Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. We built a new tool to do this. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. We’re here to help!

PR 100

PR PageRank Brand Identity Branding 100

Onalytica B2B

JANUARY 18, 2017

In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. Blog and B2B both received a 6% share of voice, followed finally by Trends and Tools which both received a 5% share of mentions among the top 100 MarTech influencers and brands. TOP 50 INFLUENCERS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Brand Identity 50

Onalytica B2B

APRIL 20, 2016

It’s only the tools, buzzwords and technologies that form and shift around us…don’t be dazzled by them. Google Analytics. With 71% of businesses planning to increase their investment in digital marketing in 2016 and beyond, there has been a real surge in demand for Digital Marketers. Digital marketing is fun.

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

SEPTEMBER 16, 2015

Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them. The option to follow other users (rather than befriend them) and ability to search for topics/conversation makes constructing lists of people with similar interests easy.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

FEBRUARY 17, 2016

In order to be ground-breaking, you need to break a few tools along the way. This data feeds a myriad of solutions such as health and fitness coaching tools, medical diagnoses, and even predictive analytics regarding a person’s potential for various medical conditions or events. For example, monitoring people actively (e.g.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

SEPTEMBER 20, 2017

Are the followers of a gamer really going to engage with a post on a B2B marketing automation tool, just because it’s a gamer posting it? Authenticity of Instagram follower and engagement stats also come into question due to tools and ‘pods’ (arranged, reciprocal engagement) allowing followers to fake their way to the top.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

APRIL 27, 2017

While conclusions can be drawn if sales increase sufficiently post campaign, or by tracking influencers’ unique links in Google Analytics, this isn’t always as conclusive. Influencer marketing typically tends to be measured against the softer metrics, such as likes, comments, shares and re-tweets. PAY PER CLICK: THE PROS.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235