B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

When I studied for the Inbound Marketing Certified Professional designation, one of the many comments that I made note of is that the key to social networking efficiently is “ discipline and filtering ” (I believe these words are attributable to Tod Defren of SHIFT Communications – strike me down if I am wrong).

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? Note the link to a useful social media notification tool at the bottom of this post.). For the most part, I have set my preferences to receive as few emails as possible from my social networks. Here is how you can control them.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing? So why do this social media thing?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. Today it’s not enough to have a search-engine-optimized website with static content.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

JULY 24, 2009

Google Plus This Page. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact.

Social Networks 100

Social Networks Twitter Tools Automation 100

B2B Marketing Traction

NOVEMBER 8, 2013

It tied what at the time appeared to be a weird new social media platform that only allowed 140 character messages to a marketing medium that we know – the radio. For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. So Google doesn’t recognize Tweets.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. It’s no surprise that Google is tops – at least two thirds of all searches online are done through Google. Do you need help with social media, email marketing, getting found online?

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Google changed its algorithms to favor quality content in the form of long blog posts. Using quality visuals with your social media messages increases engagement. They work! ).

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

APRIL 4, 2014

Along came Google, consolidation began to happen, and a growing industry was born. After years of “gaming the system,” SEO companies don’t have many games to play, because Google won’t let them. It also recognizes the buzz your site pages get on social media. But today the SEO industry is in decline.

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Your presence on social media and how others share your content makes a huge difference. Create your Google+ Company Page. Plus, it’s Google! How can you not create a Google+ page? Substance is king. SEO Is dead.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

DECEMBER 17, 2013

One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices. Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Flickr Photo by Johan Larsson, Some Rights Reserved.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

MAY 31, 2009

Google Plus This Page. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact.

Social Networks 100

Social Networks SEO Newsletter Internet Marketing 100

B2B Marketing Traction

JANUARY 25, 2013

Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand. If you’re not engaging in social media, now is the time. I have news for you.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

OCTOBER 30, 2015

Google announced this early this year and said sites that are non-responsive will not rank well in the search results. What a shame to invest money in a new site or site update and not have it responsive, when Google pre-announced the change to give everyone time to update their site – something Google rarely or never does!

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

AUGUST 16, 2013

If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0, which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

MARCH 7, 2014

Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 30, 2014

Your business must show up consistently across online platforms, including your website and social media. An un- or poorly-branded company page on social media shows that you’re not consistent. Engaging people with your human side in social media? Learn More About Being Human in Marketing / on Social Media.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

NOVEMBER 25, 2013

The most commonly used is Google Analytics. With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. You will also get some clues from Google Analytics when you analyze website traffic patterns and the pages where your site visitors exit.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

OCTOBER 12, 2012

Google’s Zero Moment of Truth. Google coined a term and acronym – the Zero Moment of Truth or ZMOT. Quality content on your site and sharing that content on quality social media sites (NOT content farms) so that others like it, comment on it, and begin to follow you as a subject or industry thought leader.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

APRIL 12, 2013

I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing.

Tactics 100

Tactics Paid Search Agency SEO PPC 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 10 Great Social and Web Analytics Tools by Search Engine Journal. It’s always been important to track and report marketing results.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. If you don’t have a content strategy, New Incite can help.

Planning 100

Planning Marketing Plans SEO Marketing & Strategy 100

B2B Marketing Traction

JANUARY 19, 2012

A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. If the blog author is on social networks, provide links to their profile. For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. It’s sad for someone who has to follow and not lead. Be original, organic and true. Don’t be a follower.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Within minutes on your blog you can publish a statement and have it broadcast through social media to communicate to your audiences. Increase “shareability” of your marketing messages.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

MARCH 25, 2013

Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. In the article, author Chris Kuenne states that strategy, analysis, creative program design and technology are the skills that make marketing successful today.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 22, 2013

Google algorithms, Yahoo algorithms, etc. Getting found online today is about posting great content and engaging with others on social media platforms. SEO changes used to be mostly about keeping up with algorithm changes. Now, getting found online works differently.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

JULY 18, 2012

Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo.

B2B Marketing 100

B2B Marketing B2B Content Internet Marketing 100

B2B Marketing Traction

JUNE 6, 2014

This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. If you need help with your digital or social marketing strategy, content marketing execution, contact New Incite today. What’s your style?

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

AUGUST 22, 2011

Some say that a separate URL gives you more opportunity to “own” the first page of Google search engine results. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content. Find out what social media platforms your buyers use and be there. Did we miss any?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 27, 2012

You are not connected to others on social media. At New Incite, we create cost-effective websites that include organic, white-hat search engine optimization (the kind that doesn’t get you de-listed by Google!) Your page URLs aren’t keyword rich.

Sales Qualified Leads 100

Sales Qualified Leads Tagging High Quality Lead Keywords 100

B2B Marketing Traction

MARCH 8, 2013

There’s a lot going on in social media and on websites. Problems arise and many of us know to look for solutions by Googling keywords and phrases. A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

B2B Marketing Traction

FEBRUARY 21, 2013

Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! Having reciprocal recommendations is similar to reciprocal links that Google used to favor for SEO rankings. “I curate my LinkedIn recommendations so it doesn’t dilute my reputation. Now not only is that gig up, it will work against you.

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

JUNE 12, 2012

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. ThinkInsights with Google. I know, I know, I’ve cited surveys and research by a search marketing agency and Google, the seller of pay-per-click ads!

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

MARCH 27, 2009

Social Media Outsourcing and Consulting. A need for a quality social media presence – we provide strategies and know-how. Google Plus This Page. We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100