• MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Google, Social Network] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. leads.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Google, Social Network] The Cure For The Common Cold Call Is Social Selling
    Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Ask them a question on Twitter or LinkedIn.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google, Social Network] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Also, more than half recommend a firm due to their online presence—their blog posts, social media interactions, website, positive reviews and more. Perhaps your company is not active on relevant social networks or does not rank highly within search engine results. We have all had the experience. Frustrating.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Google, Social Network] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Social Media. Unfortunately, it’s not. Paid Search.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Google, Social Network] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    San Carlos, CA (PRWEB) July 27, 2014 — ReadyPulse, a B2B, enterprise SaaS company, was announced as an AlwaysOn Global 250 Top Private Company winner, proving its technological advances in social media, digital marketing, and e-commerce will not only impact Silicon Valley, but the entire globe. The Network. About ReadyPulse.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google, Social Network] Rethinking Referral Marketing: Build Out Your Visibility
    You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. One answer is social media. SEE ALSO: Rethinking Referral Marketing: Build Your Professional Network. Congratulations! Referrals
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Google, Social Network] Interesting Infographics: Visual Content Drives Social Media Growth
    Visualization tools such as infographics make complicated ideas easier to understand, and they are extremely shareable – 39% of B2B buyers in 2014 frequently shared infographics on social media, and publishers that use them grow in traffic by an average of 12%. Currently the second-largest search engine (next to Google). Twitter.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Google, Social Network] Social media content discovery and curation for the win
    There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you.
  • WEBBIQUITY  |  TUESDAY, AUGUST 11, 2015
    [Google, Social Network] 35 Stupendous Social Networking Facts and Stats
    Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Twitter Facts and Stats.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 30, 2015
    [Google, Social Network] What Instagram’s Updates Mean for Hospitality Marketing
    The main obstacle with Instagram is that it had to be maintained almost exclusively via mobile, making it potentially difficult to roll engagement strategy into that of other social networks that can be managed in tandem via desktop. Debbie Miller contributes a monthly column on Social Media for the. Users could view […].
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Google, Social Network] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. One is across the top of the page and the other is a box on the right sidebar, both from Google. Ads on LinkedIn can appear across a number of pages on the social network, including a user’s homepage, profile page, inbox, search results, or in Groups. Twitter Ads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Google, Social Network] Content Is The Key To Social Selling Success
    Content marketing is the key to open the door to your social selling success. Don’t See The Connection Between Content Marketing and Social Selling? Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Ways To Source Content For Your Social Selling Strategy.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Google, Social Network] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. This turns your recognition into an engaging, shareable piece of content that’s perfect for social media or a blog. Remember to share several times across your social networks, especially on Twitter.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Google, Social Network] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. This turns your recognition into an engaging, shareable piece of content that’s perfect for social media or a blog. Remember to share several times across your social networks, especially on Twitter.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google, Social Network] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. Manage social media. Social Media.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Google, Social Network] How you can grow your traffic and business–without Google
    In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? Social. In many ways, Google’s loss I described last time is social media’s gain. Here are just a few to get you started.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Google, Social Network] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Google, Social Network] Tools that help monitor and measure social traffic
    All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). TweetReach : TweetReach is specifically designed to report analytics for Twitter.
  • VIDYARD  |  TUESDAY, JULY 7, 2015
    [Google, Social Network] 6 Lessons Video Marketing Can Take From Regular Ol’ Content
    To identify these soft spots, dive into Google Analytics and analyze your User Flow and Bounced Sessions. When social networks like Facebook and Twitter became too big to ignore, many made the mistake of building their brands on properties that were not their own. Remember when infographics were the new and hyped thing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Google, Social Network] 6 Critical steps to help fight for your online privacy
    When Michael Stelzner of Social Media Examiner  discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. With the advent of the social web, you never really had any privacy. Twitter: https://support.twitter.com/forms/impersonation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Google, Social Network] 100 Things You Are Doing Wrong on Social Media
    You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not letting people know your company is on Twitter. You are not providing a list of company employees on Twitter.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Google, Social Network] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Google, Social Network] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. Social Media.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Google, Social Network] Search & Explore: What Instagram New Features Mean for Businesses
    Instagram as a Major Social Network Instagram has emerged as a dominant social network over the last few years currently having more than 300 million members. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Google, Social Network] Google has carnal knowledge of social
    Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. Like this post?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google, Social Network] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). the images that you'll use to promote your content on your blog, via email, via social, etc.). Twitter post image: 1024 x 512 pixels*. Twitter cover image: 1500 x 500 pixels. Share that content via email and social. And Twinkies.*.
