• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Google, Social Network] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. leads.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Google, Social Network] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    Most notably, Facebook users now view more than four billion videos a day on the social network. With Facebook getting serious about video as a pillar of its platform, Google should be worried. Look out YouTube. Here comes Facebook. Let that sink in for a moment. Just six months ago, in September, that number was one billion.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Google, Social Network] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google Analytics Release Notes. Google Ripples in Google+.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Google, Social Network] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Google, Social Network] Four Digital Marketing Mistakes You Should Never Make
    There’s a tendency among agencies (and brands) to approach social and digital campaigns the way we tackle traditional marketing; putting all our energy into producing well-thought-out content. In the old days of social media (five years ago!) Follow Neil on Twitter: @neilmichel. That’s simply the nature of the game these days.
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Google, Social Network] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    Maybe they are sharing it on their social media channels. You might actually really like what you’re reading and want to share it on your Twitter feed (please do). What you will most likely do is click on the Twitter icon on the left side of this page (or at the bottom). On Twitter or LinkedIn? People are lazy.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Google, Social Network] 11 Content Curation Tools Every Marketer Needs
    There are simply too many social networks, news feeds, emails, and infographics putting demands on your time and attention. Using Social Media for Content Curation. love Twitter. Fortunately, content curation has all but saved me from Twitter FOMO. must-follow for Twitter users. And speaking of Twitter.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Google, Social Network] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Using my programmatic ad partners as well as Google I do put together very intricate retargeting programs, at no minimal cost (unlike LinkedIn). For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Facebook and Twitter have done it. LinkedIn Lead Accelerator. Nothing new here. 
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Google, Social Network] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Mobile usability is critical and Google has announced that starting April 21 st , mobile rankings will be affected by a site’s mobile-friendliness. 3. Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. Congrats!
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Google, Social Network] 13 Great Guides to Growing Your Blog Audience
    Social media? Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Now—how you attract and retain a large audience?
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Google, Social Network] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. Which social media channels do they frequent?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Google, Social Network] 12 Tools & Resources to Help You Create Better Buyer Personas
    To make sure you''re still having rich and productive virtual conversations, here are two tools you can use: 1) Skype. 2) Google Hangouts. Skype has a list of useful tools you can use to record Skype calls, and Google Hangouts are automatically recorded. Three of our favourites include: 3) SurveyMonkey. 4) SurveyGizmo. 5) Google Forms.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Google, Social Network] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    You’re regularly publishing insightful and shareable blog posts and amplifying your content through social networks. Instead, referrers grew to trust a firm’s expertise based on thought leadership through speaking engagements, articles, social media, and more. On Twitter or LinkedIn? Be Patient. Wrong.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Google, Social Network] 17 Reasons Why I’m Lucky To Be In Business Development
    Google:  There are many reasons why all of us at eMagine are thankful for Google, but as for the business development aspect, it is very useful for research on the Internet. 3.) Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Patrick’s day?
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Google, Social Network] How to Learn Social Media Marketing: 41 Resources for Beginners
    Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. Blogs on Social Media.
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Google, Social Network] A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]
    We''re all aware that we spend a lot of time on social media these days. After all, the average 18- to 34-year-old American knocks around on social media sites like Twitter and Facebook for up to 3.8 But when browsing and posting on social is your job, it''s not like we can resolve to block Facebook during working hours.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 12, 2015
    [Google, Social Network] 12 Digital Marketing Statistics to Consider
    SEO: Since 2011, Google has made 83+ major algorithm changes. ( Moz ) Thats 83+ times that SEO marketer’s have had to change their tactics in 3 years! Social Media: 70% of marketers will spend more on social media ads this year ( AdWeek ). Check out these awesome B2B brands that are taking over the popular social network.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 11, 2015
    [Google, Social Network] Brands and Bloggers: Keep Your Sponsored Content Legal
    Twitter only gives me 140 characters!” But it always lands, like the FTC landed on Deutsch LA for having employees post about Sony’s PlayStation Vita on their personal social media feeds …without mentioning that Sony was an agency client. Find Kerry on  Google+  and  Twitter. Twitter only gives me 140 characters!”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 7, 2015
    [Google, Social Network] 20 Hilarious and Cool Twitter bios
    I love cool Twitter bios. guess I am the ultimate social media geek because when I look through my new followers, finding a funny Twitter bio is like a little ray of sunshine in my day. I’ve been collecting a list of the best ones for you. Social media wizard. love cool Twitter bios. Social media wizard.
