  Twitter , or at her brand-new (please don’t judge)  website. By Kiki Schirr, {grow} Contributing Columnist. General Learning Resources. Udemy. Udacity.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Google, Tools] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    If you don’t—and many new bloggers won’t—the first place to turn is Google. See what your peers are sharing on Twitter and LinkedIn, as well. If you know the names of your competitors’ leadership, you can even Google “John Doe ABC company” for some quick intelligence. Step 1. Step 2.
  • VIDYARD  |  TUESDAY, MARCH 1, 2016
    [Google, Tools] Video is The New King of Influencer Marketing
    Use Google Trends , sign up for Google alerts , or try other tools that will help you stay on top of industry trends, and create branded video content related to trending topics as they happen. Twitter: 17 minutes. But how did they become digital influencers? So what else draws audiences to an influencer? Pinterest: 20.8
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Google, Tools] 5 Common Marketing Challenges Agencies (and Companies) Face
    Your potential client says to you, “We need 60 new qualified leads from marketing, 1,000 new Twitter followers, and a 50% increase in revenue in six months. I can give you $10,000 to work with.”. Make them confident that you have the tools and experience to succeed. This tactic is a lot easier now with Google and social media.
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Google, Tools] How Smart People Do Social Selling
    That said, you can use some social media automation tools to queue up social posts ahead of time. Want a tool to help speed this up? Consider Riffle, one of Jack Kosakowski’s favorite social selling tools. Twitter direct messages. Google+. On top of that, they’ll use a few email tools to save some more time.
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 27, 2016
    [Google, Tools] How the FOMO Phenomenon Is Driving New Trends In Marketing
    Do a Google search for FOMO and you’ll find everything from the Oxford English Dictionary definition to self-help tools to a quiz to rate your degree of FOMO suffering. Conduct a Twitter search for #FOMO, and you’ll find plenty of users and companies using the term. FOMO Explained. ” The song? FOMO Marketing.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 24, 2016
    [Google, Tools] The Top 5 YouTube Analytics Every Marketer Should Know
    OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well? But like Google Analytics, YouTube Analytics has so much data that it can be overwhelming.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Google, Tools] Promoting Your Content: You’ve written great content, now make sure people see it!
    The most often used channels for B2B are your company’s LinkedIn, Twitter, Facebook pages. Google Display offers a similar method of content promotion that is keyword-based. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 17, 2016
    [Google, Tools] IoT 2016: Top 100 Influencers and Brands
    In order to be ground-breaking, you need to break a few tools along the way. This data feeds a myriad of solutions such as health and fitness coaching tools, medical diagnoses, and even predictive analytics regarding a person’s potential for various medical conditions or events. Twitter Handle. Twitter Handle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Google, Tools] Master These 10 Content Marketing Skills to Become an All-Star
    Identify what it is your buyers are looking for by monitoring forums like Quora , utilizing social listening tools , interviewing subject matter experts, analyzing search results, and more. Two of my best friends as a content strategist are Google Analytics (and Search Console ) and BuzzSumo. Let’s take a look: 1. Organization.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Google, Tools] 33 Thought-Provoking B2B Social Media and Marketing Stats
    However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). 71% said Twitter, while 54% each mentioned Facebook and YouTube. One out of six identified Google+ or SlideShare. And now, the stats!
  • BIZNOLOGY  |  MONDAY, FEBRUARY 15, 2016
    [Google, Tools] Will your job search survive your social media activity?
    Another very important aspect to know if you are hunting for a job is that 84% of companies surveyed use social media as a recruiting tool, and an additional 9% are planning to use social media to find job candidates in the future. In the U.S., the SyFy Channel has a new show premiering soon called “The Internet Ruined My Life”.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Google, Tools] Why 9Round should be using SOCi for social media management
    So, instead of pimping the Penrose location directly via Twitter , Instagram , and Facebook , I only had a nearby gym, 9Round NOVA, and corporate’s 9Round Official account to tag and @reply. OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. It was frustrating.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 11, 2016
    [Google, Tools] A Special Message for You: The Power of Personalized Marketing
    Tools for personalizing your marketing abound, from customer relationship management software with marketing automation, email providers offering segmentation and A/B testing, software for personalizing e-commerce and retail sites , and more. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Google, Tools] Are marketers getting lost in the Dark Funnel?