  • JUNTA 42  |  SATURDAY, JUNE 20, 2015
    [Google, Social Network] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
    In this week’s episode, Robert and I discuss the implications of Twitter’s CEO resigning from the company, the social media channel’s strengths as a broadcast medium, and the possibility that it may be acquired by Google. This article is paired with the next one, which chronicles the history of Twitter with an infographic.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Google, Social Network] The Free Templates You Need for Visual Content Design
    And in social media, visuals pretty much make or break your presence. All the Templates You Need for Visual Content Design. 5 Pre-Sized Social Media Cover Photo Templates ( Download Here ). As you now know, social media is where visual content thrives. Download your 5 social media cover photo templates here. But honestly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Google, Social Network] How To Get Publishers to Open Your Link Building Requests
    “ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Google, Social Network] Periscope Up: Is Live Interactive TV (Finally) Here?
    And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. Twitter hasn’t released growth numbers since.).
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Google, Social Network] 25 B2B Social Media Statistics About Platform Usage
    The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Share your thoughts on Twitter with #b2bstats or in the comments below. 83% of B2B marketers use Twitter ( Tweet this stat ). Photo credit: Flickr.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Google, Social Network] 34 Compelling Content Marketing Stats and Facts
    While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video. Just 55% use Google+. Social Media Today ). 6. Social Media Today ). 7.
  • VIRALLY BLOG  |  THURSDAY, JUNE 11, 2015
    [Google, Social Network] A Quick Guide To… Video Marketing
    According to new research carried out by Twitter, 82% of their users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. Facebook,Twitter and Instagram. guess it helps because they’re owned by Google. Video is by far the simplest way to do this. Vlogs. Youtube.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Google, Social Network] Can traditional TV succeed as mainstream video?
    Distribution, discovery, intent and social networking all claimed to be the new king. They are dependent on cable and satellite platforms or broadcast networks – these are their big customers and they don’t want to aggravate them by going “indie” and putting their content online. Some examples? Yes and No.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Google, Social Network] Which Social Network Should You Advertise On?
    Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. View their success story here. 3) Google+.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Google, Social Network] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    In other words, the rise of the Internet, social media, and blogging has conspired to produce a (literal) turnaround in the buyer-seller dynamic. will research them online (“Google them”) and another 59.9% will check out their social media presence before contacting them or agreeing to meet with them. But it worked.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 8, 2015
    [Google, Social Network] Social Media Influence Marketing: CEO Involvement
    In recent years, senior executives and business leaders are more involved  in the social transformation of organizations. The latest surveys show that senior managers and CEO are overcoming their fears of social networks. Companies are now integrating social media into their marketing strategies. Social Media Influence
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Google, Social Network] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    In total, these articles earned more than 58 million social shares. And the lowest-performing publisher (The Hill) earned fewer than 23,000 shares. 3) The women’s vertical dominates in social shares. And within these three verticals, 1% or fewer shares were earned through Pinterest, LinkedIn, and Google+. politics and science).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Google, Social Network] The new guide to minimizing legal risks in Social Media Marketing
    By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Know each social network’s policy regarding contests and giveaways. Very often, marketers want to run contests or giveaways using social media.
  • HUBSPOT  |  WEDNESDAY, JUNE 3, 2015
    [Google, Social Network] 5 Simple Ways to Segment Your Social Media Audience
    "How can I get more leads from social media?". This is a question I get often from marketers who are struggling to find and prove the value of social media to their business. Generally, it's followed by an explanation of the various social media tactics they have tried to address this concern. Google+. Social Media Dail
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 2, 2015
    [Google, Social Network] 7 Time-Saving Apps Every Business Owner Needs
    Remember the Milk is also available for Evernote, Twitter, Gmail, Microsoft Outlook and Google Calendar. If you’re curious, this app tracks how much time you spend on the popular social network. TimeRabbit gives you reports that show just how much time you spend on the social site. Cost: $39.99/year. 2.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Google, Social Network] 10 Tips for Getting Long-Term Traffic to Your Content
    We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. We then hit publish.
  • LEADERSHIP  |  FRIDAY, MAY 29, 2015
    [Google, Social Network] Interesting Infographics: A Social Media Etiquette Guide for Business
    The rules for managing a business dinner are different than for a presentation or a casual networking event, and the smart entrepreneur needs to be prepared for each. Similarly, different social networks offer different opportunities – and different social expectations. Click To Tweet. Just follow the most relevant ones.
  • HINGE MARKETING  |  FRIDAY, MAY 29, 2015
    [Google, Social Network] Tweeting for Business? Keep the Focus on Clients
    You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it's equally as valuable for your business. The popular social media platform offers a fast and effective way to communicate with clients and build a loyal base of followers. Intuit advises Twitter users to be authentic.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 29, 2015
    [Google, Social Network] 15 Hygiene Tips to Keep Your Email List Clean as a Whistle
    Dasheroo allows you to instantly view key stats from your VerticalResponse emails alongside your other apps like Facebook, Twitter, Google Analytics and many more, all in one easy-to-understand business dashboard! 12: Run a contest on Facebook, Twitter or Pinterest requiring participants to supply their email address to enter.
