ANNUITAS
JANUARY 30, 2024
Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.
ANNUITAS
FEBRUARY 13, 2024
New Drivers for Content Gates Two recent trends are re-igniting the value of content gating: Google’s sunset of third-party cookies: With Google fully phasing out third party cookie usage in Chrome by the second half of the year , 2024 will be the year where third party cookies finally disappear in go-to-market programs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ANNUITAS
MAY 2, 2023
I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users. I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies.
ANNUITAS
OCTOBER 5, 2023
Einstein 1 is an amalgamation of the predictive analytics capabilities, the newer conversational and generative AI tools announced recently, and a deep integration with Salesforce Data Cloud. Doing the work” around AI from a data integration perspective can be a costly and performance-limiting endeavor.
ANNUITAS
AUGUST 27, 2020
We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. All-in-all, the tools in the marketplace to help you improve the customer experience are ever-evolving. However, more often than not, it’s isn’t worth it.
ANNUITAS
AUGUST 19, 2020
You probably have some standard data set to work with, probably in your marketing automation tool. We also recommend leveraging Google Analytics to track behavior flow and identify bottlenecks or problem spots. Once you look at that data (role, company, industry, location, lead/opportunity stage, etc.) you can start connecting dots.
ANNUITAS
DECEMBER 11, 2023
Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. Ninety-four percent of marketers are using AI tools as part of their GTM Tech Stack, according to Deloitte’s bi-annual CMO survey.
Expert insights. Personalized for you.
130 
Let's personalize your content