• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Tools] Grande Guide to Social Advertising
    increased adoption of publishing and sharing tools like. Tumblr, Twitter, and Facebook, it’s now even easier for. Google’s free Keyword Tool is a great starting point, but there are many options out there for brands. TWITTER Twitter has been adding advertising features at a rapid. Twitter is continually.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Tools] Grande Guide to B2B Blogging
    Mark Schaefer is the author of The Tao of Twitter and. IMPROVE SEARCH RESULTS Search engines such as Google, Bing and Yahoo reward. Their blog has also served as a critical PR tool. Look at Google Analytics to. can feed Twitter, LinkedIn, and Facebook updates. TOOLS WordPress: One of the most widely used.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Tools] B2B Marketing Trends for 2016
    forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. Tools List. and Twitter followers.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Google, Tools] The most important questions to make your marketing work
    Content, mobile, search, and social comprise the core tools your customers use to accomplish their goals every day. Social networks, such as Facebook and Twitter, use algorithms to filter and present the right information based on what they believe their users—your customers—really want to see. Good question. What questions are those?
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google, Tools] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. The revolving door of Twitter executives (5:43): Five of Twitter’s top execs are leaving the company. walk through four possible scenarios for the future of Twitter.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Google, Tools] Evaluating Marketing Agencies
    Offering you discounted (or free) access to premium tools you would otherwise be paying a premium for independently. Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. Source: Merriam-Webster.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Google, Tools] Why You Won't Recognize SEO in Five Years
    More precisely, it's been linked directly to Google. App stores, by both Google and Apple, are still the primary mechanism for finding new apps and content. Often thought of as a quick search tool for the contents of your iPhone, Spotlight can actually search within apps and even bypass Google to bring you some web results.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Google, Tools] When Social Media Hurts
    It’s an awesome tool for strengthening your brand, engaging with your target audiences, and driving targeted traffic to your website. While every item you post should represent your company well, this doesn't mean that every post should be a sales tool. And we truly believe in its power. Is that enough? Absolutely not. Self-promotion.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Tools] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Check out this article for ideas on how your business can leverage Facebook’s latest tool. Good question. Isn’t it your lucky day. Go figure.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Tools] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal length of a video: 30–45 seconds long. 3) Twitter. This number can vary because Google seems to measure in pixels, not characters.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Tools] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal length of a video: 30–45 seconds long. 3) Twitter. This number can vary because Google seems to measure in pixels, not characters.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] What to Include in a Content Marketing Proposal
    Keyword search estimates ( Google Keyword Planner is helpful here) will give you an idea of the volume and competitiveness of phrases related to your client. Be sure to have reporting tools ( Google Analytics , BuzzSumo , Omniture , etc.) at your disposal to get this done. Here are some things to consider: Focus and Objectives.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] Mobile Marketing Continues to Grow in Workplace
    Here some areas you need to focus on: LinkedIn, a leading BtoB social media tool, reports that 55% of all its traffic is coming from mobile in the last part of 2015. Google reported that in the U.S., Similar estimates for mobile use: Facebook (58%) and Twitter (90%) are forecasted by the end of 2016.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of a video from MOZ and Wistia , on how to use video: Twitter Chats. Twitter chat is a virtual event where people gather to discuss a common topic. For example, Google and Twitter partnered on a campaign about Small Business Saturday. Will you both promote the same hashtag on Twitter? Goals.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Google, Tools] 47 Superb Social Media Marketing Stats and Facts
    Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%).
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Google, Tools] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Use an agency dashboard to modernize the process with integrated tools. Google it and check some of them out to find one that best fits your needs. Others are using all of them.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Tools] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    Google Plus+—418 million active users (December 2015). Twitter—320 million monthly active users (September 30, 2015). We can talk through the amazing benefits of using social media as a supportive tool that works for your business needs and help you craft a custom social media strategy that drives revenue. billion by 2018.
