Digital B2B Marketing

JUNE 11, 2014

How important is search as a navigational tool? The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless.

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

MARCH 12, 2014

Your best potential prospects won’t read just one high-level piece of content, but you need to give them the opportunity to find the next piece of content through you, not by going back to Google, by linking to your own more granular content for more specific or detailed information throughout your content.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Repeat after me: “Google Display Network is not search.” Leave Display On.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

JULY 19, 2012

Here are eight ways to dig a little deeper and determine if an online publisher is a good potential match for your campaign, again using only free tools and a bit of creativity. Using a custom Google search, you can determine how common your keywords are in the site.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

AUGUST 19, 2011

However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters. We each build our own communication channel on Twitter, choosing who to follow and list.

Twitter 100

Twitter Work Management CAN-SPAM Social Media 100

Digital B2B Marketing

DECEMBER 6, 2012

Google Glasses have the potential to make the billboards of Minority Report a reality, even in the most crowded environments (and even without a physical billboard of any sort). As new technology emerges, new marketing extremes emerge as well.

Internet Marketing 100

Internet Marketing Twitter Marketing & Strategy Facebook 100

Digital B2B Marketing

MARCH 15, 2011

Social Spamming Social media has given spammers new tools, which they have heartily embraced. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? They got this right, love it!

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

FEBRUARY 27, 2013

While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Develop social media profiles for Jamie on the core relevant networks for your target audience.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

APRIL 6, 2011

There is little doubt that the adoption of Social Media tools and practices is at an early stage in many B2B firms. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? They got this right, love it!

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

MAY 9, 2012

source ) For roughly one month in Q4 2011, I tracked traffic to B2B Digital Marketing from Triberr with its own campaign codes in Google Analytics. Google is encouraging responsive design , further solidifying it as a best practice all B2B companies should be considering in their mobile plans.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100

Digital B2B Marketing

JUNE 5, 2012

There are a number of tools available that make testing in online marketing easier, cheaper, or both. For example: Landing Page Testing: Google Website Optimizer , Unbounce. Today, particularly for B2B marketers focused on driving engagement online, tests are relatively simple to execute.

Opinions 100

Opinions Adwords Paid Search Agency Banners 100

Digital B2B Marketing

MARCH 1, 2011

Ultimately, online advertising metrics are merely a tool. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device. Maybe tied to Google's social goals? Metrics shape our final program, but by themselves they are useless. They got this right, love it!

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100