B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? Note the link to a useful social media notification tool at the bottom of this post.). One of my friends signed up for Twitter, followed me and forgot about it. My friend had forgotten she had a Twitter account!

Social Networks 100

Social Networks Social Media Twitter Curation 100

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Paid Content 129

Paid Content Tools Branding Brand Identity 129

Writing on the Web

SEPTEMBER 7, 2010

(As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3: Facebook , Twitter and LinkedIn. You HAVE to be on Twitter. If your target audience spends their day on Twitter, then that’s where you should be engaging with them.

Social Networks 100

Social Networks Ning Business Ideal Customer Profiles 100

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. It’s the perfect network for connecting to customers in real time and building connections. Unfortunately Twitter traffic has become more difficult to come by over the past few years.

Twitter 100

Twitter Traffic Ad Building Tips 100

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Social Bakers. Social Bakers offer a free Instagram analytics tool.

Analytics 95

Analytics Tools Best Practices Tagging 95

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. image credit: Google.

Communities 80

Communities Google Skype Wikipedia 80

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media. Comprehensive.

Social Media 144

Social Media Research Social Marketing Media 144

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. Make sure to comply with Twitter’s contest rules.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Create posts tailored to each social platform.

Features 106

Features Tagging Custom Publishing Keywords 106

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. But Twitter is a social tool, not a broadcasting medium. Retweeting is a key part of the social interaction on Twitter.

Twitter 100

Twitter Broadcasting Digg Social Media 100

Sprout Social

JUNE 7, 2022

For an outsized impact, let social media be the secret sauce that elevates your strategy from “good” to “great.” Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. 3 reasons social needs to play a role in your IPO communications strategy.

Marketing & Strategy 114

Marketing & Strategy Social Media Work Management Guidelines 114

readwrite

JANUARY 1, 2014

Facebook, Google, and Twitter are all jockeying for the hearts and minds of customers and advertisers alike. Which of the social giants are doing best at that? Let’s take a look at how Facebook, Google, and Twitter are using demographic and behavioral data to enable advertiser targeting. Round One goes to Facebook.

Twitter 40

Twitter Facebook Google Ads 40

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Work Management 112

Work Management Marketing AI Branding Brand Identity 112

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. High inbound links: Search engines like Google look at inbound links as a signal of quality and authority. Share content on social media, Quora, and so on.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Capstone Project: Yes. Course highlights. Fees: $3195. month billed annually.

Course 111

Course Paid Content Marketing Analytics Tools Work Management 111

Optinmonster

MAY 16, 2023

While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing. Search engines, like Google, value these endorsements and use them as an SEO ranking factor.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

ClearVoice

JUNE 24, 2022

Similar to native ads, sponsored content also follows the publisher’s distinct editorial or content style, be it on their blog or social media. Social native ads. Native ads on social media look like regular posts that users can see on their feeds. A small “promoted” tag allows users to distinguish native ads from real posts.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. That can affect your personal brand , your effectiveness at social selling , and more. Luckily, every social channel tells you exactly what image sizes to use.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 135

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 135

Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. At the same time, devices like the nest® intelligent thermostat record when we are not at home while we publicize to the word through social networks where we are – and our smart phones tag us like wildlife. Connectivity seems to require disclosure.

Google 80

Google Privacy Internet Marketing Barriers 80

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Which posts are performing the best on Twitter? Google Analytics. Sprout Social.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Convince & Convert

FEBRUARY 20, 2015

With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. Unlike Facebook or Twitter, Pinterest serves as a platform for inspiration for users. In some ways, the platform serves as a social way to curate and build wish lists.

eCommerce 166

eCommerce Buy Digg Social Networks 166

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. This includes @mentions of your brand and tagged posts. Good question! Employee advocacy.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Sprout Social

JULY 31, 2019

Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? Connect your social profiles. When first signing into Sprout, you’ll be prompted to connect a Twitter profile. Best times to post on social media for 2019. Why you need a social media customer service plan.

Ideal Customer Profiles 82

Ideal Customer Profiles Profiling Tagging Eye-Tracking 82

Sprout Social

NOVEMBER 9, 2021

Tools like Sprout Social can help you not only schedule your YouTube content but also assess which upload times seem to score the most engagement. Just like trendspotting is invaluable for social media, the same rings true for YouTube. Keep in mind that YouTube results absolutely dominate Google searches.

Youtube 137

Youtube Tips Tools Social Media 137

SocialPilot

MARCH 5, 2024

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. The exports feature lets you download or share the social analytics report directly from the tool with multiple email ids. Yes, you heard that right! What’s the solution?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Social Bakers. Social Bakers offer a free Instagram analytics tool.

Analytics 85

Analytics Tools Best Practices Tagging 85

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

Social Media 105

Social Media Social Marketing Media Business 105

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. If you work for a social-first agency, you’ll know better than most the importance of a strong presence on social media.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Social Media Ad Agencies 109

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Go Beyond SEO

APRIL 13, 2023

In today’s world, people turn to search engines such as Google to find the services they need, including legal services. In fact, according to Google, “near me” or local search queries have grown by 150% in the past two years.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. UTM codes are also known as UTM parameters, or tracking tags, because they help you "track" website traffic from its origin.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101