  • BIZNOLOGY  |  MONDAY, JANUARY 11, 2016
    [Google, Tools] Digital casualties: a new trust awakens
    If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. Digital Technology airbnb Amazon Brand Trust digital privacy Facebook TripAdvisor twitter uber YelpLike this post?
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Google, Tools] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Today, Facebook is one of the biggest sources of stories and videos on the internet, alongside Twitter and Google. Research from the Pew Research Center found that 63% of Facebook and Twitter users used those social media sites as news sources in 2015, up from around 50% in 2013. The result? But I digress. And people hated it.
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Google, Tools] Add For Immediate Release to your podcast queue
    You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me,  @chrisabraham. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. So, it was an honor to be included. Does the new structure make sense?
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Google, Tools] How to Find the Right Co-Marketing Partner
    What apps, tools, or products make your customers' lives easier? The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. Alexa specifically is a great tool, as it can help you dig into where visitors click from a company’s main site. The same goes for Twitter.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Google, Tools] A Digital Marketer's Christmas Wish List
    Come on, Google, we get that you’re all about continuous improvement, but how about finally delivering a one-and-done search algorithm that allows the beleaguered digital marketer to set a consistent SEO strategy—you know, something that can be periodically washed, rinsed, and repeated with minimal effort? million Twitter followers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Google, Tools] 28 Super Easy Tips on How to Promote Your Content
    You hit publish and your automation tools push your post out on social. Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. Twitter ads.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 22, 2015
    [Google, Tools] 3 predictions for online marketing in 2016
    Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! Pop them into the comments or let me know on Facebook or Twitter. Even the freebie open source MySQL is actually capable of amazing things. Happy 2016.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Google, Tools] 50 Things We Learnt About Content Marketing This Year
    Others argue that there is not content overload in niche areas, however, there is a lot of content even in niche areas, for example, there are over 8m articles on ferrets on Google. Twitter posts with an image and summary are 78% more likely to be shared. Tools. At BuzzSumo we love research and data. Altimeter ). Tony Zambito ).
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Google, Tools] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. Take advantage of other tools. But was this ever really a good measure to begin with? But how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 16, 2015
    [Google, Tools] Know the Legal Risks of Blab for Brand Marketing
    But brands have greater legal exposure when using tools like Periscope and Blab for marketing and promotion, so it makes sense to take steps that minimize risk. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Live streaming video has been all the rage since Meerkat debuted at SXSW 2015.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Google, Tools] An Introductory Guide to Mobile for B2B Marketers
    If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. The truth is that mobile is a very effective B2B lead generation tool – if you know how to use it. Just keep in mind that the SMS messages are even shorter than Twitter messages. Ready to go mobile? Let’s dive right in.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Google, Tools] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    As a result, if you’re talking about sensitive information within your LinkedIn Group, this content will stay private and cannot be found by anyone searching on Google. Recruiting Tools. If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [Google, Tools] 5 Places B2B Marketers Can Find Blogging Inspiration
    While Google famously made a lot of users’ keyword search data (not provided) a few years back, that doesn’t mean all search data is lost. Build a Twitter list of key influencers on Twitter and look at their tweets for inspiration. They want to make it interesting, without being cheesy or too pushy in the sales process.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Tools] Six B2B Marketing Tools to Put on Your Wish List
    Which solutions and tools should be at the top of your holiday wish list to help you become a data-driven marketer, impress your sales team with hot leads and launch an account based marketing strategy? Tools that help companies find, listen to, understand and reach their audience will be the keys to B2B marketers’ success. TrackMaven.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Tools] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Tools] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • TERMINUS  |  MONDAY, DECEMBER 7, 2015
    [Google, Tools] The Funnelholic’s Perspective on Account-Based Marketing
    Craig recently joined me on a Google Hangout to share his knowledge with our audience. In the movie The Internship , where he’s at Google, the sales call he has in the pizza parlor is brilliant. ” A few of @funnelholic’s favorite folks on Twitter are @HeinzMarketing @cahidalgo @davidabrock #ABM… Click To Tweet.
