Smashmouth Marketing
JUNE 4, 2019
I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc.
Smashmouth Marketing
AUGUST 23, 2013
Or use tools such as DemandBase to dynamically append data. Use tools such as HubSpot, your CRM, or other tracking systems to know how your company has interracted with the prospect in the past. Research the prospect on LinkedIn, Google, Social Sites. Have a data team do list hygiene to correct and/or append needed data fields.
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Smashmouth Marketing
AUGUST 19, 2009
Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Marketers have been considering their strategies in two budget line items.
Smashmouth Marketing
AUGUST 18, 2009
Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google. Studies have shown recently that most buying decisions start with a Google search. Marketers have been considering their strategies in two budget line items.
Smashmouth Marketing
JANUARY 21, 2010
Functional Tools - Fill the toolbox with tools, and know how to use them: Jigsaw, NetProspex, InsideView, LinkedIn, Google Alerts and Google Search, LeadLander, others. Remove bad contacts, or research and replace them. Don't dial until the list can be worked top-to-bottom in one sweep without a struggle.
Smashmouth Marketing
JANUARY 28, 2010
Use the tools available to us. Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Work the prime time with tools like autodialers and ConnectAndSell. ". As demand gen experts, we have to change. Dial more strategically. Specific times per day are important.
Smashmouth Marketing
MARCH 29, 2010
With unlimited data licenses at four vendors, search tools that didn't exist just four years ago, autodialers, power dialers, Google alerts, social media and other techniques -- this business is a specialized trade now and the new skills need teaching. Times have changed here too.
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