• WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Google, Social Network] The 15 Best Content Distribution and Amplification Tools
    You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Google Review Count: 391.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Google, Social Network] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. That’s it! Congrats!
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Google, Social Network] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Google, Social Network] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Marketing and Social Network Engagement.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Google, Social Network] The 17 Best Photo Editing Tools
    Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Google Review Count: 423. Google Review Count: 419. Google Review Count: 371. Google Review Count: 330. Google Review Count: 325. Google Review Count: 318. Google Review Count: 246.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Google, Social Network] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Martin spun up a social network analysis of her fans, and it turns out that Ms. Why am I belaboring this point?
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Google, Social Network] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. Google Review Count: 449.
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Google, Social Network] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    After the very public failure of Google Glass, other potential developers were leery of coming out with AR glasses designed for mass consumption. As a marketer, it might prompt you to consider whether Snap’s product has the marketing technology potential that Google Glass lacked. Image attribution: Robert Nelson.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Google, Social Network] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill is a social selling evangelist and start-up advisor. Favorite Quotes: Social selling is about networks, and it’s about relationships. . What is Social Selling? Because people think of social and are like, you know, I’ll tweet and take pictures of what food I’m eating for dinner. NASCAR.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Google, Social Network] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    We spend a lot of time on social media sites -- globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social media news roundup.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Social Network] The 26 Best WordPress Plugins
    Google Review Count: 312. Connect your WordPress.com site to various social networking services. Sample review: “This convenient feature can save you time when it comes to your social media sharing. Google Review Count: 245. On a mobile device, it appears at the bottom of the screen.” — Social Media Examiner.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Google, Social Network] The Stories Behind 5 Social Networks That Never Caught On
    What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 2) Eons.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Google, Social Network] Go Where Your Customers Are – Wise Words from Sweta Patel
    Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Especially on social media.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Google, Social Network] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Google Review Count: 350. Google Review Count: 346. Google Review Count: 342. Google Review Count: 323. Google Review Count: 289.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Google, Social Network] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Google Review Count: 317. Google Review Count: 267. Google Review Count: 264. Google Review Count: 245. Google Review Count: 231.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Google, Social Network] Apply Yourself: 28 Marketing Awards Worth Going For
    The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Google, Social Network] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. 9) Mention.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Google, Social Network] A Brief History of Snapchat
    Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. Social Media Daily CanonicalWhat Is Snapchat? The best part?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Google, Social Network] The 28 Best Web Design Tools
    Google Review Count: 354. Google Review Count: 344. 3) Google Fonts. Google Review Count: 330. Google offers an extensive collection of open source fonts you can explore, sort, and test for use in more than 135 languages. Google Review Count: 290. Google Review Count: 290. Social Media Examiner.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Google, Social Network] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s Google Review Count: 436. I like it.”
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Google, Social Network] The 26 Best All-in-One SEO Tool Suites
    Google Review Count: 330. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Google Review Count: 306. Google Review Count: 302. Google Review Count: 297. 1 ) BrightLocal.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Google, Social Network] 7 Companies That Should Buy Medium, Because Why Not?
    It’s time to panic about another social network. Or maybe the company will turn its user base into a giant freelance network and try to steal Contently’s business. Salesforce kinda almost bought Twitter last fall. Twitter. So what happens now? We’re all staring into the great unknown. Salesforce.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Google, Social Network] The Science Behind the Most Popular Infographics of 2016
    At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Now, they're seen as a highly shareable content format, with the same viral potential as memes -- after all, visual content is 40X more likely to get shared on social media. 6) Median Word Count per Network.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Google, Social Network] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not. Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Google, Social Network] All your best content may now be considered fake news
    It’s time for you to really invest in your own personal or professional social platforms. While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. And who knows?
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Google, Social Network] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    This week, Joel Stein caught my jaded attention with his profile of Imzy, a Reddit-esque social network that thrives on kindness. To me, the premise is fascinating: a network that sees itself as “welcoming,” but doesn’t welcome everyone. Selected by Jordan Teicher, senior editor. I’m all for it.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Google, Social Network] Are LinkedIn Groups experiencing a crisis?
