• HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Google, Social Network] 3 Strategies to Take LinkedIn to the Next Level
    'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet. Make sure to fill out yours.)
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Google, Social Network] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Use the Proper Image Dimensions for Social Profiles and Posts. Twitter.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Google, Social Network] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. 'Jeffrey K.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Google, Social Network] B2B social media – a two horse race?
    'Social media is time consuming.  And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+. 
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Google, Social Network] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. It’s as easy as making one on Google+ or Facebook Pages. Blogging?
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Google, Social Network] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). London.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Google, Social Network] 29 Signs Your Business Is Not Ready For Content Marketing
    Social listening and share of voice does not drive your marketing strategy. Your social channels are only used to promote and push your webinars, white papers and events. Your website gets less than 5% of traffic from social networks. 'How do you know your business is ready for content marketing? You’re not alone.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Google, Social Network] Using Social Data to Improve Student Recruitment Online
    Social data can be extremely useful when brainstorming new student recruitment ideas and strategies. While there is no secret formula to defining a digital marketing strategy that will increase your leads and enrollments, these social data mining tips will help you make smarter decisions when recruiting students online. Which Channels?
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Google, Social Network] Trust Me, I'm a Marketer
    You need to communicate in a way that allows other people to relate to you (as a person), and you need to bring value in the form of social currency (e.g. You’ll either be exposed by Google or have disappointed readers. You can automate social media. You’ll either be suspended by the social network or blocked by its users.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Google, Social Network] What If Your Prospects Are Not Using Social Media?
    'Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. What if he is not on LinkedIn, or Twitter, or Facebook, or … … Continue Reading. What If Your Prospects Are Not Using Social Media? it’s not that simple).
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Google, Social Network] Content Marketing Must Focus On Customer Value
    Amplifies the reach of content that encourages customers to share freely and widely across their social networks. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Reaches customers early in the purchase process.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Google, Social Network] Internet Marketing Strategy Articles for the Week of March 31, 2014
    THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). The Greatest Opportunity In Social Media Marketing Today (Duct Tape Marketing). Why Every Marketer Should Use Google Plus (Forrester). grow}). How the Inc.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Google, Social Network] The Top 20 Places Your Business Needs to Be Listed Online
    To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Listing your business on Google Places for Business should be at the top of your priority list. Google outperforms every other search engine by a long shot. Advantages. Advantages. Yahoo!
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Google, Social Network] Tweet Less and Talk More
    Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection. Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook 'Toss the technology. Relationships rule in sales. That’s our job.
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Google, Social Network] Is Free CRM Software Right for Your Business?
    It features contact, project and task management, integration with Evernote and Google Apps, event and calendar management and unlimited customer support. ZohoCRM ’s free edition features customer account and contact management, lead and sales opportunity tracking, email templates and integration with Facebook, LinkedIn and Twitter.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Google, Social Network] The Top 8 Social Networks For Business
    'Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. The Big 4: Twitter, Facebook, LinkedIn and YouTube. These top networks have been covered each of the last 4 years. The Niche-Players: Google+, Pinterest, Instagram.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Google, Social Network] What to Know: SMX West 2014 Takeaways
    It’s no secret that personalized search has become a huge part of Google over the years. Between location, search history, and now Google+, two people are rarely going to see the same results. This is also the case with Bing, as they too are using social signals in addition to location data and search history. Reference : .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Google, Social Network] 6 Trends Highlighted at Social Media Marketing World
    'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Marketers are turning their focus to Google+. Optimizing Facebook dominates the social ad world. 
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Google, Social Network] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    As a result, smart marketers use content, social selling, and effective influencer relations to impact the selection process because they recognize that every individual, regardless of seniority or industry, is impacted by current trends, social media, the opinions of their colleagues, and leaders in their respective industries.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Google, Social Network] 30 Resources to Learn the Art of Writing Google+ Posts
    'Are you pretty clueless when it comes to Google+? Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 We’ve compiled everything you need to get started crafting engaging, effective, and otherwise epic Google+ posts: Click here to connect with Writtent on Google+!
