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Gmail spam updates are here: What now?

Martech

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. 03% (or 3 out of every 1,000 emails) as a threshold for brands to avoid.

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Achieving a low Gmail spam rate: 3 essential steps

Martech

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. Proactive strategies to address those mistakes before Google does. Advanced techniques to reduce spam. A lack of domain authentication.

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Google Spam Algorithm Update Rolling Out Now via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. . The post Google Spam Algorithm Update Rolling Out Now appeared first on Search Engine Journal.

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Make It to the Inbox With Litmus Spam Testing

Litmus

With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? Why is email spam testing important?

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users. Now, to recommendations.

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails. Which makes sense.

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Google December 2022 Link Spam Update Rolling Out Now via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms an update to its spam detection system, called the December 2022 link spam update, is rolling out and will finish within two weeks. . The post Google December 2022 Link Spam Update Rolling Out Now appeared first on Search Engine Journal.

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