  • VIRALLY BLOG  |  FRIDAY, MARCH 6, 2015
    [Google, Social Network] Let’s Talk About C8H11NO2 In Social Media
    Have you ever wondered why social media is addictive, why you can’t seem to drag yourself away from scrolling through Facebook? People aren’t addicted to social media per se, it’s more of an addiction to the dopamine the brain produces every time you receive a notification. How social media keeps us addicted.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Google, Social Network] Why People Unfollow Your Brand on Social Media [New Data]
    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media. Social Media Marketing Data Daily Weekly
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Google, Social Network] The Medium.com is the message
    Duplicate content doesn’t worry me so I have agreements with Business2Community, Social Media Today, SocialMedia.biz, The Social Media Monthly, and when I am lucky, I get picked up on Yahoo! and other network affiliates. Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? Medium Stats.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Social Network] Interesting Infographics: What the #### are those social media hashtags all about?
    Engagement is the name of the game on social media. That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Done right, a hashtag gives social network users valuable information about subject matter and trending topics. Take Twitter , for example.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Google, Social Network] How a Regular Dose of reddit Makes You a Better Marketer
    Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. We’re also pretty cynical. Reddit
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Social Network] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Google, Social Network] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. How Will Google Choose Which Tweets to Index?
  • SYNECORE  |  FRIDAY, FEBRUARY 20, 2015
    [Google, Social Network] Businesses Flock to Facebook Mobile Ads: Should Yours?
    This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem. New findings from Kinetic Social, a Facebook Preferred Marketing Developer, offer anecdotal evidence as to why this is the case. Facebook is on a roll. Facebook Mobile Ads are Hot.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Google, Social Network] Social Selling 101 – 3 Social Technologies To Get You Started
    People often ask me which technologies I use to run my day to day social marketing. When you start out  social selling , don’t automate any of your processes. Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Begin with Twitter.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 17, 2015
    [Google, Social Network] Youthful indiscretion could alter your life forever
    Last week, The  New York Times , the newspaper of record, returned to the  Justine Sacco  Twitter fiasco from 2013. It was a perfect storm, though an audit of her Twitter feed did result in more than a baker’s dozen of truly offensive tweets. Chris, too, seemed to share our love of Miss Roper. We kept them in a shoebox.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Google, Social Network] When Social Media Influence Marketing Becomes the Brand
    Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. Social Media Influenc
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Social Network] Ready to Promote Your Video? Sharing May Not Be Enough
    Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. All you have to do is set up a Google AdWords account to create an online video campaign.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Google, Social Network] The line between Media and Brands is blurring fast
    It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world. For much of their existence, both search engines and social media were pretty much the only content discovery platforms. Search engines and major social networks don’t like sharing their oligopoly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Google, Social Network] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. Find Kerry on  Google+  and  Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Google, Social Network] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Google, Social Network] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    social data. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Google, Social Network] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Social Media Daily
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Social Network] Fall In Love With Google’s Social Search Functionality
    As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Since November 2014 one section of this information has become more and more evident, social. Search Engine Marketing Social Media
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Social Network] 4 Visual Marketing Ideas to Boost Twitter Engagement
    Are you using images within your social media updates? No matter the social network, graphics have inundated our online lives. While Twitter might have […]. This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Twitter | Facebook | Google+ | LinkedIn |.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Social Network] How to Drive Traffic From Social Media
    It’s been nearly 3 years that I’ve been a guest contributor for Maximize Social Business. In that time, we’ve focused heavily on driving traffic to your site from social media activity, dug deep into each of the main social networks, and looked at different tools to help measure and monitor your traffic. Lilach Bullock.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Google, Social Network] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. Connect with other event attendees on social media. Twitter. Blogs. LinkedIn.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Google, Social Network] Tips and Tricks for Using Hashtags on Social Media Sites
    Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. Network. Twitter. Google+. Yes. 1.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 2, 2015
    [Google, Social Network] What B2B Marketers Need To Know About Social Media Advertising in 2015
    Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. Twitter’s Algorithm Change. B2B Online Marketing Blog Social Media Strategies
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Google, Social Network] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media. Overselling.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Google, Social Network] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Simple.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Google, Social Network] Inbound Marketing – What is it?