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Google, Social Network] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Well…raise your hand if you’re using it to optimize your social media. Ultimately, using social media meta tags well can do a lot to personalize the social content a business offers, optimize pages for search, and drive more clickthroughs. This type of tag can also do wonders for your overall presence on social.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Google, Social Network] Six Best Practices for Marketing with White Papers
    Social media (e.g., discussions in relevant LinkedIn groups, trending topics on Twitter). Google Trends. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. a survey conducted via social media will inevitably produce a larger figure than one done via email).
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [Google, Social Network] Eight years of top business brands on Twitter and their First Tweets
    'Which businesses were early adopters on Twitter? Today, Twitter is celebrating its 8th birthday. To celebrate, Twitter has created the #firsttweet tool - taking users down memory lane and giving us a chance to see the first piece of wisdom we shared with the world. When did they set up on twitter? Google. google.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [Google, Social Network] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    'Editor''s Note: This post has been updated to reflect the latest social media cover photo dimensions for 2014. To help you get started with visual content , this post will specifically give you a helpful cheat sheet you can bookmark and reference when creating the cover photos for your business'' various social media accounts.
  • HUBSPOT  |  THURSDAY, MARCH 20, 2014
    [Google, Social Network] Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
    'There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. We recently surveyed over 9,000 small-to-medium-sized nonprofits in the United States and Canada to see how they use social media and to what end. An overwhelming majority of nonprofits list Facebook as their primary social network.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Google, Social Network] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. We’re already seeing this with brands like Google, Red Bull, Netflix and Amazon. What is the relationship between content marketing and social media? In a sense, social media allows us all to be content marketers.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Google, Social Network] The 3 Social Media Networks That Are Best for B2B Marketing
    As a B2B marketer, are you overwhelmed by all the available social media networks? Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs study. effective) social media presence. Google+.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 18, 2014
    [Google, Social Network] Social Media Influence Marketing : Publish Like a Pro!
    'How to publish like a pro in just a few clicks The automation solution to reach entrepreneurs and professionals The results of a recent study by Balihoo unveiled by eMarketer (via @fondalo Robert Caruso) shows that 78% of local brands attach importance to social media.  Social Media Influence Marketing : Publish Like a Pro!
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Google, Social Network] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    3) Social Media Reach. Tracking the performance of your social media is important to understanding its ROI. social media goal that many companies have is increasing the size of their social network, or their total number of fans and followers. Why is a large social reach valuable? Where do you begin?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Google, Social Network] How to Get into Hot Water With Mobile Marketing
    Provide people with the information to opt in when you send emails, when you advertise in traditional channels like print, radio and television, and also when you post to your company’s social networks or website. Find Kerry on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. million customers.
  • FATHOM  |  MONDAY, MARCH 10, 2014
    [Google, Social Network] Hosting a Google+ Hangout on Air for Your Healthcare Organization
    'More and more health systems, hospitals and physicians are using Google+ Hangouts on Air to replace webinars and news conferences. Additionally, it is important to set up your Hangout on Air on Google+ properly and give it a professional appearance prior to promoting it. Healthcare Social Media Promote. Practice. Prepare.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Google, Social Network] Do You Forget “Marketing” in Your Content Marketing?
    To find them, just Google your main keyword. These are the terms Google believes are relevant to your main search term. Share it on social. Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here is a sample Twitter message to use for outreach:  Happy Monday!
  • ENGAGE  |  FRIDAY, MARCH 7, 2014
    [Google, Social Network] 5 Ways To Get In With Google+ Communities
    'In the world of social media, Google+ has long been overshadowed by other online gathering places. Despite more than a few eulogies predicting its inevitable demise, the social network created by the king of search has managed to stick around—and all indications are that it’s growing, for good reason. Say Hello  .
