Digital B2B Marketing

OCTOBER 30, 2012

Email alerts, Facebook replies, tweets , Google’s red box, … Everything around us is competing for our attention. Share your answer in the comments below or with me on Twitter ( @wittlake ). Distraction is constant in our technology and communication-fueled lives. We may not have ADD, but we definitely act like it.

Content Marketing 100

Content Marketing Tips Content Act-On 100

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Google Ad Planner Rather than searching based on demographics or site categories, use Google Ad Planner to find B2B opportunities by using keywords and sites visited. Suggested Resource: NextMark Mailing List Finder 3.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

FEBRUARY 21, 2012

Constant Contact : Looking for marketing and social media tips? Constant Contact has done a good job of creating a collection of quick tips in a simple graphical format. Share your view in the comments below or with me on Twitter ( @wittlake ). IBM Juniper CSC.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

OCTOBER 15, 2013

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! If you are not already running search, start with Google. (My

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 20, 2012

Search On Google Don’t start with LinkedIn. Instead, use Google and include LinkedIn in your search (or even start the search with site:linkedin.com to limit your results to just LinkedIn). This is the profile Google sees and indexes. If so, please share them in the comments below or with me on Twitter (@wittlake)!

Profiling 100

Profiling Linkedin Google Paid Search Agency 100