• VIDYARD  |  FRIDAY, JULY 31, 2015
    [Google, Tools] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Facebook, Twitter, LinkedIn? What a lost opportunity, especially given how much Google loves videos for SEO and search ranking! Integrated Tools for Lead Generation and Interactivity. Some modern video platforms help you turn passive videos into active tools for lead generation, qualification and conversion. Big data.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Google, Tools] The 20 Best Sites for Wasting Time on the Internet
    You could check Facebook or Twitter or Instagram, but there's something so mundane about haphazardly scrolling through your peripheral friends' photos. 11) Google Maps Street View. In the same vein as Zillow, it's wildly entertaining to go to Google Maps and zoom in on the street view in random places around the world. Puppies.
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
    [Google, Tools] How to use Product Hunt to boost your business
    You might think that Product Hunt is just for small startups, but some of the best-performing products of all-time were produced by Google, Amazon, and Lexus. If you register on the site and devote a little time to mentioning it and interacting with invited members through Twitter, you will eventually be invited. It depends. Now what?
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Google, Tools] My online influencer research and engagement process
    Bringing SDL SM2,  Inkybee, and  Google Search  into  GroupHigh. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious. Got it?
    [Google, Tools] 15 Resources To Help Improve Your Personal Branding
    You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Your LinkedIn and Twitter profiles are your new calling cards. Your tweets and LinkedIn posts are your new networking and brand-building tools.
    [Google, Tools] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. Twitter | Facebook | LinkedIn | Pinterest |. Use Google Analytics to Discover the Quality of Your Social Media Traffic by Leah Mazur - Maximize Social Business. Leah Mazur.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Google, Tools] Healthcare Digital Marketing Industry Update – July
    What you should know: Periscope is a “live video streaming platform” for Twitter, which basically means you can transmit a live recording of yourself to your Periscope and Twitter followers. Periscope is owned by Twitter and has been running for three months, gaining two million users. Update 5: Recent Twitter Updates.
    [Google, Tools] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. Google AdWords is the most popular PPC service. And while PPC campaigns can often be a powerful tool, it can also backfire if it’s not managed well. Twitter Ads.
    [Google, Tools] How to Speak at the Social Tools Summit
    My first Social Tools Summit, the first social media conference to bring together the companies that develop the social media tools that run our social media organizations as well as the executives and practitioners in companies that are utilizing them or want to learn more about them, was held in Boston on May 12 and […].
    [Google, Tools] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Write for Google second. 3. It’s another essential tool to drive engagement and promote your content. For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. 4.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Google, Tools] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Our dev team rolled out new tools like the Attribution Report that helped us better measure what our team is doing. And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot blog's editorial strategy. Example: 15 of Google's Coolest Doodles ). Our Metrics.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google, Tools] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. Proficient in web analytics and keyword tools.
    [Google, Tools] Banners Have 99 Problems And A Click Ain’t One
    This is the first banner ad from way back in 1994: It scored a 44% click through rate  [ tweet this ] and sent that traffic to a series of AT&T ads  narrated by Tom Selleck, that promised a future where you could read books, get directions, send faxes, pay tools, buy stuff, watch movies, and attended meetings – all online? Whoa!!!
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Google, Tools] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    With the right marketing and sales technology and tools, you can use this information to market similar content to a viewer, and conduct sales conversations based on the content they favor. Well, you can do a similar kind of thing based on the analytics that a good video marketing tool can provide on the location of your viewers.
    [Google, Tools] How to Develop an Authoritative Voice in Any Content Niche
    No, I don’t mean that you need to stalk healthcare leaders on Twitter or obsess over your Fitbit. . Instead, simply set up a few Google alerts, check out well-known industry publications regularly for news and updates, and keep your ear to the ground.  La de da! Fast forward in time (no, I’m not going to tell you how old I am!)
    [Google, Tools] How you can grow your traffic and business–without Google
    In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. What other options exist to help you grow in the marketplace?
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Google, Tools] Tools that help monitor and measure social traffic
    All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools. Extract valuable insight.
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Google, Tools] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    To identify these soft spots, dive into Google Analytics and analyze your User Flow and Bounced Sessions. When social networks like Facebook and Twitter became too big to ignore, many made the mistake of building their brands on properties that were not their own. Remember when infographics were the new and hyped thing? The result?
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Google, Tools] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
    For example, let's say that you are running a promotion on Facebook and Twitter to drive traffic to your website. Some tools may automatically bucket that as social media, leaving you with no indication of which social platform generated more traffic. For example, Google Analytics will report on the time someone spends on your website.