    As much as many people think it isn’t, Google is your friend! However, Google changes it’s algorithms regularly and you need a company who are at the top of their game. Social Media plays a big role in attracting people, as most people use some form of it. With It is a social network after all. Attract.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Google, Social Network] Top 10 B2B Inbound Marketing Predictions for 2015
    Google’s recent moves to highlight mobile-optimized sites in search results should motivate businesses to step up the pace in providing content designed specifically with mobile in mind. Social listening is a great tool for this. Social media is also a great way to keep tabs on your competitors, as well.). SEO: Alive and Well.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Google, Social Network] The Best Marketing Conferences Of 2015
    Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come. Social Media Strategies Summits  February 10-12 in Las Vegas, NV. know I missed a few each time. Content Marketing
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Google, Social Network] How Brands Use Social Media to Enhance the Customer Experience
    Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Social media gives companies the opportunity to show they care.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Google, Social Network] Where Is Content Headed?
    TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them. These publishers are all seeking new ways to generate revenue from a new breed of marketer: one that understands digital, social, mobile consumers. Marketing (As We Know It) Is Doomed!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Google, Social Network] 12 Ideas to Ignite Your Content NOW
    Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! Here we go.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Google, Social Network] How the Hospitality Industry Can Leverage LinkedIn in 2015
    When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Social Media for Hospitality
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Google, Social Network] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Remember that today’s search engines (Google in particular, but also Bing and many others) are smart enough to understand a rich spectrum of semantically relevant terms and phrases. TACTIC 2: Social Media Marketing. Like it or lump it, social media plays an important role in the lead-gen process. Sprout Social, Sep 2013).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Google, Social Network] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    Maybe you don’t need a new social network: you just need to remember why you love Facebook : Meet some new people It’s possible you don’t have that many Facebook friends, which is why you’re seeing just a handful of boring posts from the same people over and over. There’s Path , Twitter , or even…real life. Passive aggressive?
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Google, Social Network] 15 Important Ways to Use Case Studies in Your Marketing
    Nowadays, 9 out of 10 people are looking at online product reviews, posts on social networks, and so on before making a purchasing decision. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. IP addresses.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Google, Social Network] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Thank goodness!).”
  • SAZBEAN  |  MONDAY, JANUARY 12, 2015
    [Google, Social Network] How to Know if Social Media Efforts are Paying Off
    Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign. Some social media websites, like Facebook, include analytics functions built into the user experience.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Google, Social Network] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. Social media networks have played a big role in popularizing infinite scrolling as well. Google gave advice on SEO best practices in a detailed blog post by Webmaster Trends Analyist John Mueller.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Google, Social Network] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Google, Social Network] Using Social Media Analysis for a Competitive Advantage
    You’re analyzing and measuring your own efforts on social media, but what about your competitors? Comparing engagement rates is a much more accurate way to determine how your content and social presence stacks up to the competition. Measure engagement rates for all your social networks, or at least Facebook or Twitter.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Google, Social Network] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Take We live in a post-Snowden world. Who trusts Facebook?