  • ACT-ON  |  FRIDAY, DECEMBER 4, 2015
    [Google, Tools] Measuring Year-End Marketing KPIs – Where’s the Data?
    Not all web analytic tools will provide historical data beyond 90 days. In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. If we missed a measurement tool please feel free to add your two cents in the comment section below. Twitter. Reach.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Google, Tools] 12 Brilliant Ways To Save Time on Social Media
    Even if you can’t afford $1 a month for a social media tool, there are dozens of free scheduling tools to make your life easier. Once that’s comfortable, see if you can’t set up an automated report from your social media software, or from your Google Analytics account. Or finding one thing to retweet on Twitter. An hour?
  • FATHOM  |  WEDNESDAY, DECEMBER 2, 2015
    [Google, Tools] Where Is Digital Advertising Headed in 2016?
    Obviously, Google AdWords had been preparing for this with the roll out of “enhanced campaigns” on July 22 nd 2013, when they no longer let campaigns be separated by device. Customer match (Google/YouTube). Tailored Audiences (Twitter). Leveraging first party data (i.e. CRM retargeting (Display). Gemini Custom Audiences (Yahoo).
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Google, Tools] How to Figure Out What Keywords Your Potential Customers are Using
    Thanks, Google. As Wendy Boswell puts it, “Whether you're looking for just the right keywords to target in an article or site content, gauging what popular keyword searches are at any given moment, or getting a good idea of what future keyword searches might be, keyword search tools can help you accomplish all these goals and more.”.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Google, Tools] Top online marketers on Twitter
    We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. The post Top online marketers on Twitter appeared first on Biznology. Why discriminate. Roberts. Kintigh.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Google, Tools] How to Reduce Your Website's HTTP Requests
    To see how strong your website is, check out our Website Grader tool for a detailed report of your website's overall performance. and Google, tweeted last year that the average number of page requests is actually 99+ per page. Google Chrome's Network panel makes it easy for anyone to check how many HTTP requests a site makes.
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Google, Tools] 11 of the Best Influencer Marketing Tools
    However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Followerwonk (free tool) : This tool by Moz makes it easy to find relevant influencers by topic and location on Twitter. return.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 24, 2015
    [Google, Tools] The Evolution of Employee Advocacy from Marketing to Social Selling to Social Business
    The one keyword which permeated every one of the ten sessions at the recent Social Tools Summit was employee advocacy. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
  • FATHOM  |  TUESDAY, NOVEMBER 24, 2015
    [Google, Tools] Google Wants to AMP Up Your Mobile Experience (Google now goes to “11”)
    Google has always prided itself on creating a great search experience for it’s users. One of the primary measurements users have for their experience with Google is site speed. Think about it, nobody wants to click on a Google link and wait a long time for the page to load. Google’s “Slow Page” red label test.
