Marketing Insider Group
APRIL 5, 2021
E-A-T and YMYL are two principles that Google uses to quantify the quality of content. Google keeps its lips fairly tight on how its search ranking algorithm works. Google keeps its lips fairly tight on how its search ranking algorithm works. Image: Google. Image: Google. Image: Google. What Is YMYL?
Act-On
SEPTEMBER 26, 2023
And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. You can respond to those requests, putting your SME forward to be interviewed for that publication.
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Marketing Insider Group
APRIL 10, 2023
Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year. Since Google allocates high-priority terms first, setting these as medium priority avoids bidding wars with better-capitalized sellers. They’re more sophisticated consumers overall.
Biznology
AUGUST 30, 2017
Tip #3: Interview an SME and upload the transcript. Have you given up asking your SMEs to write a blog post? Writing a 1,500-word blog post can take hours, especially if your SME doesn’t regularly write posts. Are you the SME? Time spent: 1.5-2 2 hours (15-minute interview + editing/uploading). Think about it.
Convince & Convert
JULY 21, 2011
In just one year – from a standing start – SME became a multi-million dollar business. In addition to the blog itself, Mike and the SME crew produce the excellent Social Media Success Summits and Facebook Success Summits (disclosure: I’ve been a part of nearly all of them as a paid presenter).
Biznology
MARCH 31, 2017
Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Many SMEs can’t dedicate the time needed for constant production. It’s the same, excellent copy they’ve always written–with a slight Google twist.
KoMarketing Associates
JULY 26, 2018
For example, reach out to a subject-matter expert (SME) on the topic to set up a brief conversation or interview around the topic at hand. Monitor Google Trends , set up Google Alerts , and check Google News around your priority keywords. Take advantage of any real-life resources available. Refine Research Skills.
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