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100 Fascinating Social Media Statistics and Figures From 2012

Crimson Marketing

the Google+ visits than sites without the button. 625,000 new users on Google+ every day. We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns.

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CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

“It’s much more interdisciplinary, and mere keyword optimization and proper site architecture won’t get you as far as it used to. You Should Constantly Be Redesigning Your Pages/Site. “If your team is doing its job, you know the people who have already been to your site. ” 4. . ” 11. ” 12.

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How High Growth Companies Use Marketing Analytics to Their Advantage

Crimson Marketing

Recent research on the efficacy of web and marketing analytics tools like Google Analytics for professional services marketers makes the lesson clear. Google Analytics, the most widely used web analytics tool, is free.

Analytics 100
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Why Is No One Paying Attention to My Content on Social Media?

Crimson Marketing

If you’re looking to advertise outside of a social platform, you can also try Google Plus Post ads. Instead of staying within the Plus network, the Plus ads allow you to advertise your post within their entire Google ad network. This means that they will show your ads on third party sites that use their services.

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The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns

Crimson Marketing

With this data at your disposal, you can be ready with the perfect messaging the next time they visit your site. Before a buyer even visits your site, you should be ready to track their behavior. Image: Courtesy of SDL Google+ Page. Gather The Data. Gather The Data. Hey, it’s not creepy — it’s diligent marketing.

Campaigns 100
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Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

Length & Limit – T his question comes up all of the time, “Do Google & Bing have a set parameter?” Internal links – Every page should have internal links in content to other pages on the site. Use simple words and do not show the depth of your vocabulary. Where jargon should be used, use it.

SEO 100
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Is Content Marketing Still Worth It?

Crimson Marketing

Certainly ranking on the first page of Google helps, a lot. “It’s almost impossible to completely avoid content marketing if you want to tell an appropriate story when someone comes to your site to learn more, regardless of how they first heard about you.” Content helps bridge the divide between being unknown and known.