Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Note each social channel where you have a profile.

Social Media 144

Social Media Business Media Profiling 144

Biznology

OCTOBER 6, 2017

You are ready to start implementing all those techniques you discovered from those social media gurus. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. DIY Option : Okay.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

SEPTEMBER 12, 2017

Get your words–who you are, what you think, what you do, and what your company does, your products and services–out there right now if only to let Google Search and Bing Search know. Your blog posts and site content have a much longer lifespan than the rest of your online social media content. Don’t sweat it.

Google 156

Google Blogger Search Marketing Advertisements 156

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You’ve got this.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

FEBRUARY 9, 2011

They lament how social has changed everything. If you are one of those search people descrying social media's impact, you need to check out my latest post on Search Engine Guide, " Google needs its own social network.".

Social Networks 80

Social Networks Google Social Media SEO 80

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Personally, I am super-proud of my contribution, #5: Google is a lying liar that lies !

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

SEPTEMBER 19, 2017

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. Google recognizes datestamps at an architectural level. Google Webmaster Tools Data Highlighter.

Google 123

Google Press Domain Marketing Management 123

Biznology

MAY 6, 2019

Social media is a fantastic platform for promotion. What’s more, social networks are an ideal place to find the perfect customer. You can engage with people on social media. You can engage with people on social media. However, navigating social media is no easy task. It’s only logical to stay on Google’s good side.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

NOVEMBER 15, 2016

Generally-speaking, the richer the mogul, the more élite the individual, the more likely they’ve tried to keep off Google’s radar, keep out of the index. Google abhors a vacuum. When you’re already in the millionaires and billionaires club, privacy and discretion do work — until it doesn’t.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

JULY 22, 2014

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. The first article was a hopeful but disappointed look into the ghost town known as Google+. Google+ did no such thing.

Google 80

Google Communities Network Marketing Youtube 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. How to be a Google+ Success.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

JULY 29, 2014

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? That’s powerful.

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

MAY 13, 2014

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. Isn’t that interesting?

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Biznology

APRIL 13, 2018

CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the day-to-day operations of most companies. 60% are more likely to engage with brands that endorse social causes. Google , Microsoft , Walt Disney , BMW , and Apple.

Activities 109

Activities Brand Identity Branding Work Management 109

Biznology

NOVEMBER 11, 2011

Wow, there is quite a bit of buzz around Google+ business pages. As a result, I am taking my usual position of the Internet and social media marketing contrarian. So what’s my take on Google+ business pages? So what’s my take on Google+ business pages? Image via CrunchBase. Go ahead and knock yourself out.

Google 80

Google SERP Internet Marketing Buzz 80

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

JULY 16, 2015

In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. Here are just a few to get you started. I love email.

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

DECEMBER 12, 2017

After writing Blog2Social Removes All Social Sharing Pain and Blog2Social Makes Bloggers a Marketing One-Man Band quite a long time ago I have discovered quite a lot of little things that have made me love Blog2Social more–and one thing that still seriously haunts me to this day (hey Adenion , help a Bruder out). In Conclusion.

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. At the same time, devices like the nest® intelligent thermostat record when we are not at home while we publicize to the word through social networks where we are – and our smart phones tag us like wildlife. Connectivity seems to require disclosure.

Google 80

Google Privacy Internet Marketing Barriers 80

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. This includes our company public websites, intranet, SEO, social media, and more.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

MAY 12, 2015

Google Prefers Sites with Esprit de Corps. Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. For Google, this means broken links, broken pages, ten-year-old templates.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. We all use HootSuite , or have.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. image credit: Google.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Discover the following eight commonly overlooked ways to make social media work for you. Choose platforms wisely.

Social Media 80

Social Media Media Promotion Click Rate 80

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Share on Google plus. Timing’s of the essence so go go go go go go go! Periscope : /chrisabraham 605 followers. My GaggleAMP’s Got a Posse.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. 28% say social media sites e.g. That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

JULY 11, 2012

Our monthly Biznology Webinar yesterday was “Inside the Google Panda Update.” Whether you have heard about Google Panda or you haven’t, Panda is looking for you. Panda is a dramatically new approach Google is using to decide whether your content is high quality or not. What does Panda mean to search marketers?

Google 80

Google Wikipedia Webinar Metrics High Quality Lead 80