• BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Google, Social Network] I’m an influencer, pay me more!
    OK, here’s all the rest of the info from the FIR #45 page from the FIR Podcast Network site: Yesterday’s panel featured me, digital strategist and technologist Chris Abraham , Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Connect with our panelists on Twitter at  @chrisabraham , @frankeliason , and  @hksully.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Google, Social Network] Get More Followers On Twitter, Facebook, Instagram and Google+
    If you’ve been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. The post Get More Followers On Twitter, Facebook, Instagram and Google+ appeared first on Opentopic. Your clients say “I need more followers!”
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Google, Social Network] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media. This social platform proves to be no fad. So what? Be that guy!
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Google, Social Network] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Social media is a powerful distribution channel for B2B content. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. Twitter. Source: Social Media Examiner. On Twitter, you can set attribution windows (i.e.,
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Google, Social Network] ‘Twitter Needs an Edit Button,’ and 4 Other Stories You Should Read
    The Ringer: More Proof That Twitter Needs an Edit Button. Molly, if you’re reading this because you have a Google alert for your own name, I will pay you all the money to freelance for us.). This examination of a short-lived site called PostGhost, and the promise of an edit button for Twitter would mean, is pretty fascinating.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Google, Social Network] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Eva Sharf, our paid media manager at Bizible, helped develop this graphic based on how she uses attribution to plan, configure, and optimize her digital advertising, paid search, and paid social campaigns. Twitter. Google Display Network. click to view larger). The 26 elements included in the molecule are: Attribution.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Google, Social Network] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. It’s one of the oldest forms of digital advertising, and Google makes it easy to pull off. Absolutely.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Google, Social Network] Mobile Myth Busting: How to Write Great Content for Mobile
    In fact, Visual content gets  94% more total views and is 40 times more likely to be shared on social networks. Follow Sophorn on Twitter , LinkedIn , Facebook and Google+. In 2014 the number of mobile users eclipsed desktop users. “The latest data shows that we are now well past the tipping point.”
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Google, Social Network] 5 Things Marketers Need to Know About Gen Z
    “That’s a trap social media managers fall into. ” One way to avoid this is to enlist the help of social influencers, effectively putting a buffer between the marketing message and the brand. After all, being a social influencer and being part of Gen Z is often one and the same. “How do I talk to Gen Z?”
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Google, Social Network] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Our Twitter feeds never stop scrolling. Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry. 7) Moves the top posts from r/worldnews to your Pocket account. 14) Get an email when content gets more than 1K shares an hour on social media from Time.com.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Google, Social Network] 5 Ways to Amp Up Your Mobile Marketing Strategy
    It ensures your content can be read and consumed on any device to improve the user’s experience, and it makes it easier for Google to crawl, index, and organize your site to increase search engine traffic. For example, many of us are familiar with and commonly use navigation apps like Google Maps, Apple Maps, or Waze. QR Codes.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Google, Social Network] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Google, Social Network] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    What's next? I was just getting started on Twitter and Facebook! That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo. Instagram?
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Google, Social Network] How to Choose the Right Content Format for Your Brand Story
    If you’ve been posting to social media for a while, you’re in luck. Facebook, Google and Twitter can tell you (for free!) If your company is strongest on Twitter, there are plenty of ways to learn more about what types of content are most popular. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Google, Social Network] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Near the end of 2013, Google penalized the company for some shady SEO practices. But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Google, Social Network] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
  • PUREB2B  |  TUESDAY, JUNE 7, 2016
    [Google, Social Network] How to Use Content Syndication to Boost Your Blog Traffic
    Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. To give you a clearer idea, here are a few tips for using content syndication to boost your blog traffic: Social Media.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Google, Social Network] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    Facebook and Google rule all. Google and Facebook are threatening to become nothing less than an internet advertising duopoly. Her firm, KPCB, has investments in a large portfolio of companies , many of which are mentioned frequently—Amazon, Google, and Uber being the most significant. For one day a year, slideshows are cool.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Google, Social Network] How To Measure A B2B Social Media Program
    Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released  by Regalix. Final Thoughts.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Social Network] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. But never fear! Callbox. Don’t believe us?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Social Network] 20 Handy B2B Lead Generation Resources
    quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. But never fear! Callbox. Don’t believe us?
