Customer Experience Matrix

JULY 7, 2017

It supplements the social inputs with information from third party data sources, location history, and a clients’ own email, Web site, customer service, mobile apps, surveys, point of sale, and other systems. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

MARCH 13, 2018

The idea isn’t new but it’s become more popular as people see the huge profits that Google , Facebook , and others make from using that data, as consumers become more aware of the data trade, and as blockchain technology makes low cost micro-payments a possibility. Should marketers pay consumers directly to access their personal data?

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

FEBRUARY 21, 2014

In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

APRIL 18, 2012

Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Few would be considered relevant for most B2B campaigns.

Act-On 120

Act-On Marketing Automation Services Marketo Buy 120

Customer Experience Matrix

MAY 24, 2014

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. LiveRamp, a partner of both Convertro and Adometry, connects individual identities across different media such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

OCTOBER 15, 2015

These were typically sourced from public information such as Web sites, job postings, and social media. Some vendors also added intent data based on visits to a network of publisher Web sites, but those networks capture a small share of total Web activity.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JULY 9, 2010

Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. More specifically, Curata lets marketers build Web sites that republish content on selected topics, such as news of a particular industry. It’s like a sailor dying of thirst.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

SEPTEMBER 9, 2009

Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. But I think the primary reason is that search serves as a gateway to other Internet activity—so marketers wishing to drive traffic to their own Web sites need search advertising to make this happen.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JULY 1, 2015

It works with the company’s own data and primarily through company-owned media like email and Web sites. We already do this today in specialized areas like search engine optimization (“selling” to Google for a higher ranking) and programmatic media buying (providing more data about impressions so they earn higher bids).

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. They also have simple finances and simple Web sites. The Web site builder is much more robust. This is a reasonable set of features for a small business system. -

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

NOVEMBER 19, 2008

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. The Alexa rank is a “combined measure of page views and number of users”, with the most popular site ranked number 1, next-most-popular ranked number 2, etc. (In Google and YouTube.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

NOVEMBER 9, 2015

I imagine that some companies will be reluctant to sign into Salesforce via the Radius Web site, but if you can get over that hurdle, it’s worth a look. The system also has connectors to import data from marketing automation and Google Analytics. Infer upped the ante on November 5 with its Prospect Management Platform.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 5, 2015

Iterative still doesn’t offer Web site personalization although it might be able to support that indirectly through BoomTrain, Web hooks, or Signal. Iterative’s B2C focus is further clarified by its prebuilt integration with Magento for ecommerce and with Mixpanel and Google Analytics for mobile and Web analytics.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

AUGUST 6, 2009

That particular headline is inside their site, but the one on the main page (“One ‘Killer App’ to Grow Your Business Fast”) makes a similar promise about growth. (As As to the guarantee itself, the company Web site says “When you use Infusionsoft to fix your follow-up with prospects and customers, you will double your sales.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 16, 2009

I spent some time playing with Techrigy yesterday, using the free version available on their Web site. message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l).

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

MAY 25, 2007

You’ll recall it drew a picture of several systems (Web ads, mobile messages, email, paid search, unpaid search) feeding traffic to a Web site, which in turn was served by several more systems (behavioral targeting, site optimization, Web analytics, real time interaction management) that manage customer treatments.

Enterprise Management 120

Enterprise Management Marketing Management Paid Search Agency Doubleclick 120

Customer Experience Matrix

JUNE 2, 2009

The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. It can also search other Web sites for email addresses containing the targeted domain. An enhancement released last month, Profiler X, will also incorporate data from Hoovers.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 12, 2010

How it works it this: Genius creates URLs that send visitors to a proxy server, which in turn forwards their page calls to the client’s actual Web site. add a tracking tag) to the Web site itself. Since Genius has highlighted the issue, let's dive into its Web tracking. This is what makes the tracking truly “instant”.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