    After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. What happened to LinkedIn groups?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Google, Social Network] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Figuring out what people are talking about using Google Trends is a better way to do real-time marketing. Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Google, Social Network] 37 Big Data Case Studies with Big Results
    Big Data is the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is stored in computer clouds then searched for patterns, new revelations and insights. GOOGLE : Working with the U.S. Follow Rob on Twitter: @RobPetersen.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Google, Social Network] The 24 Best Visual Content Creation Tools
    Google Review Count: 366. Design tool for custom images, presentations, and social media graphics. Google Review Count: 259. 3) Google Charts. Google Review Count: 249. Sample review: “Google Charts offers a gallery of ready-to-use chart types, from simple line graphs to geographical maps and timelines.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Google, Social Network] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Since they’re so sharable , you can use them as social proof, and you can use them to quickly explain your product’s benefits and features. After all, Google didn’t acquire YouTube for fun. With a couple of clicks, you can also see how to use Visme for social and web graphics. Curate Social Proof with Twitter & Instagram.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Social Network] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. What is your social listening tool saying about your sentiment?
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Social Network] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method—whether that’s implementing an editorial calendar, hiring a dedicated team or building out a strategy. What is your social listening tool saying about your sentiment?
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Google, Social Network] How Content Made Peloton the Fastest-Growing Company in New York
    Batali is all over social media. ” Social media is the marketing channel of choice for showcasing Peloton instructors. Peloton’s in-house marketers work with its internal creative, photography, and videography teams to develop content for all major social networks. According to Inc. LoveSquad). ridepeloton.
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Google, Social Network] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Snapchat and Twitter ignored my interview request entirely. Frustrating.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Google, Social Network] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Social ad spend is on the rise as well. As mobile spend has grown, so, too, has social media revenue. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. Here’s how. Mobile ad spend is booming.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Google, Social Network] Lead Liaison Debuts Integrations Marketplace
    From CRMs to Social to Tools and Productivity, their robust marketing automation suite has it all covered. Lead Liaison has built-in capabilities to track and provide real-time browser notifications with emails sent through Google Chrome (Gmail) and Outlook with Send & Track. Social. Marketing and Communication.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Google, Social Network] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    When people think of paid media, they often think of discovery-based channels like Google and other search engines. Paid media on channels like Google, Bing, and other search engines allows businesses to connect with relevant audiences who are actively searching for answers to their questions and problems. Twitter. Reddit Ads.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Social Network] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Non-HubSpot customers can use a tool like Contact Form 7, JetPack, or Google Forms, and then use Leadin's free Collected Forms tool to automatically capture these form submissions on your website. 7) You're not using social media strategically for lead generation. For many businesses, the key to making sales is to first generate leads.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Google, Social Network] 8 Personalities to Look for When Assembling a Content Team
    Compelling visuals are imperative in today’s landscape -- articles with one image for every 75-100 words get twice as many social shares than articles with fewer images. 6) The Social Butterfly. Your social butterfly is in charge of content distribution, promotion, and amplification. 1) The Taskmaster. 2) The Wordsmith. Period.”
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Google, Social Network] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    With cooler weather about to usher in the holiday season, it’s not too early to start making plans for your holiday social media campaign. Overall, social media use increased 13 percent in the past year alone. Once the holiday season really gets rolling, you’ll be glad for any social post preparation you made ahead of time.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Google, Social Network] Planning Social Media Content? Ask Yourself These 9 Questions
    It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place. After all, 69% of marketers are using social media to build a following.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Google, Social Network] A Shortish History of Online Video
    And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. The coffee pot pre-dates Google, so to find it, you had to either know where to look, or have someone tell you.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Google, Social Network] Earned-media micro-influencer marketing master class
    To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Google Search is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. My goal?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Google, Social Network] 20 Content Marketing Tools to Rely on From Start to Finish
    Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Hootsuite is one of the most popular tools for managing social media, and for good reason. Buffer is another tool that’s designed to help with social media management. Google Drive.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Google, Social Network] 4 Helpful Tools for Organizing Your Social Media Calendar
    What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. The Benefits of Using a Social Media Content Calendar. 1) Trello.
