• SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Google, Tools] The Importance of Brand Integrity in the Digital Age
    As the hub of your organization’s online presence, your brand website is a powerful tool to effectively communicate your brand message, attract prospects, generate leads and sales, and build long-term advocacy. 'A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We don’t do that here.”.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Google, Tools] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. You can use a free tool like. Indeed, building and. So, as social. Answer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Google, Tools] 8 (Free) Google Resources B2B Marketers Need To Know
    'Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Mobile Friendly Testing Tool.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Google, Tools] Why Blogging Is More Important Than Ever
    As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. Research  shows blogging increases inbound links by 97 percent, the most important factor in Google’s ranking algorithm. What’s the best vehicle for being interesting? Blogs.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Google, Tools] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    'As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. ” Free Keyword Suggestions Tool by SerpStat.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Google, Tools] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    But your website isn’t just a tool to help you avoid getting ruled out. Mobile browsing has become so important that Google is making mobile-friendliness a factor in search rankings. On Twitter or LinkedIn? 'For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Google, Tools] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For example, if one of your goals is to dramatically grow your Twitter followers, you may not be as picky about who you’re following. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. Enjoy!
  • VIRALLY BLOG  |  TUESDAY, APRIL 7, 2015
    [Google, Tools] What Actually Counts As Content?
    Tools:-. Treat your Twitter and Facebook status updates like a tiny blog. Tools:-. Twitter. Google has yet again changed its algorithm, so you could have the best SEO person out there but if you’re not creating great content, you probably won’t be on the first page of Google for very long. Tools:-.
  • WEBBIQUITY  |  TUESDAY, APRIL 7, 2015
    [Google, Tools] How to Dramatically Improve Organic Search Traffic
    If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Use Google Webmaster Tools. By using Google Webmaster Tools you know when your website has coding- and search-related issues. Connect with him on Twitter. Bounce rate.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Google, Tools] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Google, Tools] Four Digital Marketing Mistakes You Should Never Make
    But with the availability of simple tools like custom short-link generators, it is now possible to know exactly which content is performing best. For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Follow Neil on Twitter: @neilmichel. That’s all well and good.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Google, Tools] Want to Teach Yourself Design? 8 Tips & Tricks for Beginners
    Anyone who''s tried to teach themselves creative concepts understands the pain points associated with trying to balance learning fundamentals, navigating new tools, and developing a personal style. Turn to Twitter to have conversations with these influencers. Click here for more great Google search tips.). Feeling bold? Blown.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 2, 2015
    [Google, Tools] Deciphering Network Personas For Your B2B: Follow Up Q&A
    don’t have time to post to each of my network individually, what tools do you recommend to schedule my social messaging? There are plenty of tools you can use to automate some of your posting. Some of the most popular tools are Hootsuite & Buffer. Should I be focusing my time on Google+? Vimeo or YouTube?
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Google, Tools] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    'It’s been almost 4 years since Google has provided real-time tweets in their search results. Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. What does this deal mean for Twitter?
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Google, Tools] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    'It’s been almost 4 years since Google has provided real-time tweets in their search results. Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. What does this deal mean for Twitter?
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Google, Tools] 11 Content Curation Tools Every Marketer Needs
    love Twitter. Fortunately, content curation has all but saved me from Twitter FOMO. As a salve, I’ve subscribed to Dave Pell’s “Next Draft” and it provides me with the day’s most noteworthy news that I otherwise would’ve discovered on Twitter. must-follow for Twitter users. 2) Twitter Lists. But they want to.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Google, Tools] What Life in Modern Marketing Looks Like: 13 Personal Stories
    No marketing tool (software, etc.) Selecting the right tools, getting them implemented and customized for your specific situation, and building habits and productivity around them requires an entirely new set of skills for many CMOs. Using content management and automation tools, however, helps to free up weekends.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Google, Tools] 30 Gifs To Inspire Any Social Media Community Manager
    You would gladly offer the gods an animal sacrifice for an Instagram scheduling tool. Your mind shuts down a little bit when a client explains that they want to “spend a lot of time revamping Google+.” You’re nearly as excited to get that new social analytics tool as you are for your Christmas bonus. ” 6.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Google, Tools] Should You Attend That Event? 9 Questions to Help You Find Out
    The answer to these questions can be tricky to find, but Googling the event''s past reviews could come in handy. Many conferences will have a hashtag, a Twitter account dedicated to the event, a place to take pictures, live video streaming, and more, giving you lots of opportunities to meet and connect with other people at the conference.
