• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Social Network] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. leads.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Social Network] Grande Guide to Social Advertising
    Social Advertising What Is a Grande Guide? topic—in this case, social advertising—with a minimal. This Grande Guide is about advertising in the social. GRANDE GUIDE SOCIAL ADVERTISING Are Social Advertisements. Targeted social advertisements, coupled with research. Global social network advertising revenues.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Google, Social Network] Grande Guide to B2B Blogging
    Mark Schaefer is the author of The Tao of Twitter and. IMPROVE SEARCH RESULTS Search engines such as Google, Bing and Yahoo reward. readers, emails and on social media channels, and it. email and the social networks they use most. Plus, social sharing icons offers the validation that your posts. series.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Google, Social Network] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure  this happens. Thus, social traffic is something that B2B marketers need to get right.  Make your web properties social media-ready. Social Media b2b
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Google, Social Network] How to Use Hashtags on Twitter, Facebook & Instagram
    A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Twitter Chat Hashtags.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Google, Social Network] The most important questions to make your marketing work
    But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. But, I challenge you to find a marketing plan that doesn’t include content, mobile, social, and search among its core components. At all.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Google, Social Network] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. The revolving door of Twitter executives (5:43): Five of Twitter’s top execs are leaving the company. Could this be part of a marketing technology play?
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Google, Social Network] 8 Ways to Improve Your Online Content Marketing
    Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again. Amplify Reach with Paid Search and Social. The key to success with paid search and social is the relentless consistency of process.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2016
    [Google, Social Network] 7 Steps To Creating A Stunning Visual Voice On Instagram
    As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. This is especially true on purely visual social networks such as Instagram. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Google, Social Network] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    In the past few years, Instagram has quickly become the go-to social network. Compare that with the 23% of adult internet users who use Twitter. To turn off interest-based ads on Android: Go to "Google Settings," then "Ads." Social Media Pop Culture Daily Weekly TOFUWant to turn post notifications off? Alright.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Google, Social Network] 47 Superb Social Media Marketing Stats and Facts
    Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Google, Social Network] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    What Is Social Media & Social Media Marketing? By definition, social media is forms of electronic communication (as web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (Merriam-Webster, 2015).
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Google, Social Network] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    Consider this quote from TIME , published the week Facebook first rolled out the News Feed: On Tuesday morning the popular social networking site unrolled a new feature dubbed the "News Feed" that allows users to track their friends' Facebook movements by the minute. Social Media featured-1 Daily CanonicalThe result? How big?
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Google, Social Network] Add For Immediate Release to your podcast queue
    You can connect to all the panelists on Twitter at @shelholtz , @thornley , @lynetteradio , and me,  @chrisabraham. 76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. So, it was an honor to be included. Does the new structure make sense?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 5, 2016
    [Google, Social Network] 3 Social Media Updates Hotels Should Leverage in 2016
    The new year is upon us, and it’s the perfect time for hotels to evaluate their social media strategies for 2016. 2015 brought numerous changes and enhancements to some of our favorite social networks. Debbie Miller contributes a monthly column on Social Media for the. Debbie is the President of Social Hospitality.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Google, Social Network] A Digital Marketer's Christmas Wish List
    Come on, Google, we get that you’re all about continuous improvement, but how about finally delivering a one-and-done search algorithm that allows the beleaguered digital marketer to set a consistent SEO strategy—you know, something that can be periodically washed, rinsed, and repeated with minimal effort? Wish #3: Socially Savvy CEOs.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Google, Social Network] 50 Things We Learnt About Content Marketing This Year
    Others argue that there is not content overload in niche areas, however, there is a lot of content even in niche areas, for example, there are over 8m articles on ferrets on Google. Buffer lost 50% of their social traffic this year despite being one of the top performing sites. Social shares do NOT build links. Altimeter ).