  • HUBSPOT  |  THURSDAY, NOVEMBER 19, 2015
    [Google, Tools] 29 Free Online Design Tools for Creating Stunning Visual Content for the Web
    If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need to waste budget. In particular, I've adopted a ton of free tools for creating visual content that don't cost my team a dime.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Tools] The 31 Best Tools for Improving Your Writing Skills
    Luckily, there are a slew of great tools you can use to help improve your writing. The 31 Best Tools for Improving Your Writing. 1) Daily Page. Another way to practice your writing is to do a "brain dump" exercise using a tool like 750 Words. Tools like Twords can help bloggers commit to writing consistently. The purpose?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Tools] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    Typically offers take shape in the form of ebooks, whitepapers, templates, online courses, videos, tools, etc. For example, maybe you create a teaser video for your offer to promote it on Instagram and then use a colorful visual when you serve it up on Twitter: The holidays are only weeks away! Interested in Google AdWords?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Tools] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital technology is also giving marketers a breadth of new tools, allowing them to be more focused and strategic. Consumers Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Digital Advertising is Targeted. At $13.3
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Tools] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Digital technology is also giving marketers a breadth of new tools, allowing them to be more focused and strategic. Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. And today, your target market is largely online.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Google, Tools] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. Not to mention, social fans are powerful: 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow. Want Twitter mentions sent to you via Slack? IFTTT can do that.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Tools] 14 Free Tools That'll Make It Easier to Run Your Business
    Trouble is, while keeping costs down is a critical piece of the puzzle, it can make finding the right tools to simplify your day-to-day responsibilities a little challenging. That's why we've come up with a list of must-have tools for anyone running a business. 14 Free Tools to Help You Run Your Business. 1) Boomerang. Manager.io
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Tools] From newbie to expert, here are the best social media tools for your business
    When people ask, “what are the best social media tools I should be using to be a better social media marketer?” The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you are a new user. Website Tools. Images.
  • ACT-ON  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Tools] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
    Even if you’re in the zero budget club, there are enough free tools to get every basic marketing task done. Basically, that buys you a couple of tools and a very modest promotion budget. Karrie says she wouldn’t have done as well advertising on Twitter, for example, because her audience didn’t really hang out there. Buffer  $10.
  • CHIEFMARTECH  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Tools] Twitter jumps into interactive micro-content with new poll mechanism
    As an enthusiastic proponent of interactive content — and, admittedly, I am biased — I was fascinated to see Twitter release an interactive content feature into its service last month. This Twitter poll feature is a perfect example of a new mechanism. Google Analytics is a much stronger wind in the analytics space.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Tools] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    Facebook's Audience Insights is a great tool to simplify this process, as it allows you see the demographic of a business’ audience, as well as their gender, relationship status, interest sets, job niches, etc. These examples prove that quickly taking advantage of a trending issue can be a very effective marketing tool. Twitter.
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Tools] There is No Such Thing As an Offline Business Anymore
    Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. We ask our questions on Google, and spend a few minutes checking out the results before we start evaluating solutions to our problem. went to Google Keyword Planner and started looking up some statistics.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Tools] How to Use LinkedIn Groups for Social Selling
    LinkedIn Groups can be extremely valuable tools for social selling but, I find them to be somewhat of an anomaly based on the relatively small percentage of group members (I’m guessing single digits, on average in any given group) who are actually active on this platform. Twitter | Facebook | Google+ | LinkedIn | YouTube |.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Tools] Six Expert Guides to Measuring Content Marketing Results
    Derek Edmond illustrates “how to demonstrate B2B content marketing performance in association with three primary challenges: brand awareness, thought leadership and engagement,” using common tools like Google Search Console (formerly Webmaster Tools), Facebook Insights, Twitter Analytics, SharedCount , and Google Analytics.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 9, 2015
    [Google, Tools] 11 Must-Have Content Curation Best Practices [Free Webinar]
    The social media revolution was a huge equalizer among the publishing industry by giving anyone and everyone the tools to be their own publisher. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. Neal Schaffer. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Google, Tools] What are the most reliable content channels to connect with customers?
    Twitter subscribers. Joe and I concur on the relative importance of LinkedIn. I don’t have a lot of data on the reach of LinkedIn posts, but the platform is certainly growing dramatically as a publishing tool. It’s a combination of Periscope, Google Hangouts on Air, and Twitter. Is anybody reading it?
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Tools] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Advertising on Twitter. To learn more about advertising on Twitter, check out the Twitter Ads homepage.