  • DIRECT RESPONSE COACH  |  SUNDAY, MARCH 29, 2015
    [Google, Tools] A clever way to generate more tweets – and expand your audience
    'Even if you have no experience or interest in Twitter, this technique could work for you. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. ——————-. Copywriting Direct Marketing General Online Advertising Web Marketing
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Google, Tools] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). Facebook and Twitter have done it. Twitter and Facebook let you upload customer lists for email retargeting. LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting! 
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Google, Tools] Five Expert Guides to the Best Blogging Tools
    'Blogging, like any other task, is faster and easier with the right tools. What the best blogging tools based on your objectives and level of expertise? Which tools are the favorites of top blogging pros? What are the best tools for increasing your blogging productivity? Image credit: Twelveskip. Worse, they outrank you.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Google, Tools] 7 Tools for Finding & Connecting With Influential Bloggers
    Then, I''ll talk about seven great blogger outreach tools that will help you connect with bloggers in your niche. Take time going through active blogs in your industry (using some of the tools I talk about later), reading media kits, searching for reviews they do, and so on. Helpful Tools for Blogger Outreach. It''s lots of fun!
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Google, Tools] 13 Great Guides to Growing Your Blog Audience
    use the WPO framework ); how to use your blog as the ultimate networking tool; and “always be collaborating” among other tips. Give it time”) and Bing search (with a link to how Bing differs from Google’s webmaster tools ). Now—how you attract and retain a large audience? Simple—but not easy. Email?
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Google, Tools] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. Or you can use third-party social media management tools, such as HootSuite , Sprout Social or Buffer. On Twitter or Facebook? This is a race that’s won by more tortoises than hares—slow, steady, persistent progress.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Google, Tools] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    'Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward the benefits of Twitter for marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google, Tools] 12 Tools & Resources to Help You Create Better Buyer Personas
    Here’s a list of some of our favourite tools that will help you create better buyer personas, broken down by the different parts of the persona development process. To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. 5) Google Forms.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Google, Tools] A Detailed Guide to Using Slideshare Analytics
    Where slideshow presentations used to be a tool with a limited user base, it can now be used by anyone, for anything. […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. 'Slideshare has become a staple of content creation in recent years. SlideShare
  • SYNECORE  |  TUESDAY, MARCH 17, 2015
    [Google, Tools] 5 Ways to Personalize Content for Anonymous Visitors
    You can personalize content based on what a visitor searched on Google to get to your website. You can also get more granular by personalizing to only Twitter users, Facebook users, or by a specific site. 'Believe it or not, you can actually personalize your web experience for anonymous visitors. Device. Search Term. Referral Source.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google, Tools] 17 Reasons Why I’m Lucky To Be In Business Development
    Google:  There are many reasons why all of us at eMagine are thankful for Google, but as for the business development aspect, it is very useful for research on the Internet. Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. We live for the few “yes’s”   This St.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Google, Tools] The Battle for Marketing Talent in Professional Services
    As a result, you need the skills to encourage greater visibility in search engines, and you need to ensure that these skills are truly up-to-date – in SEO, yesterday’s best practices can incur penalties from Google today. On Twitter and LinkedIn? Figure 1. Figure 2. That’s good news, right? It is good news.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Google, Tools] How to Learn Social Media Marketing: 41 Resources for Beginners
    The Everything Guide to Using Twitter Cards. How to Become a Twitter Influencer. Surprising Stats to Know How to Be Successful on Twitter. The 3 Biggest Mistakes People Make on Twitter and LinkedIn. An Introduction to Google+ for Business. 3) How to Attract Customers on Twitter and Vine. It''s spamming.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Google, Tools] Nice to get back in touch with Amanda Nelson at Ringlead
    It’s already been shared on Twitter 100 times, so please check it out. Deeply honored to win this marketing award from Brand Quarterly magazine which has been all over Twitter recently. Lastly, I want to congratulate BrandYourself.com , a tool I have been using for years to rank my name Jeffrey L. Ogden on Google.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Google, Tools] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    'Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? Google also began indicating to users in mobile search results if websites are mobile-friendly. On Twitter and LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Google, Tools] Brands and Bloggers: Keep Your Sponsored Content Legal
    Twitter only gives me 140 characters!” Find Kerry on  Google+  and  Twitter. Twitter only gives me 140 characters!”. Legal implications disclosure law legal legal aspects of social media marketing law sponsored content Twitter legal risk 'By Kerry Gorgone, {grow} Contributing Columnist. Add “[Sponsored].”