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 18, 2015
    [Google, Social Network] The 5 Hottest Chinese Social Media Trends for 2015
    With 668 million active Internet users, which is almost double the population of America; China has seen a dramatic increase of Social Networks users in 2015. The mainland population in China is prohibited by censorship laws from using the dominate social networks of other countries such as Facebook, and Google+.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Google, Social Network] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    Once hailed as the most valuable social media channel for B2B lead generation, with time, they’ve became over-populated with promotional posts and too much spam. As a result, if you’re talking about sensitive information within your LinkedIn Group, this content will stay private and cannot be found by anyone searching on Google.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 10, 2015
    [Google, Social Network] Personal Branding Lessons From Joe Bonamassa
    Influencer marketing is largely based on the digital identity and brand image conveyed in social media. Marketers are clearly aware of their influence, and executives and managers are becoming more aware of their personal branding across social networks. Raymond Morin contributes a monthly column on Social Media Influence.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Social Network] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 8, 2015
    [Google, Social Network] Top Marketing Trends in 2016 and What They Mean for Your Small Business
    If it seems like Google, Yahoo and Bing have been in the driver’s seat of search results forever, it’s because they have. Back in 2012, Google admitted to fielding 1 trillion searches per day and earlier this year company executives said that number is even higher now (big surprise). Google already indexes apps.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 1, 2015
    [Google, Social Network] Top online marketers on Twitter
    We all love lists so I thought I would collect the top online marketers on Twitter. I’ve included individuals, agencies, firms, brands, tools, and companies. Here you go: Top 248 Online Marketers on Twitter. MediaMktgIT — Social Media Mktg IT. Social Business. Socialfave — Social Fave. Roberts.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Google, Social Network] 36 Sensational Social Media Stats and Facts
    Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Think small.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 24, 2015
    [Google, Social Network] “Delete” does not mean deleted. 4 Steps to protect your privacy
    Your social posts and search history live beyond delete. Many people don’t realize the extent to which social posts, search history on Google , Facebook and Twitter , your tweets , and just about everything else you do online is preserved—and discoverable as evidence in the event of a criminal case or civil lawsuit.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Social Network] An Inside Look at Snapchat Marketing for Hotels
    Having emerged among a now social-savvy audience that is now familiar with and immersed in social media, Snapchat’s growth has been ahead of where other social networks like Facebook, Twitter, and Instagram were when they were four years new. Debbie Miller contributes a monthly column on Social Media for the.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Google, Social Network] The 31 Best Tools for Improving Your Writing Skills
    Then, you can share those ideas with your network via Twitter, Facebook, email, and so on -- and ask your networks what they'd like to read most. There are many ways you can use Google Docs to improve your writing. You can export it to plain text or Google Docs. Words are hard. Image Credit: 750 Words. 3) Twords.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Social Network] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Social Network] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 16, 2015
    [Google, Social Network] 12 Emerging Trends for Social Media Influencer Marketing
    Each fall, bloggers and social media experts are asked to make their predictions about the trends for the upcoming year. The ecosystem of social networking is complex with the emergence of new platforms for aggregation and […]. Raymond Morin contributes a monthly column on Social Media Influence. Author information.
  • HUBSPOT  |  THURSDAY, NOVEMBER 12, 2015
    [Google, Social Network] 14 Free Tools That'll Make It Easier to Run Your Business
    To make your life even easier, HelloSign integrates with many of the apps you're already using -- Gmail, Google Apps, Dropbox, Evernote, etc. From pages they've visited to social networks that they're on, these details can help you make more strategic marketing moves. Image Credit: PCWorld. 8) Google Apps. Ah, paperwork.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 11, 2015
    [Google, Social Network] How to Create the Right Content at the Right Time: 6 Tips to Get You Started
    Another way to gather data for your personas is to extract it from social media. For a beginners’ guide on how to access this data, check out this article from our social media manager, Naomi Parry.). This tool helps you track and predict the spread of stories on social networks and find what people are talking about.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Google, Social Network] Your website is wearing mom jeans and shoulder pads
    Just a cursory search of Google’s Adwords Keyword Planner  shows me that my own site, Gerr.is , shows how out of touch I am. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Google, Social Network] What are the most reliable content channels to connect with customers?