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Google, Tools] How to Increase Brand Awareness and Visibility
    Ads are available on social sites such as LinkedIn and Twitter, as well as search engine results pages such as Google Adwords. Your firm should have a Twitter and LinkedIn profile that you can share content from. Some firms also use Facebook and Google+. Brand. And how can you measure it to quantify its impact? Buy ads.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [Google, Tools] 10 Time-Saving Tools for Managing Your Social Media Following
    If you want to streamline your following and uncover analytics that can be used to refine your strategy, you need the right set of tools. To help, I've collected 10 tools that can help you keep on top of your social media following. 10 Time-Saving Tools for Managing Your Social Media Following. 1) Crowdfire. Search Twitter bios.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Google, Tools] Get Found: How to Incorporate SEO into Your Editorial Calendar
    So, when a prospect types a phrase related to your firm’s offering into Google or another search engine, you want your content to appear prominently in the results. Also, since hashtags are the keywords of Twitter, select some appropriate ones to use when tweeting to promote your content. Google will penalize you for this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 28, 2015
    [Google, Tools] Recovering from my complete content marketing failure
    wanted to get people (and Google) to notice me as soon as possible, so I chose one of the most effective strategies — I would interview influencers and experts in the marketing/business industry and ask them to share some of their best insights and tips with my audience. You can find him at his blog and on Twitter. In Conclusion.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Google, Tools] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference by Neal Schaffer - Maximize Social Business.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Google, Tools] My Favorite Tool For Content Ideas
    To get these insights, I love to use the BuzzSumo tool to conduct keyword and domain-based searches. Check out this article from Moz that walks you through the steps of how you can use BuzzSumo API and Google Sheets to run this type of analysis more quickly. What other tools do you use to develop or improve your content strategy?
  • BUZZSUMO  |  MONDAY, OCTOBER 26, 2015
    [Google, Tools] Beginning a data-based B2B content strategy on Pinterest.
    study by Millward Brown and Pinterest concluded that 93% of people who are active on Pinterest are using the tool to plan purchases. Google is crowded. In fact, battling to rank on Google has created an economy of full-time jobs. There are a couple of reasons. They are there to shop. Pinterest is more than a social network.
  • CAPTORA  |  MONDAY, OCTOBER 26, 2015
    [Google, Tools] Key SaaS Metrics for Accelerating Growth
    Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Review your existing marketing model, generate and utilize reporting tools that track the value of your content and succeed in effectively tracking your marketing efforts and generating new business.
  • VISUALLY  |  MONDAY, OCTOBER 26, 2015
    [Google, Tools] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. Medium, the publishing platform founded by former Twitter CEO Ev Williams, combined a beautiful CMS with a Twitter-like network that allows its users to amass a following.
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Google, Tools] Online Advertising: Click-to-Call Boosts Conversions
    The click-to-call extensions available in Google AdWords campaigns have become popular with marketers, likely because they realize the impressive payoff they can see from employing this tactic. Do you have “leaky” landing pages? Most businesses do, whether they realize it or not. Most landing pages have multiple areas where leaks can occur.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Google, Tools] Here’s just a taste of what transpired at MarTech Europe this week
    Matt Lerner , the London distro partner for 500 Startups, chatted with his growth hacker colleagues around the world and came up with a Top 10 list of cool marketing tools that his firm’s fast-moving start-ups use to drive growth in lead generation, web traffic, conversion optimization, and email marketing. ” I had to look it up.)
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Google, Tools] Make a Blockbuster: 8 Tips to Promote Your Webinar
    Share regularly on LinkedIn, Twitter, Google+, and Facebook in the three weeks leading up to the event. You should also create an event in Google+. Google+ is a great tool for webinars because it allows organizers to promote events to people in their circles and will actually create an event on followers’ calendars. 5.