  • JUNTA 42  |  SATURDAY, OCTOBER 15, 2016
    [Google, Social Network] This Week in Content Marketing: Thought Leadership Requires Actual Leading Thoughts
    Rants and raves include a video on why businesses may be walking away from the Twitter negotiation table, and the launch of Facebook’s new Marketplace; then we wrap up with an example of the week from Pressed Juicery. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Click To Tweet.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Google, Social Network] Navigating the Digital Marketing Landscape in China
    It’s a huge market with over 710 million internet users, according to China Internet Network Information Center—more than double the population of people in the U.S. Due to internet censorship by the government, well-known communication channels and social platforms in the U.S. It is, however, wholly unique. Feature the QR Code.
  • CONTENTLY  |  TUESDAY, OCTOBER 4, 2016
    [Google, Social Network] Why the Publishing World Needs Humane Design
    Tristan Harris, formally a design ethicist for Google, wrote about many of these anti-humane design elements and how they keep people clicking. People are aware that they’re hooked on their devices and social networks,” Funt told me. Meanwhile, more ad dollars continue to go to Facebook and Google than publishers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2016
    [Google, Social Network] Four marketing mega trends nobody’s talking about
    The social media dead-end — Facebook, LinkedIn and the others don’t want links any more. The rise of the private networks. First the bad news: All this public social data and engagement is going behind a privacy wall. By Mark Schaefer. This is the time of year people post their prognostications for the next year.
  • JUNTA 42  |  SATURDAY, OCTOBER 1, 2016
    [Google, Social Network] This Week in Content Marketing: How to Create a Successful Podcast
    1 in the eyes of media companies and journalists, and explore Salesforce’s potential purchase of Twitter. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. years. We also discuss why Facebook has become public enemy No. This week’s show. 2. Content marketing in the news.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Google, Social Network] Short-form & Long-form: Where They Fit in Your Content Strategy
    In addition to blog content, examples of short-form content include social media posts and infographics. Source or create graphics that are compelling and eye-catching, especially on social. Search engines, specifically Google, reward high-value, educational and informative content by ranking them higher on search result pages.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Google, Social Network] Will the Era of Knee-Jerk Content Marketing Ever End?
    One of the Content Standard’s recently published stories was generating some good engagement on Twitter a week after it had been published. (As Although the piece was driving steady organic traffic even a week after it had been published, there were only three people who had come from Twitter. Probably not. Why Do We Do It?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Social Network] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Google, Social Network] Marketing Guru Covers: Social Posting and Targeting
    It’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Companies think they need to target the same people, regardless of the network, but that isn’t the case. You need to adopt a unique strategy for each network. Twitter. Google+.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Google, Social Network] How Gimlet Hacked Slack to Reinvent Its Comments Section
    A notable exception is The New York Times, which employs a full-time team of “ community managers ” and just announced a partnership with Google Jigsaw that will rely on “ robot helpers.”). Twitter has had problems preventing harassment despite a decade trying to stop it.). Virtual anonymity stokes rage.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Google, Social Network] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    Just remember, you’re not alone: 6.7MM people publish blogs on blogging websites and another 12MM write blogs using their social networks. You combed through Google Analytics and analyzed existing rankings, you identified top keyword opportunities in Search Console, etc. But where do you even begin? however.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Google, Social Network] How Mobile, Voice & Social Are Changing SEO [Infographic]
    And while Google's algorithm updates as we known them have notoriously favored text-based updates for desktop and mobile, gaining SEO momentum in the future requires marketers to shift their focus a bit. Leave your comments below or engage with us on Twitter using the hashtag #FutureofInbound. What about voice search? Habits change.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Social Network] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Using display ads is another great way to get your content offer on relevant websites instead of Google search. Rank higher on Google. Then once you know a visitor wants to rank higher on Google, if you create an ebook around that topic, it’s highly probable that this visitor is interested! Where do they go to get information?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Google, Social Network] A Brief Timeline of the History of Blogging
    That same year, Claudio Pinhanez (who today is a Social Data Analytics Senior Manager at IBM) began to log short entries into what he called an "Open Diary.". In 1999 alone, Blogger , (which would go on to be acquired by Google ), LiveJournal , and Xanga all launched. Greetings, readers. Welcome to the HubSpot Marketing Blog. Xanga, c.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Social Network] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. They must keep up with social trends, create immense amounts of content, and constantly distribute it across various social channels to maintain audience engagement. But this race gets very tiring.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Google, Social Network] A Brief History of Online Advertising
    Google introduced AdWords in 2000 , originally under a pay-for-placement ad model. Google wanted to create a sponsored search experience that generated revenue without compromising the quality and relevancy of search results. Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? Image credit: Wired.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Google, Social Network] What B2B Marketers Need to Know About Social Media in China
    If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Learning more about how social media is being used – and why – is a good start.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Google, Social Network] Social Media and SEO: When and How They Work Together
    Author: Nate Dame The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Google, Social Network] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. Enjoy.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Google, Social Network] The Five Best Pinterest and Instagram Marketing Tools
    Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. As with other social networks, the right tools can help marketers use these platforms more effectively. Google Review Count: 269. Google Review Count: 193. Google Review Count: 187.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Google, Social Network] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Social media buy buttons were once heralded as the next big drivers of social commerce. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. In theory, buy buttons are the perfect marriage between social media and retail. Marketing Social Medi
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Google, Social Network] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Google Search is the best tool to get a feel. When it comes down to it, Google does an amazing job of giving you a 30,000-foot view of the blogosphere. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook. Always start with Google. Social Media News Release. And How?
