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Google is allowing select sites to delay phase out of third-party cookies

Martech

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024. What Google is saying. Get MarTech!

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Google On Staging Sites & Preventing Accidental Indexing via @sejournal, @MattGSouthern

Search Engine Journal

Check out the highlights from Google's latest Search Off The Record podcast discussing website launches, preventing staging site indexing, and domain name choices. The post Google On Staging Sites & Preventing Accidental Indexing appeared first on Search Engine Journal.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide!

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Google: Don’t Combine Site Moves With Other Big Changes via @sejournal, @MattGSouthern

Search Engine Journal

Learn from Google's Search Relations team how to minimize risks and avoid traffic loss during site moves. The post Google: Don’t Combine Site Moves With Other Big Changes appeared first on Search Engine Journal.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Take a moment now to learn advanced search tactics and become a Googling Jedi. Also, Google will get rid of operators from time to time.

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Google Explains Why Sites Should Combine Structured Data via @sejournal, @martinibuster

Search Engine Journal

Google explains why it's recommended to combine multiple structured data into one script The post Google Explains Why Sites Should Combine Structured Data appeared first on Search Engine Journal.

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