    Twitter subscribers. consider email marketing as the “glue” connecting your social media content. 2. Research shows that Pinterest drives more web traffic — and more purchases — than any other social media channel. It’s a combination of Periscope, Google Hangouts on Air, and Twitter.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Google, Social Network] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    An age-old advertising industry aphorism notes how ad spend follows eyeballs, and these days all eyeballs are on social media. billion on paid media to reach consumers on social networks in 2015, a 33.5% By 2017, social network ad spending will reach $35.98 Advertising on Twitter. increase from 2014.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Google, Social Network] My Favorite Tool For Content Ideas
    One of the best ways to measure content effectiveness is by looking at the number of social shares your content receives. Social shares are not the end goal , but they are an effective means to achieve reach to the widest audience of interested potential buyers who have a chance to convert. You can start by doing content profiling.
  • BUZZSUMO  |  MONDAY, OCTOBER 26, 2015
    [Google, Social Network] Beginning a data-based B2B content strategy on Pinterest.
    First, Pinterest may not be the biggest of the networks, but it’s still huge: there are 100 million pinners worldwide, which is roughly equal to the population of the UK and Spain combined. Pinterest is more than a social network. In fact, it’s not even primarily a social network. Google is crowded.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 21, 2015
    [Google, Social Network] Are you #BreakingTheLaw by using Hashtags?
    The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Don’t hijack another brand’s hashtag during an event or Twitter chat. Don’t hashtag your Twitter fights. Share a square.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Google, Social Network] 8 Steps To An Effective Social Media Strategy
    Developing and executing a social media strategy is hard work. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. So what does a successful social media strategy look like? Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Google, Social Network] Adding fuel to the fire: How important is Facebook?
    A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a  Piper Jaffray  survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. This is another nail in the coffin of Google+. teens. teens.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Google, Social Network] How to Perform a Social Media Audit: Measure What Matters
    Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. Statistica tells us that 73% of US Americans had a social network profile in 2015.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 14, 2015
    [Google, Social Network] Seven Mistakes to Avoid in your Content Strategy
    It is essential to analyze your Google Analytics statistics and clearly identify your clients, those who you are really interested in. Rather than dispersing yourself on every existing social network, focus on those on which your audience is present and active. Are you doing it right? What is its purpose? Who are they?
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Google, Social Network] Double Your Publication’s Visits from Social In 10 Minutes a Day
    And, that every minute people process 4 million Google searches and post 1400 blog posts? Social media is one such tool. With over 74% of online adults using social media, the sea of fresh eyes these networks provide is vast. So how you can make the most of your time on social media? And neither does social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Google, Social Network] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 8, 2015
    [Google, Social Network] How do I create a feast in an era of content snacking?
    At first, it we were preoccupied with “viral,” followed by “buzz,” then came “social networks,” and within the social networks, Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat. You can learn more about his work on Slideshare and by following him on Twitter @gregfromparis.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 6, 2015
    [Google, Social Network] Visitors hate online ghost towns more than spammy auto posts
    No, that’s only the second most-hated thing in corporate social media branding. Either way, to quote my favorite fictional character  Chauncey Gardner , “ In the (social media) garden, growth has it seasons. As long as the (social media)  roots are not severed, all is well. Know why I know this? Like this post?
