B2B Marketing Traction

APRIL 23, 2015

Google changed their search engine algorithm to favor mobile friendly websites. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21. This is Google’s recommended solution.

Google 100

Google Mobile Advertising Budget Programs Mobile Marketing 100

B2B Marketing Traction

OCTOBER 30, 2015

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. Many templates and plugins are free, which can be very cost-effective. WordPress templates or plugins can result in a bad website. There are good templates and plugins and bad ones.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

MAY 5, 2015

Many businesses missed Google’s algorithm change that requires your website be responsive in order to rank well on searches. If you missed it and want to know more, read my previous post, Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know. Responsive design also applies to your marketing emails.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts. To help you with your planning, we’ve developed a marketing plan template for you to use for your own marketing.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

OCTOBER 16, 2015

The announcement from Google that sites need to be responsive was done in February of 2015. Web developers and SEO providers took note of this, because it is rare for Google to announce algorithm changes in advance. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JUNE 17, 2014

Whether you’re using graphics for your template’s page banners or home page sliders, you should have professionally designed graphics. Google favors responsive websites in its search engine performance algorithm. You don’t hire a graphic designer or your designer doesn’t understand web graphics.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100