• BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Google, Social Network] Google+ is an island of misfit toys
    During the height of my online community involvement, from ages 23-31, 1993-2001, even my home base online, The Meta Network , was a walled garden. Google+  Is Potentially Everyone. Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search.
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Google, Social Network] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    While one post on SEO snuck into the list of most shared content this week, the majority of this week''s most popular content centered around one clear topic: Twitter. 19 Tweetable Takeaways From the Hottest Names in Social Media. Why You Clicked on That Tweet: The Psychology of Twitter Engagement. Tweet. Tweet. Tweet. Tweet.
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Google, Social Network] Top 5 Lead Generation Tips in Management Consulting
    Review social media (59.9%). With so many prospects potentially Googling you and your firm, you need to exist beyond the website with a strong, business-oriented authority. Building your network within your niche with credible content can allow those influencers to respond positively. Social media. On Twitter or LinkedIn?
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Google, Social Network] Google+ is an antisocial network
    For most, Google+ is an antisocial network. Antisocial Networking Service. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. The first article was a hopeful but disappointed look into the ghost town known as Google+.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Google, Social Network] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. On Twitter or LinkedIn? Panda 4.0
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Google, Social Network] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Google Docs also works just fine. Set up and optimize your social media accounts. Now that you have your bearings with keywords, blogging, and CTAs, it''s time to focus some more on your social media marketing efforts. Make your social media profiles look good. Grow your reach by becoming really active on social media.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Google, Social Network] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    ANN                 Looking at the social networks where you are most active, and where your customers are most active or your prospects are most active, is definitely the place to start. Your own passion for a network is something that’s important and it’s definitely going to show. 'An Act-On Conversation. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Google, Social Network] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    'Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Google, Social Network] The History of Our Social Media Obsession [Infographic]
    'Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Which social networks do people use -- and how do they use them? Twitter.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Google, Social Network] How to be a Google+ success
    'It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. How to be a Google+ Success.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Google, Social Network] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Google, Social Network] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. Heck, even Google+ represented, with 292 +1s! Their Halloween-type theme: Social Media Horror Stories !
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Google, Social Network] Google+ on its Third Birthday
    'I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Google, Social Network] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. The fact is, you may not need to be on that hot new social network all of the middle schoolers use.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Google, Social Network] Manufacturers: Help Your Contractors Have Online Success
    With over 56,000 likes on Facebook and more than 14,200 followers on Twitter, HomeAdvisor is one of the most popular websites for home service professionals. CraftJack works much like a social network but one geared exclusively towards contractors. 'Many contractors have trouble navigating the digital scene. HomeAdvisor.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Google, Social Network] Skepticism on Gallup’s Gloomy Social Media Assessment
    'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Google, Social Network] How To Blend B2B SEO Into On-Site Content Development
    As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. How large of a social network do they appear to possess?
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Google, Social Network] 10 Tips to Master the Art of Writing Micro-Copy for Social
    If an elevator speech needs to be conveyed in the amount of time it takes to get from the first floor to the sixth floor in an elevator, a social media post needs to convey the same idea … before the elevator doors even shut. DO NOT start a Twitter post with an @mention if you want people to see the post. Social Media Marketing
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Google, Social Network] How to Take Vacation Without Sabotaging Your Sales Team
    After all, Google doesn''t take holidays! 4) Schedule Social Media Updates. It''s important that your social media presence doesn''t suffer in your absence. Your audience is still expecting valuable content from you and waiting to share that content with potential new clients within their network.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Google, Social Network] Optimize Your Content for Inbound Marketing: Part 2
    '“The best place to hide a dead body is Page 2 of Google’s search results.”. Do not break, circumvent, or otherwise “game” Google’s rules. Because sooner or later, Google will put a hurtin’ on your website. Being unaware of Google’s dos and don’ts is no excuse for tripping an algorithm. First Things First: A Recap.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Google, Social Network] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? With only one Like on Facebook and two followers on Twitter, do I need to buy advertisements? Hey SSSA, First of all, great job taking initiative on your business idea by setting up your website and social media accounts.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 19, 2014
    [Google, Social Network] 3 Things Your Social Media Team Should Know About SEO
    Enter search and social.  . With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. Social can be a huge advantage for search marketers. Social Media’s Impact on Search.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Google, Social Network] Why is SoLoMo Beneficial for Business?
