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Marketing Insider Group
APRIL 5, 2021
E-A-T and YMYL are two principles that Google uses to quantify the quality of content. Google keeps its lips fairly tight on how its search ranking algorithm works. Google keeps its lips fairly tight on how its search ranking algorithm works. Image: Google. Image: Google. Image: Google.
DAGMAR Marketing
APRIL 24, 2024
As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. Whispers of AI domination have businesses and the workforce in a frenzy.
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Act-On
SEPTEMBER 26, 2023
And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. Examples include working with so-called experts to include your website in directories or similar strategies designed to game the system and get ranked higher. The working headline and a 3-4-sentence summary.
Biznology
AUGUST 30, 2017
Or client work is hitting fast and furious, and you don’t have time to write a long-form post. Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts.
Convince & Convert
JULY 21, 2011
In just one year – from a standing start – SME became a multi-million dollar business. In addition to the blog itself, Mike and the SME crew produce the excellent Social Media Success Summits and Facebook Success Summits (disclosure: I’ve been a part of nearly all of them as a paid presenter).
Biznology
MARCH 31, 2017
The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results. Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Publish on LinkedIn more often.
Animalz blog
NOVEMBER 28, 2023
Check out Perplexity AI: What You Need to Know and How to Use It to learn more about the founding story and Perplexity’s underlying workings. When I’d Googled the same kind of information, it offered me dozens of links, some of which looked promising, others not. Asking for the obvious is to summarize a paper, and that will work fine.
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