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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

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How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

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How to create a YouTube Business account: a step-by-step guide

Sprout Social

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

Google Ads. Google Ads also has a name that doesn’t tell the whole story. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube. Google’s top advantage is its sheer scale. All ads you create through this platform appear on Twitter only.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Google Analytics. This is a classic yet powerful tool for analyzing your website traffic and integrating with other tools. Google Data Studio. Google Data Studio is a lesser-known Google product for creating interactive visualizations with minimal data analysis experience. Google Drive. Sprout Social.

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Which Hogwarts House Are You? Content Marketer’s Edition

Marketing Insider Group

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. Not a problem — just google it. Have a question? Can’t remember that important fact?

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Your Complete Guide to Creating Top of the Funnel Content

Scoop.it

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. According to Google , 90% of people discover new products and brands through YouTube. This means some of your prospects are probably surfing through Twitter or Reddit for answers.