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. 'As a local business, you may have come across the term SoLoMo.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Google, Social Network] Businesses: It's Time to Get Social, Think Local, & Spend on Mobile
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. 'As a local business, you may have come across the term SoLoMo.
  • WRITTENT  |  TUESDAY, JUNE 17, 2014
    [Google, Social Network] 15 Blog Design Hacks to Maximize Social Sharing
    Generally, when online marketers discuss social media marketing, we straightaway start thinking about  headlines ,  content quality , and  content marketing strategy. Yes, believe it or not, your blog design does have an impact on how many social shares your posts will get — and a rather significant one at that. 'Image source.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 13, 2014
    [Google, Social Network] Advice from a Social Pro: Which Social Network Should You Concentrate On? [VIDEO]
    'In this episode of the “Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jess Ostroff, “Director of Calm” at Don’t Panic Management. The post Advice from a Social Pro: Which Social Network Should You Concentrate On?
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Google, Social Network] Choose the Right Social Networks to Boost Your Business
    You have to embrace social media and integrate it into your marketing strategy. The good news is you don’t have to have a brand presence on every single social networking platform out there. Choose the right social networks, and you can focus your efforts on the ones that will give your brand the most bang for the buck.
  • FATHOM  |  THURSDAY, JUNE 12, 2014
    [Google, Social Network] Who is Dr. Google & Why Every Patient is a Digital Patient [Infographic]
    Google” has allowed patients to be more involved in their own healthcare than ever before. When patients start to notice something doesn’t feel quite right, they google their symptoms and make a preliminary diagnosis. In the waiting room, they post iPad updates on their situations to Twitter and Facebook. 'The ubiquitous “Dr.
  • ENGAGE  |  WEDNESDAY, JUNE 11, 2014
    [Google, Social Network] The Best Content Marketing at the 2014 World Cup
    Google search data shows there is more interest in the World Cup than the Olympics, the Superbowl and the Tour de France combined. New research from Google suggests that multiscreening has more than doubled since 2010. Sony has created an entire content platform called One Social Live. errmm, doctor’s appointment. Let’s play.
  • BIZNOLOGY  |  TUESDAY, JUNE 10, 2014
    [Google, Social Network] Successful SNS’s should be modeled on the college campus
    'The future of Social Network Services (SNS) can be discovered on High School and College campuses. Google gets this, though not yet within the construct of the SNS’s. Google returned USENET to relevance in a world that considered newsgroups and IRC to be dead or dying. That is just the opposite of what should be done.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 10, 2014
    [Google, Social Network] YouTube Insights for B2B from the Frozen Food Master
    Does this make YouTube different from other social platforms? From a tactical standpoint uploading a video to YouTube means you can cultivate a new audience on the YouTube platform as well as embed the content on your website, blog and other social networks. Greg has been reviewing frozen food on Freezerburns since 2008.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Google, Social Network] Search and Social Lessons from the Zenith Social Media Marketing Conference
    'Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Google, Social Network] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing links so I can pass on whatever I''m reading with just the click of a button. But when the social sharing buttons aren''t there, well. Before we get into how to do this, let''s quickly go over what social sharing links are.
