article thumbnail

A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT-ing may seem a bit old school, but the exercise still has great significance in 2019. SWOT Analysis Revisited. A SWOT-ing Guide for Content Marketers. But therein lies the problem.

SWOT 81
article thumbnail

How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a Strategic Plan for Your Small Business: Easy 4-Step Process

Biznology

Using the 4 Steps of a SWOT Analysis makes strategic planning easy, even if you’ve never done it before. I often conduct a SWOT with my clients and the results always yield actionable results. As you can see, a SWOT comprises four quadrants. Here’s how to create the SWOT: Strengths. Image created by author. Weaknesses.

article thumbnail

5 Macro B2B Marketing Trends to Watch in 2022

Circle Studio

SWOT analysis on steroids. Taking a hard and regular look at your firm’s SWOT is foundational for moving towards a more strategic approach to your marketing. Competitive analysis is another foundational element of elevated strategy and it goes hand in hand with SWOT. Deeper evaluation of the competition. Zero-click search.

article thumbnail

Competitive monitoring: tracking the competition to stay ahead

Sprout Social

For example, you might find your competitor gets consistently get good reviews on Google about their customer service. Step 2: Scope out priorities with SWOT analysis After identifying your competitors, the next step is to conduct a SWOT analysis for each. Once you’ve got that down, it’s time to do your research.

SWOT 96
article thumbnail

The Ultimate B2B Marketing Glossary

Envy

Dynamic Keyword Insertion is a cool Google Ads technique that lets you customize PPC ad content according to the searcher's query, in order to boost CTR. For marketers, GA isn't Georgia, it's Google Analytics, and it's the first place you look to see what's happening with your website traffic.

article thumbnail

How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Tip: Use business intelligence tools such as Owler and Google Alerts. Tip: Create SWOT analysis tables in order to visualise your competitors’ strengths, weaknesses, opportunities and threats in an easily interpretable and shareable way. Step 3: Assess competitors’ current and future strategic objectives. Conclusion.

Analysis 156