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 6, 2014
    [Google, Social Network] Steps to Take Today to Build Your Brokerages Social Media Strategy
    'As a real estate brokerage, using social media to connect and appeal to agents and consumers is not as easy as it seems. In order to make an impact, you must be … Continue Reading Steps to Take Today to Build Your Brokerages Social Media Strategy by Rebekah Radice - Maximize Social Business.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Google, Social Network] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Videos embedded on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page. Social networks. When distributing your videos, social channels are your best friend. First off – don’t stress, we’ve all done it. YouTube. Email campaigns.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Google, Social Network] Is Snapchat for Small Businesses?
    Brands are using Snapchat in an attempt to reach a younger demographic, says Jim Tobin, president of Ignite Social Media. They use it for the same reason that some brands use image-based social network We Heart It. These messages, called “snaps,” disappear from the recipients’ device after just a few seconds.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Google, Social Network] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message. Final Thoughts.
  • HUBSPOT  |  FRIDAY, FEBRUARY 28, 2014
    [Google, Social Network] 7 Hot Apps That Will Skyrocket Your Productivity at Work
    Google does a pretty good job answering all of our questions from "Why is the sky blue?" I''m not talking about fruit preserves here, but rather an innovative social Q&A app derived from the creative mind of Twitter co-founder, Biz Stone. 'This post originally appeared on Insiders , a section of Inbound Hub. 1) Jelly.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Google, Social Network] What Is SEO? [FAQs]
    It refers to techniques that help your website rank higher in organic search results, making your website more visible to people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo. Social search is an important factor. 'SEO seems pretty straightforward. Your page is optimized for SEO.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Social Network] More Eyes on Your Video – How and Where to Share
    Posting videos to your blog also allows you to incorporate video into your site map, meaning Google will include your videos in search results. Leverage Video on Social. 2014 is already shaping up to be a big year for video in the social media space. All trends suggest that 2014 will be the year of video marketing. Have fun.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Social Network] Is Chinese Social Media Important For Growth?
    billion), with a YoY … Continue Reading Is Chinese Social Media Important For Growth? by Miguel Roberg - Maximize Social Business. Related Stories The Pyramid of Influence on Social Media How to Create and Optimize Pinterest Boards to Drive New Customers Native Advertising: How to Promote Your Brand While Wearing a Disguise.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Google, Social Network] 18 Expert Guides to Using Google+ for Business
    'Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? Building an audience and networking?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Google, Social Network] 11 tips and tools to jump-start your SEO
    If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing)  is a primary requirement. But Google Trends  tells you what keywords consumers use and when. In the  Google Anlaytics  of your website, see if more website traffic is coming from search engines. 'Photo credit: Sean MacEntee.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Social Network] The Value of Connections for the Inside Sales Rep
    In your business networks, as well as in your social networks, your aim should be to build your reputation as a trusted, valuable professional while constantly expanding your networks of connections. That’s why I always ask myself: How are people in my networks perceiving me? Relationship Building. Takeaway.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Social Network] The Pyramid of Influence on Social Media
    'Re-start at the bottom of the pyramid of influence on social media There are many challenges that confront professionals and organizations that cause them to completely rethink their approach to social media in order to meet the expectations of their customers. YouTube
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Google, Social Network] Your Business Blog Year 10: Is It Still Worth It?
    Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. 'Does blogging still make sense for your business? Communication is possible everywhere.
  • HUBSPOT  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Social Network] Twitter Tests Out New, More Visual Layout
    Sometimes, you''re so in-the-know that you learn about that industry news because the news broke itself to you when you logged into your Twitter account. Today, one of Mashable''s editors logged into Twitter to learn that his account had received a design overhaul. it kind of looks like Google+, too. Social Media
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Google, Social Network] A social media hoarder intervention
    'Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional In Are you a social media polymath?