  • ACT-ON  |  THURSDAY, OCTOBER 22, 2015
    [Google, Tools] Why Your B2B Marketing Needs More Video [And How to Add It]
    And while it’s owned by Google, it does not use the same search algorithm Google.com uses. Google has a help page about video sitemaps here. 5) Keep it short. There are dozens of options, from free tools to $300 software packages. And to Pinterest, SlideShare, Twitter, Vimeo, Meerkat, Periscope and anywhere else. HOW?”.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 21, 2015
    [Google, Tools] 6 Reasons Hospitality Marketers Should Attend the Social Tools Summit
    I’m looking forward to being apart of the second Social Tools Summit later this month in San Francisco! Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Reasons Hospitality Marketers Should Attend the Social Tools Summit by Debbie Miller - Maximize Social Business. Author information. Debbie Miller. services.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Google, Tools] 8 Steps To An Effective Social Media Strategy
    For example, you can use Alexa or Google Adwords. While there’s no tool that can directly get you the psychographic information you want on your target audience, there are a few places you can go to do this, such as Subreddits , community forums, and comments from a popular blog that is related to your topic or product/service.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 16, 2015
    [Google, Tools] How to Optimize Your Social Media Profiles for Search
    To optimize your LinkedIn profile for Google, you'll want to know how Google searches for LinkedIn information. Specifically, Google pulls search results based on the company name and description. Optimizing Your Twitter Company Page. What we've found is that for Twitter your account activity matters.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 15, 2015
    [Google, Tools] CMOs: Stop Believing These Digital Marketing Myths
    ” 2. I Can Buy A Tool For My In-House SEO Team, And They’ll Be Golden. Marketing tools make your life more efficient and automated. But tools can never “replace human talent, intuition or foresight.” There are many myths surrounding digital marketing solutions. SEO Can Be Set It And Forget It. ” 3.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 15, 2015
    [Google, Tools] The Ultimate Guide to ‘Google My Business’
    Have you googled your business lately? Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business. Google My Business is a free marketing tool that connects customers with businesses. The 10 advantages of Google My Business. What comes up?
  • ACT-ON  |  THURSDAY, OCTOBER 15, 2015
    [Google, Tools] How To Spice Up Your Content Marketing With Animated GIFs [And Other Animated Visuals]
    Images are powerful tools. This is a free gif creation tool. Makes gifs that have smaller file sizes that the other tools. looks a little outdated, but it’s one of the best tools for making animated gifs fast. 2) Upload the images you want in your gif. Twitter and Tumblr have supported animated gifs for awhile.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Google, Tools] Unveiling The Pipeline Marketing Technology Stack
    Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. Overall, the most popular automation tool is Hubspot, but Marketo is the leader for medium-to-large companies (Datanyze). The Stack, Explained.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Google, Tools] Double Your Publication’s Visits from Social In 10 Minutes a Day
    And, that every minute people process 4 million Google searches and post 1400 blog posts? Surfacing your content to new and existing readers can be exhausting, if not impossible, if you don’t have the right tools in place. Social media is one such tool. You’ve heard it before: The web is a noisy, noisy place. Media
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Google, Tools] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    Specific to the growth of mobile device adoption and its impact on online behavior, Google indicated  earlier this year that “ more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ” (via article on Search Engine Land). Twitter (316M). Google’s Mobile Testing Tool.
  • HINGE MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Google, Tools] Improving Your B2B Social Media Strategy With Data
    In order to determine which social media channels you should focus on, look first to your website’s Google Analytics data and see where you’re receiving the most referral traffic. For professional services firms, we recommend starting small by building a strong presence on LinkedIn and Twitter. 2. Use Google Analytics.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 7, 2015
    [Google, Tools] How to Effectively Crowdsource Content From Your Entire Organization
    You've just written your fifth blog article of the week, you have twenty-something slots to fill with engaging Twitter content, and you're coming to the realization that those emails you've been putting off aren't going to write themselves. Here are a few tips and tools that our team at Influence & Co. The struggle is real.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Google, Tools] The 50 Best Startup Tools For 2016
    Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: there are a TON of tools out there (and more being introduced everyday). Sales Tools. Data/Analytics Tools. Social Tools.
