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PowerViews with Matt Heinz: The Quality of Marketing Leads is Abysmal

ViewPoint

They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Click to start at this point — I know which companies visit my website, and I wondered how closely Matt followed his site’s traffic. Target the Bigger Companies.

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The 5 Top Media for Cold Prospecting

ViewPoint

Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix. With this, the otherwise anonymous site visitor can be identified for further marketing outreach.

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