  • KEO MARKETING  |  TUESDAY, MARCH 10, 2015
    [Google, Tools] New Social Ad Campaign Tools and Features
    'A pair of social media channels recently added new tools and features that will be of major interest to marketers who run advertising campaigns on those networks. This will seem familiar to marketers with Google advertising experience, as it is similar to the Quality Score for AdWords.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [Google, Tools] 20 Instagram Apps to Create the Perfect Business Graphic
    Creating the perfect graphic doesn’t mean you have to be a graphic designer or photographer, especially when you have the right tools. Twitter | Facebook | Google+ | LinkedIn |. 'Are you using Instagram to market your business? Would you like to create branded images that boost awareness around your company? Author information.
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Google, Tools] How to Build Your Twitter Following (for Free)
    'Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. m sure you already know not to give in to the temptation of the “buy 100,000 Twitter followers for $39” deals you see everywhere on Twitter.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Google, Tools] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Here, we’ve listed some advanced email tools you can use in conjunction with your VerticalResponse account to turn up the volume on your marketing: 1. Litmus Scope requires that you either know HTML (to make edits) or that you use the Canvas tool in VerticalResponse Classic. But how can you take your emails from good to great?
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Google, Tools] The Medium.com is the message
    Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? When you join Medium, you have the opportunity to link up your Facebook and Twitter accounts. 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. The More the Merrier. Medium Stats.
  • WEBBIQUITY  |  TUESDAY, MARCH 3, 2015
    [Google, Tools] How to be Twitterific – 39 Expert Twitter Guides and Tips
    'From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Expert Twitter Marketing Tips and Tactics.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Google, Tools] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. Run your website''s URL through our free Marketing Grader tool.).
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Tools] How a Regular Dose of reddit Makes You a Better Marketer
    'Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. We’re constantly looking for better ways to research, create and promote.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Tools] Introducing The VerticalResponse Integrations Marketplace
    These integrations allow you to sync your VerticalResponse account with your favorite apps, services, software and tools, increasing efficiency. We’re adding integrations on a regular basis, so check back often, or request the products or tools you use, and we’ll look into them! Luckily, Kickbox is here to help you.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Tools] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Shortening and tracking features are available in the HubSpot software and in tools like bitly. 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Google, Tools] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Google, Tools] 15 B2B case studies show how content marketing drives ROI
    ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. Who is succeeding and why? million. million.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Google, Tools] Personas Are Great (Except When They Suck)
    They are a tool that builds confidence in  strategies to persuade buyers to choose you rather than a competitor or the status quo. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. And I made sure to differentiate personalized content from personas. Except when they suck! .