  • LEADERSHIP  |  MONDAY, FEBRUARY 10, 2014
    [Google, Social Network] B2B Leads—5 Tips to (Super) Bowl Them Over with Social Media
    It’s all the big ticket ad blitz, the halftime shows and not to forget, the non-stop stream of activity on top social media channels that makes it a not-to-be-missed event. Check these attention-grabbing social media moments from Super Bowl 2014 —wild, wacky and wonderful! Identify your social media leader. Right? Wrong!
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 10, 2014
    [Google, Social Network] Twitter Stock Is Getting Killed (And Why It Doesn’t Matter)
    'Despite beating Wall Street and analyst expectations for revenue in its first quarter as a public company, Twitter shares got beat up last week following their earnings announcement. But I don’t think it;s time to stick a fork in Twitter yet. Twitter Announced Their First Quarter Earnings. Twitter reported $0.02
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Social Network] The State of Media Mixology
    This gets confusing quickly when you consider the continuously evolving array of digital, social and mobile options.   Then message variations and alternative channels  (apps, online display, mobile and social media) have to be creatively integrated in time.    Social Media.   Now that’s all gone.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Social Network] 6 Social Media Marketing Myths to Avoid
    'Despite its relative youth, social media marketing has proven itself to be a valuable addition to the marketing mix. As reliance on Facebook, Twitter, and other social media platforms continues to grow, business owners and marketing managers must educate themselves on the myths and realities of social media marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 5, 2014
    [Google, Social Network] Expert Ebooks: Getting Reader Research Right
    Particularly when researching social networks, comments are often biased in favor of negativity. As an expert, however, your experience can guide you when using these online research tools: Google or other search engines : Use the same keyword phrases you imagine an ideal reader would use to find information on a problem.
  • WRITTENT  |  MONDAY, FEBRUARY 3, 2014
    [Google, Social Network] 8 Outdated Blog Marketing Strategies You Should Stop Using
    As a general advice, you could try automating blog promotion such that each time you post new content on your blog, it will automatically be promoted on your Facebook, Twitter, and other social networking accounts. 'Where blog marketing is concerned, “survival of the fittest” definitely holds true. Read on and you’ll find out.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 3, 2014
    [Google, Social Network] Are You Making These 5 Common Content Marketing Mistakes?
    Many of us struggle to have enough content to share on our social networks, in our emails and in our newsletters. Then there are those of us who blog 6 times or more a week and have content pouring out of every corner of our website, social networks and emails. Don’t Know Your Audience. Wait, what?
  • HUBSPOT  |  MONDAY, FEBRUARY 3, 2014
    [Google, Social Network] Pinterest FAQs: Answers to 11 Questions You've Always Wanted to Ask
    Now, the site has over 70 million active users , and marketers around the world have embraced it as a legitimate social media marketing channel. Building your reach on social networks takes work and time, but can really turn the dial up on traffic and leads for your business. Social Media mean, where does the time go?
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Google, Social Network] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    'Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? grow 125% in 2013? Foster engagement?
  • WRITTENT  |  WEDNESDAY, JANUARY 29, 2014
    [Google, Social Network] How to Design a Blog to Explode Your Social Reactions: 11 Tested Tools
    However, a blog template that’s maximized for social media sharing and integration is equally important. Social media optimization (SMO) is a relatively new form of inbound marketing that’s closely tied to SEO. Wouldn’t it be great to gain 700% more social media reactions, without changing a thing about your content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Google, Social Network] Reading between the lines of the latest Facebook usage data
    The latest report on social media usage among US online adults contains no real surprises. The report says that 73% of online adults now use a social networking site of some kind. Despite Despite recent growth by Pinterest and Instagram, Facebook remains the dominant social networking. But where is Google Plus?
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Google, Social Network] Social Supremacy for Your Business: Facebook Groups vs Google Groups
    'Facebook Groups and Google Groups bring another element of communication and socializing between team members of a business and beyond. … Continue Reading Social Supremacy for Your Business: Facebook Groups vs Google Groups by Tammy Kahn Fennell - Maximize Social Business.
  • EMAGAZINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Google, Social Network] The B2B Online Marketing Quick Checklist for 2014
    Google now has the ability to find and punish low quality content.  Social Media Campaigning. The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. Keep expanding your followership on your social media sites, especially on LinkedIn. Twitter. LinkedIn.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Google, Social Network] 8 Things To Be Prepared For When Starting A Blog
    Be sure to secure your name across any social media platforms you may plan using in the future, even if it isn’t an immediate necessity. Little is more frustrating than taking the time to come up with the perfect title for your new blog only to find that the name is already being used on Twitter or Facebook by another business. Travel?
  • BIZNOLOGY  |  TUESDAY, JANUARY 21, 2014
    [Google, Social Network] Dominate your personal brand on Google Images
    He doesn’t like what comes up on Google Images when he searches. Google doesn’t like to work too hard on delivering results but when Google can’t find recent, fresh, and accurate photos, it tends to dig through the dumpster for just about anything. Google can get desperate. Feed Google!
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Google, Social Network] The Rise Of Visual Storytelling
    'The social, mobile Web has disrupted businesses in more ways than most people realize. It has impacted the expectations of our customers and our employees who expect social media-like experiences. And this holds up when you look at how the social world is evolving. How can brands compete? Information Overload. Videos. Comics.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Google, Social Network] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    'Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Google, Social Network] Free and Paid Ways to Promote Your Blog
    Social icons: Clearly display icons for all your social media channels (i.e. Facebook, Twitter, LinkedIn, Google+, etc.) Doing so encourages your readers to share your post with their social communities. Share: Push each new blog article on all your brand’s social channels. Freebies. Spend Some Money.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Google, Social Network] 14 B2B Blogging Best Practices from Creation to Promotion
    Provide a benefit: One of our previous industry news articles reveals 72% of B2B buyers begin the buying process with a Google search. Google notes the best titles are clear and concise. With social promotion in mind, making these key bits of information share-friendly is important. Where will they see this post? Final Thoughts.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Google, Social Network] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    'The future of business is emerging from the technological disruption of digital, social and mobile technologies. And it is forcing all businesses to re-think how we manage resources and take advantage of new  business and social networks. How can companies manage this growing network of suppliers and partners?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 15, 2014
    [Google, Social Network] Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
    Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. But what happens when the efficacy of the ad network declines? In all, this tactic generated 42 leads, and a significant portion was even qualified.
  • WRITTENT  |  WEDNESDAY, JANUARY 15, 2014
    [Google, Social Network] 25 Battle-Tested Blogging Tips (Not for the Faint of Heart!)
    There’s a lot more actionable intelligence to be gleaned from interpreting your historical metrics – or better yet, monitoring the wealth of data on Twitter to pick up on breaking trends. This will ensure your post is primed for sharing – and standing out – on social networks like Google+, Pinterest, and Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 15, 2014
    [Google, Social Network] Your checklist for “safe” Influence Marketing
    In the eyes of the law, a tweet holds the same legal weight as a blog post: if you can’t fit a necessary disclosure into your tweet, you shouldn’t encourage influencers to use Twitter. lets you write a completely customized disclosure, then generates a short link that you can use across different social platforms.
  • BIZNOLOGY  |  TUESDAY, JANUARY 14, 2014
    [Google, Social Network] Remember to tend to your technology
    So, please so something towards making sure this doesn’t happen to you, ever, and then report on what you did in the comment below — and if you can’t leave a comment, please pop me a note on your social network of choice, Facebook, Twitter, or even Google+. 'Photo credit: chooyutshing. OK, done.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 13, 2014
    [Google, Social Network] 10 Tips for Getting Started With Social Sales On [Insert Network Name]
    You have been considering whether or not social sales may be right for you and … now you are ready to start out your 2014 by jumping in! This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Google, Social Network] 15 Blog KPIs You Should Already Be Tracking
    Google Analytics is another option for non-HubSpot users. Social media? Of those sources, which social networks, keywords, and websites are sending visitors your way? This information is also accessible via the HubSpot Sources report or Google Analytics. Google Analytics is again an option for non-HubSpot users.