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Google, Social Network] 27 (of the) Best Social PR Guides and Tips of 2014
    In few professions has the emergence of social media been such a double-edged sword as public relations. On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. by Social PR Chat. by Social PR Chat. Read it again.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 6, 2015
    [Google, Social Network] What will replace Facebook? Six considerations
    — and of course assume there is a new idea out there somewhere waiting to unseat Facebook as the leading social network. This is one reason why Google+ struggled to be mainstream. The switching costs It is far easier to change houses than to change social networks. ” It’s a natural question.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [Google, Social Network] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    This year look for one on Marketing Analytics and an update on social media lead generation. People use Google for two reasons: I want, and I need. Display advertising is more than just GoogleSocial Media. Engage and network with prospects online.   Our buyers are there and so are yours. Content Marketing.
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Google, Social Network] 15 Business Stats for Starting 2015 Off Strong
    Social Fresh). Last year, Google showed that 70% of mobile searchers have clicked the call button in mobile search results, so as you think about mobile this year, remember that a big part of that trend is phone calls. Social Media B2B). Social commerce sales are forecasted to represent 5% of all online retail revenue in 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 31, 2014
    [Google, Social Network] Best blog posts of 2014
    Here are the leading posts on {grow} that made up the rest of the Top 10 blog posts for 2014, in terms of page views: 70 Rising Social Media Stars   – I took a risk with this one as I asked marketing leaders recommend who the future stars in our field will be. This podcast walks through the business case for Twitter. Top three.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Google, Social Network] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). also have search locked down.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 24, 2014
    [Google, Social Network] 10 Ways to Say “Thank You” on Twitter
    by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Let’s be honest: people don’t say “thanks” very often on Twitter.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Google, Social Network] Professional Services SEO in 2015: 5 Facts Every CMO Should Know
    But other changes, such as Google’s decision to completely end Google Authorship, were crystal clear. Buying links from link networks used to be the quickest and easiest way to get your site listed high in organic search rankings. This biggest change in 2015 will be how Google updates its ever-changing algorithm.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 22, 2014
    [Google, Social Network] 30 Social Media Statistics To Wrap Up 2014
    When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. Twitter. Twitter has 284 million active users.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Google, Social Network] Facebook Introduces New Search Feature – Should Google Be Worried?
    And it doesn’t end there; some news outlets such as Time are stating that “Facebook’s new search feature is a thinly-veiled shot at Google.” ” While Facebook’s search has been limited up to this point, this one improvement is unlikely to supplant Google’s stranglehold on search.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Google, Social Network] Three Ways to Optimize Social Media for Hotels in 2015
    Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Twitter | Facebook | Google+ | LinkedIn | Pinterest |.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Google, Social Network] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! Of course no one expects you to be “on” all day every day, but they do expect a response to an email , text, or even a social mention reasonably quickly. Delete social media apps. Automate social (if you’re trusting enough).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Google, Social Network] 23 Outstanding Social Media Marketing Guides
    Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Social Network] 18 Unexpected Formulas to Increase Website Conversions
    So if you haven''t got Google Analytics or some analytics software on your site, go ahead and add it even if you''re not going to be looking at it right now because what it does is it stores a history of the way people use your website, and you can go back to that and ask people questions over time as you become more and more conversion oriented.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Google, Social Network] 10 Ways to Mix Up Your Visual Content on Social Media
    Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand''s identity on social. Google+: Once per day.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Google, Social Network] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person. 7) Tell them why you matter. 10) Link to a Google Doc.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 5, 2014
    [Google, Social Network] Visual Marketing Strategies for Today’s Top Social Networks
    As a business or organization with a social media presence, creating consistent content is a must. But text alone won’t grab the attention of our audience, especially given the visual nature of many social networks. This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Author information.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Google, Social Network] 20 Social Media Terms for Non-Digital Natives
    Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” wasn’t born with a smart phone in my hand either, but I’ve spent years in the trenches of social media marketing and I’m here to help. someone on social media).
