Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? No problem.

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Webbiquity

AUGUST 30, 2022

Maintaining organic search traffic growth for a large, mature website can be challenging. If your site has 500+ pages and has been live for a few years, the first step is to do some digital housecleaning , taking care of broken links, pages that no longer draw traffic, and outdated CTAs. Image credit: Oleksandr Pidvalnyi on Pexels.

Keywords 347

Keywords Tactics SEO Tagging 347

SmartBug Media

AUGUST 2, 2021

Pulling data from web analytics, SEO rankings, blog traffic, marketing campaigns, email sends, and more can take out valuable time that, as a marketer, you could spend optimizing other pieces of strategy. Databox Campaign Report 1: HubSpot Marketing Template. Databox Campaign Report 2: Google Analytics Template.

Template 98

Template Campaigns Marketing Analytics Tools Lead Ranking 98

Marketing Insider Group

OCTOBER 16, 2023

Traffic analytics. Users can get insights into a website’s traffic sources, visitor behavior, and overall performance. Here are some key features and aspects of Constant Contact: Email templates. Constant Contact offers a variety of ready-to-use templates. Content analyzer. Advertising research. Not a design expert?

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Unbounce

JULY 29, 2020

You stay up late learning the basics of Google Ads. Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. How to Choose a Template That Supports Your Conversion Goal.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Optinmonster

MAY 16, 2023

And when it comes to gathering marketing data, Google Analytics is probably the most important tool you will rely on. That being said, if you’re not already using Google Analytics to boost your conversions… you should start right away. Google Analytics Reports help you look at data over a set timeline, and in more depth.

Marketing Analytics Tools 64

Marketing Analytics Tools Analytics Google Template 64

CoSchedule

AUGUST 4, 2022

You can reach the traffic growth and increase your leads much faster – 2-3 months. Historical content optimization is an SEO strategy focusing on optimizing older website content to drive more traffic. Optimize high-traffic articles for a better conversion rate. Historical content optimization is the answer.

Traffic 62

Traffic Tactics Optimization Organization 62

seo.co

MAY 6, 2021

Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy. SEO reports provide insights into this performance, focusing on rankings, organic traffic , and domain metrics. This is what report templates are for: How To Create An SEO Report? SEO Report Template.

SEO 105

SEO Template SERP Keywords 105

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Since organic traffic is free, organic lead generation has a much lower cost and better return on investment (ROI). Search Engine Optimization.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Martech

NOVEMBER 30, 2021

Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year.

Traffic 98

Traffic SEO Mobile Advertising CAN-SPAM 98

seo.co

MAY 1, 2022

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. But what do you do when Google updates its algorithm, which can be as many times as ten per day? Ten times per year?

Google 98

Google De-duplication SEO Keywords 98

Hubspot

MAY 30, 2019

Google Ads specifically has increased its revenue from year to year. Only building one basic campaign without utilizing Google Ads' AdGroups tool. You use a template! PPC Plan Template. We're going to show you how to use that PPC template in this blog post -- so download it now and follow along.

PPC 101

PPC Template Work Management Marketing Management 101

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Scoring 105

Marketing 261

DECEMBER 3, 2020

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. Find the free template here. If you’re unsure where to begin, this template is an excellent starting point – download or make a copy and complete all the sections.

Top of Funnel 71

Top of Funnel Template Optimization Conversion 71

Marketing 261

FEBRUARY 20, 2021

The five free marketing templates listed below will significantly improve how you work. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes. 5 Free Marketing Templates to Save Hours of Work. Content Repurposing Template. Newsletter Strategy Template.

Template 62

Template Resources Planning Top of Funnel 62

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Directive Agency

JULY 15, 2016

To save the day, we have created a list of 10+ actionable SEO traffic hacks to optimize your website for Google (if you’d rather hire us, click on the button below to get a free search assessment.). SEO Traffic Hack #1: Check the On-Page SEO of Core Pages in Your Menu. Google loves that stuff.

