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Tomorrow People

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If you’re a tech marketer, you need these 8 content marketing trends for 2019

Tomorrow People

Customers are savvy, and will be researching your company (on sites such as G2 Crowd or Capterra) to find a solution that’s right for them. It’s a term used to describe data that site operators can add to their existing HTML, such as images or reviews. B2B customers will review you — not just consumers.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

For an ecommerce site, you'd equate conversion to a completed online sale. To get a better sense of a customer’s brand loyalty, look at a combination of specific data points, including repeat visits, time spent on site (or app), purchase history, and customer satisfaction.

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Five Ideas for Getting People to Your Website

Tomorrow People

Getting more traffic to your site involves lots of hard work which cannot be done overnight. A good digital media agency can help you in increasing your site’s traffic by applying the best strategies and practices. Creating or starting up a blog helps you to connect with your readers and to increase the visibility of your site.

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The Death of SEO

Tomorrow People

We just sat down one evening, looked up some keywords and added them to our site. So why should Google SEO for business never be done and dusted? You can also track the activity around your competitors’ sites. SEO: never done and dusted. “We did all our SEO marketing last year. So our SEO is done and dusted.”

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

For example, recent research has revealed that just 18% of SMEs using Google Adwords actually recoup their investment (Source: YouGov). Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Why use something that’s not working right?

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great. Use Backlinks Wisely.

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Are You Getting Effective SEO and Digital Marketing in 2013?

Tomorrow People

Utilising free SEO keyword checkers such as Google Adwords or Wordstream (limited free searches yet still a great tool) with help you assess the viability of a keyword. Linking to higher ranking sites that are relevant to your sector or products that are not in direct competition is great. Use Backlinks Wisely.

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