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Google, Social Network] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Moreover, in a world fast going digital, maybe running a mainstream social media platform isn’t such a bad thing. Zuck Knows Social.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Google, Social Network] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    Many B2B marketers are frequently looking for ways to enhance their social media presence and build more and stronger connections with prospects and customers. As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. Review Company Page Description.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Google, Social Network] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    To find this out, we turned to a publisher that dominates in social shares: BuzzFeed. The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Headlines with "A Man" earned the fewest shares on the social network -- only two per article.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Google, Social Network] Social Media Influence Marketing: Why Include Blogs
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Raymond Morin contributes a monthly column on Social Media Influence. Twitter | Facebook | Google+ | LinkedIn |.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Google, Social Network] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Google, Social Network] 3 Marketing Lessons Learned in 3 Weeks
    Interestingly enough, as I was writing this post, a report was released from Google that looked at YouTube searches. Google is Serious About Mobile. Ok…it might have been a case of everyone overreacting but on April 21 st Google did release their new algorithm and it turns out some sites have been affected in a negative manner.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Google, Social Network] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Google Analytics will also help you track referral traffic, so you’ll know where your traffic is coming from. 2. Social Media Scheduling Tool Timing is everything, especially in social media. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Google, Social Network] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Google, Social Network] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Social media copy. Question #1: What are the goals of the strategy?  .
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Google, Social Network] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? Social Media Daily
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Google, Social Network] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    It’s very easy for social media marketers to get caught up in the latest "in" thing. As each new social network pops up, many people feel the pressure to be on every single one. However, social media is only an effective inbound marketing tactic if you're doing the right things in the right places. Social Media Daily
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Google, Social Network] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    Most notably, Facebook users now view more than four billion videos a day on the social network. With Facebook getting serious about video as a pillar of its platform, Google should be worried. Look out YouTube. Here comes Facebook. Let that sink in for a moment. Just six months ago, in September, that number was one billion.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Google, Social Network] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Google Ripples in Google+.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Google, Social Network] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Google, Social Network] Four Digital Marketing Mistakes You Should Never Make
    There’s a tendency among agencies (and brands) to approach social and digital campaigns the way we tackle traditional marketing; putting all our energy into producing well-thought-out content. In the old days of social media (five years ago!) Follow Neil on Twitter: @neilmichel. That’s simply the nature of the game these days.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Google, Social Network] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    Maybe they are sharing it on their social media channels. You might actually really like what you’re reading and want to share it on your Twitter feed (please do). What you will most likely do is click on the Twitter icon on the left side of this page (or at the bottom). On Twitter or LinkedIn? People are lazy.
  • NUSPARK  |  MONDAY, MARCH 30, 2015
    [Google, Social Network] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Facebook and Twitter have done it. LinkedIn Lead Accelerator. Nothing new here. 
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Google, Social Network] 11 Content Curation Tools Every Marketer Needs
    There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Using Social Media for Content Curation. love Twitter. Fortunately, content curation has all but saved me from Twitter FOMO. must-follow for Twitter users. And speaking of Twitter.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Google, Social Network] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Facebook and Twitter have done it. LinkedIn Lead Accelerator. Nothing new here. 
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Google, Social Network] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Mobile usability is critical and Google has announced that starting April 21 st , mobile rankings will be affected by a site’s mobile-friendliness. 3. Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. Congrats!
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Google, Social Network] 13 Great Guides to Growing Your Blog Audience
    Social media? Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Now—how you attract and retain a large audience?
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Google, Social Network] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. Which social media channels do they frequent?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google, Social Network] 12 Tools & Resources to Help You Create Better Buyer Personas
    To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded. Three of our favourites include: 3) SurveyMonkey. 4) SurveyGizmo. 5) Google Forms.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Google, Social Network] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Instead, referrers grew to trust a firm’s expertise based on thought leadership through speaking engagements, articles, social media, and more. On Twitter or LinkedIn? Be Patient. Wrong.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google, Social Network] 17 Reasons Why I’m Lucky To Be In Business Development
    Google:  There are many reasons why all of us at eMagine are thankful for Google, but as for the business development aspect, it is very useful for research on the Internet. 3.) Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Patrick’s day?