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Google, Tools] 5 Social Media Benefits for Accounting and Financial Services Firms
    Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Some firms may still view social media as a personal tool. Social Media is Free Joining the social media platforms most relevant to accounting and finance, such as LinkedIn and Twitter, remains free.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Tools] Copywriting Lessons From Companies Doing It Right
    Inventor Robert Edwards explained their new direction: “ In our second auction tape we really nailed down that Squatty Potty is a health tool, a solution available to help people suffering from elimination issues and not just a novelty. For the Ad Men and Women: R/GA’s Twitter Feed. Clark’s messaging platform for his Twitter account?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Tools] Social Selling 101 – 3 Social Technologies To Get You Started
    Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Begin with Twitter. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. LinkedIn and Google+: 3 times daily, 4–5 hours apart. They are all easy to use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Tools] The line between Media and Brands is blurring fast
    Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. As a result, a whole ecosystem of tools and networks outside of search and social has cropped up to assist marketers with content promotion and distribution on media publications. 'by Chad Pollitt, {grow} Community Member. The media gap.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google, Tools] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    You now have access to many tools like wordpress and google analytics that allow you to launch and market a site with little technical or analytical ability. Melinda Rainsberger, Creative Director,  They’re Using Tools! Do I really need to teach my client how to be a twitter ninja? It’s very likely that many did. David T.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Google, Tools] How to Research Blog Topics: A Step-by-Step Process
    HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. KWFinder.com is a helpful online tool that allows you to search any keyword topic and discover loads of long-tail phrases that are associated to it. Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Google, Tools] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. VEST Report. Less is more, I suppose. Here’s what struck me. social data.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Tools] Two questions to help you find the value of marketing
    Impressions and clicks on your brand terms (available in Google Webmaster Tools) are a useful metric and one of my favorite gut-checks of impact. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. 'By Eric Wittlake, {grow} Contributing Columnist. We were thrilled. Life was good!
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Tools] How to Drive Traffic From Social Media
    In that time, we’ve focused heavily on driving traffic to your site from social media activity, dug deep into each of the main social networks, and looked at different tools to help measure and monitor your traffic. Twitter | Facebook | Google+ | LinkedIn |. In this post, we’re going […]. Author information.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Tools] How to Optimize Events with Social Media [Infographic]
    Find event pages on Facebook or Google Plus and join in conversations. Twitter. Twitter is perhaps the most important tool for communicating about events in real time. Events Social Media Marketing blogging for business Dave Landry event marketing infographics LinkedIn Twitter 'Guest post by Dave Landry. Blogs.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Tools] Tips and Tricks for Using Hashtags on Social Media Sites
    If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. Twitter. Google+. Google Search. Word to the wise: If you’ve been posting the same social media update to Twitter, Google+, Facebook and LinkedIn, it might be time to stop. Hashtags on Twitter. Hashtags on Google+.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Google, Tools] 3 Simple Ways to Personalize Content by Referral Source
    For instance, a visitor to your page that got there by clicking a link on Twitter is likely familiar with the Twitter platform and apt to sharing content on Twitter. In this case, Twitter would be that visitor''s last referring social source. For Twitter Users. hope I''m hearing a resounding, “No!”.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google, Tools] 10 Social Media Marketing Mistakes Businesses Must Avoid
    While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%).
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Google, Tools] How to Use Hashtags on Twitter With #Confidence
    'I tried to explain Twitter to my father over the Christmas holiday. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter. Those are Facebook , Instagram , Pinterest , Tumblr , Google+ , Google Search , YouTube , Vine , and Kickstarter. He’s 78. Brand and Campaign Hashtags.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Tools] How to Integrate Social Media and Blogging from The Art of Social Media
    Many people have asked me about this practice—I repeat my tweets because I don’t assume that all my followers are reading their Twitter feed 24/7 x 365. Old-school email is a powerful marketing tool. 'Author: Guy Kawasaki Ideas that spread, win. Seth Godin. few years ago, blogging and social media were separate. We hope so. Add drama.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google, Tools] Top 10 B2B Inbound Marketing Predictions for 2015
    There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] The State of Marketing Technology in Asia
    Follow David on Twitter @ketchum. Most marketers in Asia are deploying a small percentage of the tools and resources available, and those who do often use just a fraction of the capability these technologies and platforms offer It’s like owning a Ferrari and using it to drive to the 7-11! So what does awesome look like?
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue
    This tweet from a Twitter user just days ago illustrates the depth with which Jake from State Farm has penetrated the cultural landscape: But it’s more than the comedy that turned this commercial into a household concept. As it turns out, he is actually on the phone with Jake from State Farm, getting information about a discount on insurance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] 8 Steps To A More Effective B2B Content Marketing Program
    We use Google Drive for the majority of this collaboration but Basecamp and Evernote Premium are fairly low cost options collaboration options as well. Google Drive Spreadsheet for mapping out due dates and ideas. Editorial Calendar Templates in Google Docs. Google Drive / Old Fashion Spreadsheets. But guess what?
