Crimson Marketing

SEPTEMBER 26, 2014

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. To better understand the practices of our 500 firms (both average-growth and high-growth), we asked them to rank both their usage of a wide variety of tools.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

OCTOBER 15, 2015

I Can Buy A Tool For My In-House SEO Team, And They’ll Be Golden. Marketing tools make your life more efficient and automated. But tools can never “replace human talent, intuition or foresight.” ” 2. Attribution options (last click, first click, Time Delay, game theory and so on) can be overwhelming.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

JULY 31, 2014

But marketing tools and best practices change faster than most of you know and are able to react. Buyers “will soon be able to search for products by image, voice, and gesture; automatically participate in others’ transactions; and find new opportunities via devices that augment their reality (think Google Glass).”

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

AUGUST 29, 2013

While it may be difficult to create a video with a million views, it’s not as impossible to create a sharable useful tool. Increase your Google Authorship? Becoming an industry leader takes time coupled with a lot of content creation, but you will eventually find a community excited about engaging with you. . MAKE IT VIRAL.

Content 100

Content Thought Leadership Marketing Mix Viral Marketing 100

Crimson Marketing

NOVEMBER 13, 2014

A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person. Certainly ranking on the first page of Google helps, a lot. Content helps bridge the divide between being unknown and known.

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

FEBRUARY 9, 2015

” Digital tools and innovation have made it possible for marketing to make a real-time impact on business functions that was not possible in previous years. ” For example, “at Google, lead times for new products are continually shrinking.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Google Analytics can help you in each of these key areas. Lead Generation. Customer Retention.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100