  • JUNTA 42  |  SATURDAY, OCTOBER 3, 2015
    [Google, Tools] This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising
    Is it part of a bigger ad battle among Apple, Google, and Facebook, or is Apple simply trying to provide a better user experience? Google’s powerful new ad targeting tool also gets a closer look. In addition, we ponder the implications of Facebook’s launch of 360-degree videos and its innovative Signal tool for journalists.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Google, Tools] 5 Content Marketing Faux-Pas that are Killing Your Business
    In fact, Google has a strict policy and a ‘zero tolerance’ about keyword-stuffing and severely penalize websites following such practices. Professional services firms should, at a minimum, be building their LinkedIn and Twitter presence. Is your website fading into oblivion? Mistakes You Need to Avoid. Lack of Goals.
  • EARNEST ABOUT B2B  |  FRIDAY, OCTOBER 2, 2015
    [Google, Tools] Testing Event Technologies at EventLab
    While new technologies can enable event attendees to do this, it’s important for event planners to use tools in a strategic way, rather than just as a playful gimmick. On the day we used #techabreak to host the conversation on twitter and all posts were pulled through to big screens around the venue by the power of Tweet Wall Pro.
  • HUBSPOT  |  FRIDAY, OCTOBER 2, 2015
    [Google, Tools] 3 Quick Ways to Figure Out Someone's Email Address
    Influencers likely get hundreds of Twitter notifications and LinkedIn requests a day. The tool is simple. If for some reason you can’t find which company the person works at, this tool won’t be as helpful. Open the.CSV in Excel or Google Sheets. Maybe they’d be open to sharing it with their followers.”. And … voila.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Google, Tools] 7 Examples of SaaS Companies with Exceptional Marketing
    Pictures of the billboard showed up on Twitter, Tumblr, FAIL Blog (in the “Wins” category), and the coveted TechCrunch. Trello is a free collaboration tool that organizes projects into boards to make them easier to monitor in one glance. Who doesn’t love a good story? The characters. The page-turning twists of fate. You heard right.
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Google, Tools] Ultimate 2015 Competitive Analysis Checklist for Hospitals
    Indexed Pages in Google  – The is as simple as doing a search for “site:example.com” where you’d replace “example.com” with your and your competitors website. Guided shopping tool. Tools (ex. Twitter account. It makes sense that you’re curious about your competitors. Articles.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Google, Tools] How Ad Blocking Works: Everything You Need to Know
    According to HubSpot Product Manager Lars Osterberg , Google Adwords ads are often whitelisted by default by many popular ad blockers since they're seen to be useful, and because sometimes Google pays them to do so. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google, Tools] What’s the ROI of Employee Advocacy? Social Selling.
    When he started working, he realized that they were subscribed to a social media monitoring tool recommended to them by their PR agency. Although at the time every company was investing in a monitoring tool like […]. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google, Tools] Why Blog? The Benefits of Blogging for Business and Marketing
    We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface. This is a particularly handy tool for Sales and Service professionals. Sure it was. Whoops.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google, Tools] 5 Ways Mobile Marketing is Affecting Social Media
    Because of the “columnar” fashion in which social networks like Facebook and Twitter render on smaller screens, users will generally see the header image, a short, one-sentence “bio”, and then your company’s content, when visiting your profile page. Such ads might appear, for example, in the user’s Facebook News Feed or Twitter stream.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Google, Tools] Sharing Content on Social Media Works…and this Staffing Firm’s Results Can Prove It
    When it comes to using social media as a true sales and recruiting tool, the secret’s out (actually it’s been out for a while).this It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+. this stuff works. You are not too old to get started. Social media is more than Candy Crush requests.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Google, Tools] 17 of the Best WordPress Plugins for Marketers
    Jetpack is an all-in-one WordPress plugin that offers advanced features such as analytics, content tools, mobile themes, and more. Post-Just Writing. 3) Google XML Sitemaps. This plugin makes it easier for search engines like Google and Yahoo to crawl your site structure and seamlessly retrieve information. 40,296.
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