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Google, Social Network] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Share your posts on social media – more than once! You’ll need some kind of social media scheduling tool to do this. Personally, I use Buffer to queue up social media posts. Usually I’ll publish once on Facebook , LinkedIn and Google+. Use Google+ formatting to mention people (“+username”), etc. Ready? Steady?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Google, Social Network] The Future of the Internet Isn’t the Web
    Yet today, not carrying a smartphone indicates eccentricity, social marginalization, or old age. As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. Social media is the future of digital advertising. “This is a revolution of the first order.”
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Google, Social Network] The 28 Best Influencer Marketing Tools
    After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. 1) Klout.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Social Network] Why Instagram will not kill Snapchat
    The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. The social stream blew up declaring this is the end of Snapchat. And it’s not easy to move those social connections to a different network.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Google, Social Network] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. If you can't find a solid colored wall, you could purchase a backdrop online for relatively cheap, like one of these on Google Shopping. Check it out below.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Google, Social Network] I’m an influencer, pay me more!
    OK, here’s all the rest of the info from the FIR #45 page from the FIR Podcast Network site: Yesterday’s panel featured me, digital strategist and technologist Chris Abraham , Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Connect with our panelists on Twitter at @chrisabraham , @frankeliason , and @hksully.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Google, Social Network] Get More Followers On Twitter, Facebook, Instagram and Google+
    If you’ve been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. The post Get More Followers On Twitter, Facebook, Instagram and Google+ appeared first on Opentopic. Your clients say “I need more followers!”
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Google, Social Network] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    In a recent SensorTower study , Pokemon Go is outperforming all social networks on the amount of time people spend in the app. If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media. This social platform proves to be no fad. So what? It was the manager.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Google, Social Network] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Social media is a powerful distribution channel for B2B content. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. Twitter. Source: Social Media Examiner. On Twitter, you can set attribution windows (i.e.,
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Google, Social Network] ‘Twitter Needs an Edit Button,’ and 4 Other Stories You Should Read
    The Ringer: More Proof That Twitter Needs an Edit Button. Molly, if you’re reading this because you have a Google alert for your own name, I will pay you all the money to freelance for us.). This examination of a short-lived site called PostGhost, and the promise of an edit button for Twitter would mean, is pretty fascinating.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Google, Social Network] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Eva Sharf, our paid media manager at Bizible, helped develop this graphic based on how she uses attribution to plan, configure, and optimize her digital advertising, paid search, and paid social campaigns. Twitter. Google Display Network. click to view larger). The 26 elements included in the molecule are: Attribution.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Google, Social Network] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. It’s one of the oldest forms of digital advertising, and Google makes it easy to pull off. Absolutely.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Google, Social Network] Mobile Myth Busting: How to Write Great Content for Mobile
    In fact, Visual content gets 94% more total views and is 40 times more likely to be shared on social networks. Follow Sophorn on Twitter , LinkedIn , Facebook and Google+. In 2014 the number of mobile users eclipsed desktop users. “The latest data shows that we are now well past the tipping point.”