JULY 22, 2010

Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JULY 15, 2009

Some of the vendors offered alternative measures, such as search counts from Google AdWords. There's value in having an objective, non-self-reported measure, even a crude one, to put the different competitors in perspective. My admittedly vague notion of “market presence” includes more than the number of inquiries a vendor is attracting.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Marketing Management 120

Customer Experience Matrix

MAY 27, 2009

The paper, Restoring the Balance: Why Marketing Holds the Key to Effective Selling in a Changed Business World , is available for free on the Raab Guide site and will eventually show up on the Eloqua site as well. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JANUARY 23, 2007

Often these are Google searches for terms that have been used in my posts. I was pleased to see both this blog and the Client X Client Web site www.clientxclient.com. Google found several additional frameworks focused specifically on designing Web experiences, but I’ve removed those from the list.)

Consulting 120

Consulting Tagging Design Google 120

Customer Experience Matrix

APRIL 26, 2011

There’s no shopping cart or Web site hosting but I don’t yet consider those standard features, even for micro-business systems. MakesBridge does a particularly good job of taming the mass of Web pages that are critical to reacting to lead behaviors.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e.,

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JULY 20, 2009

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. I’ve already mentioned IP-based visitor identification and JigSaw integration.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

DECEMBER 6, 2010

The company has also made it easier to merge QlikView with other systems like Google Maps and SharePoint. With features under control, developers have been spending their time on improving performance, integration and scalability.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). In an advertising situation, it’s the medium owner (TV station, Web site, newspaper, list owner, etc.)

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

NOVEMBER 21, 2006

Everybody wants to get the best results from their Web site, and plenty of vendors are willing to help. I’ve been trying to make sense of the different Web site optimization vendors, and have tentatively decided they fall into four groups: - Web analytics. These do log file or page beacon analysis to track page views by visitors.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

DECEMBER 14, 2009

The system does provide what Cho called a “minimalist” listening platform, which can automatically search across public listening tools ( Google , Google Blog Search , Social Mention , Twitter, Boardreader , Bing ) for key words, and present any results so users can review and republish or reply to them.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

DECEMBER 18, 2006

I haven’t decided whether to do a detailed examination of this particular topic, but did take a quick pass through the Web sites of the major vendors. If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Customer Experience Matrix

DECEMBER 3, 2008

Pricing details are published on their Web site – which is itself typical of SMB products.) Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

APRIL 12, 2007

Examples abound: - channel-specific analytical systems for Web sites and call centers (see last Thursday's post ). FYI, a Google search on “distributed analytics” finds 64 hits, compared with 410,000 for “predictive analytics”. Yes that includes me.) So the term is definitely available.) We must all resist that temptation.

Distribution 120

Distribution Analytics Enterprise Management Lead Ranking 120

Customer Experience Matrix

DECEMBER 8, 2006

close to my own), that I’ll quote it in full: “Customer experience is the quality of the experience as apprehended by a customer resulting from direct or indirect contact with any touch point of a company, including marketing, branding, customer service, support, in-store experience, product design, service or Web site, etc.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

JUNE 17, 2019

Moving from the other direction, companies that offer message delivery and interactions, such as email delivery, Web site personalization, mobile app development, call center, and customer support systems, might add a CDP to expand their footprint, make their products harder to replace, and ultimately let them add delivery in other channels.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Customer Experience Matrix

OCTOBER 11, 2020

Of course, if Twilio really wants to compete with the marketing clouds, it will need to support other channels, most notably Web site management and ecommerce. and home-built on cloud platforms like Amazon Web Services and Google Cloud. offered by service vendors (Mastercard, Vericast, TransUnion, etc.)

Segmentation 276

Segmentation Marketing Management Buy Acquisitions 276

Customer Experience Matrix

FEBRUARY 16, 2017

I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. It has connectors to gather data from Shopify and Magento ecommerce systems and the Segment , Tealium and Google tag managers.*

Top of Funnel 168

Top of Funnel Marketing Automation Services Ideal Customer Profiles Enterprise Management 168