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Google, Social Network] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Facebook has endured some of the most sustained criticism of its lifetime this past week after Gizmodo , the Guardian, and other publications leaked information on the internal process behind “Trending Topics,” the social network’s column of top news stories that were supposedly representative of the most popular stories of the day.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Google, Social Network] Interesting Infographics: When and How to Update Your Social Media
    Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. It’s no sorcery on their part – there’s been a lot of research done on the topic of optimizing your social media marketing. Google+: Like Facebook, 3 is the ideal number of updates per day. Try not to post after 8pm.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Social Network] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? Why is this metric important? Anything over 2.00 Don’t panic.
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Google, Social Network] The 7 Building Blocks of a Solid Content Marketing Plan
    Now that you know who your audience is it’s time to think about what social channels they live on, what keywords catch their attention, and what content they’re searching for. You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!) In fact, the.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Google, Social Network] Snapchat engagement and other myths
    ” Finally, we have a social channel that is really focused on connecting and authentic conversation. In this short and entertaining video,  Keenan Erwin explains how bots can help fake engagement and how third party apps like Ghostcodes may debilitate Snapchat and create a Twitter-like firehose. But is that true?
  • SCRIBBLELIVE  |  TUESDAY, MAY 3, 2016
    [Google, Social Network] Why You Should Invest In Content Curation
    By stamping your endorsement on content created by people who love you, you’re creating a virtuous circle—strengthening relationships with loyal advocates and accessing new networks of potential leads. The goal is to get people talking within your network and, ideally, raise awareness in new networks. The Pros: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Google, Social Network] Are you ready for the mega-shift from social media to private media?
    The company founder insists it is “not a social network.” ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service. 98 percent.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Google, Social Network] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Google, Social Network] Digital Marketing 2016: Top 100 Influencers and Brands
    They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Finally; build relationships, be yourself and push your name through social media. Twitter Handle. Top Dog Social Media.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Google, Social Network] 10 B2B Growth-Hacking Tactics for Lead Generation
    Make it easy to for people to share your content, as social validation has a direct effect on search engine rankings, especially in Google. 2. You can use Google Ads, Facebook Ads, Twitter Ads, and other services to do this. Work on your LinkedIn presence because it is the most effective B2B social network.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Google, Social Network] How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
    You stress over engagement, lead generation, and social promotion. HubSpot Research and BuzzSumo dug deep into 175,000 B2B and B2C blog posts to give you guidelines on optimizing your own content for the maximum amount of shares per social network. Ever find yourself struggling with writer's block? Honestly, who hasn't?
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Google, Social Network] Influencer outreach is more PR than marketing or advertising
    When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Let ’em know you mean business. Like this post?
  • HALEY MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Google, Social Network] [Video] What is Social Pro by Haley Marketing Group?
    Social media marketing is more than resharing content from other sources. And it is certainly more than setting up a company Facebook page just so you can say you have one. I’m Brad Bialy, Social Media Marketing Advisor at Haley Marketing Group. Today, I am very proud to share with you our newest service, Social Pro.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Google, Social Network] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Google, Social Network] 12 Bad Habits That Are Making You Less Productive
    The premise behind his method is to triage emails by urgent emails that need action/reply, not-so-urgent emails that eventually need action/reply, emails that are awaiting reply, and emails you delegate to someone else. 5) Checking Twitter, Facebook, and your other social feeds. Biting your nails. Chewing with your mouth open.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Google, Social Network] The Ultimate Collection of Free Content Marketing Templates
    We realize there isn't a one-size-fits all solution, so we've created three editorial calendar templates to use at your leisure: one for Google Calendar, one for Excel, and one for Google Sheets. Read this blog post for a step-by-step guide for using the Google Calendar template.). Twitter post templates. List-Based Post.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Google, Social Network] 16 Enigmatic Business Blogging and Other Marketing Stats
    There are approximately 250 million blogs online today, and this number doesn’t even include blogs on Google’s Blogger platform, which does not disclose usage statistics. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. But apparently not.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Google, Social Network] The Ultimate Dictionary of Marketing Terms You Should Know
    We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Learn how to crowdsource a blog post using Google Docs here.).
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Google, Social Network] 17 Ways to Promote Your White Paper for Lead Generation
    There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Here Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Social Media. Of course, promote it via social media. Social Sharing.
  • BIZNOLOGY  |  THURSDAY, MARCH 3, 2016
    [Google, Social Network] Eight media relations tips most PR pros totally miss
    I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. All it takes is a Google search and about 20 seconds of reading to create a customized pitch. All journalists are expected to publicize their own work through their social channels. This attitude sells PR short.