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Google, Social Network] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). 7. Social Fresh ). 8. Social Fresh ). 9. The Google+ platform has 67 percent male users. Really.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Google, Social Network] Top 10 Marketing Techniques for Professional Services
    Major offline examples include trade shows, networking and in-person speaking engagements. Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. But it can do more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Google, Social Network] Social media success through cultural nuance
    By Rick Wion, {grow} Community Member. I had to Google it. That required zooming out on Google Maps. Since I quit my real job—the one that made me Twitter famous—I’ve been suddenly freed to try all sorts of different work adventures. There aren’t a ton of us who have run social for brands. Social media flattens the world.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Google, Social Network] Interesting Infographics: The Road to Success through Paid Social Amplification
    We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Google Plus post ads.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Google, Social Network] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google, Social Network] 7 Ways to Promote Your Slideshare Presentation
    It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. She has 7 years of experience in search and social media marketing. SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Google, Social Network] Image Recognition technology is a goldmine for marketers
    From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. Find her on  Google+  and  Twitter.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Google, Social Network] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Email and social media can be a powerful combination. Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media. There’s a difference between sharing and connecting on social media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Google, Social Network] 20 Tools We are Thankful for as B2B Online Marketers
    Google Docs. Living within Google Drive, Google Docs, Sheets and Slides allow users to collaboratively create, edit, and access documents online. Google Docs, Sheets, and Slides provide our team members with an opportunity to collaborate on projects at their leisure, in real-time. Google Keep. Enjoy! Evernote.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Google, Social Network] An Eye-Opening Look into the New Tsu Social Network
    There has been a lot of buzz about the new Tsu social network lately, whether from our recent post on why you might not like Tsu to invitations from social media friends to join the network all the way to the New York Times and their post on “The Social Network That Pays You to Friend.”
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Google, Social Network] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Parallel Consumerverse: If Retailers Were Like Google | The Checkout. Dracula’s LinkedIn Profile by Social Media Today. But they seemed to resonate with Twitterers. Some are a bit dated, but still funny. 9 of the craziest PR and social media requests by Ragan’s PR Daily. What are you laughing at? Really.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Google, Social Network] The Social Media Manager's Guide to Staying Organized
    Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row? To save time, she uses Social Inbox to schedule tweets in bulk by uploading them from a spreadsheet.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Google, Social Network] 10 Reasons Social Logins Could Be a Game Changer
    Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. What are the benefits of using a social login?
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Google, Social Network] How to Create a Unique Social Hotel Experience
    Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Debbie Miller.
  • EMAGINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Google, Social Network] How Should B2B’s Spend PPC Dollars?
    To overcome these challenges businesses must understand that some ad networks are inherently better for lead generation. Remarketing has recently become even more powerful as advertisers can now remarket to prospects while they visit social networks such as Facebook and Twitter. Google and Bing Search Ads.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Google, Social Network] How to Design Content Remarketing Campaigns That Actually Work
    And people come -- they find your content in search results and in their social media feeds. What''s So Awesome About the Google Display Network? It also includes some pretty big Google sites, like YouTube and Gmail. To define an audience, create a new remarketing list in Google AdWords. About Ad Fatigue. Gender?
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Google, Social Network] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Google, Social Network] Hello Ello: What You Need to Know About This New Social Networking Site
    In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Is a new social networking site the solution to the seemingly-growing list of Facebook concerns? Social Media ello ello.co Some feel inundated with advertising.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Google, Social Network] 3 Top Social Automation Tools
    Last week I wrote  5 compelling social apps , an article that apparently hit a nerve. HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. HootSuite. SocialOomph.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Google, Social Network] How to Get Your Real Estate Business Started on Instagram
    With over two hundred million active monthly users, Instagram has claimed its spot at the top of the social media pile. Although Facebook is still the most popular social network, […] Author information Rebekah Radice This monthly Social Media for Real Estate column is contributed by Rebekah Radice.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Google, Social Network] My Top-5 Most Compelling Apps
    After complaining about Google+ in such articles as Google+ on Its Third Birthday  and  Is Google+ the Antisocial Network? , a number of Plussers came to my aid, telling me what a mess my Circles were. It’s like a social media listserv. GaggleAMP is a true social media secret weapon. Circloscope.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Google, Social Network] Unique Ways to Build Your Email List
    ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. Pinterest – With 70 million+ users, Pinterest can help you attract new subscribers faster than you can bake a batch of brownies from a recipe found on the popular social network. So far, so good.
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