  • MARKETING ACTION  |  FRIDAY, OCTOBER 2, 2015
    [Google, Social Network] Search Ranking Factors: 2015 and Beyond
    And more confusing yet is that search engines like Google tell us there are over 200 ranking factors ( each factor may have up to 50 variations )! To be perfectly clear: these surveys do not tell us definitively whether Google uses these factors. The findings are indicated – not proven – unless and until Google confirms them publicly.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Google, Social Network] 7 Examples of SaaS Companies with Exceptional Marketing
    Pictures of the billboard showed up on Twitter, Tumblr, FAIL Blog (in the “Wins” category), and the coveted TechCrunch. And Intercom uses programs like Google Analytics, Inspectlet and Optimizely to monitor and measure prospect interaction with its pages, and test customer engagement hypotheses. Who doesn’t love a good story?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google, Social Network] Why Blog? The Benefits of Blogging for Business and Marketing
    In short: blogging , social media , and search engines. We'll get into more of the benefits of blogging on your SEO a bit later, but it's also one more cue to Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface. It's for a friend," she said. Whoops.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Google, Social Network] 5 Ways Mobile Marketing is Affecting Social Media
    How often do you check social media on your phone? And, since our lives are increasingly intermingled with social networks – with 1 billion users around the world accessing Facebook in a single day  – life without social media can become quite inconceivable. Trend #1 – Most people access social media on mobile devices.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Google, Social Network] 17 of the Best WordPress Plugins for Marketers
    Post-Just Writing. 3) Google XML Sitemaps. This plugin makes it easier for search engines like Google and Yahoo to crawl your site structure and seamlessly retrieve information. Want to prevent Google from following broken links on your website? 17) Google Analytics by Yoast. 40,296. Check it out: Pre-Just Writing.
  • HUBSPOT  |  MONDAY, SEPTEMBER 28, 2015
    [Google, Social Network] From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
    Along with your basic information, it'll ask for links to your LinkedIn and Twitter profiles, themes or story ideas you'd cover, why you're an expert on the topic, and links to samples of your work. If so, they also offer the opportunity to apply to become a part of their growing video network. Do you create video content? 10) Moz.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Google, Social Network] Holiday Fun Facts to Share on Social 2015 Edition
    In our continued effort to provide “snackable” tidbits of information to share with your audience via social media, we’ve collected another 10 interesting holiday fun facts for you to share. Simply click the Tweet button next to the fact to post it on Twitter or copy and share on your other social networks. 1.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Google, Social Network] 13 Essential Features for Taking Payments on Your Website
    You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. The caveat of allowing a social login? So if you're allowing people to authenticate with social logins, figure out other ways ask for more contact information. 2) Authentication/Login Layers.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 22, 2015
    [Google, Social Network] 22 Expert Guides and Reviews of 200+ Social Media Tools
    As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. viralWoo
  • HUBSPOT  |  MONDAY, SEPTEMBER 21, 2015
    [Google, Social Network] A Detailed Guide to Creating the Best Landing Page Images Ever
    You can test all of your prexisting landing pages (and all images on the those pages) in Google's Free PageSpeed Insights Tool. Once you have the image size you want, just click “Save” under the “File” menu and save your image to your computer. 6) Size Your Image for Social Networks. Landing Pages are the spice of life.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Google, Social Network] Digital Learning: Beyond the copycat model
    Corporate search imitates Google’s page rank just to find out that there are not enough reliable cross-links in intranet pages to create a reliable ranking of page importance. Enterprise Social Networks try to mimic Facebook and Twitter, but fail to go beyond the shallow conversations that characterize those platforms.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Google, Social Network] Social Media Marketing: Top 100 Influencers and Brands
    The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer. Founder of Xtreme Social, Online Entrepreneur.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 14, 2015
    [Google, Social Network] 5 Ways Your Business Should Be Maximizing Your LinkedIn
    If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 14, 2015
    [Google, Social Network] Content Marketing Spotlight Series: A Q&A With Guy Kawasaki
    Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. Connect with Guy on Twitter @GuyKawasaki. When paid advertising and pure promotion through social media became ineffective, what choice did companies have but to seek other ways to attract attention? Imagine that!
  • BUZZSUMO  |  FRIDAY, SEPTEMBER 11, 2015
    [Google, Social Network] 23 Marketing Takeaways and Tips From Inbound 2015
    Social is the best way to get word out about your content.”  Social has become a key content discovery layer, overtaking search as the main way that people find content. Sonia argued convincingly that “social is an unparalleled way to share content.”. This explains why social sharing is so powerful. Are you worth it?”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 10, 2015
    [Google, Social Network] Personal brand or company brand? The new realities of life online
    Am I a personal brand or a company brand? I’m a musician and I have more then a million followers on Google+. Isn’t that what is supposed to happen when you build a brand? I don’t want my employees to build a brand on social media. Finally, what about the potential power of creating an employee advocacy network?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Google, Social Network] Why Amex OPEN Forum Is Still the Gold Standard For Content Marketing
    Reilly explains, “Through our semi-annual survey, nearly 60% of customers told us that they found this new social media world really challenging. Only 13% were tapping into social networking because they didn’t know how.”. But what is it about this content marketing program that makes it so powerful and successful?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Google, Social Network] Agencies: How to Build an Email Campaign – When Your Client Has No List
    “Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Be a Social Butterfly.