  • VIDYARD  |  TUESDAY, MARCH 1, 2016
    [Google, Social Network] Video is The New King of Influencer Marketing
    The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Google, Social Network] Converting B2B Leads Through Social Content: 3 Keys to Success
    For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy.
  • BIZNOLOGY  |  TUESDAY, MARCH 1, 2016
    [Google, Social Network] Build a page and profile for absolutely everything
    Summary : if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. People are mobile. Right?
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Google, Social Network] 5 Common Marketing Challenges Agencies (and Companies) Face
    All of your properties and materials should look like they belong to the same company, including your website, social media, print materials, business cards, email footers, etc. This tactic is a lot easier now with Google and social media. Tap into social networks, groups, and forums to join discussions. Right!
  • CONTENT STANDARD  |  SATURDAY, FEBRUARY 27, 2016
    [Google, Social Network] How the FOMO Phenomenon Is Driving New Trends In Marketing
    If you’ve ever drooled over your colleague’s Facebook vacation pics or envied a friend’s killer social life on Instagram, you’ll understand this phrase: The #FOMO is real. FOMO’s ubiquity as a psychological phenomenon and social media buzzword is driving brands to explore FOMO among new trends in marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 23, 2016
    [Google, Social Network] How B2B Marketers Can Connect Offline and Online Marketing
    Here are 5 tactics for you to consider: Social Media Engagement. Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2016
    [Google, Social Network] 49 Noteworthy Social Networking Stats and Facts
    Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Learn more about those findings and many others in these 49 noteworthy social networking facts and stats.
  • MI6 MARKETING AGENCY  |  TUESDAY, FEBRUARY 16, 2016
    [Google, Social Network] What Social Network Hit the $2B in Revenue Mark in 5 Years?
    The answer: Twitter. Twitter is no different. RIP Twitter. Stay tuned for a new blog series where we take a very close look at the current state of social networking platforms such as Twitter, LinkedIn and Facebook. ” ABC News Network, 6 Jan. The answer at the very least would be “probably”.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 16, 2016
    [Google, Social Network] The business of reviews and search and for small hotels and restaurants
    But I couldn’t live share any of this to Facebook, Instagram, or Twitter, real time, so I wasn’t feeling incented to take photos there, really, or not nearly as often. I was so impressed as to how well Luka and Livia responded to my needs, my discomfort, and were willing to respond almost immediately. Yikes ! So, the time comes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Google, Social Network] Are marketers getting lost in the Dark Funnel?
    The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. By Krista LaRiviere, {grow} Community Member.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Google, Social Network] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure  this happens. Thus, social traffic is something that B2B marketers need to get right.  Make your web properties social media-ready. Social Media b2b
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Google, Social Network] How to Use Hashtags on Twitter, Facebook & Instagram
    A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Twitter Chat Hashtags.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Google, Social Network] The most important questions to make your marketing work
    But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. But, I challenge you to find a marketing plan that doesn’t include content, mobile, social, and search among its core components. At all.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google, Social Network] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. The revolving door of Twitter executives (5:43): Five of Twitter’s top execs are leaving the company. Could this be part of a marketing technology play?
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Social Network] 8 Ways to Improve Your Online Content Marketing
    Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again. Amplify Reach with Paid Search and Social. The key to success with paid search and social is the relentless consistency of process.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2016
    [Google, Social Network] 7 Steps To Creating A Stunning Visual Voice On Instagram
    As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. This is especially true on purely visual social networks such as Instagram. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Google, Social Network] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    In the past few years, Instagram has quickly become the go-to social network. Compare that with the 23% of adult internet users who use Twitter. To turn off interest-based ads on Android: Go to "Google Settings," then "Ads." Social Media Pop Culture Daily Weekly TOFUWant to turn post notifications off? Alright.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Google, Social Network] 47 Superb Social Media Marketing Stats and Facts
    Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Social Network] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    What Is Social Media & Social Media Marketing? By definition, social media is forms of electronic communication (as web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (Merriam-Webster, 2015).
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Google, Social Network] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Consider this quote from TIME , published the week Facebook first rolled out the News Feed: On Tuesday morning the popular social networking site unrolled a new feature dubbed the "News Feed" that allows users to track their friends' Facebook movements by the minute. Social Media featured-1 Daily CanonicalThe result? How big?
