Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

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Storytelling Content Marketing Branding Brand Identity 59

Contently

JULY 10, 2019

Cue data storytelling. The Rise of Data Storytelling. They care about a lot more—and you’ll be able to do that as data supports storytelling by bringing credibility and reliability to the message your PR content is putting out. The effect of that one piece of content can even be reflected in Google search.

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Storytelling PR Marketing & Strategy Press 155

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples PR Trigger Marketing 79

Convince & Convert

MARCH 19, 2015

But here’s the key question: How do companies get started with storytelling? Everyone Is a Storyteller. The first and probably most important step is recognizing that every company can be a storyteller, and every company has good stories to tell. Continue the conversation on our Facebook or Google+ pages. Take the Leap.

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Storytelling Marketing Budget Creation Startups Barriers 167

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.

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Storytelling Amazon Marketing & Strategy Click Rate 130

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

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Storytelling Business Fulfillment Case Studies 165

SEMrush

DECEMBER 30, 2020

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown!

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Keywords Trends Research Google 134

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Storytelling Advertising Mediums Communities Paper 101

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 90.63% of Content Gets No Traffic From Google. What Is Brand Storytelling?

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Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Planning SME 55

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Video Storytelling Tips. Keep these video storytelling tips in mind as you begin to craft stories for your brand. Contents 1.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

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B2B Marketing Search Marketing B2B Google 104

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. According to Google, they fall into four key categories: I-Want-to-Know Moments: Consumers are curious and they want information. What’s working?

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Search Engine Journal

MARCH 26, 2021

Get to know Google Web Stories. Discover the features and benefits of Google's immersive storytelling content format and see whether it's right for your brand. The post What Are Google Web Stories? A Guide for Marketers via @HelenPollitt1 appeared first on Search Engine Journal.

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Google Storytelling Search Marketing Marketing 92

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

MARCH 21, 2023

How Physics Helps Me In Marketing By Dan Cobley Video Source: TED In this TED talk, Dan Cobley, former Chief Marketing Officer at Google, argues that physics and marketing have a lot in common. In this video, Spurlock shares his experience with marketing agencies , finding funding for the film, and his results.

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Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 294

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Brightedge

JANUARY 14, 2022

Judging by efforts both official and experimental , Google seems to be placing increased emphasis on local search. To better support the growing interest in local news, at the end of 2021 Google launched new tools and features to support local news. The example Google offers is a search for “sports.”

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Resources Google Features Comparison 105

Biznology

JUNE 27, 2017

They’ve taken the content creation life to heart and, as I have finally been optimizing their site for Google Search, it has been a breeze because there is so much to work with. The art of narrative storytelling via social media marketing. Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year.

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Google Blogspot Ideal Customer Profiles Content 179

Marketing Insider Group

MAY 2, 2013

” This was one of the main points on “the art of storytelling” presented by Julie Roehm, Chief Storyteller at SAP at the Inbound Marketing Summit on April 3, 2013. Julie showed many visual and multimedia examples of how storytelling has been around for as long as humans have walked the earth.

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Storytelling Video Marketing Banner Ads Banners 100

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing Attribution Analytics Paid Search Agency 122

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Where to find it: Google Search Console When to use it: Identify content and build approach.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

DECEMBER 29, 2020

Follow Google’s E-A-T criteria as you create your content. Source: Google. Now, Google’s changed the game. In other words, it counts as one of the 10 Google search results. Rarely (but sometimes), Google will turn up a double snippet. Brand Storytelling. 55% of U.S. Position zero has become position #1.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

APRIL 11, 2023

However, it’s best to add in your own storytelling into the post as well. While there is some debate about how Google will treat (and rank) AI-generated content, even proponents of AI content tools acknowledge that: “Will Google penalize my AI-generated content? AI is just a tool and not another version of you.

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Marketing AI Curation Content SERP 308

Marketing Insider Group

OCTOBER 21, 2021

Because Google told us content marketing is the best way to rank for buyer search. AI will tell us what to create, but our best storytellers are our existing employees from across the business. Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

Trends 149

Trends Google Storytelling Curation 149

Kaon

MAY 24, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

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Storytelling Top of Funnel Disintermediation Product 52

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. Snapchat and Instagram have since been joined by Facebook and Facebook Messenger, WhatsApp, Google AMP, and YouTube. 35 percent average click-through of Google’s display network. Evolution of the Story Format.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Marketing Insider Group

MAY 12, 2015

In order for purpose (which is the foundation of brand storytelling) to be clear, companies have to understand the business that they’re really in. Intranets, Yammer and Google hangouts won’t reach everyone if they’re not tech-connected. The same goes for your internal brand storytelling.

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Storytelling Brand Identity Branding Ad Building 100

Marketing Insider Group

MARCH 11, 2024

Did you know that video results are 50 times more likely to be organically ranked in Google than text-based results? Underestimating the Power of Storytelling Videos that tell a compelling story are more likely to engage and be remembered by your audience. Instead, focus on storytelling to connect with your viewers on a deeper level.

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Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. The Power of Visual Storytelling from NewsCred. And here is just one example of why.

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Storytelling Microsite Viral Marketing Course 100

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective. Also, carefully fact-check Google results and social media reports.

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Top of Funnel Tips Content High Quality Lead 286

Content Standard

DECEMBER 14, 2023

Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here. Today, it’s crucial to the enterprise’s overall growth strategy.

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Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88