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Google, Social Network] 5 Things Marketers Need to Know About Gen Z
    “That’s a trap social media managers fall into. ” One way to avoid this is to enlist the help of social influencers, effectively putting a buffer between the marketing message and the brand. After all, being a social influencer and being part of Gen Z is often one and the same. “How do I talk to Gen Z?”
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Google, Social Network] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Our Twitter feeds never stop scrolling. Think of these as a way to go beyond the Google alert and stay on top of the sources and topics that matter most to your industry. 14) Get an email when content gets more than 1K shares an hour on social media from Time.com. 19) Send live updates from Twitter to a Slack channel.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Google, Social Network] 5 Ways to Amp Up Your Mobile Marketing Strategy
    It ensures your content can be read and consumed on any device to improve the user’s experience, and it makes it easier for Google to crawl, index, and organize your site to increase search engine traffic. For example, many of us are familiar with and commonly use navigation apps like Google Maps, Apple Maps, or Waze. QR Codes.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Google, Social Network] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Google, Social Network] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    I was just getting started on Twitter and Facebook! That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo. Instagram? Snapchat?
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Google, Social Network] How to Choose the Right Content Format for Your Brand Story
    If you’ve been posting to social media for a while, you’re in luck. Facebook, Google and Twitter can tell you (for free!) If your company is strongest on Twitter, there are plenty of ways to learn more about what types of content are most popular. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Google, Social Network] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Near the end of 2013, Google penalized the company for some shady SEO practices. But perhaps a bigger part of the problem is that Genius wasn’t a typical social network. Compared to the major social platforms, Genius is unique. Platforms like Facebook, Twitter, and Snapchat control everything within their own walls.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Google, Social Network] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
  • PUREB2B  |  TUESDAY, JUNE 7, 2016
    [Google, Social Network] How to Use Content Syndication to Boost Your Blog Traffic
    Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. To give you a clearer idea, here are a few tips for using content syndication to boost your blog traffic: Social Media.
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Google, Social Network] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    Facebook and Google rule all. Google and Facebook are threatening to become nothing less than an internet advertising duopoly. Her firm, KPCB, has investments in a large portfolio of companies , many of which are mentioned frequently—Amazon, Google, and Uber being the most significant. For one day a year, slideshows are cool.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Google, Social Network] How To Measure A B2B Social Media Program
    Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. Final Thoughts.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Social Network] 20 Handy B2B Lead Generation Resources
    A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. But never fear! Callbox. Don’t believe us?
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Google, Social Network] 20 Handy B2B Lead Generation Resources
    A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. But never fear! Callbox. Don’t believe us?
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Google, Social Network] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Facebook has endured some of the most sustained criticism of its lifetime this past week after Gizmodo , the Guardian, and other publications leaked information on the internal process behind “Trending Topics,” the social network’s column of top news stories that were supposedly representative of the most popular stories of the day.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Google, Social Network] Interesting Infographics: When and How to Update Your Social Media
    Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. It’s no sorcery on their part – there’s been a lot of research done on the topic of optimizing your social media marketing. Twitter: Followers are 119% more likely to use Twitter during work or school hours.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Google, Social Network] Top B2B Website Metrics to Monitor Using Google Analytics
    In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration? 1) Pages per Session. Why is this metric important? Anything over 2.00
  • SCRIBBLELIVE  |  SUNDAY, MAY 8, 2016
    [Google, Social Network] The 7 Building Blocks of a Solid Content Marketing Plan
    Now that you know who your audience is it’s time to think about what social channels they live on, what keywords catch their attention, and what content they’re searching for. You can conduct thorough trends research through online tools like Google Trends. Google Analytics can be a useful (and free!) In fact, the.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Google, Social Network] Snapchat engagement and other myths
    ” Finally, we have a social channel that is really focused on connecting and authentic conversation. In this short and entertaining video, Keenan Erwin explains how bots can help fake engagement and how third party apps like Ghostcodes may debilitate Snapchat and create a Twitter-like firehose. But is that true? No it's not.
  • SCRIBBLELIVE  |  TUESDAY, MAY 3, 2016
    [Google, Social Network] Why You Should Invest In Content Curation
    By stamping your endorsement on content created by people who love you, you’re creating a virtuous circle—strengthening relationships with loyal advocates and accessing new networks of potential leads. The goal is to get people talking within your network and, ideally, raise awareness in new networks. The Pros: 1.
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