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Google, Social Network] Add For Immediate Release to your podcast queue
    You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me,  @chrisabraham. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. So, it was an honor to be included. Does the new structure make sense?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 5, 2016
    [Google, Social Network] 3 Social Media Updates Hotels Should Leverage in 2016
    The new year is upon us, and it’s the perfect time for hotels to evaluate their social media strategies for 2016. 2015 brought numerous changes and enhancements to some of our favorite social networks. Debbie Miller contributes a monthly column on Social Media for the. Debbie is the President of Social Hospitality.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Google, Social Network] A Digital Marketer's Christmas Wish List
    Come on, Google, we get that you’re all about continuous improvement, but how about finally delivering a one-and-done search algorithm that allows the beleaguered digital marketer to set a consistent SEO strategy—you know, something that can be periodically washed, rinsed, and repeated with minimal effort? Wish #3: Socially Savvy CEOs.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Google, Social Network] 50 Things We Learnt About Content Marketing This Year
    Others argue that there is not content overload in niche areas, however, there is a lot of content even in niche areas, for example, there are over 8m articles on ferrets on Google. Buffer lost 50% of their social traffic this year despite being one of the top performing sites. Social shares do NOT build links. Altimeter ).
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 18, 2015
    [Google, Social Network] The 5 Hottest Chinese Social Media Trends for 2015
    With 668 million active Internet users, which is almost double the population of America; China has seen a dramatic increase of Social Networks users in 2015. The mainland population in China is prohibited by censorship laws from using the dominate social networks of other countries such as Facebook, and Google+.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Google, Social Network] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    Once hailed as the most valuable social media channel for B2B lead generation, with time, they’ve became over-populated with promotional posts and too much spam. As a result, if you’re talking about sensitive information within your LinkedIn Group, this content will stay private and cannot be found by anyone searching on Google.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 10, 2015
    [Google, Social Network] Personal Branding Lessons From Joe Bonamassa
    Influencer marketing is largely based on the digital identity and brand image conveyed in social media. Marketers are clearly aware of their influence, and executives and managers are becoming more aware of their personal branding across social networks. Raymond Morin contributes a monthly column on Social Media Influence.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Social Network] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Social Network] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Google, Social Network] Top online marketers on Twitter
    We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. MediaMktgIT — Social Media Mktg IT. Social Business. Socialfave — Social Fave. Roberts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Google, Social Network] 36 Sensational Social Media Stats and Facts
    Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Think small.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 24, 2015
    [Google, Social Network] “Delete” does not mean deleted. 4 Steps to protect your privacy
    Your social posts and search history live beyond delete. Many people don’t realize the extent to which social posts, search history on Google , Facebook and Twitter , your tweets , and just about everything else you do online is preserved—and discoverable as evidence in the event of a criminal case or civil lawsuit.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Social Network] An Inside Look at Snapchat Marketing for Hotels
    Having emerged among a now social-savvy audience that is now familiar with and immersed in social media, Snapchat’s growth has been ahead of where other social networks like Facebook, Twitter, and Instagram were when they were four years new. Debbie Miller contributes a monthly column on Social Media for the.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Social Network] The 31 Best Tools for Improving Your Writing Skills
    Then, you can share those ideas with your network via Twitter, Facebook, email, and so on -- and ask your networks what they'd like to read most. There are many ways you can use Google Docs to improve your writing. You can export it to plain text or Google Docs. Words are hard. Image Credit: 750 Words. 3) Twords.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Social Network] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Social Network] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Social Network] 12 Emerging Trends for Social Media Influencer Marketing
    Each fall, bloggers and social media experts are asked to make their predictions about the trends for the upcoming year. The ecosystem of social networking is complex with the emergence of new platforms for aggregation and […]. Raymond Morin contributes a monthly column on Social Media Influence. Author information.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Social Network] 14 Free Tools That'll Make It Easier to Run Your Business
    To make your life even easier, HelloSign integrates with many of the apps you're already using -- Gmail, Google Apps, Dropbox, Evernote, etc. From pages they've visited to social networks that they're on, these details can help you make more strategic marketing moves. Image Credit: PCWorld. 8) Google Apps. Ah, paperwork.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Social Network] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    Another way to gather data for your personas is to extract it from social media. For a beginners’ guide on how to access this data, check out this article from our social media manager, Naomi Parry.). This tool helps you track and predict the spread of stories on social networks and find what people are talking about.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Social Network] Your website is wearing mom jeans and shoulder pads
    Just a cursory search of Google’s Adwords Keyword Planner  shows me that my own site, Gerr.is , shows how out of touch I am. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Google, Social Network] What are the most reliable content channels to connect with customers?