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [Google, Social Network] 101 Reasons Why Social Matters to Your Brand
    'The relationship between businesses and social media has grown leaps and bounds in recent years. From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. Looking to give your brand a boost with social media this year? Twitter.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Google, Social Network] The ABCs of Content Marketing: A Glossary of Terms
    While not every piece of content you create requires a lead-gen call-to-action, your content should include some sort of CTA -- whether to share your content on social, subscribe to your blog, or check out another page on your site. Google Hangouts? Facebook or Twitter Chats? Google+. It is owned by Google, after all.).
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Google, Social Network] A Glimpse Into the Landscape of Social Sharing [Infographic]
    'As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Google, Social Network] 25 outreach tools that can take your business to new heights
    This product is robust enough to handle and track social media outreach at major enterprises, thanks to its unique feature of collaborative list-creation and maintenance. It’s hard to define Klout – is it a social network? Founded by social luminary Guy Kawasaki, Alltop is among the world’s largest content repositories.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Google, Social Network] How Empire Avenue crushed my soul
    Social networks go to great lengths to keep people from gaming their systems. What would you think about a platform that rewards its members for gaming their blogs, Facebook pages, Yelp reviews, customer sites, and Twitter accounts? If you’re unfamiliar with Empire Avenue , it’s something of a social media stock exchange.
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Google, Social Network] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    You should also share your content on your firm’s social networks in order to increase traffic to your content, whether it’s a guest blog or piece of content posted on your site. Google’s new Hummingbird update focuses more on robust, high quality content and less on keyword cramming. On Twitter or LinkedIn?
  • MARKETING ACTION  |  FRIDAY, JANUARY 3, 2014
    [Google, Social Network] 12 SEO Experts Weigh In on SEO 2014 Predictions
    2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality.  With the advent of 100% (not provided) from Google, SEOs are moving away from optimizing pages for queries and toward creating content for audiences, built on topics.
  • VOLACCI  |  THURSDAY, JANUARY 2, 2014
    [Google, Social Network] 2013 Digital Marketing In Review
    Between updates to Google’s algorithms, social services being updated and going public, and new developments in politics, marketers were a busy bunch in 2013. What happened in social? 2013 was a big year for social networks. In May, Google launched filtered Gmail inboxes— much to the dismay of many marketers.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 2, 2014
    [Google, Social Network] If Marketers Can’t Figure Google Plus Out, Let Your IT Department Manage It
    'Establishing a business presence on Google Plus, however minor it might be, is seriously one of the biggest no-brainers in social media marketing. Indeed, Google Plus is the layer that ties. Google Plus Business Facebook Google Social Media Marketing Social network Twitter YouTube
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Google, Social Network] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media Markup. You’re Not eBay.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Google, Social Network] Top 10 B2B Social Media Posts of 2013
    'The best way for me to wrap up the year is to share what B2B social media posts resonated most with readers this year. 20 LinkedIn Tips for B2B Social Media Success (2012). B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Read more.
  • SAZBEAN  |  SATURDAY, DECEMBER 21, 2013
    [Google, Social Network] Top Internet Marketing Strategy Links for the Week of December 16, 2013
    Marketing Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 19, 2013
    [Google, Social Network] Our Favorite Online Marketing Posts of 2013
    After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Connect with Mike on  Google+  and  LinkedIn. Check it out!
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Google, Social Network] 33 Stats On The Future of Content Marketing
    The number of web searches on the term “Content Marketing” is up 400% since January 2011.   ~ Google Trends. B2B Marketers use an average of 6 social networks.  ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ Social Media Today. Sirius Decisions. Content+.
