Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Social Media 130

Social Media Optimization Media Marketing & Strategy 130

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin! Table of Contents 1.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

The Marketing Blender

OCTOBER 1, 2022

Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. Here are some tips on how to build a marketing budget template for your business.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Some of the best places to obtain user reviews are review websites such as G2, Yelp, TripAdvisor, or even social media sites.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

SmartBug Media

AUGUST 2, 2021

Campaigns are the bread and butter of every successful inbound marketer’s strategy, but they mean nothing if you can’t report on metrics from them. Databox Campaign Report 1: HubSpot Marketing Template. Databox Campaign Report 2: Google Analytics Template. Databox Campaign Report 3: SEO Template. And much more.

Template 98

Template Campaigns Marketing Analytics Tools Lead Scoring 98

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Let’s look at some specific lead generation strategies for bringing in organic leads.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. Dive deeper below, then download our product launch checklist template to ensure you’re ready to say, “We have lift-off.”. And the best way we know how to research an audience is through social listening.

Social Media 133

Social Media Product Media Work Management 133

TrustRadius Marketing

APRIL 13, 2022

The ace in the hole for many small business owners could be social media marketing. You can increase your brand awareness and website traffic all while connecting with consumers. Social channels are some of the most important spaces to be because that’s where consumers spend most of their free time.

Paid Content 52

Paid Content Social Media Pricing Price 52

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Scoring 105

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. After realizing their content marketing strategy lacked regularity and data-based research, Oberer partnered with Marketing Insider Group to develop a plan that promised results. Not convinced?

Marketing Budget 235

Marketing Budget Work Management Marketing Management Marketing Budget Creation 235

Hubspot

MARCH 18, 2020

billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. There are over 3.8

Social Media 100

Social Media Analytics Media Work Management 100

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. That's when I knew I had to learn more about social media cards. Choose a graphic design tool.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Marketing Insider Group

SEPTEMBER 28, 2021

Setting goals for your digital marketing efforts is a key part of your strategy. Defining goals into very actionable items could include: Improving SEO rankings, which can lead to more website traffic and conversions. Increasing your followers on social media, which may introduce your brand to others that don’t know about it.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

ClearVoice

FEBRUARY 2, 2024

The Role of Creativity in Content Strategy If your content is a meal, creativity is the seasoning. Challenges of Relying Solely on Creativity Even the most creative content strategy can fail if it isn’t balanced with analytics. To generate useful analytics: Google Analytics. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Find long-tail keywords in minutes, to help your pages rank higher in Google. Social Media Management. Metricool unifies the data from your web, social networks, and online ads.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Unbounce

DECEMBER 1, 2021

Imagine yourself browsing social media or the internet in your spare time. So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Google Ads. Google Ads also has a name that doesn’t tell the whole story.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Marketing Strategy Marketing & Strategy 139

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Website traffic. Social listening.

Brand Identity 129

Brand Identity Branding Marketing & Strategy Eye-Tracking 129

Oktopost

FEBRUARY 23, 2021

Whether we’re looking for up-to-the-minute news of the world or silly distractions to escape from it, we turn to the same place — social media. Businesses of all sizes now understand how important it is to engage in social media marketing. Almost half of the world’s people are on social media.

Social Media 62

Social Media Media Allocation Ideal Customer Profiles 62

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Get more leads.

Top of Funnel 112

Top of Funnel SEO B2B Paid Search Agency 112

ClearVoice

OCTOBER 30, 2023

Each part requires a lot of attention and expertise to publish content that resonates with your audience and attracts traffic. Then, we’ll discuss some automation strategies for streamlining and collaboration strategies for effective communication. It can feel like a juggling act!

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Adobe Experience Cloud Blog

JANUARY 18, 2019

It is the foundation of your digital strategy and is one of the most effective means of advertising your products. This means that they visit Google and type the keywords related to the product, such as the ‘Best Casual Trousers.’. Want to concentrate on digital strategy and content. Building a website is easier than ever.

Marketing Websites 134

Marketing Websites Marketing & Strategy Template SERP 134

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Aside from just before-and-after results, other content templates you can consider using are testimonials, case studies, and user-generated content.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Buffer

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Brandpoint

APRIL 16, 2019

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

Trends 52

Trends Google Outgrow Content Marketing 52

Valasys

SEPTEMBER 26, 2019

When it comes to social media marketing, marketers need to define social media KPIs to quantify their marketing endeavors. How to define social media KPIs is a question on the mind of every marketer today. The Important Social Media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ Google says the No. Like it or not, what Google wants definitely matters. Ever since the beginning of Google Search in 1997, the worldwide market share of all search engines has belonged to Google.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

GreenRope

DECEMBER 15, 2021

How to Create an Easy-to-Follow Marketing Strategy. 2022 is just around the corner and if you have not already started planning your marketing strategy for the upcoming year, now is the time. That being said, a roadmap highlighting key goals and strategies can guide your company to overall growth and success in the New Year.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 52

Sprout Social

JANUARY 31, 2024

And like any other type of social media engagement , competition on YouTube is fierce. Off-platform activity such as traffic from search engines or social networks can help you here, too. Think of this as a sort of stripped down version of a Google Analytics report. Video duration.

Youtube 96

Youtube Work Management Social Networks Eye-Tracking 96

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) How much organic traffic did it get us? Both are… not exactly true.

PageRank 98

PageRank Microsite Comparison SEO 98

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Many demand generation tools offer data accuracy, which makes strategy planning better. This will allow you to focus on driving your broader marketing strategy forward.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Identify content gaps.

CMS Development 101

CMS Development Examples Work Management Touchpoints 101

Mailmunch

APRIL 26, 2021

However, with a burgeoning content strategy eating away at your team’s time, it can be challenging to consider where email marketing fits. If you’re smart, you can integrate your email marketing tactics with your content strategy so that they complement each other without too much extra work. But forget what you’ve been told before.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 332

Template Marketing & Strategy Marketing Strategy Content Marketing 332