The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Moz

OCTOBER 15, 2020

Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. We're talking about ten tips to index and rank new content faster. You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster.

SEO 64

SEO API Tips Best Practices 64

Biznology

FEBRUARY 15, 2019

The audit should include things like: URL, traffic or followers, activity, purpose of the asset, and any other easily collectable metrics that will help you determine which accounts are worth keeping. Start running google searches for your brand and your products. Start running google searches for your brand and your products.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. To create a UTM code, you’ll need to add a query string to the end of a URL. Tips for Using UTM Codes in B2B Marketing.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

Moz

MAY 16, 2019

Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. We're talking about ten tips to index and rank new content faster. You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster.

SEO 70

SEO API Tips Content 70

KoMarketing Associates

MARCH 29, 2018

Pro Tip: Run competitors’ sites to see where they are getting inbound links from and what their top pages are. This website crawler allows search marketers to dig into every URL on a website and analyze key SEO elements to consider. Google Analytics. Google Search Console (+ New Features). Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Optinmonster

DECEMBER 23, 2019

Now meet Google Search Console, Google’s open-book resource for all your SEO questions. If you’re serious about creating killer content that ranks, Google Search Console isn’t just a “nice-to-have,” it’s an absolute must. But first… What is Google Search Console? Get ranked on Google. Optimize your content.

Google 63

Google Domain Lead Scoring Lead Ranking 63

Moz

AUGUST 24, 2020

Posted by Ian_Pfister Since Moz released the new Google Data Studio Connectors for STAT , you might be wondering how to best implement them for your reporting strategy. For this case we'll be doing it for “Google Base Rank,” since we're comparing ranks, but it can also be done for “Google Rank,” if we wanted to compare that.

Stats 59

Stats Google Marketing Analytics Tools Keywords 59

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Biznology

FEBRUARY 17, 2017

Tip: You can also Google yourself to locate your forgotten profiles. Are all the descriptions, bios and URLs uniform? Tip: Make a note of any channels where you need to update branding. Tip: You can easily identify these accounts by the number of followers and engagement you receive through these social media accounts.

Social Media 144

Social Media Business Media Profiling 144

SendX

MAY 24, 2019

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. Your signature should include your name, website URL, and social media profiles. Implement the Above Tips with a Free Trial of SendX.

Copywriting 151

Copywriting Tips Template Content 151

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Some interesting news!

Features 111

Features SEO CTR SERP 111

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Add your social media accounts to your Google Analytics goals and review the data after your first 3 months. Optimize your google profile to bring in more cases with this helpful checklist.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

KoMarketing Associates

MAY 14, 2019

Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. With this type of evaluation, you will have a better understanding of what’s required to rank based on what Google has already determined as most relevant to the query. Avoid URL Changes. Optimize Your Title.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

Webbiquity

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Anyword

MAY 6, 2021

Each platform comes with numerous formats, tons of pricing models, and a variety of audiences to target—not to mention its share of “secrets,” or tips and tricks that let the knowledgeable growth marketer get benefits beyond most advertisers. Check out our best tips below: Instagram Captions. Twitter Ads. Google Ads.

Paid Content 98

Paid Content Ads Rules Work Management 98

Convince & Convert

JANUARY 2, 2014

Especially after launching Buffer for Business recently, a lot of business approached us, asking which practical tips we had for them to improve their social media and content marketing. Share Images on Twitter: Increase Retweets by 150%. We often do this on Twitter as well. A/B Test on Social Networks.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

SmartBug Media

MAY 6, 2020

There is a reason why nearly 90 percent of Google’s revenue comes from advertising: It’s effective for driving qualified visitors to your site. Google Ads and Bing Ads are auction-based platforms that are relatively easy to set up and allow you to quickly change ads, bids, and budgets on daily basis. Display Ads. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Domain Age, URL, and Authority. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?” On page 2 of Google. Technical SEO.

Lead Scoring 141

Lead Scoring Lead Ranking SEO Keywords 141

RebelMouse

DECEMBER 12, 2019

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of. Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Google 52

Google Enterprise Management Work Management Distribution 52

RebelMouse

DECEMBER 12, 2019

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Google 52

Google Enterprise Management Work Management Distribution 52

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. Use =trim(clean(lower(cell-number))) for your formula to clean those up in Google Sheets. Now we’ll want to export our search results from Google Analytics. That’s a 5-second cleanup in Google Sheets. link] (cost is $151.77

SEO 80

SEO Keywords Intent Analytics 80

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Today’s post was written by Louise Baker, freelance blogger and journalist.

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Add your social media accounts to your Google Analytics goals and review the data after your first 3 months. Optimize your google profile to bring in more cases with this helpful checklist.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

SnapApp

JANUARY 3, 2018

We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. . Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . For Keyboard Shortcuts and Browser Tips. .

Work Management 74

Work Management Tips Product Marketing Management 74

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. Follow these tips to ensure your business's content stands out, spreads naturally, and markets itself among your target audience, buyer personas, leads, and customers. Don't believe me?

Tips 69

Tips Content SERP Custom Publishing 69

ConvertKit

JUNE 21, 2021

Pro tip : Although we refer to it here as a ‘product’, our product launch timeline works for services as well! After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. A solid launch process for a new product starts early. 4 months to launch. Prep your marketing team.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

APRIL 10, 2019

To help you make the most of Sprout features, our experts on the Customer Support team created a list of 10 great Sprout tips that can help you get the most out of your social marketing. Scheduling to Facebook, Instagram and Twitter all at once saves time, but you may want to change the content to fit the platform. Publishing.

Features 106

Features Tagging Custom Publishing Keywords 106

Optinmonster

AUGUST 25, 2022

Google Analytics. Google Analytics provides an overall view of your website traffic, including search traffic. Google Search Console. Google Search Console is a free tool from Google that lets you monitor your presence in Google search results. If this is a problem, you need to specify canonical URLs.

Traffic 79

Traffic SEO Long Tail Marketing Lead Scoring 79

seo.co

JUNE 8, 2021

If you’re interested in boosting the value of your domain name, keep the following tips in mind. If you buy a domain name with a website and ranking, the site is easier to find on Google and other rankings. Create free accounts on YouTube, Facebook, Twitter, Linkedin, and Pinterest for your website. Make A Website.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

SnapApp

MARCH 6, 2017

We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . Use CTRL + K to insert a link in your Google Doc. .

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

Optinmonster

MAY 16, 2023

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Google regards such links highly as they indicate trust, appreciation, and endorsement.

SEO 79

SEO Lead Scoring Lead Ranking Link Building 79

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Twitter Ads. Twitter Advertising.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. In this case, I make sure I tip my hat to Biznology and then link directly to the article. Share If You Post it Will They Come ? Check out my article about this.

Facebook 80

Facebook Twitter Google Social Media 80