  • WRITTENT  |  WEDNESDAY, DECEMBER 18, 2013
    [Google, Social Network] How to Become a Content Promotion Genius on Twitter
    Perhaps you’ve already got a basic grasp of how to engage in content promotion via LinkedIn groups and Google+ communities. But how do you reach out through another powerful social network that’s teeming with prospects? Here’s an expert guide to content promotion through Twitter: Where to Begin. How to Schedule Tweets.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 18, 2013
    [Google, Social Network] Hindsight 20/20 Series: 2, Beware of the social digital divide(s)
    Part 1, “Your choice of social platform does matter” , is here. This month’s post discusses the inevitable clash of cultures between the s0-called digital natives and digital immigrants   when rolling out a social business platform in a large organization, and how to approach it. But make no mistake.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 17, 2013
    [Google, Social Network] Your website sucks
    'For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Also, Flash- or Graphics-based websites are not indexable by Google (and, out of pity, Bing). Your site isn’t social.
  • VOLACCI  |  MONDAY, DECEMBER 16, 2013
    [Google, Social Network] Book Review: Social PR Secrets by Lisa Buyer
    While reading Social PR Secrets I highlighted 2-3 good, actionable tips per page. Social  PR is a closely-related type of digital marketing and after reading Social PR Secrets I''m more convinced that ever that SEO and PR are converging fields. Getting Social with the Media. Social PR and Media Relation Sources.
  • SAZBEAN  |  MONDAY, DECEMBER 16, 2013
    [Google, Social Network] Using Hastags on Facebook May Kill Your Content
    'facebook engancha (Photo credit: Wikipedia) On Twitter, hashtags help spread news and link conversations. On Google+, hashtags help group together related content. Social Times has more analysis: EdgeRank analyzed 35,000 posts from 500 business pages over the month of July this year. On Facebook, hashtags kill your content?
  • BIZNOLOGY  |  MONDAY, DECEMBER 16, 2013
    [Google, Social Network] Top 15 social CEO’s tell what social media taught them
    'CEO’s who participate in social media (Social CEO’s) are seen as better leaders. 66% of C suite executives say it risky to have an unsocial CEO, versus the 49% who says its risky to have a Social CEO. Today, Today, 42% of CEO are social; this is expected to increase by 50% within 5 years.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Google, Social Network] The 25 Best Slideshare Presentations Of 2013
    According to Comscore, Slideshare is used by business owners and business executives at a rate  5 times  any other social network! And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Did I miss any of your favorites?
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Google, Social Network] 16 Free Tools That Make Content Creation Way Easier
    That''s not bad, but the real power of the tool is what comes next: cropping, adding notes and callouts, and the ability to print or save to your desktop or Google Drive. If you like drafting blog posts in programs like Microsoft Word, Evernote, or Google Drive, this tool can be your best friend. and 3) Google Fonts and DaFont.
  • VERTICAL RESPONSE  |  THURSDAY, DECEMBER 12, 2013
    [Google, Social Network] Instagram Direct Brings New Life to Leading Photo Sharing App
    Similar to Twitter, the only people that can send you photos and videos directly are people you follow. is available today on Google Play. Breaking News Social Media Chat Instagram Instagram Direct instagram messaging photo-sharing social networks Instagram for Windows Phone is in beta. Share in the comments.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Google, Social Network] A Year in Review: The Biggest Social Media Updates of 2013
    One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere. 1) Facebook introduced social search with Graph Search. Take that, Twitter.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Google, Social Network] 10 Essential Reports and Research for B2B Marketers
    This year, search marketers still believe the most important part of the algorithm is links (approximately 40%) and just 7% believe social factors are important in the 2013 algorithm. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Janrain’s Social Login Trends across the Web for Q3 2013.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Google, Social Network] 17 Pieces of Terrible, Awful, No Good, Very Bad Marketing Advice
    1) Why aren''t you on [insert random social media network here]? You should be on some social media platform to make your marketing succeed. Figure out where your current and future customers are going to be, and stake your social media claim. 2) You only need to be on social media if your customers are on social media.
<< 1 2 3 ... 13 14 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1