The Free Templates You Need for Visual Content Design
JUNE 19, 2015
Templates, my friends. templates. And what's great about these templates is they're all built for software you probably already have on your computer: PowerPoint. Click here to download our full collection of free content creation templates all at once. All the Templates You Need for Visual Content Design. 5 Pre-Sized Social Media Cover Photo Templates ( Download Here ).
55 Free Templates to Make Visual Content Creation Quick & Painless
AUGUST 30, 2013
Templates, my friends. templates. And what''s great about these templates is they''re all for software you probably have loaded onto your computer already: PowerPoint. The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). Download The Marketer''s Crash Course in Visual Content Creation (+ Social Media Cover Photo Templates).
Spending more time on SEO than adding value to Google?
NOVEMBER 5, 2013
asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google.
The Social Media Publishing Schedule Every Marketer Needs [Template]
JULY 24, 2012
For Twitter. Oh and you're giving Google+ a shot, too. Here at HubSpot, we've created a templated schedule that we fill in at the same day and time every single week for the following week's social media content. So we thought it was high time we share that social media scheduling template with you, and walk you through exactly how to fill it out. Twitter Updates.
Content Methodology: A Best Practices Report
lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. its traffic last summer by placing content prominently on its homepage, leveraging the 35 million people who visit. Use publicly available traffic and referral data. resources Blog, social, email Google Analytics, biannual. Content. Definition II.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Twitter Ads. Twitter Advertising. If you’re really into Twitter, you be enamored by this Twitter management tool. AdReady.
30 Resources to Learn the Art of Writing Google+ Posts
MARCH 26, 2014
Are you pretty clueless when it comes to Google+? We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+! 1. The Art of Writing Great Google+ Posts. Sure-fire Formulas for Creating Engaging Google+ Posts. Google+ Posts: The Ultimate Guide. Google+ SEO.
How to Optimize Your Google+ Content for Lead Gen, From the Experts at Google
JULY 31, 2012
Are you really making the most of your Google+ presence? As in, are you leveraging Google+ for all its lead gen potential ? The most organic way to use Google+ to generate leads is by posting compelling content updates that include links back to your website. Once you have identified the content that drives the most traffic, use them as fodder to share on Google+.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Quite possible a Facebook, Twitter, and Google+ professional brand profile page.
Staffing and Launching Your Content Marketing Program
TOTAL TRAFFIC IN FEB. stories generating traffic, which results in compounding. not, HubSpot’s editorial calendar template is a decent. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II. So was I.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
Based on one of his conference presentations, Ian Anderson Gray showcases seven tools “that can help you be more effective and efficient” at managing your social media marketing activities, such as Friends+Me (which is “similar to Buffer but allows you to repost to your Google+ profiles, pages, communities and collections. Image credit: Buddy Media. Check out this post.
16 Remarkable Web Analytics Guides, Tips and Techniques
MAY 20, 2013
Which Google Analytics (GA) metrics are most important? What can GA tell you (and not tell you) about your sources of website traffic? Dali Burgado details three key features of Google Analytics 5 (GA5) for SEO professionals: dashboard customization with SEO widgets (e.g., Beginner’s Guide to Google Analytics: What to Track by Search Engine Watch.
5 Powerful Techniques To Boost Your Content Marketing
JULY 28, 2016
Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. Create a content layout or template to use per each type of content. basic blog template could be a headline, introduction, point, point, point, conclusion. Duplicate Content – Duplicate content can earn you a Google penalty. Think outside the blog post box.
Case Study: Getting Results with Social Media Marketing
B2B Marketing Traction
OCTOBER 16, 2015
The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The good news is that the WordPress template used for the update was responsive; it was just that some customizations disabled the responsive design.
The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
SEPTEMBER 16, 2015
So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. The Effect of Word Count on Organic Traffic.
7 SEO Twitter Tips to Rank Better in Search
SEPTEMBER 26, 2011
Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. So how can you best leverage your Twitter account for search? Here are 7 tips to help you get started. 1.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. Modify your e-mail templates to fit your content. The amount of innovation, change and new offerings offered by Twitter, Facebook, Google and LinkedIn exploded in 2015 – many of which gave marketers like us, not just better access to social audiences, but hyper-targeted options.” Today, cold media pitches (similar to annoying ads) are despised, many even publicly humiliated on social channels like Twitter. STRATEGIC CONTENT MARKETING.
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
People now discover content in many places and a search on Google is just one of them. billion monthly searches , Google search results are still very important for your business. Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website. To be considered for these articles you need to follow the guidelines provided by Google.
28 Super Easy Tips on How to Promote Your Content
grow - Practical Marketing Solutions
DECEMBER 23, 2015
CoShedule says that having a social sharing schedule will double your traffic. Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes. Twitter ads. By Brooke B. And then …? Brooke B.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
You can conduct thorough trends research through online tools like Google Trends. increase in organic traffic as a result of this strategy. Besides increasing organic traffic, there are a ton of benefits to implementing a content calendar: Keep your content organized. You can also ask them to share these posts on social media to help generate traffic and brand awareness.
Marketing With Excel: 6 Ways it Can Make Your Life Easier
OCTOBER 24, 2013
This can be especially handy if you are running a blog with multiple authors and need to track topics and content being posted. 2) Use It as an SEO Template. Here''s an example of an SEO template created in Excel that can make your life a whole lot easier. If you’re doing it right, your Google AdWords campaign probably isn''t a walk in the park. Okay, take a deep breathe.