    The Dark Funnel martech space is already emerging through smart URL systems, influencer marketing analytics, stronger audience development tools, and content performance platforms, which can bring the entire story together. And it’s going to take time to assemble all the tools we need to really do the job right. How informed are they?
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Google, Tools] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    And it speaks to one of the realities that every company faces: when you’re a scrappy startup, your logo and other branding are likely whatever you created using free online tools (or that came as clip art with your computer), something you bought on the cheap at Fiverr , or something your wife/husband/nephew/buddy helped create. Book club.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Google, Tools] The Fundamentals of Increasing Web Traffic from Social Media
    Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Some plugins, for example, encourage your readers to “Tweet this,” to share your content and increase your visibility on Twitter. So, why not you?
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Google, Tools] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. Twitter Chat Hashtags.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Google, Tools] The most important questions to make your marketing work
    Content, mobile, search, and social comprise the core tools your customers use to accomplish their goals every day. Social networks, such as Facebook and Twitter, use algorithms to filter and present the right information based on what they believe their users—your customers—really want to see. Good question. What questions are those?
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google, Tools] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. The revolving door of Twitter executives (5:43): Five of Twitter’s top execs are leaving the company. walk through four possible scenarios for the future of Twitter.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Google, Tools] Evaluating Marketing Agencies
    Offering you discounted (or free) access to premium tools you would otherwise be paying a premium for independently. Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. Source: Merriam-Webster.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Google, Tools] Why You Won't Recognize SEO in Five Years
    More precisely, it's been linked directly to Google. App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content. Often thought of as a quick search tool for the contents of your iPhone, Spotlight can actually search within apps and even bypass Google to bring you some web results.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google, Tools] When Social Media Hurts
    It’s an awesome tool for strengthening your brand, engaging with your target audiences, and driving targeted traffic to your website. While every item you post should represent your company well, this doesn't mean that every post should be a sales tool. And we truly believe in its power. Is that enough? Absolutely not. Self-promotion.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Tools] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Check out this article for ideas on how your business can leverage Facebook’s latest tool. Good question. Isn’t it your lucky day. Go figure.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Tools] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal length of a video: 30–45 seconds long. 3) Twitter. This number can vary because Google seems to measure in pixels, not characters.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Tools] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal length of a video: 30–45 seconds long. 3) Twitter. This number can vary because Google seems to measure in pixels, not characters.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] What to Include in a Content Marketing Proposal
    Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.) at your disposal to get this done. Here are some things to consider: Focus and Objectives.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of a video from MOZ and Wistia , on how to use video: Twitter Chats. Twitter chat is a virtual event where people gather to discuss a common topic. For example, Google and Twitter partnered on a campaign about Small Business Saturday. Will you both promote the same hashtag on Twitter? Goals.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] 47 Superb Social Media Marketing Stats and Facts
    Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Google, Tools] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Use an agency dashboard to modernize the process with integrated tools. Google it and check some of them out to find one that best fits your needs. Others are using all of them.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Tools] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Google Plus+—418 million active users (December 2015). Twitter—320 million monthly active users (September 30, 2015). We can talk through the amazing benefits of using social media as a supportive tool that works for your business needs and help you craft a custom social media strategy that drives revenue. billion by 2018.
  • BIZNOLOGY  |  MONDAY, JANUARY 11, 2016
    [Google, Tools] Digital casualties: a new trust awakens
    If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. Digital Technology airbnb Amazon Brand Trust digital privacy Facebook TripAdvisor twitter uber YelpLike this post?
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Google, Tools] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Today, Facebook is one of the biggest sources of stories and videos on the internet, alongside Twitter and Google. Research from the Pew Research Center found that 63% of Facebook and Twitter users used those social media sites as news sources in 2015, up from around 50% in 2013. The result? But I digress. And people hated it.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Google, Tools] Add For Immediate Release to your podcast queue
    You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me,  @chrisabraham. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. So, it was an honor to be included. Does the new structure make sense?
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