    [Google, Tools] How to Create Irresistibly Shareable Content
    With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. The tool also recently added a reporting feature that lets you dive even deeper into the data by looking at average shares by content type. Enjoy! Chose the Right Topic. The Place.
    [Google, Tools] A Mindset Shift for AEC Professionals
    Even if you can’t swing buy-in with relation to your firm’s Facebook or Twitter presence, urge employees to have complete profiles and then share your firm’s content on LinkedIn. Online marketing works. wide world of lead generation and business growth extends well beyond RFPs and networking events. Your Website. Video.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Google, Tools] Tools I use to amplify social campaigns
    SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. The post Tools I use to amplify social campaigns appeared first on Biznology. Engagement! Buffer.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Google, Tools] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    Uprise.io , a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. How-to articles and those about Google analytics and data lead the top-shared articles in the category. Analytics. Baking.
    [Google, Tools] The Importance of Social Listening to Connecting With Prospects
    You might find your audiences are spending more time networking on LinkedIn than on Google+. There are a number of tools out there that can identify these individuals and help you monitor and engage with them. These tools include SimplyMeasured , Topsy , Social Mention , and Google Alerts. 5. Attract New Business.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Google, Tools] Google has carnal knowledge of social
    Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. Like this post?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google, Tools] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). Since the content focused on the resources and tools a CMO needs for inbound marketing, the visual metaphor I decided on was a toolbox. Twitter post image: 1024 x 512 pixels*. Twitter cover image: 1500 x 500 pixels. Right?
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Google, Tools] Want to Be More Creative? Try These 8 Tools
    To avoid getting stuck in a creative rut, I've collected a series of apps and tools I call upon whenever I need a little help getting the wheels turning. Tools to Get the Creative Juices Flowing. 1) Doodle. To help unlock your creative spirit, check out Doodle.ly -- a social drawing tool available for desktop, iPhone, and iPad.
  • JUNTA 42  |  SATURDAY, JUNE 20, 2015
    [Google, Tools] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
    In this week’s episode, Robert and I discuss the implications of Twitter’s CEO resigning from the company, the social media channel’s strengths as a broadcast medium, and the possibility that it may be acquired by Google. This article is paired with the next one, which chronicles the history of Twitter with an infographic.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Google, Tools] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Here's an example on Twitter. Visual content is in high demand. But honestly. who's got time for all that? HubSpot.
    [Google, Tools] How To Get Publishers to Open Your Link Building Requests
    “ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Google, Tools] Enterprise gamification is a spoon full of sugar
    Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions.
    [Google, Tools] 4 Ideas to Generate Blog Topics
    Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. Narrow down blog post ideas with Google AdWords Keyword Planner. You can also find him on Twitter , Google+ and his personal blog.
    [Google, Tools] 34 Compelling Content Marketing Stats and Facts
    Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Just 55% use Google+. Want to know more? TopRank ). 2.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Google, Tools] 12 Things You Learned in College That Prepared You for the Real World
    12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Google it. Google it," says Brittany Leaning , Content Strategist at HubSpot. See #1, "Google Everything."). Twitter wasn't around when many of us were in college. mean, what's the big deal with saying "Hey"? Admit it.
    [Google, Tools] How to Use Slideshare for Personal Branding
    Of all the underrated tools on the web, Slideshare is one of the biggest examples. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Slideshare for Personal Branding by Ann Smarty - Maximize Social Business. For many who are hoping to promote, it is last on the list of helpful social dashboards.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Google, Tools] Which Social Network Should You Advertise On?
    Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. You can view the MarketShare case study here. 2) Twitter. The Good: Twitter allows you to target people based on their current interests.
    [Google, Tools] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Did you hear that Instagram now has edged out Twitter in active users or that Facebook and Pinterest can send more referral traffic to your website than any other network? What works on Twitter doesn’t work on Linkedin or Facebook. Please stop using more than three hashtags per tweet or one per Facebook/Google+ post.
    [Google, Tools] 4 Ways in Which AgoraPulse Helps You Maximize Your Social
    Most people don’t know that AgoraPulse is a full-fledged social media dashboard which now includes support for Twitter and Instagram in addition to Facebook. While there’s no shortage of great social media tools to […]. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Media Tools
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Google, Tools] 10 Tips for Getting Long-Term Traffic to Your Content
    The first is to use tools like Google Trends. This tool will show you the trend in searches for that keyword or phrase. Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. We then hit publish. It’s simple.