    Twitter subscribers. consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. It’s a combination of Periscope, Google Hangouts on Air, and Twitter.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Social Network] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. billion on paid media to reach consumers on social networks in 2015, a 33.5% By 2017, social network ad spending will reach $35.98 Advertising on Twitter. increase from 2014.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Google, Social Network] My Favorite Tool For Content Ideas
    One of the best ways to measure content effectiveness is by looking at the number of social shares your content receives. Social shares are not the end goal , but they are an effective means to achieve reach to the widest audience of interested potential buyers who have a chance to convert. You can start by doing content profiling.
  • BUZZSUMO  |  MONDAY, OCTOBER 26, 2015
    [Google, Social Network] Beginning a data-based B2B content strategy on Pinterest.
    First, Pinterest may not be the biggest of the networks, but it’s still huge: there are 100 million pinners worldwide, which is roughly equal to the population of the UK and Spain combined. Pinterest is more than a social network. In fact, it’s not even primarily a social network. Google is crowded.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 21, 2015
    [Google, Social Network] Are you #BreakingTheLaw by using Hashtags?
    The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Don’t hijack another brand’s hashtag during an event or Twitter chat. Don’t hashtag your Twitter fights. Share a square.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Google, Social Network] 8 Steps To An Effective Social Media Strategy
    Developing and executing a social media strategy is hard work. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. So what does a successful social media strategy look like? Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Google, Social Network] Adding fuel to the fire: How important is Facebook?
    A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a  Piper Jaffray  survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. This is another nail in the coffin of Google+. teens. teens.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Google, Social Network] How to Perform a Social Media Audit: Measure What Matters
    Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. Statistica tells us that 73% of US Americans had a social network profile in 2015.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Google, Social Network] Double Your Publication’s Visits from Social In 10 Minutes a Day
    And, that every minute people process 4 million Google searches and post 1400 blog posts? Social media is one such tool. With over 74% of online adults using social media, the sea of fresh eyes these networks provide is vast. So how you can make the most of your time on social media? And neither does social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Google, Social Network] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 8, 2015
    [Google, Social Network] How do I create a feast in an era of content snacking?
    At first, it we were preoccupied with “viral,” followed by “buzz,” then came “social networks,” and within the social networks, Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat. You can learn more about his work on Slideshare and by following him on Twitter @gregfromparis.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 6, 2015
    [Google, Social Network] Visitors hate online ghost towns more than spammy auto posts
    No, that’s only the second most-hated thing in corporate social media branding. Either way, to quote my favorite fictional character  Chauncey Gardner , “ In the (social media) garden, growth has it seasons. As long as the (social media)  roots are not severed, all is well. Know why I know this? Like this post?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 2, 2015
    [Google, Social Network] Search Ranking Factors: 2015 and Beyond
    And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! To be perfectly clear: these surveys do not tell us definitively whether Google uses these factors. The findings are indicated – not proven – unless and until Google confirms them publicly.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Google, Social Network] 7 Examples of SaaS Companies with Exceptional Marketing
    Pictures of the billboard showed up on Twitter, Tumblr, FAIL Blog (in the “Wins” category), and the coveted TechCrunch. And Intercom uses programs like Google Analytics, Inspectlet and Optimizely to monitor and measure prospect interaction with its pages, and test customer engagement hypotheses. Who doesn’t love a good story?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google, Social Network] Why Blog? The Benefits of Blogging for Business and Marketing
    In short: blogging , social media , and search engines. We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface. It's for a friend," she said. Whoops.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google, Social Network] 5 Ways Mobile Marketing is Affecting Social Media
    How often do you check social media on your phone? And, since our lives are increasingly intermingled with social networks – with 1 billion users around the world accessing Facebook in a single day  – life without social media can become quite inconceivable. Trend #1 – Most people access social media on mobile devices.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Google, Social Network] 17 of the Best WordPress Plugins for Marketers
    Post-Just Writing. 3) Google XML Sitemaps. This plugin makes it easier for search engines like Google and Yahoo to crawl your site structure and seamlessly retrieve information. Want to prevent Google from following broken links on your website? 17) Google Analytics by Yoast. 40,296. Check it out: Pre-Just Writing.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Google, Social Network] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. If so, they also offer the opportunity to apply to become a part of their growing video network. Do you create video content? 10) Moz.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Google, Social Network] Holiday Fun Facts to Share on Social 2015 Edition
    In our continued effort to provide “snackable” tidbits of information to share with your audience via social media, we’ve collected another 10 interesting holiday fun facts for you to share. Simply click the Tweet button next to the fact to post it on Twitter or copy and share on your other social networks. 1.
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