  • 2PINZ  |  MONDAY, AUGUST 31, 2015
    [Google, Social Network] Hear ye! Hear ye! Read all about it… on Social Media!
    Public relations agencies and companies learn a lot from social media. They don’t just market on social media. If you are following or have friended the right set of people on social, then it’s possible that you are all sharing news and information about products, services, trends, politics, and learning from one another.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Google, Social Network] The Cure For The Common Cold Call Is Social Selling
    Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Ask them a question on Twitter or LinkedIn.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Google, Social Network] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Also, more than half recommend a firm due to their online presence—their blog posts, social media interactions, website, positive reviews and more. Perhaps your company is not active on relevant social networks or does not rank highly within search engine results. We have all had the experience. Frustrating.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Google, Social Network] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Social Media. Unfortunately, it’s not. Paid Search.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Google, Social Network] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    San Carlos, CA (PRWEB) July 27, 2014 — ReadyPulse, a B2B, enterprise SaaS company, was announced as an AlwaysOn Global 250 Top Private Company winner, proving its technological advances in social media, digital marketing, and e-commerce will not only impact Silicon Valley, but the entire globe. The Network. About ReadyPulse.
  • TRAACKR  |  TUESDAY, AUGUST 18, 2015
    [Google, Social Network] View From The Boardroom – Social Networks Around The World: Challenges and Opportunities
    Social Networks Around The World: Challenges and Opportunities. For a while there – circa 2010 – it looked like CMOs would be having an easier time of things, as the marketing world moved towards embracing social networks. There seemed to be only a few networks that mattered. They looked hard to build.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Google, Social Network] Rethinking Referral Marketing: Build Out Your Visibility
    You’ve developed a referral marketing strategy through research and implemented it with high-quality educational content, savvy online networking, participation in industry events, and more. One answer is social media. SEE ALSO: Rethinking Referral Marketing: Build Your Professional Network. Congratulations! Referrals
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Google, Social Network] Interesting Infographics: Visual Content Drives Social Media Growth
    Visualization tools such as infographics make complicated ideas easier to understand, and they are extremely shareable – 39% of B2B buyers in 2014 frequently shared infographics on social media, and publishers that use them grow in traffic by an average of 12%. Currently the second-largest search engine (next to Google). Twitter.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Google, Social Network] Social media content discovery and curation for the win
    There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you.
  • WEBBIQUITY  |  TUESDAY, AUGUST 11, 2015
    [Google, Social Network] 35 Stupendous Social Networking Facts and Stats
    Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Twitter Facts and Stats.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 30, 2015
    [Google, Social Network] What Instagram’s Updates Mean for Hospitality Marketing
    The main obstacle with Instagram is that it had to be maintained almost exclusively via mobile, making it potentially difficult to roll engagement strategy into that of other social networks that can be managed in tandem via desktop. Debbie Miller contributes a monthly column on Social Media for the. Users could view […].