  • LEADERSHIP  |  FRIDAY, MAY 29, 2015
    [Google, Tools] Interesting Infographics: A Social Media Etiquette Guide for Business
    Twitter is a more nimble social platform beloved of journalists and musicians. Twitter streams are like drinking from a firehose; make your content valuable or people will ignore it. Google Plus is a network that offers a longer-form posting format for its users, 63% of whom are male and tend to be involved in the tech sector.
    [Google, Tools] Tweeting for Business? Keep the Focus on Clients
    You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it's equally as valuable for your business. What isn’t always understood is that Twitter is useful for both B2C (business to consumer) and B2B (business to business) companies. Intuit advises Twitter users to be authentic.
    [Google, Tools] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Tip No. 5: There are some great tools to help you maintain a healthy email list. Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! Too many emails? Grow your list.
    [Google, Tools] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Twitter makes it easy to keep your posts private, but tweets can also be a great tool for networking and commenting on trends in the industry, which will market you as someone with smarts. Bonus tip: Before you ask, see if Google knows the answer. Google often does. Author: Marissa Lyman It’s college graduation season!
    [Google, Tools] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    You should be using a URL link shortener that lets you track clicks, as well as a web analytics tool that lets you track where traffic came from. Google Analytics tracks Social traffic by platform, and you can even look at it by individual post. Review Company Page Description. That product launch is no longer new. Tweet this idea ).
    [Google, Tools] 5 Successful Marketing Automation Best Practices
    I had the privilege of moderating the Marketing Automation panel at Social Tools Summit 2015 in Boston. Twitter | Facebook | Google+ | LinkedIn |. The panel consisted of vendors and experienced professionals in the marketing automation space. Here is a complete list of the speakers. Initially we identified some […].
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Google, Tools] Don’t make it so difficult to get directly in touch with you
    As a direct result of both pastimes, I visit a lot of corporate and personal websites, explore an infinity of LinedIn profiles, and pick through thousands of Twitter, Facebook , and even Google + profiles. It’s a pretty great tool but only if you’re an activist user. What I’m On About. The other half is sales.
    [Google, Tools] 33 Inspiring B2B digital marketing case studies
    Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. Follow Rob on Twitter:  @RobPetersen Illustration courtesy BigStock.
    [Google, Tools] 5 Technology Services Blogging Blunders to Avoid
    On Twitter or LinkedIn? Related Stories Six Essential Online Marketing Tools for AEC Firms Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently. Not sure where to start?
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Google, Tools] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.
    [Google, Tools] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. events.
    [Google, Tools] Using Pinterest for Collaboration
    We’ve talked before about the importance of being on Pinterest and listed important steps to set up a business account on Pinterest.  In this article, I’ll show you how to use Pinterest as a tool for collaboration in your business. Visit www.manlypinteresttips.com where Jeff explores Pinterest with character as big as his beard.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Google, Tools] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    She also teamed with Sean Garrett (Twitter) and Brian O’Shaugnessy (Skype, Google) to create The Pramana Collective, one of the Valley’s most influential yet mysterious (two years without a website) agencies. Then last year The New York Times dubbed her , " the most sought-after image consultant in the start-up world.".
    [Google, Tools] Six Essential Online Marketing Tools for AEC Firms
    However, with many professional services buyers shifting to the digital space, it’s important to consider what online tools are best suited to help implement and support online marketing efforts. Here are six must-have tools for your firm to launch a successful online marketing strategy: 1. On Google+ or LinkedIn?
    [Google, Tools] The Speakers at the Social Tools Summit #SocialTools15
    The first Social Tools Summit is already under way as we speak in Boston, and in the first hour of our event our hashtag #SocialTools15 is already trending on Twitter. Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
    [Google, Tools] Is there a place for social media in a boring business?
    Internal process improvement – Tapping into the free tools and information on the web can help unleash employee productivity, collaboration, and problem-solving. Lead generation — Even setting up a simple Twitter search can help you find customers looking for your products and services … even if you’re boring. People.
    [Google, Tools] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    What are the right tools for you? You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. We live in a world overflowing with information vying for our attention. Even through the barrage of endless marketing messages, there are some firms that stand out in our minds. High performance website.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Google, Tools] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde. Google’s an angry God, a vengeful God. Social Media Engagement is Not Just Dropping Links.