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Google, Tools] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. You can follow her on Twitter via: @NatalyKelly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Tools] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Which tools are best to tell your story? Here are 14 of the best data visualization tools. is a combined gallery and infographic generation tool. Which of these 14 tools are of interest to you? Shift-drag will pan.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    Visible Experts also tend to use similar tools and techniques to expand their visibility. What tools do they use? Next, we will examine just how Andrew Sherman and Staci Riordan employed these tools to become Visible Experts in their fields. On Google+ or LinkedIn? specializing in mergers and acquisition.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] 12 Noteworthy Examples of B2B Companies on Instagram
    Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. believe that this is the very reason why Instagram blows away Twitter on brand engagement. This is what makes searchers want to use Google again. Microsoft. Followers: 35.8k.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Google, Tools] The state of the nation on SEO, content strategy and earned media
    The number of people using these tools is growing. With SEO, of course, there are still traditional things one can do to help Google do its job because Google is far from perfect! Many of the link building strategies that have been used have been killed off by Google. The number of people using these tools is growing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google, Tools] 12 Ideas to Ignite Your Content NOW
    Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. For everything you need to know about using hashtags as part of a marketing strategy, refer to Chapter 9 of The Tao of Twitter. It was residual effect of people trying to “game” Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] Recapping 2014 in Content Marketing
    Search interest over time for the term: content marketing (Google). History has shown us that few content teams are successful without a smart content marketing strategy - read: tied to business goals - and the process and tools to execute it. Turn it into an internal Sales tool that can be customized. Walk with me. Every.
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 12 Ways to Get Your Sales Team’s Phones Ringing
    Google reports that 70% of online searchers clicked the click-to-call button in search results when browsing on their mobile device. Get Social Mountain Dew made headlines recently by including a click-to-call in their promoted tweets, from which they got an extremely positive response from Twitter users. It’s undeniable.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Remember that today’s search engines (Google in particular, but also Bing and many others) are smart enough to understand a rich spectrum of semantically relevant terms and phrases. Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Google, Tools] 15 Important Ways to Use Case Studies in Your Marketing
    Get Inspired: Google’s Think With Google is an example of a really well structured case study page. Update your cover image on Twitter/Facebook showing a happy customer. Get Inspired: MaRS Discovery District posts case studies on Twitter to push people towards a desired action. Okay, so you know case studies work.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Google, Tools] Everybody Writes — My Interview With Ann Handley
    Also read it if you’re looking to improve what you say (and how you say it) across all your content assets – including emails, Twitter, Facebook, blogging, and so on. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. You’re right.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    You’ll need insight from marketing on the most effective tools and types of content to use. On Twitter or LinkedIn? Now, the question is how business developers can collaborate with the marketing department to effectively project their expertise. Now it’s time to assess your firm’s marketing efforts. Can you tell?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] 9 Essential Email Inbox Filters for Marketers
    At GuavaBox , we use Google Apps, so I live in the Gmail interface. Note: with Google Mail, I have the option to have the message "Skip the Inbox," but I don''t choose that option for these emails. It''s one of our 7 core business tools - grab the full list here. What Is Proper Email Management? Inbox Filters 101. Unroll.me
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Compilation of Helpful Tools. 'Read, write, review.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Google, Tools] 19 More Outstanding Social Media Marketing Guides
    In addition to the “Big Four,” the findings and associated infographic looked at SlideShare (the “new kid on the block”) as well as “niche players” Google+, Pinterest and Instagram. Twitter between 1:00 and 3:00 p.m.). ”), StumbleUpon, Google+, Triberr, and Facebook. Thank goodness!).”
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Google, Tools] How to Blog Consistently Without Burning Out
    don''t have time to check RSS feeds: I use my trusted Twitter list to deliver industry news right to me as it happens. tried lots of note-taking and list-building tools for that. draw arrows, write down bullet points, mention tools, and examples. It is very refreshing and inspiring, especially if you know the right tools.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Google, Tools] How Content Curation Can Drive Traffic
    'Content curation is becoming more popular, particularly with the surge of tools coming into the marketplace due to the demand for sourcing relevant and valuable content to make it easier for businesses and bloggers alike. Social Media Traffic Generation
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 9, 2015
    [Google, Tools] Top Tools to Create Stunning Social Media Graphics
    While you might have shied away from image creation in the past, new tools have emerged putting […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. 'Are you using graphics in your social media posts? Visual Social Media Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Google, Tools] Need Content Ideas? Customer Questions FTW!