  • MARKETING ACTION  |  FRIDAY, JUNE 6, 2014
    [Google, Social Network] SEO Questions from the Fact & Fiction Webinar
    First pull the backlinks directly from Google Webmaster tools in addition to third party tools such as Open Site Explorer (by Moz.com) and Majestic SEO (at Vertical Measures we also use ahref.com ). Could you explain “paid organic social promotion” in more detail? heard that Google+ is going away. But it looks great.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [Google, Social Network] The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
    2) Google''s average revenue per user is 6X that of Facebook. 7) >75% of Buzzfeed''s visitors are from social and >50% from mobile. 8) According to Shareaholic, Pinterest amounted to 7% of social media traffic referrals worldwide. 9) The average article reaches half its total social referrals in 6.5 Easy enough.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 28, 2014
    [Google, Social Network] Obscurity: The Biggest Challenge in Sales
    They’re using a myriad of social networking tools like LinkedIn, Twitter, Google + and so on, to do a significant amount of research. This doesn’t mean that you don’t have to pick up the phone to prospect, it just means that social is going to be another tool you’ll need in your sales tool belt. Ideas are Powerful.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Google, Social Network] Why You Need a Blog and How to Leverage It Using Social Media
    'More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. As brands’ reach continues to decrease on Facebook, some are looking to take their marketing resources and dollars to other social networks. Write unique social media messages. Still on the fence?
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Google, Social Network] 8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
    'This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. After all, where do you find the time to cultivate yet another social community, and why would you do so on Google+ if you’re not entirely sure it’s worth it? 3) Link your website to your Google+ page. Social Media
  • MARKETING ACTION  |  THURSDAY, MAY 22, 2014
    [Google, Social Network] Interactive Content and Quizzes: An Overview
    Follow Josh on Twitter @ JHaynam. Social: Facebook apps to increase interest and engagement. The piece blew up on social networks, with people comparing their results. Interactive pieces often contain very little text that can be indexed by Google’s crawlers, so your best bet for traffic is social.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Google, Social Network] The Essential Ebook Creation Methodology for New Inbound Marketers
    For instance, we have far less content on our website about advertising than we have about, say, social media -- so it''d be wise for me to select social media as the topic of my next ebook, since that provides me the most existing content from which to draw. How to Generate Leads From Google+. And you need it now. Not perfect.
  • HINGE MARKETING  |  FRIDAY, MAY 16, 2014
    [Google, Social Network] Hinge’s Fab Five: Mid-May 2014
    Google+ 101: What it is and Why it’s Valuable for Professional Services Firms. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. If you’re not sure if Google+ is the right social network for you, this is a great post to reference.
  • MARKETING ACTION  |  WEDNESDAY, MAY 7, 2014
    [Google, Social Network] Lessons for Marketers From the Second Screen Experience
    'Tune in to just about any show on television today and you’re sure to see the stamp of social media in some form or another. Of course, there are those that believe social media hasn’t yet earned a proper place at the table. So what, if anything, can we as marketers/users of social media ultimately learn from it? Tumbler.
  • WRITTENT  |  TUESDAY, MAY 6, 2014
    [Google, Social Network] Publishing ?ontent is Half the Battle: Here is The Other Half
    Share on all the networks. The question is not whether you should post your content on all the social networks (yes you should), but how to optimize your updates for better distribution. On a visual network like Pinterest, you want to pick the best images of your post and use keywords as well as hashtags in the description.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 6, 2014
    [Google, Social Network] How to fix Google+
    'Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their Do we really need Google+? Do we really need Google+?
  • BIZNOLOGY  |  MONDAY, MAY 5, 2014
    [Google, Social Network] What’s wrong with search and social media marketing?
    And which contains social? Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Earned. Owned. Read on, friends.
  • BIZNOLOGY  |  TUESDAY, APRIL 29, 2014
    [Google, Social Network] You must live tweet live events
    Plus, there’s the excitement of the check-in, be it checking in on Foursquare, Facebook, Google Plus (or even on Foursquare through Instagram, actually). When I know I need to capture an event via social media, I use two smart phones and several huge, portable, backup batteries. Yes, I am looking at you! They all charge via USB.
  • WEBBIQUITY  |  TUESDAY, APRIL 29, 2014
    [Google, Social Network] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    'Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.),  the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 28, 2014
    [Google, Social Network] The Top 100 Bloggers On Triberr
    One simple click allows you to read the article and then share it out on your social networks. The number one blogger on Triberr is Berrie Pelser whose Triberr group members have 187 million total followers on Twitter. DashBurst – The Open Content Network. Well I think I have found the answer. What is Triberr?
