Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Because simulation games are not only a great way to learn but also an excellent tool for modeling business processes. I had a chance to attend the recent Web 2.0 and Twitter. Everything on the Web.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google. In his opinion, everyone in a company should learn to use the tools.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 11, 2012

Polls are a basic tool you can use to solicit feedback. You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. Take Advantage of Polls. You can specify up to five answer choices and choose how long the poll runs. URL shortening services like Bit.ly Be Provocative.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 25, 2012

Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. PageLever is one of the first independent Facebook measurement tools, and I expect there will be more. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 9, 2011

When he arrived at Texas Health four years ago, most social networks and even Google’s Gmail were locked down. Encourage people to use the tools they find valuable, find ways to accommodate them into your infrastructure and focus on security and data protection. Use the tools yourself. Marx unlocked them.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

OCTOBER 12, 2011

Will new tools make analytics accessible to the common business person in the same way that spreadsheets made forecasting, accessible? Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it. Let’s analyze it. We are living in a much less tolerant society.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JANUARY 16, 2012

” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms. The user interface is a Facebook/Google+-like internal social network.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 6, 2011

Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

DECEMBER 16, 2010

The problem with much of the discussion is that it’s been focused on tools, and tools are far less interesting than what people do with them. Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. See what happens when people apply innovation to the tools they use?

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Updates are instantaneous, which makes Twitter a valuable news tool. Twitter’s simplicity and accessibility are it strongest features.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 10, 2013

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. Telling Stories. For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

APRIL 28, 2011

They are one of the most effective tools we have to grab a reader’s attention. If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. It was a powerful story that encapsulated the curious appeal of geocaching in a way that no statistics could have matched. They hit us in our gut.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

JUNE 24, 2010

But choosing the tool isn’t nearly as important as knowing how to put it to work. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. You can find a complete directory at Saas-showplace.com. Sidebar – Valuing Twitter Followers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

OCTOBER 31, 2011

People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. What really happened was that Google made detailed maps of the infrastructure it would be traveling. People who learn to use these tools can make a good living.

Enterprise Management 50

Enterprise Management Training Work Management Education 50