Traffic 76

Traffic SEO Lead Scoring Lead Ranking 76

Valasys

DECEMBER 5, 2022

Because our main goal is getting traffic and sales from the content. Hence, getting high traffic and sales is not possible without optimizing your content. And is there any technique or rule to follow for boosting traffic and sales through SEO-optimized content? Top-ranking websites or content tends to get high traffic.

Traffic 52

Traffic Optimization SEO SERP 52

Marketing Insider Group

MARCH 13, 2023

From: How Oberer Homes Earned More Traffic, Rankings, and Leads with Our Content Marketing Service ] Check out: 5 House Construction Mistakes to Avoid When Building a Home in Dayton, OH 2. Ever since they applied this approach to their blog-focused content, they saw a 450% increase in organic traffic. 3…2…1…Action!

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Why is that? Let’s recap what a cookie is first.

Marketing Analytics Tools 86

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 86

Moz

JANUARY 31, 2021

It was a quick, effective way to see if a change to your site traffic is some kind of seasonality you can ignore, something to celebrate, or a worrying sign of traffic loss. That means the template shared in this post uses a simpler, slightly less performant model than some tools with external code execution (e.g. FREE TEMPLATE.

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

Marketing Insider Group

NOVEMBER 30, 2021

Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Paid vs. organic search traffic. Quick Takeaways.

Brand Identity 309

Brand Identity Branding SERP Paid Search Agency 309

Hubspot

SEPTEMBER 12, 2019

That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. Where that traffic is coming from is equally exciting. As you wish: Source: Google Search Console. Branded Images & Templates.

Hubspot 74

Hubspot Traffic SERP Template 74

Marketing Insider Group

JULY 25, 2023

Users opt for AI content writing tools like this one because the system has predefined prompts and outline templates that are ready to help them get over writer’s block. You can generate quick templates from information from the top search engine results pages. The feedback allows you to quickly correct any dips in traffic.

Marketing AI 196

Marketing AI Budget Programs Tools Copywriting 196

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Google calls conversions goals.

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ Google says the No. Like it or not, what Google wants definitely matters. Ever since the beginning of Google Search in 1997, the worldwide market share of all search engines has belonged to Google.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Marketing Insider Group

SEPTEMBER 28, 2021

Defining goals into very actionable items could include: Improving SEO rankings, which can lead to more website traffic and conversions. As long as you have all the right plug-ins and codes, you can see everything you need to about SEO, content performance, website traffic, social media engagement, and much more. Innovating.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

DivvyHQ

MAY 14, 2021

It can also be a very manual and time-consuming process if you don't have the right tech in place, or a solid reporting template to work from. Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. Let's fix that, shall we?

Template 52

Template Marketing Report Advertising Agencies Paid Search Agency 52

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. And yes, while niche content traffic may be low, conversions can be high. Get more leads. This is about priorities.

Top of Funnel 116

Top of Funnel SEO B2B Paid Search Agency 116

seo.co

APRIL 11, 2021

Enter Google shopping, another third-party online marketplace platform. Google shopping hosts endless amounts of products on its site. Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. What is Google Shopping? History of Google Shopping.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. Then, grab your free planning template to master on-page SEO. This is where you'll elaborate on each subtopic and actually start showing up on Google.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

DECEMBER 27, 2018

And by "success" I mean driving traffic -- and potential leads -- to their websites and generating social buzz through people sharing and commenting.). Download 10 free infographic templates here to help you create professional-looking infographics without a designer. And that's exactly what the "Data Geek" template is for.

Template 101

Template Banners Budget Programs Paid Search Agency 101

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

Trends 52

Trends Google Outgrow Content Marketing 52

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. Why Enable WooCommerce Google Analytics Tracking. When you connect a website to Google Analytics, it tracks your website activity and traffic. Do you want to know how your WooCommerce store is performing?

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

ClearVoice

APRIL 13, 2024

In this case, you can use Google Forms , which is free and intuitive. Because Google Form’s results can be viewed in Google Sheets, analyzing, managing, and storing your data becomes much easier. The best part is that Google Forms has many templates you can leverage, so you don’t need to build your surveys from scratch.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

MARCH 26, 2024

The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52