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Google, Social Network] Scoble: Google Is Starting to Remind Me of Microsoft
    It’s been a bumpy few weeks at Google. Then Business Insider said Google is weak in search and weak in mobile. And yesterday comes the biggest and most worrisome news, that the exec who runs Google+, a much beloved seven-year veteran of the company, Vic Gundotra, is leaving. Vic was the main man at Google+.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Google, Social Network] Google Glass and I
    Google Glass is the first step in the amalgamation of offline and online. At the same time, devices like the nest® intelligent thermostat record when we are not at home while we publicize to the word through social networks where we are – and our smart phones tag us like wildlife. And so it goes with every new technology.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Google, Social Network] 25 social media listening aids to increase your hearing
    '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Google, Social Network] 3 Strategies to Take LinkedIn to the Next Level
    'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet. Make sure to fill out yours.)
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Google, Social Network] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Use the Proper Image Dimensions for Social Profiles and Posts. Twitter.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Google, Social Network] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. 'Jeffrey K.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Google, Social Network] B2B social media – a two horse race?
    'Social media is time consuming.  And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+. 
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Google, Social Network] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. It’s as easy as making one on Google+ or Facebook Pages. Blogging?
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Google, Social Network] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). London.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Google, Social Network] 29 Signs Your Business Is Not Ready For Content Marketing
    Social listening and share of voice does not drive your marketing strategy. Your social channels are only used to promote and push your webinars, white papers and events. Your website gets less than 5% of traffic from social networks. 'How do you know your business is ready for content marketing? You’re not alone.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Google, Social Network] Using Social Data to Improve Student Recruitment Online
    Social data can be extremely useful when brainstorming new student recruitment ideas and strategies. While there is no secret formula to defining a digital marketing strategy that will increase your leads and enrollments, these social data mining tips will help you make smarter decisions when recruiting students online. Which Channels?
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Google, Social Network] Trust Me, I'm a Marketer
    You need to communicate in a way that allows other people to relate to you (as a person), and you need to bring value in the form of social currency (e.g. You’ll either be exposed by Google or have disappointed readers. You can automate social media. You’ll either be suspended by the social network or blocked by its users.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Google, Social Network] What If Your Prospects Are Not Using Social Media?
    'Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. What if he is not on LinkedIn, or Twitter, or Facebook, or … … Continue Reading. What If Your Prospects Are Not Using Social Media? it’s not that simple).
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Google, Social Network] Content Marketing Must Focus On Customer Value
    Amplifies the reach of content that encourages customers to share freely and widely across their social networks. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Reaches customers early in the purchase process.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Google, Social Network] Internet Marketing Strategy Articles for the Week of March 31, 2014
    THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). The Greatest Opportunity In Social Media Marketing Today (Duct Tape Marketing). Why Every Marketer Should Use Google Plus (Forrester). grow}). How the Inc.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Google, Social Network] The Top 20 Places Your Business Needs to Be Listed Online
    To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. Advantages. Advantages. Yahoo!
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Google, Social Network] Tweet Less and Talk More
    Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook 'Toss the technology. Relationships rule in sales. That’s our job.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Google, Social Network] Is Free CRM Software Right for Your Business?
    It features contact, project and task management, integration with Evernote and Google Apps, event and calendar management and unlimited customer support. ZohoCRM ’s free edition features customer account and contact management, lead and sales opportunity tracking, email templates and integration with Facebook, LinkedIn and Twitter.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Google, Social Network] The Top 8 Social Networks For Business
    'Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years. The Niche-Players: Google+, Pinterest, Instagram.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Google, Social Network] What to Know: SMX West 2014 Takeaways
    It’s no secret that personalized search has become a huge part of Google over the years. Between location, search history, and now Google+, two people are rarely going to see the same results. This is also the case with Bing, as they too are using social signals in addition to location data and search history. Reference : .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Google, Social Network] 6 Trends Highlighted at Social Media Marketing World
    'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Marketers are turning their focus to Google+. Optimizing Facebook dominates the social ad world. 
