Paul Gillin
OCTOBER 12, 2011
A popular speaker, he is known for combining deep insights with a stand-up comic’s delivery and a gift for storytelling. Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it. I caught up with him to talk about The New Know. .
Paul Gillin
OCTOBER 10, 2012
Google also does a great job. What is the value of using a “non-messaging” approach to B2B videos, e.g. storytelling, entertainment, humor? . As I frequently tell audiences, storytelling is the most basic form of human communication. Of course, you have to hand it to Corning for the most successful B2B viral video ever.
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Paul Gillin
APRIL 10, 2013
Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points. For me, the benchmark of an enjoyable business book is storytelling, and Opting In has stories aplenty. Telling Stories.
Paul Gillin
APRIL 28, 2011
Storytelling is the oldest form of human communication and the most instinctively effective. If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. The following paragraphs went on to tell about an injured and embittered veteran who discovered a game that gave his life new purpose.
Paul Gillin
FEBRUARY 16, 2012
Photograph, geotag and embed on a Google Map for ppl to see. Great example of customer-driven storytelling. Photograph, geotag and embed on a Google Map for ppl to see. Great example of customer-driven storytelling. Building new cell towers? Add perspective. Can you append a comment that adds value to a tweeted quote?
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