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Google, Social Network] How to Learn Social Media Marketing: 41 Resources for Beginners
    Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. Blogs on Social Media.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Google, Social Network] A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]
    We''re all aware that we spend a lot of time on social media these days. After all, the average 18- to 34-year-old American knocks around on social media sites like Twitter and Facebook for up to 3.8 But when browsing and posting on social is your job, it''s not like we can resolve to block Facebook during working hours.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Google, Social Network] 12 Digital Marketing Statistics to Consider
    SEO: Since 2011, Google has made 83+ major algorithm changes. ( Moz ) Thats 83+ times that SEO marketer’s have had to change their tactics in 3 years! Social Media: 70% of marketers will spend more on social media ads this year ( AdWeek ). Check out these awesome B2B brands that are taking over the popular social network.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Google, Social Network] Brands and Bloggers: Keep Your Sponsored Content Legal
    Twitter only gives me 140 characters!” But it always lands, like the FTC landed on Deutsch LA for having employees post about Sony’s PlayStation Vita on their personal social media feeds …without mentioning that Sony was an agency client. Find Kerry on  Google+  and  Twitter. Twitter only gives me 140 characters!”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 7, 2015
    [Google, Social Network] 20 Hilarious and Cool Twitter bios
    I love cool Twitter bios. guess I am the ultimate social media geek because when I look through my new followers, finding a funny Twitter bio is like a little ray of sunshine in my day. I’ve been collecting a list of the best ones for you. Social media wizard. love cool Twitter bios. Social media wizard.
  • VIRALLY BLOG  |  FRIDAY, MARCH 6, 2015
    [Google, Social Network] Let’s Talk About C8H11NO2 In Social Media
    Have you ever wondered why social media is addictive, why you can’t seem to drag yourself away from scrolling through Facebook? People aren’t addicted to social media per se, it’s more of an addiction to the dopamine the brain produces every time you receive a notification. How social media keeps us addicted.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Google, Social Network] Why People Unfollow Your Brand on Social Media [New Data]
    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media. Social Media Marketing Data Daily Weekly
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Google, Social Network] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! and other network affiliates. Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? Medium Stats.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Social Network] Interesting Infographics: What the #### are those social media hashtags all about?
    Engagement is the name of the game on social media. That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Done right, a hashtag gives social network users valuable information about subject matter and trending topics. Take Twitter , for example.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Social Network] How a Regular Dose of reddit Makes You a Better Marketer
    Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. We’re also pretty cynical. Reddit
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Social Network] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Social Network] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. How Will Google Choose Which Tweets to Index?
  • SYNECORE  |  FRIDAY, FEBRUARY 20, 2015
    [Google, Social Network] Businesses Flock to Facebook Mobile Ads: Should Yours?
    This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem. New findings from Kinetic Social, a Facebook Preferred Marketing Developer, offer anecdotal evidence as to why this is the case. Facebook is on a roll. Facebook Mobile Ads are Hot.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Social Network] Social Selling 101 – 3 Social Technologies To Get You Started
    People often ask me which technologies I use to run my day to day social marketing. When you start out  social selling , don’t automate any of your processes. Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Begin with Twitter.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 17, 2015
    [Google, Social Network] Youthful indiscretion could alter your life forever
    Last week, The  New York Times , the newspaper of record, returned to the  Justine Sacco  Twitter fiasco from 2013. It was a perfect storm, though an audit of her Twitter feed did result in more than a baker’s dozen of truly offensive tweets. Chris, too, seemed to share our love of Miss Roper. We kept them in a shoebox.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Google, Social Network] When Social Media Influence Marketing Becomes the Brand
    Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. Social Media Influenc
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Social Network] Ready to Promote Your Video? Sharing May Not Be Enough
    Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. All you have to do is set up a Google AdWords account to create an online video campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Social Network] The line between Media and Brands is blurring fast
    It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world. For much of their existence, both search engines and social media were pretty much the only content discovery platforms. Search engines and major social networks don’t like sharing their oligopoly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google, Social Network] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Google, Social Network] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Google, Social Network] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    social data. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Google, Social Network] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Social Media Daily
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Social Network] Fall In Love With Google’s Social Search Functionality
    As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Since November 2014 one section of this information has become more and more evident, social. Search Engine Marketing Social Media
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Social Network] 4 Visual Marketing Ideas to Boost Twitter Engagement
    Are you using images within your social media updates? No matter the social network, graphics have inundated our online lives. While Twitter might have […]. This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Twitter | Facebook | Google+ | LinkedIn |.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Social Network] How to Drive Traffic From Social Media
    It’s been nearly 3 years that I’ve been a guest contributor for Maximize Social Business. In that time, we’ve focused heavily on driving traffic to your site from social media activity, dug deep into each of the main social networks, and looked at different tools to help measure and monitor your traffic. Lilach Bullock.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Social Network] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Connect with other event attendees on social media. Twitter. Blogs. LinkedIn.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Social Network] Tips and Tricks for Using Hashtags on Social Media Sites
    Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. Network. Twitter. Google+. Yes. 1.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Google, Social Network] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. Twitter’s Algorithm Change. B2B Online Marketing Blog Social Media Strategies
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google, Social Network] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media. Overselling.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Google, Social Network] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Simple.
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