Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. List Tools Most trade publishers still rent email or postal lists, making list searches a good way to identify publishers as well. Twitter Streams and Content Curators What sites do people in your audience read?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Last week, Google announced an algorithm update. The importance of fresh content increased last week for 35% of all Google searches ( announcement ). However, if Google determines recency is relevant to the search query, that won’t matter. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

JULY 19, 2012

Here are eight ways to dig a little deeper and determine if an online publisher is a good potential match for your campaign, again using only free tools and a bit of creativity. Using a custom Google search, you can determine how common your keywords are in the site. Are there comments or active discussion taking place on the site?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. Tip: Don’t use Google’s report to add negatives. Repeat after me: “Google Display Network is not search.” Leave Display On.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

FEBRUARY 27, 2013

While you are developing profiles, ensure Jamie’s profile is set up under the Google Authorship project. Tools like Little Bird can help you identify thought leaders and influencers on Twitter that you may not already be aware of. Depending on your industry, this may include Facebook, Twitter or industry-specific networks.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MAY 9, 2012

Last week nearly 50 marketers joined #B2Bchat on Twitter to discuss the state of mobile marketing. Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. If you have ROI tools, videos or content in flash, they will need to be updated to serve mobile audiences.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100