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Google, Social Network] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    As a result, smart marketers use content, social selling, and effective influencer relations to impact the selection process because they recognize that every individual, regardless of seniority or industry, is impacted by current trends, social media, the opinions of their colleagues, and leaders in their respective industries.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Google, Social Network] 30 Resources to Learn the Art of Writing Google+ Posts
    'Are you pretty clueless when it comes to Google+? Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+!
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Google, Social Network] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Well…raise your hand if you’re using it to optimize your social media. Ultimately, using social media meta tags well can do a lot to personalize the social content a business offers, optimize pages for search, and drive more clickthroughs. This type of tag can also do wonders for your overall presence on social.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Google, Social Network] Six Best Practices for Marketing with White Papers
    Social media (e.g., discussions in relevant LinkedIn groups, trending topics on Twitter). Google Trends. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. a survey conducted via social media will inevitably produce a larger figure than one done via email).
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [Google, Social Network] Eight years of top business brands on Twitter and their First Tweets
    'Which businesses were early adopters on Twitter? Today, Twitter is celebrating its 8th birthday. To celebrate, Twitter has created the #firsttweet tool - taking users down memory lane and giving us a chance to see the first piece of wisdom we shared with the world. When did they set up on twitter? Google. google.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google, Social Network] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    'Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. To help you get started with visual content , this post will specifically give you a helpful cheat sheet you can bookmark and reference when creating the cover photos for your business'' various social media accounts.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Google, Social Network] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    'There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. We recently surveyed over 9,000 small-to-medium-sized nonprofits in the United States and Canada to see how they use social media and to what end. An overwhelming majority of nonprofits list Facebook as their primary social network.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Google, Social Network] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. We’re already seeing this with brands like Google, Red Bull, Netflix and Amazon. What is the relationship between content marketing and social media? In a sense, social media allows us all to be content marketers.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Google, Social Network] The 3 Social Media Networks That Are Best for B2B Marketing
    As a B2B marketer, are you overwhelmed by all the available social media networks? Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs study. effective) social media presence. Google+.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 18, 2014
    [Google, Social Network] Social Media Influence Marketing : Publish Like a Pro!
    'How to publish like a pro in just a few clicks The automation solution to reach entrepreneurs and professionals The results of a recent study by Balihoo unveiled by eMarketer (via @fondalo Robert Caruso) shows that 78% of local brands attach importance to social media.  Social Media Influence Marketing : Publish Like a Pro!
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Google, Social Network] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    3) Social Media Reach. Tracking the performance of your social media is important to understanding its ROI. social media goal that many companies have is increasing the size of their social network, or their total number of fans and followers. Why is a large social reach valuable? Where do you begin?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Google, Social Network] How to Get into Hot Water With Mobile Marketing
    Provide people with the information to opt in when you send emails, when you advertise in traditional channels like print, radio and television, and also when you post to your company’s social networks or website. Find Kerry on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. million customers.
  • FATHOM  |  MONDAY, MARCH 10, 2014
    [Google, Social Network] Hosting a Google+ Hangout on Air for Your Healthcare Organization
    'More and more health systems, hospitals and physicians are using Google+ Hangouts on Air to replace webinars and news conferences. Additionally, it is important to set up your Hangout on Air on Google+ properly and give it a professional appearance prior to promoting it. Healthcare Social Media Promote. Practice. Prepare.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Google, Social Network] Do You Forget “Marketing” in Your Content Marketing?
    To find them, just Google your main keyword. These are the terms Google believes are relevant to your main search term. Share it on social. Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here is a sample Twitter message to use for outreach:  Happy Monday!
  • ENGAGE  |  FRIDAY, MARCH 7, 2014
    [Google, Social Network] 5 Ways To Get In With Google+ Communities
    'In the world of social media, Google+ has long been overshadowed by other online gathering places. Despite more than a few eulogies predicting its inevitable demise, the social network created by the king of search has managed to stick around—and all indications are that it’s growing, for good reason. Say Hello  .
