social-network 
Digital B2B Marketing
NOVEMBER 21, 2013
B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?
Digital B2B Marketing
FEBRUARY 23, 2012
Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.
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Digital B2B Marketing
OCTOBER 15, 2013
Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Social Advertising. Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. Influencer Networks. Promoted Tweets.
Digital B2B Marketing
OCTOBER 18, 2011
The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.
Digital B2B Marketing
JUNE 23, 2011
With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. Make Social Media About the Social, Not the Media.
Digital B2B Marketing
JANUARY 5, 2012
Every new social network, gadget, movie or TV show is trying to get our attention. Amazon Marketplace and Google Shopping aren’t enough, we need to check deal sites, forums, EBay and anything else Google can turn up. Share your comments below or with me on Twitter ( @wittlake ). Our refusal to be content.
Digital B2B Marketing
JANUARY 8, 2013
Last week WSJ ran an article entitled “ There’s No Avoiding Google+ ” on the front page. In short, it highlighted the drive by Google to make Google+ pervasive across other Google services. Here is why: There is no Google+ identity. I mean Eric Wittlake, as a person, does not exist on Google+.
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