    [Google, Tools] SEO and Professional Services Marketing: What Every CEO Should Know
    It’s a set of tools and strategies for helping your audience find your online presence via search engines, particularly Google. In April 2015, Google updated their search algorithm to include mobile-friendliness as a factor in search rankings. On Google+ or LinkedIn? Does that seem counterintuitive? The top reason?
    [Google, Tools] 6 Questions to Answer When Launching a B2B Content Marketing Program
    We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Lead generation metrics – When a visitor goes from a piece of content we generated to filling out an online form (typically tracked within Google Analytics).
    [Google, Tools] 5 B2B Social Media Tips to Drive Prospect Engagement
    With B2B social media, professional services firms have the tools to reach out, respond and resolve any issues or questions. Respond to Your Followers’ Comments on Twitter While many use Twitter to broadcast their thoughts and links , truly engaged professional services firms reach out and engage followers. Social Media
    [Google, Tools] Task management is time management: 3 tools that work
    Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. You’ve got your Twitter profile. Your Google+ account. Sure, digital calendars like Google Calendar are great, but they’re not as intuitive as we’d like. All-in-One Social Media Management.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Google, Tools] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? So, where do you begin? Well, Pinterest is no different.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Google, Tools] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    There are a number of great tools you can use to survey a targeted audience and pay per response. Google Forms. 3) Use share data. Instead, they should focus more of their time engaging an audience on Twitter. 4) See where your competitor's content is getting shared. Snapchat! Meerkat! Periscope! SurveyGizmo. Social Media Dail
    [Google, Tools] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    specialist in SEO , PPC, social , display, and affiliate marketing campaigns, Brad runs two companies of his own founding, travels to up to ten countries per year, has a book on Google Adwords that has gone through three editions, blogs weekly, records podcasts twice monthly, and still has time to squeeze in once-a-month training webinars.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Google, Tools] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. BuzzSumo is a helpful tool for marketers looking to uncover what type of content performs best for any given topic. You did it. So we decided to help.
    [Google, Tools] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. SEO Assessment.
    [Google, Tools] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Catch up on social media newsletters and trawl through your Google alerts for interesting content to post about, or as inspiration for your next campaign. When you have your images ready, input your social copy into your distribution tool and schedule the messages to go out at optimum times over the next week. 8am: The morning commute.
    [Google, Tools] Marketing Automation ~ What are You Automating?
    Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. You can find out more here. I am moderating the marketing automation session, designed to address the efficacy of marketing automation tools.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Google, Tools] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    Now, this problem isn't really about Google and its algorithm. According to Google's Keyword Planner Tool, there is an average of 550,000 monthly searches for the term 'CEO.'. Here are the six things you should consider when trying to optimize an image for Google search results. Competition for the Term 'CEO'. Keywords.
    [Google, Tools] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. Social Media Tools
    [Google, Tools] The Importance of Brand Integrity in the Digital Age
    As the hub of your organization’s online presence, your brand website is a powerful tool to effectively communicate your brand message, attract prospects, generate leads and sales, and build long-term advocacy. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We don’t do that here.”.
    [Google, Tools] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […]. Author information.
    [Google, Tools] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Mobile Friendly Testing Tool.
    [Google, Tools] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. Note well that Google gives higher priority to sites that create high quality content that’s relevant to their audience.
    [Google, Tools] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. ” Free Keyword Suggestions Tool by SerpStat.
    [Google, Tools] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    But your website isn’t just a tool to help you avoid getting ruled out. Mobile browsing has become so important that Google is making mobile-friendliness a factor in search rankings. On Twitter or LinkedIn? For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges.
    [Google, Tools] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Enjoy!
    [Google, Tools] What Actually Counts As Content?
    Tools:-. Treat your Twitter and Facebook status updates like a tiny blog. Tools:-. Twitter. Google has yet again changed its algorithm, so you could have the best SEO person out there but if you’re not creating great content, you probably won’t be on the first page of Google for very long. Tools:-.
    [Google, Tools] How to Dramatically Improve Organic Search Traffic
    If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. 1. Use Google Webmaster Tools. By using Google Webmaster Tools you know when your website has coding- and search-related issues. Connect with him on Twitter. Exit rate.
    [Google, Tools] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University.
    [Google, Tools] Four Digital Marketing Mistakes You Should Never Make
    But with the availability of simple tools like custom short-link generators, it is now possible to know exactly which content is performing best. For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Follow Neil on Twitter: @neilmichel. That’s all well and good.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Google, Tools] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    Anyone who''s tried to teach themselves creative concepts understands the pain points associated with trying to balance learning fundamentals, navigating new tools, and developing a personal style. Turn to Twitter to have conversations with these influencers. When I was in high school, I was always doodling in my notebooks. Blown.