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 6, 2014
    [Google, Social Network] Steps to Take Today to Build Your Brokerages Social Media Strategy
    'As a real estate brokerage, using social media to connect and appeal to agents and consumers is not as easy as it seems. In order to make an impact, you must be … Continue Reading Steps to Take Today to Build Your Brokerages Social Media Strategy by Rebekah Radice - Maximize Social Business.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Google, Social Network] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Videos embedded on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page. Social networks. When distributing your videos, social channels are your best friend. First off – don’t stress, we’ve all done it. YouTube. Email campaigns.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Google, Social Network] Is Snapchat for Small Businesses?
    Brands are using Snapchat in an attempt to reach a younger demographic, says Jim Tobin, president of Ignite Social Media. They use it for the same reason that some brands use image-based social network We Heart It. These messages, called “snaps,” disappear from the recipients’ device after just a few seconds.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Google, Social Network] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message. Final Thoughts.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Social Network] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Google does a pretty good job answering all of our questions from "Why is the sky blue?" I''m not talking about fruit preserves here, but rather an innovative social Q&A app derived from the creative mind of Twitter co-founder, Biz Stone. 'This post originally appeared on Insiders , a section of Inbound Hub. 1) Jelly.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Google, Social Network] What Is SEO? [FAQs]
    It refers to techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. Social search is an important factor. 'SEO seems pretty straightforward. Your page is optimized for SEO.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Social Network] More Eyes on Your Video – How and Where to Share
    Posting videos to your blog also allows you to incorporate video into your site map, meaning Google will include your videos in search results. Leverage Video on Social. 2014 is already shaping up to be a big year for video in the social media space. All trends suggest that 2014 will be the year of video marketing. Have fun.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Social Network] Is Chinese Social Media Important For Growth?
    billion), with a YoY … Continue Reading Is Chinese Social Media Important For Growth? by Miguel Roberg - Maximize Social Business. Related Stories The Pyramid of Influence on Social Media How to Create and Optimize Pinterest Boards to Drive New Customers Native Advertising: How to Promote Your Brand While Wearing a Disguise.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Social Network] 18 Expert Guides to Using Google+ for Business
    'Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? Building an audience and networking?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Google, Social Network] 11 tips and tools to jump-start your SEO
    If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But Google Trends  tells you what keywords consumers use and when. In the  Google Anlaytics  of your website, see if more website traffic is coming from search engines. 'Photo credit: Sean MacEntee.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Social Network] The Value of Connections for the Inside Sales Rep
    In your business networks, as well as in your social networks, your aim should be to build your reputation as a trusted, valuable professional while constantly expanding your networks of connections. That’s why I always ask myself: How are people in my networks perceiving me? Relationship Building. Takeaway.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Social Network] The Pyramid of Influence on Social Media
    'Re-start at the bottom of the pyramid of influence on social media There are many challenges that confront professionals and organizations that cause them to completely rethink their approach to social media in order to meet the expectations of their customers. YouTube
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Social Network] Your Business Blog Year 10: Is It Still Worth It?
    Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. 'Does blogging still make sense for your business? Communication is possible everywhere.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Social Network] Twitter Tests Out New, More Visual Layout
    Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Today, one of Mashable''s editors logged into Twitter to learn that his account had received a design overhaul. it kind of looks like Google+, too. Social Media
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Social Network] A social media hoarder intervention
    'Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional In Are you a social media polymath?
  • LEADERSHIP  |  MONDAY, FEBRUARY 10, 2014
    [Google, Social Network] B2B Leads—5 Tips to (Super) Bowl Them Over with Social Media
    It’s all the big ticket ad blitz, the halftime shows and not to forget, the non-stop stream of activity on top social media channels that makes it a not-to-be-missed event. Check these attention-grabbing social media moments from Super Bowl 2014 —wild, wacky and wonderful! Identify your social media leader. Right? Wrong!
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