Digital B2B Marketing

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources. You will get a report of visits from each t.co-shortened shortened URL.

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Advertising, Big Data, and Google’s Moves To Own It All

Digital B2B Marketing

Google just made two major announcements. When it comes to online advertising revenue, no one is bigger than Google. Google wants to be both. Announcement One: Google AdID. Companies like RocketFuel will need to work through Google (or a new alternative, see below) to continue operating.

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Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Using Google Ad Planner , you can see the difference between the number of estimated cookies and actual people for a site. Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B times up to 6.5

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Two Killer Google+ Mistakes

Digital B2B Marketing

Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I mean Eric Wittlake, as a person, does not exist on Google+.

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B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

A quick Google Street View check confirmed the salon was across the street and the phone number was in the window! The physical address was bogus, something like 123 Main St, but the company only had one location and it was easily identified. The phone number was for a salon on the same street.

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The Mobile App Your Marketing Needs

Digital B2B Marketing

Now let’s look at these stats a bit differently. Google Maps (65.9%). Google Play (54.3%). Google Search (53.5%). Consider how people may actually come across your business on their mobile device: Your business will be tagged on Google Maps. Flurry’s data shows that the average user launched 7.9

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Facebook Is Bigger than the Numbers

Digital B2B Marketing

As a platform, an ecosystem and a media property, Facebook is now second only to Google in its importance to media and marketing. Featured on PopPressed If You Havent Yet Seen "Win Win," You Should Go See It Filed under Media , News , Research Tagged with Digital Media , Display , Facebook , News , Stats Like Be the first to like this post.

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