How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
APRIL 24, 2014
SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. And as I wrote in a recent article for Search Engine Watch, set up goal tracking in Google Analytics to ensure email subscriptions a benchmark for SEO performance. Email Marketing. How so? Website Development.
The 3 Goals For Your Content Marketing
B2B Marketing Insider
SEPTEMBER 24, 2013
Conversion. I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization. Unique visitors, Visitors from mobile devices, visitors by source (search, social, direct traffic, etc.). What are the goals for your content marketing efforts? Many people start to stutter when they get this question. Reach.
How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
NOVEMBER 18, 2015
From offer templates to free holiday-themed stock photos, we've peppered this step-by-step guide with resources designed to get your campaign up and running right away. To help you better align your marketing efforts with SMART goals, check out this free goal setting template. You can use this template to summarize your goals, calculate your greatest marketing need, and set deadlines.
17 of the Best WordPress Plugins for Marketers
SEPTEMBER 29, 2015
Post-Just Writing. 3) Google XML Sitemaps. This plugin makes it easier for search engines like Google and Yahoo to crawl your site structure and seamlessly retrieve information. Want to prevent Google from following broken links on your website? From popups to slide-ins to sidebar forms, OptinMonster offers a variety of different templates for information collection.
How to Create Irresistibly Shareable Content
JULY 2, 2015
would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Remember: Headlines not only attract new readers, but they will appear in front of your existing audience, whether on Google or social media. What actually encourages people to share content? What
Achieve Your Marketing Goals with App Builder and Theme Templates
FEBRUARY 22, 2012
We also added a new theme library, stocked with free app templates which allow our customers to create a professionally designed app with one click. As a marketer, maybe you are looking to increase your social media connections by getting more Facebook Likes, Twitter Followers or Google +1s. Get Twitter Followers. Get Google +1s. Set Your Campaign Goals.
Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?
OCTOBER 26, 2012
WordPress.com is very basic and can be limited in these aspects: There are hundreds of templates/themes available, but you can’t customize them (without “upgrading” for a cost, and even then, customization is limited). Blogger’s template design allows you to fully customize your blog theme/template, including the addition or removal of columns. Google Analytics!
10 Steps to Better Visual Marketing With Canva
MAY 27, 2014
Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook or Google+ with a good embeddable image. Creating your own blog post images with remixable templates is a great way to encourage sharing and interest your readers. Tweets from Twitter. Google+ posts. We’re always adding new templates as well. Facebook posts.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage. There are now many tools, templates and frameworks for creating user-friendly website designs that are accessible to businesses of all sizes. Guest post by Alice Jenkins of How2become. Social media will remain important. Mobile marketing will continue to grow.
Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
JULY 22, 2015
Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen. And then, late one night in January, my colleagues Kieran and Joe had a Twitter conversation with Rand Fishkin about the HubSpot blog's editorial strategy. Traffic.
Small Business Saturday Drives Local Traffic To Your Door
NOVEMBER 20, 2013
Contrary to the recent “get our revenue into the black” rhetoric associated with the day, Black Friday was coined by Philadelphia police to describe the crowded, traffic-choked, frenetic atmosphere of post-Thanksgiving shopping in that city. Twitter is a Premier Partner of Small Business Saturday, and is offering a free educational tool kit. Normal. 0. false. false. false. EN-US.
10 Ways to Mix Up Your Visual Content on Social Media
DECEMBER 10, 2014
Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). 2) Plan visual content for every day of the week. Although the answer to this question will vary from case to case, here are the daily post frequencies recommended by Buffer for any content type: Twitter: 14 times per day. Google+: Once per day. December 6, 2014.
What are The Most Popular Social Media Tools?
JUNE 2, 2016
Originally called Adobe Post, Spark Post is a mobile application available in the Apple App Store that allows users the opportunity to add templated text on top of a picture they have taken. Once inside the Relay dashboard, users have 539 social media image layouts and templates to choose from. What questions are people searching for on Google? Google Analytics. Pablo.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. Google’s Kaushik was a (good) crazy, cursing madman who did nothing but inspire and drop truth bombs. So get on that Google Authorship guys! Lista used a responsive template for her mobile emails to double her email conversions. IFTTT.
Content Marketing Manager Job Description
B2B Marketing Insider
JUNE 16, 2015
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. Experience with wordpress, Google analytics, Slideshare, and the top social channels. One was an awesome and downloadable Chief Content Officer job description template from the Content Marketing Institute. Let me know what you think.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. Driving consistent, relevant traffic and leads from our social network presence. Email.
Prove Your Worth:10 KPIs for Marketers
Modern B2B Marketing
NOVEMBER 15, 2013
Having the ability to report on and analyze website activity, as well as where the traffic is coming from, is vital to your online success. Once you have tools in place to analyze this data, you can optimize traffic sources that result in more lead traffic, ultimately increasing conversions on your site. Clearly, Google AdWords is the best place to spend our marketing dollars.
What Is Digital Marketing?
SEPTEMBER 1, 2016
Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Your website.
How to Research Blog Topics: A Step-by-Step Process
FEBRUARY 9, 2015
Google Related Search. The screenshot below shows a Google search for the term ‘Inbound Marketing.’ At the bottom of page one of this search there are related search terms. These are the phrases that people have been typing into Google that relate to your search. Tools: To find this information, you may like to use Twitter advanced search or Google+ Communities.