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LeadSloth

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SEO Optimization - 3 Steps to Success

LeadSloth

Popularity means that many other sites link to this page, ideally using the same keywords in the link text. Too little volume means only few people will see your site, too much volume means that it’s going to be hard to get on page 1. You can find keyword search volume with the Google Keyword Tool. 3) Get links.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Search Engine Optimization focuses on getting your site in the natural search results. But that doesn’t help with getting more visitors to your site.

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B2B Pay Per Click Advertising

LeadSloth

Search advertising (pay-per-click) is another popular option: it costs money, but it immediately starts driving people to your site. Do your clients use Salesforce for Google AdWords, Marketing Automation systems or other tools? Jep: How do you track opportunities or revenue associated with specific AdWords Campaigns?

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Marketing Automation Trends for 2010

LeadSloth

This includes social media networks, partner sites, blogs, and more. Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Matthew Quinlan, VP Field Operations, Loopfuse ( @mattquinlan ).