    One of my clients showed this tool to me (thanks Tori!) SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. What makes this tool so valuable in my mind, is the “Only questions” functionality offered: Click for full size image. Twitter Search. Great!
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Google, Tools] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    And 72% of people who complain on Twitter expect a response within an hour. Which tools and tactics will help you consolidate your social media information. What you should be monitoring on Facebook, Twitter, LinkedIn, Google+, and Quora … and how often. But there’s one big problem here … social media never sleeps!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Tools] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    For the ‘new year, new you’ I’ve provided a list of tools to turn your challenges into your assets in 2015. Without further ado, here are the 5 biggest challenges marketers faced in 2014, followed by my choice of tools to overcome them: 1.  Other tools like DataSift can help keep your marketing squad be on their “A game”.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Tools] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    'Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Google, Tools] Using Social Media Analysis for a Competitive Advantage
    Measure engagement rates for all your social networks, or at least Facebook or Twitter. For Twitter, there are several free and paid tools available to calculate engagement rate, or you can manually calculate it by taking Mentions + Retweets/Number of Followers. Engagement. Share of Voice. Who has the most and why?
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Google, Tools] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Take We live in a post-Snowden world. Who trusts Facebook?
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Google, Tools] 27 (of the) Best Social PR Guides and Tips of 2014
    And recent changes to Google’s search algorithm which place a premium value on earned links —the kind generated by effective PR and social media engagement—have increased the value PR professionals bring to maximizing overall brand visibility. How can PR pros use social media tools to identify and connect with key influencers?
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Google, Tools] The Top 10 Benefits of Using Social Media Marketing for Business
    If you’re trying to wrap your head around what exactly social media is (or what role it might play for your business) you can think of it as a tool for taking traditional networking to the online realm. Social media isn’t just a platform for connection – it’s also a valuable tool for gathering data.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Google, Tools] 87 New (Really) Marketing Automation Stats
    ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). B2B marketers at small and mid-sized companies rate the following content marketing tools as most effective. Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Google, Tools] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    The multitude of tools, platforms, and techniques can be overwhelming at times.  People use Google for two reasons: I want, and I need. Display advertising is more than just Google.  There are many tools out there to manage relationships and curate content to share. 'Happy New Year!   Content Marketing. Get to it! .
  • HINGE MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Tools] The Road to Revenue, Part 3: The Content Marketing Toolbox
    Now let’s take a look at the content marketing tools that carry your expertise to the right audience. Educational Content and High Growth When your firm starts assembling its marketing toolbox, it makes sense to ask, “Which tools work?” The same goes for Twitter and web analytics. On Twitter or LinkedIn?
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Google, Tools] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Ideally, you''ll tailor your blog content to people who might buy from you -- after all, your blog will become a great lead conversion tool. find LinkedIn Groups , Twitter Advanced Search , and Google+ Communities excellent resources. HubSpot customers have access to their built-in keyword and SEO tool. 1) Purpose.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Google, Tools] Pinterest Crash Course: Get Up and Running In One Day
    Pinterest is now more popular than Twitter, according to Pew Research. It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Note that Google might read “TownvilleSpaSantaVisit1″ as one long word; the hyphens help distinguish keywords.). Start with the tools from Pinterest. Media.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 26, 2014
    [Google, Tools] 4 tips for generating more return business in any industry
    Social media managers can provide Facebook or Twitter cover graphics (which are easy to make with a tool like Canva!). And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Hopefully, they’re fully satisfied with the purchase.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 24, 2014
    [Google, Tools] Top 9 Professional Services Marketing Lessons Learned in 2014
    In fact, research has shown that SEO is the single most effective tool for online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work, such as: 3 SEO elements web pages need to rank highly in search engine results How the Google Panda 4.0 On Twitter or LinkedIn?
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