    [Google, Tools] Deciphering Network Personas For Your B2B: Follow Up Q&A
    Below are some answers to questions asked by our viewers that we didn’t have time to answer. 1. I don’t have time to post to each of my network individually, what tools do you recommend to schedule my social messaging? There are plenty of tools you can use to automate some of your posting. Should I be focusing my time on Google+?
    [Google, Tools] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    It’s been almost 4 years since Google has provided real-time tweets in their search results. Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. What does this deal mean for Twitter?
    [Google, Tools] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    It’s been almost 4 years since Google has provided real-time tweets in their search results. Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. What does this deal mean for Twitter?
  • NUSPARK  |  MONDAY, MARCH 30, 2015
    [Google, Tools] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). Facebook and Twitter have done it. Twitter and Facebook let you upload customer lists for email retargeting. LinkedIn Lead Accelerator. Nothing new here.  Maybe an option for LinkedIn?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Google, Tools] 11 Content Curation Tools Every Marketer Needs
    love Twitter. Fortunately, content curation has all but saved me from Twitter FOMO. As a salve, I’ve subscribed to Dave Pell’s “Next Draft” and it provides me with the day’s most noteworthy news that I otherwise would’ve discovered on Twitter. must-follow for Twitter users. And speaking of Twitter. users to follow.
    [Google, Tools] What Life in Modern Marketing Looks Like: 13 Personal Stories
    No marketing tool (software, etc.) Selecting the right tools, getting them implemented and customized for your specific situation, and building habits and productivity around them requires an entirely new set of skills for many CMOs. Using content management and automation tools, however, helps to free up weekends.
    [Google, Tools] 30 Gifs To Inspire Any Social Media Community Manager
    You would gladly offer the gods an animal sacrifice for an Instagram scheduling tool. (JK NewsCred HAS ONE! Your mind shuts down a little bit when a client explains that they want to “spend a lot of time revamping Google+.” By  NewsCred Contributor, Lauren B. Mangiaforte. Get on our level!). 4. via glee.wikia.com. 5.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Google, Tools] Should You Attend That Event? 9 Questions to Help You Find Out
    The answer to these questions can be tricky to find, but Googling the event''s past reviews could come in handy. Many conferences will have a hashtag, a Twitter account dedicated to the event, a place to take pictures, live video streaming, and more, giving you lots of opportunities to meet and connect with other people at the conference.
    [Google, Tools] A clever way to generate more tweets – and expand your audience
    Even if you have no experience or interest in Twitter, this technique could work for you. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. ——————-. Copywriting Direct Marketing General Online Advertising Web Marketing
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Google, Tools] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). Facebook and Twitter have done it. Twitter and Facebook let you upload customer lists for email retargeting. LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting! 
    [Google, Tools] Five Expert Guides to the Best Blogging Tools
    Blogging, like any other task, is faster and easier with the right tools. What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros? What are the best tools for increasing your blogging productivity? Image credit: Twelveskip. Worse, they outrank you.
    [Google, Tools] 7 Tools for Finding & Connecting With Influential Bloggers
    Then, I''ll talk about seven great blogger outreach tools that will help you connect with bloggers in your niche. Take time going through active blogs in your industry (using some of the tools I talk about later), reading media kits, searching for reviews they do, and so on. Helpful Tools for Blogger Outreach. 1) BirdSong Analytics.
    [Google, Tools] 13 Great Guides to Growing Your Blog Audience
    use the WPO framework ); how to use your blog as the ultimate networking tool; and “always be collaborating” among other tips. Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools ). Now—how you attract and retain a large audience? Simple—but not easy. Email?
    [Google, Tools] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. Or you can use third-party social media management tools, such as HootSuite , Sprout Social or Buffer. On Twitter or Facebook? This is a race that’s won by more tortoises than hares—slow, steady, persistent progress.
    [Google, Tools] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward the benefits of Twitter for marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google, Tools] 12 Tools & Resources to Help You Create Better Buyer Personas
    Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. 11) Twitter Analytics.
    [Google, Tools] A Detailed Guide to Using Slideshare Analytics
    Where slideshow presentations used to be a tool with a limited user base, it can now be used by anyone, for anything. […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Slideshare has become a staple of content creation in recent years. SlideShare
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