Google, Tips and Twitter - B2B Marketing Zone

Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

JANUARY 22, 2010

To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. Use Twitter for blog PR.

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Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Digital marketing has reached the budget tipping point—with help from the recession.

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Social Media Social Marketing B2B Marketing Work Management

B2B Marketing Zone

Chris Koch

Why the volume and quality of interactions with customers has to pass for social media ROI

Six factors driving B2B social media marketing adoption

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