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Google, Social Network] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Google AdWords is the most popular PPC service. One is across the top of the page and the other is a box on the right sidebar, both from Google. Ads on LinkedIn can appear across a number of pages on the social network, including a user’s homepage, profile page, inbox, search results, or in Groups. Twitter Ads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Google, Social Network] Content Is The Key To Social Selling Success
    Content marketing is the key to open the door to your social selling success. Don’t See The Connection Between Content Marketing and Social Selling? Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Ways To Source Content For Your Social Selling Strategy.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Google, Social Network] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. This turns your recognition into an engaging, shareable piece of content that’s perfect for social media or a blog. Remember to share several times across your social networks, especially on Twitter.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Google, Social Network] Leverage Your Hospital Ratings from the U.S. News & World Report
    News and World Report rankings found under the Google News section and on the first page of Google blend SERPs. This turns your recognition into an engaging, shareable piece of content that’s perfect for social media or a blog. Remember to share several times across your social networks, especially on Twitter.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Google, Social Network] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. Manage social media. Social Media.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Google, Social Network] How you can grow your traffic and business–without Google
    In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? Social. In many ways, Google’s loss I described last time is social media’s gain. Here are just a few to get you started.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Google, Social Network] 31 Sensational Social Media Marketing and PR Stats and Facts
    Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Google, Social Network] Tools that help monitor and measure social traffic
    All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). TweetReach : TweetReach is specifically designed to report analytics for Twitter.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 8, 2015
    [Google, Social Network] PR 2015: Top 100 Influencers & Brands
    Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Twitter Handle. 100. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Google, Social Network] 6 Critical steps to help fight for your online privacy
    When Michael Stelzner of Social Media Examiner  discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. With the advent of the social web, you never really had any privacy. Twitter: https://support.twitter.com/forms/impersonation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Google, Social Network] 100 Things You Are Doing Wrong on Social Media
    You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not letting people know your company is on Twitter. You are not providing a list of company employees on Twitter.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Google, Social Network] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Google, Social Network] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. Social Media.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Google, Social Network] Search & Explore: What Instagram New Features Mean for Businesses
    Instagram as a Major Social Network Instagram has emerged as a dominant social network over the last few years currently having more than 300 million members. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Google, Social Network] Google has carnal knowledge of social
    Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. Like this post?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Google, Social Network] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Tools like the Google AdWords Keyword Planner and HubSpot's Keyword Tool can help.). the images that you'll use to promote your content on your blog, via email, via social, etc.). Twitter post image: 1024 x 512 pixels*. Twitter cover image: 1500 x 500 pixels. Share that content via email and social. And Twinkies.*.
  • JUNTA 42  |  SATURDAY, JUNE 20, 2015
    [Google, Social Network] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
    In this week’s episode, Robert and I discuss the implications of Twitter’s CEO resigning from the company, the social media channel’s strengths as a broadcast medium, and the possibility that it may be acquired by Google. This article is paired with the next one, which chronicles the history of Twitter with an infographic.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Google, Social Network] The Free Templates You Need for Visual Content Design
    And in social media, visuals pretty much make or break your presence. All the Templates You Need for Visual Content Design. 5 Pre-Sized Social Media Cover Photo Templates ( Download Here ). As you now know, social media is where visual content thrives. Download your 5 social media cover photo templates here. But honestly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Google, Social Network] How To Get Publishers to Open Your Link Building Requests
    “ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Google, Social Network] Periscope Up: Is Live Interactive TV (Finally) Here?
    And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. Twitter hasn’t released growth numbers since.).
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Google, Social Network] 25 B2B Social Media Statistics About Platform Usage
    The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Share your thoughts on Twitter with #b2bstats or in the comments below. 83% of B2B marketers use Twitter ( Tweet this stat ). Photo credit: Flickr.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Google, Social Network] 34 Compelling Content Marketing Stats and Facts
    While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • And use video. Just 55% use Google+. Social Media Today ). 6. Social Media Today ). 7.
  • VIRALLY BLOG  |  THURSDAY, JUNE 11, 2015
    [Google, Social Network] A Quick Guide To… Video Marketing
    According to new research carried out by Twitter, 82% of their users will watch a video on the platform, with 41% confirming they turn to Twitter to discover new video content. Facebook,Twitter and Instagram. guess it helps because they’re owned by Google. Video is by far the simplest way to do this. Vlogs. Youtube.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Google, Social Network] Can traditional TV succeed as mainstream video?
    Distribution, discovery, intent and social networking all claimed to be the new king. They are dependent on cable and satellite platforms or broadcast networks – these are their big customers and they don’t want to aggravate them by going “indie” and putting their content online. Some examples? Yes and No.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Google, Social Network] Which Social Network Should You Advertise On?
    Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. View their success story here. 3) Google+.
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