Search Engine Journal

JULY 30, 2021

Building Google Discover visibility and traffic is different from your regular SEO content strategy. The post Google Discover: 10 Characteristics of Top-Performing Content [Study] appeared first on Search Engine Journal. See which 10 optimizations work best.

Studies 98

Studies Google Content SEO 98

Search Engine Journal

MARCH 6, 2022

The post What’s A Good Google Ads CTR/CPC/CPA In 2022? STUDY] appeared first on Search Engine Journal. Check out these search advertising benchmarks to help level-set expectations and goals for your PPC campaigns.

CPA 97

CPA Cost per Acquisition CPC Cost Per Click 97

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. What has Google said? Powerful marketing. Stay tuned. Get MarTech!

Advertising Agencies 123

Advertising Agencies Paid Search Agency Twitter Google 123

Search Engine Journal

MARCH 19, 2020

Here's how online publishers – especially those that leverage imagery – can get considerable traffic from Google Discover. The post Google Discover: An Image Could Be Worth 1,000 Clicks [Case Study] via @brodieseo appeared first on Search Engine Journal.

Case Study 121

Case Study Case Studies Studies Google 121

SEMrush

APRIL 6, 2021

We reviewed 20 billion queries for the lowest competition organic Google keyword searches so we could uncover untapped opportunities. We also reviewed the highest competition Google keyword searches for an insight into user behavior. The following tables show opportunities for product based retail and service businesses.

Keywords 118

Keywords Google Studies Organization 118

Search Engine Journal

APRIL 28, 2021

Independent News & Media's Head of SEO shares the results of testing the impact of AMP on Top Stories, Google Discover, and organic search rankings. The post AMP & Google Top Stories Rankings: An Independent.ie SEO Case Study appeared first on Search Engine Journal.

Case Study 95

Case Study Case Studies Studies SEO 95

SEMrush

OCTOBER 21, 2021

To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile. Do ratings and reviews really impact your local SEO?

Studies 131

Studies SEO Keywords Google 131

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. What is Demand Gen? Why we care. Get MarTech!

Cost per Acquisition 114

Cost per Acquisition Demand Ads Google 114

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. The post Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B appeared first on B2B Marketing Blog - TopRank®.

B2B Marketing 98

B2B Marketing Studies B2B Marketing Analytics Tools 98

DAGMAR Marketing

APRIL 5, 2024

For years, Google has been a global market leader in search engines. Here are six Google products and tools you should consider trying in 2024. Meridian Meridian: Free In March 2024, Google announced the release of Meridian, an open-source marketing mix model (MMM) designed to help users navigate critical measurement challenges.

Budget Programs 52

Budget Programs Google Tools Marketing Analytics Tools 52

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Make sure your transactional and commercial intent pages include all the information a prospect would want: detailed service or product information, price, reviews, articles, case studies, and maybe a video of how to use a tool.

Intent 194

Intent Optimization Google SERP 194

Martech

SEPTEMBER 8, 2023

Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. ” FLoC is off the table as Google switches to targeting by Topics Some are worried that this alternative to cookie tracking might still invade their privacy. Chrome figures out your interests by studying your browsing history.

Google 117

Google API Privacy Paid Search Agency 117

Content Marketing Institute

NOVEMBER 27, 2019

Ranking at the top of Google search results is challenging for every content marketer. This case study from a 2019 Content Marketing Agency of the Year shows how they did it (and you can too).

Case Study 102

Case Study Case Studies Paid Search Agency Advertising Agencies 102

Martech

FEBRUARY 8, 2023

For one thing, Google has said it will regard AI-generated content as “spam,” thus threatening search rankings for sites that come to depend heavily on such content. The Search Logistics study suggests the answer may be yes. The post AI-generated content is detectable, new study claims appeared first on MarTech.

Marketing AI 84

Marketing AI Studies Generation Copyright 84

Marketing Insider Group

DECEMBER 4, 2023

At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity.

Marketing AI 270

Marketing AI Lead Ranking Research Guidelines 270

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Marketing Insider Group

NOVEMBER 28, 2022

In this case study, we’ll explore RevBoss’s journey in more detail — their initial challenges, why their partnership with Marketing Insider Group works, and how you can achieve similar results. RevBoss already had a good digital marketing strategy in place, using their own platform for lead generation as well as Google AdWords.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Top Rank Marketing

DECEMBER 8, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

SEMrush

APRIL 7, 2021

Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have.

Studies 109

Studies Trends Tips Google 109

Excelsior Research

OCTOBER 4, 2022

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies. In such social media studies, digital marketing is a base of all.

Case Studies 52

Case Studies Case Study Social Media Studies 52

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Bannersnack

JULY 7, 2021

So when Google announced the launch of YouTube audio ads (it’s still in BETA, so you need to reach out to your Google sales representative if you don’t have access to it), we knew what we had to do: test it. Because we didn’t find any case studies on this topic, we wanted to be the first ones to run this experiment.

Case Study 98

Case Study Case Studies Youtube Ads 98

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Search Engine Journal

DECEMBER 6, 2022

Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.

Advertisements 93

Advertisements Advertising Conversion Google 93

Moz

SEPTEMBER 16, 2021

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

Case Study 72

Case Study Case Studies Tagging Studies 72

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. They used tools like Semrush and Google Ads and researched among distributors, customers and competitors.

Case Studies 77

Case Studies Case Study Studies Buy 77

Ahrefs

MARCH 15, 2023

Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings. This huge rise in organic traffic … Read more ›

Google 133

Google Marketing Websites Stats Keywords 133

SEMrush

MAY 3, 2019

SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.

Display 100

Display Studies Advertisements Advertising 100

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 87

Merchandising Marketing Analytics Tools Conversion Lead Ranking 87

Directive Agency

OCTOBER 26, 2023

What Is Google Ads’ “Enhanced Conversions”? Enhanced conversions is Google’s answer to third-party data depreciation and the need for better first-party customer data. Google leverages the behavior of observed groups to predict the behavior of unobserved groups, all without identifying specific individuals.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Search Engine Journal

AUGUST 12, 2021

Google published case study showing how a simple meta tag can increase clicks from Discover by over 300% The post Google: Increase Discover Traffic with Max Image Preview Tag appeared first on Search Engine Journal.

Tagging 123

Tagging Traffic Google Case Study 123

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Content Marketing Institute

JULY 12, 2021

Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Continue reading → The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute. Try these tips from Andy Crestodina to find them.

Marketing Analytics Tools 139

Marketing Analytics Tools Analytics Google Content 139

Valasys

APRIL 8, 2024

Crafting a Google Ads proposal tailored for a small local business requires a strategic approach that aligns the power of digital marketing with the unique objectives of the client. Illustrate the potential impact of Google Ads on the client’s business success.

Paid Search Agency 40

Paid Search Agency Marketing Proposals Google Ads 40